Pohjois-Pohjanmaan Liikunta ja Urheilu

What Pohjois-Pohjanmaan Liikunta ja Urheilu does

Pohjois-Pohjanmaan Liikunta ja Urheilu ry (PoPLi) is a Finnish registered non-profit association founded in 1995 and headquartered in Oulu, operating as the regional sports federation for Northern Ostrobothnia. The organization functions as a multi-disciplinary sports and physical activity expert, providing consulting, training, and development services to approximately 185 member organizations including 148 sports clubs, 22 municipalities, and 12 national sports federation members. Core service lines span sports club development (Seurapalvelut), children's and youth sports (Liikkuva koulu, Liikkuva varhaiskasvatus), adult and senior fitness (Aikuisliikunta, Ikiliikkuja), and workplace wellness (Buusti360), delivered through direct consultation, on-site visits, training sessions, workshops, events, and digital platforms.

PoPLi's technology footprint centers on a Moodle-based digital learning environment (liikuntajaurheilu.mmg.fi) providing free digital skills and communications training to sports clubs, complemented by digital event coordination platforms such as the On PoP Liikkua goes Barents Digital Platform. Major products and programs include the Oulu Barents Summer Games (an international youth sports competition hosting ~800 athletes from Finland, Sweden, and Norway), financial administration services (Taloustoimisto), the Seurabarometri research publication, and a portfolio of funded development projects (Muutosvoima, Nuoret yhdistystaitajat, Hyvinvointia kylille, Kunnossa kassulle, Liiku Hyvin).

The organization operates on a hybrid revenue model combining annual membership fees from clubs and municipalities, fee-for-service financial administration, and project-based funding from government ministries (Ministry of Education and Culture, Ministry of Defence, Ministry of Social Affairs and Health), EU rural development programs, and regional partners (Oulun Seudun Leader, Pohjois-Suomen elinvoimakeskus). Most services to member organizations are provided free or at low cost. PoPLi is governed by its member organizations with no external investor or parent-company ownership; the entity is not publicly traded and is not subject to PE/VC ownership structures.

Name

Pohjois-Pohjanmaan Liikunta ja Urheilu

Legal name

Pohjois-Pohjanmaan Liikunta ja Urheilu ry

Website

https://popli.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Pohjois-Pohjanmaan Liikunta ja Urheilu (PoPLi) is a Finnish regional non-profit sports federation founded in 1995, providing consulting, training, and development services to 148 sports clubs, 22 municipalities, schools, and workplaces across Northern Ostrobothnia, funded by membership fees, government grants, and EU project funding.

Ownership category

akta.pro rank

Product category

Regional Sports Development Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Sports and Recreation Instruction (61162), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Youth Development & Sports Outreach Programs (EDAIAGAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Regional sports federation
• Sports club development
• Physical activity promotion
• Youth sports training
• Sports event management

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Sports clubs and municipalities pay membership fees to PoPLi. Member clubs receive access to expert services, networks, and benefits supporting club operations, administration, and development. Many services are provided free or at low cost to members.
2. Financial Administration Services: PoPLi's financial office provides accounting, payroll, and financial advisory services to sports clubs and other associations for a fee.
3. Project-Based Funding: Significant revenue comes from government grants and EU funding for regional development projects including rural development funds, Ministry of Education and Culture funding, and Ministry of Defence programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pohjois-Pohjanmaan Liikunta ja Urheilu ry (PoPLi) is a non-profit regional sports federation serving the Northern Ostrobothnia (Pohjois-Pohjanmaa) region in Finland. It delivers expert consulting, training, and development services to sports clubs, municipalities, schools, early childhood education, workplaces, and other physical activity promoters. The organization also runs financial administration services for sports clubs and coordinates multiple EU- and government-funded regional development projects plus international youth sports events such as the Barents Summer Games.

Product overview

Pohjois-Pohjanmaan Liikunta ja Urheilu (PoPLi) operates as a sports and physical activity multi-expert organization providing expert, training, and development services. The portfolio consists of core service areas (sports club services, children's and youth sports, adult sports) delivered alongside a portfolio of specialized programs and projects including the Barents Games international youth sports exchange, the On PoP Liikkua campaign, the Nuoret yhdistystaitajat training program, and regional development initiatives like Hyvinvointia kylille, Muutosvoima, and Kunnossa kassulle. Financial administration services for sports clubs round out the offering. The organization also organizes major events such as Oulu Barents Summer Games and the Ainot ja Reinot senior sports event.

Differentiator

Problem solved

Functional benefit

Brands

• Oulu Barents Summer Games: International youth sports competition event hosted in Oulu, bringing together athletes aged 15–25 from Northern Finland, Sweden, and Norway.
• Liiku Hyvin
• Kunnossa kassulle

Products and services

• Seurapalvelut (Sports Club Services) Comprehensive expert services supporting sports clubs including consulting, open club trainings, customized trainings, and seminars covering good governance, responsibility, communications and marketing, finance and fundraising, and strategic club development. Targeted at sports clubs and associations.
• Lasten ja nuorten liikunta (Children and Youth Sports) Services promoting physical activity among children and young people through cooperation with early childhood education, schools, municipalities, sports clubs, and other stakeholders. Includes Liikkuva koulu, Liikkuva varhaiskasvatus programs and the Move measurement system.
• Aikuisliikunta (Adult Sports) Services supporting working-age and elderly people's movement, functional capacity, and well-being, including development of exercise counseling, workplace fitness programs (Buusti360), and programs for elderly movement (Ikiliikkuja, Kunnon mummola).
• Oulu Barents Summer Games

