Wowgo Board
Wowgo Board is a D2C electric skateboard manufacturer (founded 2017, Plano, TX) selling entry-level to premium boards ($379-$1,999) directly to individual commuters and enthusiast riders worldwide, with US, EU, and Canadian fulfillment.
- Company typePrivate
- Founded2017
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wowgo Board does
Wowgo Board is a private electric skateboard manufacturer founded in 2017 and headquartered in Plano, Texas, with production based in China and direct-to-consumer (D2C) sales through its own website. The company designs, sources, and sells electric skateboards spanning entry-level to premium performance tiers, with current models including the 2S Max, Mini 2 / Mini 2S, 3E, AT2 Plus, AT3, and Pioneer X4 / X5. Pricing ranges from approximately $379 for entry-level boards to $1,999 for premium all-terrain and high-speed models, addressing individual commuter and enthusiast consumers rather than enterprise customers. The company has accumulated a customer base of more than 70,000 riders since founding.
The product architecture combines third-party tier-1 components — Hobbywing ESCs for motor control, Samsung and Molicel lithium cells for battery packs, and either hub or belt-drive motors (notably dual 6368/6384 belt motors in higher-end boards) — wrapped in Wowgo's own deck and chassis designs, including 3K carbon fiber on the AT3. A replacement parts ecosystem (decks, wheels, batteries, ESCs, motors) supports aftermarket revenue and existing-customer retention. Selected models integrate with the third-party Tuya Smart App for smartphone control, but no proprietary software platform or AI/ML capability is disclosed.
The business model is fundamentally D2C e-commerce, eliminating Amazon's typical retail markup and capturing margin directly. Regional warehouses in the US, EU, and Canada enable 2-7 day delivery in core markets, with shipping extended to Australia, the UK, and China. Headcount is reported at 11-50 employees, consistent with a lean consumer brand. Wowgo is privately held with no disclosed funding rounds, revenue figures, or institutional investors.
Wowgo Board firmographics
Firmographics- Name
- Wowgo Board
- Legal name
- WowGo Board
- Website
- https://wowgoboard.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wowgo Board is a D2C electric skateboard manufacturer (founded 2017, Plano, TX) selling entry-level to premium boards ($379-$1,999) directly to individual commuters and enthusiast riders worldwide, with US, EU, and Canadian fulfillment.
- Ownership category
- akta.pro rank
Wowgo Board industry classification
Industry- Product category
- Electric Skateboards
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Skateboards & Longboards (CRACASAC)
Keywords
Where Wowgo Board is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Wowgo Board business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Electric Skateboard Sales: Primary revenue stream from direct sales of electric skateboards across multiple product lines including entry-level (2S Max, 3E), mini boards (Mini 2, Mini 2S), all-terrain (AT2 Plus, AT3), and high-performance Pioneer series (Pioneer X4, X5). One-time hardware purchase model with prices ranging from $379 to $1,999. Revenue generated through own e-commerce storefront without third-party retail distribution.
- Parts and Accessories Sales: Secondary revenue stream from replacement parts and accessories including batteries, motors, ESC, wheels, remotes, chargers, decks, trucks, enclosures, and other components. Targets existing customer base for repairs and upgrades. Prices range from $25 for belts to $329 for batteries.
- Refurbished Board Sales: Officially refurbished electric skateboards sold at reduced prices, available for US customers only. Provides entry point for price-sensitive customers while maintaining quality standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WowGo 2S Max - Entry-level longboard |
| Unit Pricing | Pay-as-you-go | WowGo Mini 2 - Lightweight shortboard |
| Unit Pricing | Pay-as-you-go | WowGo 3E - Entry-level longboard with belt motors |
| Unit Pricing | Pay-as-you-go | WowGo Mini 2S - Compact shortboard |
| Unit Pricing | Pay-as-you-go | WowGo AT2 Plus - All-terrain board |
| Unit Pricing | Pay-as-you-go | WowGo Pioneer X4 - High-performance longboard |
| Unit Pricing | Pay-as-you-go | WowGo Pioneer X5 - Premium high-performance board |
| Unit Pricing | Pay-as-you-go | WowGo AT3 - Ultimate all-terrain board |
| Other | Pay-as-you-go | Bulk Purchase Discounts |
| Unit Pricing | Pay-as-you-go | Accessories and Parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wowgo Board product offering
Product offeringCore offering
Wowgo Board designs, manufactures, and sells electric skateboards and longboards directly to consumers through its own e-commerce website (wowgoboard.com). The product portfolio spans entry-level hub-motor boards (2S Max, Mini 2), entry-level belt-motor boards (3E, Mini 2S), all-terrain boards (AT2 Plus, AT3), and high-performance Pioneer series boards (Pioneer X4, Pioneer X5), priced from $379 to $1,999. The company also sells officially refurbished boards and a comprehensive catalog of replacement parts and accessories including batteries, motors, ESCs, wheels, remotes, chargers, decks, trucks, and enclosures.
