Mattie’s Memory
Mattie's Memory is a Wisconsin-based nonprofit, founded in 2012, that provides free bereavement support items (burial gowns, memory bags, blankets, hats) and bereavement doula services to hospitals and families experiencing pregnancy and infant loss in the Milwaukee and Southeast Wisconsin region.
- Company typePrivate
- Founded2012
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mattie’s Memory does
Mattie's Memory, Inc. is a private Wisconsin-incorporated nonprofit founded in October 2012 by Hazel Flint-Jones, Artrell (AJ) Jones, and Robert Crawford in memory of Hazel Flint-Jones's stillborn son Matthew Aaron Jones, who was born at 21 weeks gestation on July 28, 2012. The organization provides free bereavement support items — including burial gowns, bassinets, memory bags, memory and miscarriage packs, blankets, bracelets, hats, and teddy bears — directly to Southeastern Wisconsin hospitals and to grieving families experiencing pregnancy or infant loss. It also delivers free bereavement doula services, personally led by the founder, who is a trained bereavement doula and midwife. Beyond physical items, the organization operates an Amazon-published book catalog of 12+ titles authored by Hazel Flint-Jones covering pregnancy loss affirmations, grief coping, miscarriage journeys, children's stories, and resource guides.
The business model is donation-driven: the organization accepts tax-deductible contributions via PayPal, Amazon wishlist fulfillment, Ko-fi, and direct donations, supplemented by Amazon book sales and a partner store at PrintiBeeGifts.com. The go-to-market is community-led and event-driven, anchored on direct hospital partnerships, referrals from 13+ community organizations (including March of Dimes, Count the Kicks, Postpartum Support International, MISS Foundation, and International Stillbirth Alliance), word-of-mouth within the baby loss community, and a recurring annual silent auction fundraiser (currently in its 13th year). The geographic footprint is regional, with the Milwaukee and Southeast Wisconsin area as the operational core, though mission scope has reportedly spread nationwide with some international interest. There is no proprietary technology platform; the organization relies on standard consumer e-commerce infrastructure (Amazon, PayPal, Ko-fi) plus its website, Facebook, Instagram, and TikTok accounts for awareness and donor engagement.
Mattie’s Memory firmographics
Firmographics- Name
- Mattie’s Memory
- Legal name
- Mattie's Memory, Inc.
- Website
- https://mattiesmemory.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mattie's Memory is a Wisconsin-based nonprofit, founded in 2012, that provides free bereavement support items (burial gowns, memory bags, blankets, hats) and bereavement doula services to hospitals and families experiencing pregnancy and infant loss in the Milwaukee and Southeast Wisconsin region.
- Ownership category
- akta.pro rank
Mattie’s Memory industry classification
Industry- Product category
- Bereavement Support Services
- NAICS
- Death Care Services (8122), Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)
Keywords
Where Mattie’s Memory is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mattie’s Memory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Tax-deductible donations accepted via PayPal, Amazon wishlist fulfillment, Ko-fi, and direct contributions. All donations support memory bags, blankets, hats, teddy bears, burial gowns, and bereavement support items for families.
- Book Sales: Hazel Flint-Jones has published multiple books on grief, pregnancy loss, and children's stories available on Amazon (paperback and Kindle). Published titles include 'A Walk Through the Storm' (2013), 'The Long Walk Home' (2014), 'Heavenly Child Book of Memories' (2014), 'Heavenly Child Memorial Book' (2014), 'PAIL Resource Guide' (2016), 'Little Turtle's Big Adventure' (2023), 'Resources for Families' (2023), 'Giannnis Looks for a Friend' (2023), 'Coping with the Death of a Loved One' (2023), 'Unheard Sorrows' (2024), 'Pregnancy Loss Affirmations' (2024), and 'Birthing Affirmationa' (2024).
- Partner Store Sales: Partnership with PrintiBeeGifts.com where items supporting Mattie's Memory are sold, with proceeds benefiting the charity's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free bereavement services and items for grieving families |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mattie’s Memory product offering
Product offeringCore offering
Mattie's Memory is a non-profit that provides free bereavement support items (burial gowns, bassinets, memory bags, miscarriage packs, blankets, hats, teddy bears, bracelets) and free bereavement doula services to families and hospitals following pregnancy or infant loss. It also publishes and sells a catalog of grief- and pregnancy-loss-related books authored by founder Hazel Flint-Jones.
