Devello
Devello Ltd is a Nottingham-based UK professional services firm providing legal and strategic advisory to developers and landowners on property, planning, and land development projects, delivered through its Devello Legal and Devello Strategic sub-brands across Nottingham and Lincoln offices.
- Company typePrivate
- Founded2024
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Devello does
Devello Ltd, trading as Devello Group, is a private UK professional services firm headquartered in Nottingham with a secondary office in Lincoln. Founded in 2024, the company delivers legal and strategic advice to developers, landowners, and other property-sector clients involved in planning, development, and land capitalisation projects.
The firm operates two integrated service lines under named sub-brands: Devello Legal, which simplifies legal processes in planning, development and property spheres, and Devello Strategic, which provides project-level strategic advisory drawing on what the firm describes as 'almost forty years' of combined experience. There is no proprietary technology platform; service delivery is people-led, executed through direct consultations at office locations and remote engagement via phone and email.
Devello's business model is B2B professional services, with revenue generated through project and retainer-based legal and strategic advisory fees. Go-to-market is sales-led and founder-driven: client acquisition is handled through the company website, LinkedIn, and direct outreach to the CEO (Iain Hibbert) and Managing Director (Shruti Trivedi). No external investors, parent company, or institutional backing have been disclosed; the firm appears to be independently held by its leadership team of 1-10 employees, with operations concentrated in England.
Devello firmographics
Firmographics- Name
- Devello
- Legal name
- Devello Ltd
- Website
- https://devellogroup.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Devello Ltd is a Nottingham-based UK professional services firm providing legal and strategic advisory to developers and landowners on property, planning, and land development projects, delivered through its Devello Legal and Devello Strategic sub-brands across Nottingham and Lincoln offices.
- Ownership category
- akta.pro rank
Devello industry classification
Industry- Product category
- Legal Services
- akta.pro primary industry
- Program & Project Management (PMO) Consulting (BPAHACAL)
Keywords
Where Devello is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Devello business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Legal Advisory Services: Legal advice services in planning, development and property spheres, billed on a project or retainer basis.
- Strategic Advisory Services: Strategic advice services for property, planning and land development projects, helping projects run smoothly from start to finish.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Devello product offering
Product offeringCore offering
Devello is a law and advisory firm that provides legal and strategic advice to developers and landowners in the property, planning, and land development spheres. It operates two service lines—Devello Legal (legal advice on planning, development and property matters) and Devello Strategic (strategic advisory to help projects run smoothly from start to finish)—with services billed on a project or retainer basis.
Product overview
Devello is a property, planning and land development advisory company offering two integrated service lines: Devello Legal (legal advice in planning, development and property spheres) and Devello Strategic (strategic advisory with nearly forty years of experience). Together, these services help developers and landowners make better decisions and move forward with confidence by simplifying legal processes and providing actionable strategic insight.
Differentiator
Problem solved
Functional benefit
Brands
- Devello Legal: Legal advice services for planning, development and property spheres
- Devello Strategic
Products and services
- Devello Legal Legal advice services in the planning, development and property spheres, designed to simplify the legal process, ensure projects are completed correctly, and give developers and landowners peace of mind and confidence in project success. Billed on a project or retainer basis.
- Devello Strategic Strategic advisory services for property, planning and land development projects, leveraging almost forty years of combined experience to help projects run smoothly from start to finish and save clients time and money. Billed on a project or retainer basis.
Companies that use Devello
Customer profileSegments3 records
Ideal customer profiles1 record
Devello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Devello partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Devello competitors and assessment
Company assessmentDirect peers
- EMW Law: Mid-sized UK law firm with a focused real estate, planning and development practice serving developers and landowners — a closer-scale direct comparator to Devello's positioning.
- Shakespeare Martineau: UK law and advisory firm with a strong planning, property and development practice and a Nottingham office, making it a regional DIRECT_PEER competing for the same East Midlands developer and landowner clients as Devello.
- Irwin Mitchell: Major UK full-service law firm with a substantial real estate and planning practice advising developers and landowners on projects comparable to those served by Devello.
- Weightmans: UK law firm with a substantial real estate and development practice advising landowners and developers, overlapping with Devello's target segments and service lines.
- Freeths: Large UK law firm with a nationally recognised planning, property and real estate practice serving developers and landowners — directly comparable service offering to Devello Legal and Devello Strategic but at materially greater scale.
- Burges Salmon: UK law firm with a strong real estate, planning and development practice serving developers and landowners on complex UK property transactions — directly overlapping Devello's core legal advisory offering.
- Browne Jacobson: Nottingham-headquartered UK law firm with significant property, planning and development coverage serving developers and public-sector clients — a directly comparable East Midlands-based competitor to Devello.
- Knights plc: UK-listed professional services business combining legal and advisory services across property and real estate, comparable to Devello's bundled legal + strategic model for property clients.
Broad incumbents
- Knight Frank: Global real estate consultancy with UK land and development advisory capabilities serving landowners and developers, competing for the strategic-advisory portion of Devello's mandate even though it is not primarily a legal practice.
- Savills: Global real estate advisory and agency firm that operates in UK land, development and planning advisory at far greater scale — a broad incumbent serving many of the same developer and landowner clients Devello targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Devello social profiles
Digital presenceDevello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devello leadership team
Management profileNumber of profiles
Profiles2 records
Devello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devello
What does Devello do?
Devello is a law and advisory firm that provides legal and strategic advice to developers and landowners in the property, planning, and land development spheres. It operates two service lines—Devello Legal (legal advice on planning, development and property matters) and Devello Strategic (strategic advisory to help projects run smoothly from start to finish)—with services billed on a project or retainer basis.
Is Devello a public or private company?
Devello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Devello founded?
Devello was founded in 2024. It employs 1 to 10 people.
Where is Devello based?
Devello is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Devello make money?
Two revenue lines are on record. Legal Advisory Services are the primary driver. The others are strategic Advisory Services.
Who are Devello's main competitors?
Direct peers on record are EMW Law, Shakespeare Martineau, Irwin Mitchell, Weightmans, Freeths, Burges Salmon, Browne Jacobson and Knights plc. Broad incumbents are Knight Frank and Savills.
Does Devello have an API?
No public API is recorded for Devello.
What industry is Devello in?
Devello's product category is Legal Services. Its primary akta.pro industry code is BPAHACAL, Program & Project Management (PMO) Consulting.