The Medical Arts School

What The Medical Arts School does

The Medical Arts School, founded in February 1996 in Raleigh, NC by Jerry I. Goynias, is a private vocational education institution that today operates as part of Gwinnett College under LTT Enterprises, Inc. (incorporated 1985), which acquired the school on November 1, 2006. The institution delivers diploma, associate degree, and bachelor's degree programs across four verticals: healthcare, business, legal studies, and health and wellness. Its core program catalog includes Massage Therapy (approved by the NC Board of Massage and Bodywork Therapy), Medical Assisting, Medical Billing and Coding, Medical Office Administration, Practical Nursing, RN to BSN, Dental Assistant, Diagnostic Medical Sonography (Ultrasound), Computer Operations, Business Technology, Paralegal Studies, and associate-level programs in Medical Administration and Massage and Spa Operations. Instruction is delivered through traditional classroom formats combined with simulated scenarios for hands-on practice, taught by instructors with documented industry experience, and supported by Canvas LMS and a proprietary student/faculty portal stack.

The school operates as a direct-to-consumer enrollment business, marketed through its website inquiry form, phone contact, and on-campus visits, with eight annual start dates and day, evening, hybrid, and online delivery modes. Tuition and program fees are the sole revenue stream disclosed, with pricing not publicly available and prospective students directed to admissions. The institution holds ACCET accreditation continuously since 1998, is licensed by the North Carolina State Board of Community Colleges, and is approved by the NC State Approving Agency for Veterans Affairs education benefits, qualifying it for Title IV and VA funding pathways. The LTT Enterprises platform operates six campus locations across Georgia (Lilburn, Roswell main campus, Marietta), North Carolina (Raleigh), and Florida (Orlando, Sarasota), with the Raleigh campus relocated to 3200 Spring Forest Road in 2015.

The school's strategic position is that of a multi-campus, accreditation-anchored, career-focused vocational provider in the southeastern US. Differentiation rests on regulatory credentials, a broad program portfolio covering high-demand healthcare-adjacent occupations, flexible scheduling, and in-house career services including resume support, interview preparation, and placement assistance. The combined Gwinnett entity operates without disclosed external investment, is privately held by LTT Enterprises, Inc., and shows no evidence of technology-driven or AI-enabled differentiation. Revenue, enrollment, and headcount data are not publicly disclosed, limiting quantitative visibility into unit economics and growth trajectory.

Name

The Medical Arts School

Legal name

LTT Enterprises, Inc.

Website

https://medicalartsschool.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

The Medical Arts School, now operating as Gwinnett College under LTT Enterprises, is a private vocational institution delivering diploma, associate, and bachelor's programs in healthcare, business, legal studies, and wellness to prospective students across six southeastern US campuses.

Ownership category

akta.pro rank

Product category

Vocational Education

NAICS

Colleges, Universities, and Professional Schools (611310), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAGAC

Schools of Nursing

Education/Higher Education (Colleges & Universities)/Medical & Health Sciences Universities

SECONDARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Vocational education
• Healthcare training
• Career college
• Diploma programs
• Professional training

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Program Fees: Revenue generated from tuition and fees for diploma, associate degree, and bachelor's degree programs in healthcare, business, legal studies, and health and wellness fields.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Medical Arts School (now operating as Gwinnett College) is a private vocational education institution offering diploma, associate degree, and bachelor's degree programs in healthcare, business, legal studies, and health and wellness fields. Instruction is delivered via classroom teaching combined with simulated hands-on scenarios at six campus locations across the southeastern United States. Programs include Massage Therapy, Medical Assisting, Medical Billing and Coding, Medical Office Administration, Practical Nursing, RN to BSN, Dental Assistant, Ultrasound, Business Technology, and Paralegal Studies, with continuing education for massage therapy professionals.

