Instituto Oswaldo Ribeiro de Mendonça

What Instituto Oswaldo Ribeiro de Mendonça does

Instituto Oswaldo Ribeiro de Mendonça (IORM) is a Brazilian nonprofit organization founded in 1999 that delivers arts-based education to children, youth, and families in the state of São Paulo. Its program portfolio spans dance, music, theater, and literature, and is offered free of charge through nuclei in four municipalities (Orlândia, Guaíra, Ipuã, and Miguelópolis), with a stated expansion into Ribeirão Preto via the Cia. Usina da Dança professional dance company. The institute reports an annual reach of approximately 50,000 people impacted and around 15,000 direct beneficiaries, supported by a staff of 11–50.

The institute's core offerings include the Projeto Guri music education program, delivered across four poles serving 296 students as of 2024 in partnership with Santa Marcelina Cultura; vocational courses delivered in partnership with SENAC; environmental arts initiatives such as Sustent'ARTE; and free dance videoaulas distributed through a YouTube channel. Additional programming referenced includes Tramas do Interior and the CISNE Negro partnership. The organization is led by founder Josimara Ribeiro de Mendonça, with Rafael Braghiroli as Executive Manager, Maria Inês Marcório Guedes Moreira de Carvalho as Council Coordinator, and Valeria Pasetto as Director of Cia. Usina da Dança.

IORM's revenue model is multi-stream and donation-based, with no fees charged to beneficiaries. Funding sources include individual donations and monthly contributions, corporate sponsorships from a network of 40+ partners (including Toyota, Sicredi/Sicoob, Grupo Sada, Colorado, Safra, Alvean, and Grupo Eng), Brazilian cultural tax-incentive mechanisms (Rouanet Law and PROAC), and government support at the federal (Ministério da Cultura), state (São Paulo Secretaria da Cultura), and municipal levels. The institute reported a R$500,000 capital investment in 2025 for new facilities at the Castelinho site in Orlândia and has received recognition including the 2017 Top 5 Best Socioenvironmental Practices in Brazil award and the 2013 Mapa Cultural Paulista. Financial figures are not publicly disclosed.

Name

Instituto Oswaldo Ribeiro de Mendonça

Legal name

Instituto Oswaldo Ribeiro de Mendonça

Website

https://iorm.org.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Oswaldo Ribeiro de Mendonça is a Brazilian nonprofit founded in 1999 that delivers free arts-based education (dance, music, theater, literature) to children, youth, and families across four municipalities in São Paulo state, funded by corporate donations, tax-incentive mechanisms (Rouanet, PROAC), and government partnerships.

Ownership category

akta.pro rank

Product category

Arts Education and Social Transformation Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Arts education programs
• Dance education services
• Music education programs
• Social transformation nonprofit
• Cultural youth programs

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Donations (Pessoa Física e Jurídica): The organization accepts direct financial contributions from individuals and companies, with suggested donation amounts of R$25, R$50, R$100 or custom values. Donations can be made through the DOARE platform and are described as investments that multiply social impact. Donations via this platform are not tax-deductible; tax-deductible donations are facilitated through the Institutional Development department via tax incentive laws.
2. Tax Incentive Laws (Leis de Incentivo Fiscal): IORM participates in Brazilian tax incentive programs including Rouanet Law (Lei Rouanet), PROAC, and state-level cultural incentive programs, allowing companies and individuals to redirect a portion of their income tax to support cultural and social projects.
3. Monthly Contributions (Contribuição Mensal): Regular monthly donation option allowing supporters to contribute consistently over time, with transparent impact reporting.
4. Corporate Partnerships and Sponsorships: Corporate partners provide financial and in-kind sponsorship for specific projects and the organization's annual calendar. Benefits include public recognition, employee engagement/volunteering opportunities, and semi-annual impact reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Instituto Oswaldo Ribeiro de Mendonça (IORM) is a Brazilian nonprofit civil organization that delivers free education-through-art programs to underserved children and youth across São Paulo state. Its core offerings include dance education (Usina da Dança covering ballet, contemporary, and jazz), free music education through four Projeto Guri poles, community libraries, cinema screenings, vocational training via SENAC, and a professional dance company (Cia Usina da Dança). All programs are free to beneficiaries and funded by donations, corporate sponsorships, and Brazilian tax incentive laws.

Product overview

IORM is a social transformation organization (not a charity) offering a unified portfolio of education-through-art programs. The core offering consists of Usina da Dança (dance education), Projeto Guri (music education), and various cultural initiatives including libraries (Biblioteca Energia do Conhecimento, Biblioteca Castelo de Ideias), Cine Energia (cinema), and professional qualification courses through SENAC partnerships. The Cia Usina da Dança serves as a semi-professional dance company. Supporting programs include Sustent'ARTE (sustainable crafts), Tramas do Interior (handicrafts), and sports (Fábrica de Esportes). The organization operates across multiple cities (Orlândia, Guaíra, Ipuã, Miguelópolis, Ribeirão Preto) with venues including the Castelinho cultural nucleus and various community spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Usina da Dança: Flagship project offering dance education (ballet, contemporary, jazz) and performances for children and youth through integrated arts workshops across multiple cities.
• Cia. Usina da Dança
• Castelinho
• Biblioteca Energia do Conhecimento
• Biblioteca Castelo de Ideias
• Biblioteca Armanda Malvina Mendonça
• Cine Energia
• Tramas do Interior
• Boletim Atitude
• Feijoada do Bem
• Show de Prêmios
• Sustent'ARTE
• Casa da Criança
• Polo Acorde IORM Miguelópolis