Product overview
Mattie's Memory is a non-profit organization providing bereavement support services and resources for families experiencing pregnancy and infant loss. The organization operates two interconnected offerings: (1) Physical bereavement support services including donation of burial gowns, bassinets, memory bags, memory & miscarriage packs, blankets, bracelets, and hats provided free to hospitals and families, along with free bereavement doula services delivered by trained professionals; and (2) A published book catalog authored by founder Hazel Flint-Jones covering topics including pregnancy loss affirmations, grief coping, memorial documentation, and children's literature. The organization serves the Milwaukee and Southeast Wisconsin area, with mission scope that has spread nationwide and seen some international interest. Founded in October 2012 in memory of stillborn son Matthew Aaron Jones.
Differentiator
Problem solved
Functional benefit
Products and services
- Burial Gowns Handcrafted burial gowns provided free of charge to hospitals and families in need who have experienced pregnancy or infant loss.
- Bassinets Bassinets provided free of charge to hospitals and families in need following pregnancy or infant loss.
- Memory Bags Memory bags containing items such as blankets, hats, teddy bears, and bereavement support materials for families to keep in memory of their child.
- Memory & Miscarriage Packs Specialized memory packs for families experiencing miscarriage, containing items to help commemorate and remember their lost child.
- Blankets Comfort blankets provided as part of memory bags for grieving families.
- Bracelets Memorial bracelets provided to families as remembrance items.
- Hats Handcrafted hats provided as part of memory bags for families experiencing infant loss.
- Bereavement Doula Services Free bereavement doula services provided to families experiencing the loss of a child, delivered by trained bereavement doula Hazel Flint-Jones.
- Birthing Affirmationa A book with empowering affirmations for a birthing person waiting to welcome new life into their world.
- Pregnancy Loss Affirmations Beautiful affirmations for those who have experienced the loss of a child to guide them during their journey with loss, with space for notes and comments.
- Unheard Sorrows: A Woman's Journey Through Repeated Miscarriages The journey through miscarriage with journal prompts, poetry, and information regarding loss.
- Coping with the Death of a Loved One A book compiled from blog posts about grief and how to cope with the death of a loved one.
- Giannnis Looks for a Friend A children's story about a little dog who cannot find his friend and the new friends he makes along the way.
- Resources for Families Who Have Gone Through the Loss of a Child During Pregnancy and Infancy A guide with ideas, online help resources, memorial items, and details on how to cope with the loss of a child during pregnancy and infancy.
- Little Turtle's Big Adventure A children's story of a little turtle looking for his mommy.
- PAIL Resource Guide: Mattie's Memory Publication (Walk Through the Storm) A book of resources for families who have lost a child, listed in order of states.
- Heavenly Child Memorial Book: A Celebration of Life A book for parents to save precious memories of their child from birth and include the sad death of their child.
- Heavenly Child Book of Memories A book for families to record moments during the pregnancy and include messages of love to the child they lost.
- The Long Walk Home (A Walk Through the Storm Book 2) The author's personal journey story from the beginning and where it has taken her, following the stillbirth of her son at 21 weeks.
- A Walk Through the Storm: A Book of Loss and Rainbows A collaboration of families coming together to share their stories of love and loss about pregnancy and infant loss.
Quantifiable outcome
- 13th Annual Silent Auction supporting awareness, education, and compassionate support for families
Companies that use Mattie’s Memory
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mattie’s Memory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mattie’s Memory partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- March of DimescoreCommunity partner providing resources and support for families dealing with pregnancy and infant loss. March of Dimes works to improve the health of babies by preventing birth defects, premature birth, and infant mortality.
- Count the KickscoreMattie's Memory founder Hazel Flint-Jones serves as Count the Kicks Ambassador. Organization addresses Wisconsin's high stillbirth rate through education on kick-counting during pregnancy to help prevent stillbirths.
- Postpartum Support InternationalcoreCommunity partner providing support for families dealing with postpartum mental health and pregnancy/infant loss. PSI offers resources, support groups, and education.
- MISS FoundationcoreCommunity partner providing crisis support and long-term assistance to families experiencing the death of a child from pregnancy through adulthood.
- International Stillbirth AlliancecoreCommunity partner working to raise awareness about and prevent stillbirth through research, education, and support for affected families.
- Preemie WorldminorCommunity partner supporting families of premature infants and those affected by infant loss.
- MKE Film FestivalminorCommunity partner providing platform for awareness through film and media events.
- Walk to RememberminorCommunity partner providing remembrance events for families who have experienced pregnancy and infant loss.
- Alliance (Black Nicu Families)minorCommunity partner focusing on support for Black families in NICU and those affected by infant loss.
- Wisconsin Grief CollectiveminorCommunity partner providing grief support resources and community for Wisconsin residents.
- Miracle MommasminorCommunity partner supporting mothers who have experienced pregnancy or infant loss.
- Safe Space AllianceminorCommunity partner providing safe spaces and resources for families in crisis.