Product overview
WowGo Board is an electric skateboard manufacturer offering a diverse portfolio of electric skateboards ranging from entry-level to premium performance models, plus a comprehensive range of replacement parts and accessories. The product lineup includes: entry-level hub-motor boards (2S MAX, Mini 2), entry-level belt-motor boards (3E, Mini 2S), all-terrain boards (AT2 Plus, AT3), and high-performance Pioneer series boards (Pioneer 4, Pioneer X4, Pioneer X5). The ecosystem also includes officially refurbished boards and a full catalog of interchangeable parts including wheels, batteries, motors, ESCs, remotes, chargers, decks, and trucks.
Differentiator
Problem solved
Functional benefit
Brands
- Pioneer Series: High-performance electric longboard series featuring premium components, belt motors, and advanced ESC systems. Includes Pioneer 4, Pioneer X4, and Pioneer X5 models.
- AT Series
- Mini Series
Products and services
- WowGo 2S MAX Electric Skateboard & Longboard Entry-level electric longboard with dual 550W hub motors, 216Wh 12S2P battery, up to 45 kph top speed and 23 km range; features an 8-ply Canadian maple deck and Hobbywing ESC. Designed for beginner riders and daily commuters.
- WowGo Mini 2 Electric Skateboard Lightweight and portable electric shortboard with a 180Wh 10S2P battery, hub motors, 40 kph top speed, and 25 km range; built around an all-in-one integrated shell and 8-layer Canadian maple deck for portability-focused riders and multi-modal commuters.
- WowGo 3E Electric Skateboard & Longboard Entry-level belt-motor electric longboard with dual 650W belt motors, 216Wh 12S2P battery, 45 kph top speed, and 21 km range; includes a deck handle and Tuya Smart App support for beginner-to-intermediate riders.
- WowGo Mini 2S Electric Skateboard & Shortboard Compact electric shortboard with 2x700W belt-driven motors and an 18.6-mile range; designed for urban commuters who want belt-motor performance in a portable shortboard form factor.
- WowGo AT2 Plus All-Terrain Electric Skateboard All-terrain electric skateboard with dual 2100W Hobbywing 6360 belt motors, 604Wh 12S4P Panasonic battery, 175mm pneumatic wheels, 50 kph top speed, and 30–45 km range; Canadian maple + bamboo + fiberglass deck for adventure and trail riding.
- WowGo AT3 All-Terrain Electric Skateboard Premium all-terrain electric skateboard with a 3K carbon fiber deck, dual 6384 belt motors (3500W each), 847Wh 14S4P Molicel P42A battery, CNC-machined TKP trucks, and Hobbywing 14S ESC; reaches 55 kph and 55 km range for off-road and trail use.
- WowGo Pioneer X5 Electric Longboard High-performance electric longboard with dual 6368 160KV belt motors (2500W each), Samsung 50S 14S2P 504Wh battery, 55 kph top speed, and 35 km range; offered in Standard (Canadian Maple deck, 45° trucks) and Pro (ambient lighting, CNC trucks) variants with Tuya Smart App support.
- WowGo Pioneer X4 Electric Longboard Belt-motor electric longboard with dual 700W Hobbywing motors, 345Wh 12S2P Samsung 21700 40T battery, 45 kph top speed, and 33 km range; bamboo + fiberglass deck with Hobbywing V5.0 ESC for high-performance riders.
- WowGo Refurbished Electric Skateboard Officially refurbished electric skateboards sold at reduced prices with warranty coverage, available to US customers as an entry point for price-sensitive buyers.
- WowGo Replacement Parts & Accessories Comprehensive catalog of replacement parts and accessories including 105mm honeycomb and cloudwheels, 12S2P/10S2P battery packs ($99.99–$329), hub and belt motors ($35–$199), ESCs ($69.99–$143), remotes ($74–$75), chargers ($26), helmets ($55–$89.99), decks ($84.99–$134), trucks ($25), and enclosures compatible with all WowGo board models.
Quantifiable outcome
- 70,000+ riders served since 2017
- +7 more outcomes
Companies that use Wowgo Board
Customer profileSegments5 records
Ideal customer profiles5 records
Wowgo Board technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Wowgo Board partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HobbywingcoreStrategic integration partner supplying electronic speed controllers (ESC) for all WowGo electric skateboards. WowGo uses Hobbywing V4.0 Mini (Mini series), V5.0 (Pioneer X4), V7.0 (Pioneer X5, AT3), and 14S ESC (AT3). Hobbywing ESC is highlighted as a key differentiator providing smooth acceleration, braking, and precise control. This is a critical component partnership affecting core product performance.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Wowgo Board competitors and assessment
Company assessmentDirect peers
- Backfire Skateboards: D2C electric skateboard brand with a parallel product structure spanning entry-level (R2), mid-tier (Zealot), and all-terrain (Ranger X) models. Uses Samsung cells and Hobbywing ESCs; competes directly with WowGo across price tiers through similar Shopify storefront model.
