The Established Group
The Established Group is a New Zealand-based design and digital agency offering brand development, website design, and e-commerce build services to B2B clients across New Zealand and Australia, including enterprise brands such as Casio, Hawkins Construction, and Mr Whippy.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Established Group does
The Established Group (trading as Established Group Ltd.) is a privately held design and digital agency headquartered in Arrowtown, New Zealand. The firm delivers brand development, website design and build, e-commerce development, and bespoke digital tools to B2B clients across New Zealand and Australia. Its portfolio spans enterprise clients (Casio's G-Shock, Edifice, Baby-G, and Exilim brands; Hawkins Construction; Mr Whippy; Sallee Carpet; Serato) alongside smaller businesses and startups in food delivery, retail, interior design, architecture, beauty, entertainment, and technology.
The company's core technology stack centers on responsive web design, CMS implementation, Shopify-based e-commerce, and CRM-to-warehouse integration. Notable technical work includes the custom-built Colour Tool developed for Sallee Carpet — a configurator enabling users to upload images for colour reference, build palettes, and request loom samples directly from the website. The agency's offerings are organized around a 'design-think-build-influence-engage' methodology that bundles strategy, design, front-end build, and digital marketing under a single engagement.
Revenue is generated through project-based professional services fees for brand and digital engagements; pricing is quote-based and not publicly disclosed. The firm operates with a small team of 1-10 employees and acquires clients primarily through its portfolio showcase and direct B2B engagement. No funding rounds, acquisitions, parent entities, or institutional investors are disclosed in available source material.
The Established Group firmographics
Firmographics- Name
- The Established Group
- Legal name
- Established Group Ltd.
- Website
- https://establishedgroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Established Group is a New Zealand-based design and digital agency offering brand development, website design, and e-commerce build services to B2B clients across New Zealand and Australia, including enterprise brands such as Casio, Hawkins Construction, and Mr Whippy.
- Ownership category
- akta.pro rank
The Established Group industry classification
Industry- Product category
- Digital Design & Web Development Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where The Established Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
The Established Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Design Services: Project-based fees for brand development, website design, and build services. Client engagements typically include brand identity creation, web development, and ongoing digital marketing implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Established Group product offering
Product offeringCore offering
The Established Group is a New Zealand-based design and digital agency that provides integrated brand development, website design and build, and e-commerce website design services to B2B clients across New Zealand and Australia. Their offering follows a design-think-build-influence-engage methodology covering brand identity creation, visual identity systems, responsive website design, Shopify e-commerce builds, CMS implementation, CRM integration, and bespoke digital tool development. Engagements are project-based with quote-based pricing.
Product overview
Established Group Ltd is a design and digital agency offering integrated brand development and website design/build services. The company provides a portfolio of interconnected services including Brand Development, Website Design & Build, E-commerce Website Design & Build, and custom feature development such as the Colour Tool. Their offering is structured around the design-think-build-influence-engage methodology, delivering brand identity, website design, front-end development, and digital marketing solutions primarily for New Zealand and Australian clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Development
Quantifiable outcome
- Direct increase in Bespoke business for Sallee Carpet through Colour Tool implementation
Companies that use The Established Group
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
The Established Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The Established Group partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
The Established Group competitors and assessment
Company assessmentDirect peers
- Springload: Wellington-based digital design and development studio offering brand, web and custom software services to NZ and Australian clients. Directly comparable boutique agency competing for the same B2B project-based engagements.
- Resn: New Zealand creative digital studio producing brand-led websites, interactive experiences and bespoke digital products. Comparable as a small NZ studio competing for high-end creative and web engagements.
- Alt Group: Auckland-based brand and design studio working across identity, packaging, web and environmental design. Comparable boutique offering in the same NZ market with similar project-based model.
- Designworks: NZ brand and design agency with offices in Auckland and Wellington serving enterprise clients across brand identity, digital and environmental design. Direct competitor for enterprise brand transformation work.
Regional players
- DNA Design: New Zealand design and digital agency offering branding, web design and development for SMB and mid-market clients. Comparable service stack at the smaller end of the market.
Broad incumbents
- Huge: Global digital experience agency offering brand, web, e-commerce and product design at enterprise scale. Comparable capability stack but operating at much larger scale and geographic footprint.
- Isobar: Global digital agency network within dentsu offering end-to-end brand, commerce and experience design. Overlapping capabilities with The Established Group but at significantly greater scale.
- R/GA: Global agency offering brand, design, technology and consulting for enterprise clients. Comparable service offering (brand + web + digital) and competes for the same multinational brand engagements.
- Deloitte Digital: Global digital transformation arm of Deloitte offering strategy, design and technology implementation. Comparable in delivering end-to-end brand and digital transformation but with vastly greater resources.
Emerging players
- Instrument: Independent digital agency focused on brand, web and product design for forward-leaning clients. Comparable as a boutique, design-led studio operating at the intersection of brand and digital experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Established Group social profiles
Digital presenceThe Established Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Established Group leadership team
Management profileNumber of profiles
The Established Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Established Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Established Group
What does The Established Group do?
The Established Group is a New Zealand-based design and digital agency that provides integrated brand development, website design and build, and e-commerce website design services to B2B clients across New Zealand and Australia. Their offering follows a design-think-build-influence-engage methodology covering brand identity creation, visual identity systems, responsive website design, Shopify e-commerce builds, CMS implementation, CRM integration, and bespoke digital tool development. Engagements are project-based with quote-based pricing.
Is The Established Group a public or private company?
The Established Group is a private company. It is classified as unknown and is currently operating.
When was The Established Group founded?
The Established Group was founded in 2013. It employs 1 to 10 people.
Where is The Established Group based?
The Established Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Established Group make money?
One revenue line is on record: professional Design Services.
Who are The Established Group's main competitors?
Direct peers on record are Springload, Resn, Alt Group and Designworks. DNA Design is listed as a regional player. Broad incumbents are Huge, Isobar, R/GA and Deloitte Digital. Instrument is listed as an emerging player.
Does The Established Group have an API?
No public API is recorded for The Established Group.
What industry is The Established Group in?
The Established Group's product category is Digital Design & Web Development Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7311.