- PrintiBeeGiftsminorPartner store selling items that benefit Mattie's Memory, with proceeds supporting the charity's mission to provide bereavement support to families.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mattie’s Memory competitors and assessment
Company assessmentDirect peers
- The Compassionate Friends: The Compassionate Friends provides support to families after the death of a child of any age, including pregnancy and infant loss. It is comparable to Mattie's Memory in mission focus on bereaved family support, but operates at national scale with chapter-based support groups.
- MISS Foundation: MISS Foundation provides crisis support and long-term assistance to families experiencing the death of a child from pregnancy through adulthood. It is a direct peer as it operates in the same bereavement support niche for pregnancy/infant loss families, and is an explicit community partner of Mattie's Memory.
- International Stillbirth Alliance: International Stillbirth Alliance works to raise awareness and prevent stillbirth through research, education, and support for affected families globally. It operates in the same bereavement and stillbirth prevention niche as Mattie's Memory and is an explicit community partner.
- Bereaved Parents of the USA: Bereaved Parents of the USA is a national nonprofit providing peer support, resources, and community for parents who have experienced the death of a child at any age. It overlaps with Mattie's Memory's mission in providing sustained support to bereaved families.
- Star Legacy Foundation: Star Legacy Foundation is dedicated to stillbirth prevention, research, and family support, with a mission closely aligned to Mattie's Memory's pregnancy and infant loss focus. Both organizations address the stillbirth community through education and direct family support services.
- Now I Lay Me Down to Sleep: Now I Lay Me Down to Sleep provides remembrance photography to families experiencing the loss of a baby, operating in the same pregnancy/infant loss bereavement space as Mattie's Memory. Both organizations provide tangible, free-of-charge services to grieving families after loss.
- Pregnancy Loss and Infant Death Alliance (PLIDA): PLIDA is a professional alliance supporting bereaved families and the professionals who serve them after pregnancy loss or infant death. It shares Mattie's Memory's focus on pregnancy and infant loss bereavement support and operates complementary resource and education services.
Broad incumbents
- March of Dimes: March of Dimes is a large national organization working to improve maternal and infant health, preventing birth defects, premature birth, and infant mortality. It is a broad incumbent that operates in the same overall space as Mattie's Memory but with significantly larger scale, broader mission, and major fundraising apparatus; an explicit community partner.
- Postpartum Support International: Postpartum Support International provides perinatal mood and anxiety disorder support, including resources for families dealing with pregnancy and infant loss. It overlaps with Mattie's Memory on pregnancy/infant loss support, but with a broader postpartum mental health scope and national footprint; an explicit community partner.
Emerging players
- Count the Kicks: Count the Kicks is a stillbirth prevention campaign focused on kick-counting education. Mattie's Memory's founder serves as an ambassador for the organization, addressing Wisconsin's high stillbirth rate. They share overlapping mission focus on stillbirth prevention and awareness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Mattie’s Memory social profiles
Digital presenceMattie’s Memory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mattie’s Memory leadership team
Management profileNumber of profiles
Profiles3 records
Mattie’s Memory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mattie’s Memory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mattie’s Memory
What does Mattie’s Memory do?
Mattie's Memory is a non-profit that provides free bereavement support items (burial gowns, bassinets, memory bags, miscarriage packs, blankets, hats, teddy bears, bracelets) and free bereavement doula services to families and hospitals following pregnancy or infant loss. It also publishes and sells a catalog of grief- and pregnancy-loss-related books authored by founder Hazel Flint-Jones.
Is Mattie’s Memory a public or private company?
Mattie’s Memory is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mattie’s Memory founded?
Mattie’s Memory was founded in 2012. It employs 1 to 10 people.
Where is Mattie’s Memory based?
Mattie’s Memory is headquartered in Milwaukee, United States, in the North America region.
How does Mattie’s Memory make money?
Three revenue lines are on record. Donations are the primary driver. The others are book Sales and partner Store Sales.
Who are Mattie’s Memory's main competitors?
Direct peers on record are The Compassionate Friends, MISS Foundation, International Stillbirth Alliance, Bereaved Parents of the USA, Star Legacy Foundation, Now I Lay Me Down to Sleep and Pregnancy Loss and Infant Death Alliance (PLIDA). Broad incumbents are March of Dimes and Postpartum Support International. Count the Kicks is listed as an emerging player.
Does Mattie’s Memory have an API?
No public API is recorded for Mattie’s Memory.
What industry is Mattie’s Memory in?
Mattie’s Memory's product category is Bereavement Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAI, Bereavement & Grief Support Services (Family Aftercare). Its NAICS code is 8122.