Products and services

• Usina da Dança Flagship dance education program offering ballet, contemporary, and jazz instruction to children and youth through integrated arts workshops, fostering discipline, focus, and autonomy. Includes a professional dance company (Cia Usina da Dança) for advanced talent development.
• Cia Usina da Dança Professional dance company and nucleus for research, creation, and artistic/cultural formation in Ribeirão Preto, focused on developing dancers who are creators rather than mere movement executors. Develops a differentiated authorial language through aesthetic and poetic concepts and original choreographic works, and publishes free video lessons on YouTube.
• Projeto Guri Free music education program operated by IORM through four poles (Guaíra, Ipuã, Miguelópolis, Orlândia) in partnership with Santa Marcelina Cultura and São Paulo State Government. Offers courses in musical initiation, guitar, percussion, flute, choir, and viola caipira for children, youth, and adults; 296 students enrolled across 4 poles as of 2024; over 1 million beneficiaries since Projeto Guri's creation in 1995.
• Biblioteca Energia do Conhecimento Library program in Guaíra offering literary exploration and storytelling activities for children and students, part of the cultural development initiative. Located within the Centro Cultural Colorado.
• Biblioteca Castelo de Ideias Library inaugurated at the Castelinho Cultural Nucleus in Orlândia, providing reading resources to the community. Part of the 2025 Castelinho expansion.
• Cine Energia Movie theater initiative in Guaíra projecting weekly stories, combining cinema with cultural education for the local community.
• Tramas do Interior Project dedicated to valorizing feminine talent and strengthening regional craftsmanship skills through artisanal training, including maternal engagement initiatives.
• Profissionalizando Pessoas (SENAC Vocational Courses) Professional qualification program offering free courses through SENAC partnership, expanding job skills and income generation opportunities. Courses include Marketing and Sales Assistant, Catering/Pizzas, Client Service, and more.
• Sustent'ARTE Sustainability project repurposing wood pallets and packaging materials into furniture and decorative items, providing professional qualification and labor market insertion. Recognized as one of the top 5 best socioenvironmental practices in Brazil at the 15th Benchmarking Brasil cycle in 2017.
• Fábrica de Esportes Sports program offering basketball, judo, futsal, and volleyball instruction for youth development as part of IORM's education-through-art portfolio.
• Boletim Atitude Official news portal of IORM publishing articles about projects, events, partnerships, and achievements across categories including Cultura, Educação, Esporte, Institucional, and Agenda Cultural.

Quantifiable outcome

• 50,000 people impacted per year
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Governo Federal / Ministério da CulturacoreStrategic or Co-development PartnerFederal government partner supporting IORM projects through cultural incentive laws including Lei Rouanet. Enables large-scale cultural productions and spectacles such as 'O Pequeno Príncipe'.
• Governo do Estado de São Paulo / Secretaria da Cultura, Economia e Indústria CriativascoreStrategic or Co-development PartnerState government maintains Projeto Guri and co-produces Cia. Usina da Dança. Multiple programs receive state cultural funding including PROAC (Programa de Ação Cultural). The state also provides Teatro Minaz venue for Cie. Usina da Dança activities in Ribeirão Preto.
• PROAC (Programa de Ação Cultural)coreStrategic or Co-development PartnerSão Paulo state cultural incentive program (PROAC) supporting IORM's cultural and artistic projects.
• Grupo Colorado / Colorado Máquinas Agrícolas / Estância ColoradocoreStrategic or Co-development PartnerMajor regional partner hosting IORM's Guaíra nucleus (Centro Cultural Colorado) and annual Feijoada do Bem event (Estância Colorado). Colorado also partnered on Sustent'ARTE project and is a long-standing supporter of IORM's cultural initiatives.
• SESI / SENAIcoreStrategic or Co-development PartnerSESI provided facilities and support for Sustent'ARTE project (SESI Ribeirão Preto, CPD center). SENAI contributed to the project's professional qualification component through the Escola SENAI- Eng. Octávio Marcondes Ferraz.
• Santa Marcelina CulturacoreStrategic or Co-development PartnerOrganization that manages Projeto Guri, the largest music education program in Brazil (30 years old, 1 million+ beneficiaries). IORM hosts 4 Guri poles in partnership with Santa Marcelina, which provides curriculum, teacher training, and administrative oversight.
• SENAC FrancacoreStrategic or Co-development PartnerSENAC (National Commercial Learning Service) partners with IORM to provide free professional qualification courses in Orlândia (at Castelinho) and Guaíra. Courses include Assistente de Marketing e Vendas, Marmitas – Técnicas de Preparo, Pizzas Artesanais, and Atendimento ao Cliente.
• Prefeituras Municipais (Orlândia, Guaíra, Ipuã, Miguelópolis)coreStrategic or Co-development PartnerFour municipal governments provide institutional and facility support for IORM nuclei and programs. Each municipality hosts Guri poles and provides venues including schools, cultural centers, and theaters. They are also part of the CMDCA (Municipal Council for Children's and Adolescents' Rights) supporting IORM's projects.
• Cisne Negro Companhia de DançaminorStrategic or Co-development PartnerPartnership for dance education. IORM students participated in 'O Quebra-Nozes' production presented by Cisne Negro at Teatro Alfa in São Paulo. Some students performed at the Cisne Negro festival 'O Quebra-Nozes' in 2015-2017.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt2LdxtVKlN3l3PL9c3fS0g
• Facebookfacebook.com/iorm.org.br
• Instagraminstagram.com/iorm_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Oswaldo Ribeiro de Mendonça