- Ownboard: D2C electric skateboard brand selling Carbon AT, W1S, and Bamboo models with similar Hobbywing ESC + high-voltage battery architecture. Direct competitor in the same $400-$1,400 price tier via own e-commerce site.
- Meepo Board: Shenzhen-based direct-to-consumer electric skateboard brand founded in 2017. Sells comparable entry-to-mid-tier boards (Shuffle, Vader, Hurricane) at similar $300-$1,300 price points with Hobbywing-style ESCs and belt/hub motor configurations. Most direct head-to-head competitor on value proposition.
- Teamgee: Electric skateboard brand emphasizing ultra-thin deck designs (H5, H9, H20) and budget-to-mid-tier offerings ($300-$900). Competes with WowGo on the entry-level and portable-format segments (Mini 2 / Mini 2S equivalents).
- Maxfind: Electric skateboard brand with FF Plus, Max4 Pro, and AT series products. Strong D2C and Amazon presence, comparable mid-range specifications, and overlapping customer segments including commuters and adventure riders.
- Exway Skateboard: Premium-positioned electric skateboard brand offering Flex, Atlas, and Riot models with app integration and belt/hub drive trains. Targets overlapping performance-enthusiast segment with WowGo's Pioneer series and competes in the $700-$2,000 price range.
- Skatebolt: Direct-to-consumer electric skateboard brand offering Breeze II, Tornado II, and Atlas models. Similar target market and price points ($400-$1,000) with comparable Hobbywing-based component architecture.
Broad incumbents
- Razor USA: Established micro-mobility brand (kick scooters, hoverboards, e-scooters) with broader retail distribution. Indirect competitor for consumer micro-mobility dollars; Razor's brand reach and retail shelf presence dwarf WowGo's purely online footprint.
- Boosted (Revs / former Boosted USA): Former industry-leading e-skateboard brand Boosted Boards was acquired out of bankruptcy and now operates under Boosted USA selling boards plus a wider micro-mobility lineup. Anchors the premium tier with strong brand recognition, setting reference price points WowGo's premium Pioneer line is measured against.
Regional players
- Evolve Skateboards: Premium Australian e-skateboard brand known for all-terrain boards (GT, Hadean series) and carbon-deck construction. Competes in the same premium performance tier as WowGo's AT3 and Pioneer X5, but primarily in AU/US markets with stronger offline retail partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wowgo Board social profiles
Digital presenceWowgo Board financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wowgo Board leadership team
Management profileNumber of profiles
Wowgo Board funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wowgo Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wowgo Board
What does Wowgo Board do?
Wowgo Board designs, manufactures, and sells electric skateboards and longboards directly to consumers through its own e-commerce website (wowgoboard.com). The product portfolio spans entry-level hub-motor boards (2S Max, Mini 2), entry-level belt-motor boards (3E, Mini 2S), all-terrain boards (AT2 Plus, AT3), and high-performance Pioneer series boards (Pioneer X4, Pioneer X5), priced from $379 to $1,999. The company also sells officially refurbished boards and a comprehensive catalog of replacement parts and accessories including batteries, motors, ESCs, wheels, remotes, chargers, decks, trucks, and enclosures.
Is Wowgo Board a public or private company?
Wowgo Board is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wowgo Board founded?
Wowgo Board was founded in 2017. It employs 11 to 50 people.
Where is Wowgo Board based?
Wowgo Board is headquartered in Plano, United States, in the North America region.
How does Wowgo Board make money?
Three revenue lines are on record. Electric Skateboard Sales are the primary driver. The others are parts and Accessories Sales and refurbished Board Sales.
Who are Wowgo Board's main competitors?
Direct peers on record are Backfire Skateboards, Ownboard, Meepo Board, Teamgee, Maxfind, Exway Skateboard and Skatebolt. Broad incumbents are Razor USA and Boosted (Revs / former Boosted USA). Evolve Skateboards is listed as a regional player.
Does Wowgo Board have an API?
No public API is recorded for Wowgo Board.
What industry is Wowgo Board in?
Wowgo Board's product category is Electric Skateboards. Its primary akta.pro industry code is CRACASAC, Electric Skateboards & Longboards. Its NAICS code is 45911 and its SIC code is 3751.