Product overview

The Medical Arts School (now operating as Gwinnett College) is a vocational education institution offering diploma, associate degree, and bachelor's degree programs across healthcare, business, legal studies, and health and wellness fields. The institution operates multiple campus locations and provides flexible scheduling with day, evening, hybrid, and online class options. Programs include Massage Therapy, Medical Assisting, Medical Billing & Coding, Medical Office Administration, Practical Nursing, RN to Bachelor's in Nursing, Dental Assistant, Ultrasound, Computer Operations, Business Technology, Paralegal Studies, and related associate degree programs. The school also offers continuing education options for massage therapy professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Vocational training program in massage therapy, approved by the North Carolina Board of Massage and Bodywork Therapy, focusing on anatomy and western clinical medical massage techniques.
• Medical Assisting Diploma program training students in clinical and administrative medical assisting responsibilities for healthcare settings.
• Medical Billing and Coding Vocational training program covering medical billing procedures, coding systems (ICD-10, CPT), and healthcare reimbursement processes.
• Medical Office Administration Training program for administrative roles in medical offices, covering office management, patient relations, and medical records.
• Practical Nursing Diploma program preparing students for licensed practical nursing (LPN) positions in various healthcare settings.
• Bachelor's of Nursing (RN to BSN) Bachelor's degree completion program for registered nurses seeking to advance their education from associate to bachelor's level.
• Dental Assistant Vocational training program for dental assisting roles, covering chairside assistance and dental office procedures.
• Ultrasound (Diagnostic Medical Sonography) Associate degree program training students in diagnostic medical ultrasound imaging techniques.
• Computer Operations Business technology program covering computer operations, software applications, and IT support skills.
• Business Technology Associate degree program in business technology covering administrative systems, software applications, and business operations.
• Paralegal Studies Legal studies program preparing students for paralegal and legal assistant positions in law firms and corporate legal departments.
• Massage and Natural Health Health and wellness program in massage and natural health disciplines.
• Continuing Education in Massage Therapy Continuing education courses for practicing massage therapy professionals to maintain licensure and professional development.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• American Career College: For-profit career college in the western US offering healthcare vocational programs including medical assisting, dental assisting, nursing, and ultrasound. Directly comparable in program specialization, accreditation approach, and workforce preparation positioning.
• Lincoln Tech: Established for-profit technical and trade school network with campuses across multiple states offering healthcare, nursing, and skilled trades programs. Similar vocational career training focus and corporate multi-campus operating model.
• Concorde Career Colleges: Multi-campus for-profit career college network offering diploma and degree programs in healthcare vocations including nursing, dental assisting, medical assisting, and sonography. Highly comparable to Gwinnett in student profile, programs, and direct-to-consumer enrollment model.
• Fortis College: For-profit career college with campuses offering nursing, medical assisting, dental assisting, and other allied health programs. Operates with comparable ACCET/regional accreditation profile and similar student demographics.
• South College: For-profit institution offering healthcare, nursing, and business programs across multiple campuses in the Southeastern US. Comparable multi-credential healthcare career training and regional US market focus.
• ECPI University: For-profit institution with multiple campuses offering healthcare, nursing, business, and technology programs at the diploma, associate, and bachelor's levels. Directly comparable in program mix, credential ladder, and Southeast US presence.
• Miller-Motte College: For-profit career college with Southeastern US campuses offering healthcare, business, and skilled trades programs. Direct competitor in the same regional market as Gwinnett's GA, NC, and FL locations with similar program portfolios.
• Brookline College: For-profit healthcare-focused career college offering nursing, medical assisting, and allied health programs at diploma, associate, and bachelor's levels. Comparable in specialized healthcare education focus and workforce outcomes emphasis.
• Carrington College: Multi-state for-profit career college focused on healthcare and nursing programs at the diploma, associate, and bachelor's degree levels. Comparable student outcomes focus, hands-on simulated learning approach, and career services support model.

Regional players

• Southern Careers Institute: For-profit career college operating in Texas offering healthcare and business vocational programs. Comparable program mix and career-college positioning but in a different geographic market than Gwinnett's southeast footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/120671597944340

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Medical Arts School