Quantifiable outcome

• 81,000 € in club support distributed to 20 sports clubs for summer employment
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Pohjolan OsuuspankkiminorStrategic or Co-development Partner · 1 September 2026Collaboration partner for Kunnon mummola wellness tour providing financial support and co-organization of senior fitness events across Northern Ostrobothnia.
• Oulun Seudun Muistiyhdistys ryminorStrategic or Co-development PartnerPartner in Kunnon mummola wellness tour providing expertise on memory health and senior wellness topics.
• Oulun seudun omaishoitajat ryminorStrategic or Co-development PartnerPartner in Kunnon mummola wellness tour focusing on caregiver support and senior wellness.
• Humanpolis OycoreImplementation/ SI/ Consulting PartnerLead implementer of Liiku Hyvin project in Rokua Geopark area; PoPLi is co-implementer responsible for physical activity and sports club expertise.
• Pohde (Pohjois-Pohjanmaan hyvinvointialue)coreStrategic or Co-development PartnerLead implementer of Muutosvoima project. PoPLi develops shared resource model for physical activity counseling and organizes FINGER-model based elderly exercise groups in coordination with municipalities.
• Oulun Diakonissalaitoksen LiikuntaklinikkaminorStrategic or Co-development PartnerCo-implementer of Muutosvoima project providing sports medicine and exercise clinic expertise.
• Suomen Liikunnan Alueet rycoreChannel Partner/ Reseller/ DistributorNational cooperation and service organization for Finland's 15 regional sports organizations. PoPLi is a member organization.
• Lapin Liikunta rycoreStrategic or Co-development PartnerCo-member of Barents Sport Committee (BSC) coordinating Finnish Barents Sports activities. Lapin Liikunta leads the Finnish Barents Sports committee.
• Kainuun Liikunta rycoreStrategic or Co-development PartnerCo-member of Barents Sport Committee coordinating Finnish participation in international youth sports exchanges.
• Liikkuvan aikuisen verkostominorStrategic or Co-development PartnerNational network supporting adult physical activity promotion. PoPLi collaborates with this network for adult sports services.
• Suomen OlympiakomiteaminorStrategic or Co-development PartnerNational sports organization providing expert network support for adult physical activity programs and sports club development.
• Ikiliikkuja-ohjelmaminorStrategic or Co-development PartnerNational elderly fitness program. PoPLi implements Ikiliikkuja activities in the Northern Ostrobothnia region.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kainuun Liikunta ry: Regional sports federation for the Kainuu region of Finland. Directly comparable to PoPLi in mandate, member structure (clubs + municipalities), and EU/government funding model; co-member of the Barents Sport Committee.
• Helsinki Region Sports (Helsingin Liikunta): Another Finnish regional sports federation under the Suomen Liikunnan Alueet ry umbrella, serving the Helsinki metropolitan area. Operates the same model — consulting for member clubs, training, and EU-funded projects — making it a direct structural peer despite the geographic separation.
• LiikU ry: Another Finnish regional sports federation serving the Päijät-Häme region. Comparable in mission, member structure, and revenue model (public funding + club memberships + EU projects).
• Lapin Liikunta ry: Regional sports federation for Finnish Lapland. Direct peer to PoPLi as both are member organizations of Suomen Liikunnan Alueet ry and co-coordinate Finnish Barents Sports activities. The two share the same operating model, funding sources, and customer segments.

Broad incumbents

• Suomen Olympiakomitea: Finnish National Olympic Committee. Provides expert-network support for adult physical activity and sports-club development programs that PoPLi also delivers. A broader incumbent with national scope that overlaps with PoPLi's club development and coach training services.
• Suomen Liikunnan Alueet ry: National umbrella organization for Finland's 15 regional sports federations, of which PoPLi is a member. Comparable as the sector-coordinating body that sets shared standards, lobbies for funding, and channels national programs to PoPLi and its peers.
• Norges idrettsforbund (NIF): Norwegian Olympic and Paralympic Committee and Confederation of Sports. Comparable as the cross-border counterpart PoPLi cooperates with through the Barents Sport Committee (Vera Arntsen at NIF is the joint international coordinator).
• Riksidrottsförbundet (RF): Swedish National Sport Federation. Cross-border Barents Sports peer and counterpart organization — comparable mandate (member club support, regional development, public funding coordination) at the national level.

Emerging players

• UKK Institute: Finnish research and expert organization for physical activity and health, based in Tampere. Adjacent peer providing scientific expertise, instructor training, and evidence-based programs that complement or partially substitute PoPLi's exercise-counseling services.

Others

• Pohjois-Suomen elinvoimakeskus: Finnish regional development authority providing EU rural-development funding to PoPLi's projects (e.g., Nuoret yhdistystaitajat). Listed as an ecosystem participant — a funding partner rather than a direct peer, but materially relevant to PoPLi's revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/popliry
• Instagraminstagram.com/popli_ry
• Xx.com/onpopliikkua

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pohjois-Pohjanmaan Liikunta ja Urheilu