Amana-Key

What Amana-Key does

Amana-Key is a Brazilian boutique consulting firm founded in October 1972 by Oscar Motomura in São Paulo, specializing in advanced management, strategy, and leadership development. The firm operates a high-touch, founder-led model in which Motomura personally leads every cohort of the flagship APG (Programa de Gestão Avançada), a 360-degree immersion program, and is supported by a curated network of more than 100 global experts across domains including strategy, innovation, and AI.

The service portfolio extends beyond the open-enrollment APG into closed in-house programs for organizations, C-level mentorship delivered "in the field" inside client operations, board participation engagements, and exclusive workshops — including 2026 co-developed virtual events with international service-excellence authority Ron Kaufman. Customers span private enterprises (with Suzano Celulose as a visible named client) and Brazilian public-sector institutions (state courts and State Treasury Secretariats), reflecting deliberate dual-segment positioning. Delivery has expanded into a virtual live (Zoom-based) format in addition to in-person São Paulo sessions.

Commercially, Amana-Key runs a hybrid model combining premium-priced bespoke in-house contracts with an individual-pay virtual event price point (R$2,600 per attendee) that broadens reach. The firm is founder-owned and privately held, with no disclosed external funding rounds, and financial scale remains opaque given the absence of published revenue or headcount figures.

Name

Amana-Key

Legal name

Amana-Key

Website

https://amana-key.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Amana-Key is a São Paulo-based boutique consulting firm founded in 1972 by Oscar Motomura, delivering advanced management, strategy, and leadership development through its flagship APG immersion program to private enterprises and Brazilian public-sector institutions.

Ownership category

akta.pro rank

Product category

Executive Education and Management Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAL

Succession Planning & High-Potential (HiPo) Leadership Programs

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYEDAHAHAI

Strategy, Consulting & General Management Institutes

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Executive leadership development
• Advanced management consulting
• Organizational transformation services
• Corporate strategy advisory
• Board advisory services

Headquarters

HQ city

Cotia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open APG Programs: Amana-Key generates revenue through open enrollment APG (Programa de Gestão Avançada) intensives that are held in São Paulo, typically 5-day immersive programs of 50 hours. These are priced programs available to individual leaders and teams from various organizations.
2. Virtual Event Registrations: Revenue from virtual live events such as the 'Excelência no Servir como Essência Estratégica' sessions with Ron Kaufman, priced at R$ 2,600.00 per registration. These are one-time participation fees for specialized sessions.
3. Closed/In-House APG Programs: Customized closed APG programs delivered in-house at client organizations, including workshops for strategic planning and solving 'impossible equations.' These are bespoke engagements for private organizations (e.g., Suzano Celulose) and public institutions (Courts, State Government Secretariats).
4. C-Level Mentorship: One-on-one mentorship services for C-level leaders and successors, where Motomura provides individual guidance. Also includes participation in Board and Executive Committee meetings for mediation/facilitation of difficult discussions.
5. Closed Workshops and Strategic Planning: Specialized workshops for organizations to design radically different strategic plans, often combined with leadership development programs. These in-company events can be in-person, virtual, or hybrid formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Amana-Key delivers the proprietary APG (Programa de Gestão Avançada), a 360-degree immersive advanced management program led personally by founder and CEO Oscar Motomura, designed to expand leadership vision, transform beliefs and mental models, and catalyze collective intelligence within organizations. The firm offers open enrollment APG intensives in São Paulo, closed in-house programs for private and public-sector clients, one-on-one C-level mentorship, strategic workshops for solving "impossible equations," and participation in Board and Executive Committee meetings.

Product overview

Amana-Key is a specialized consulting firm focused on advanced management, strategy, and leadership. The core offering is the APG (Programa de Gestão Avançada / Advanced Management Program), an immersive 360-degree program for leadership development and organizational transformation. This is complemented by several modules: C-Level Mentorship, Closed Workshops for solving critical/impossible equations, Board participation services, and Closed Lectures. The company also organizes open enrollment sessions (APG Intensivo) and closed in-house programs for specific organizations. All offerings center on collective intelligence, strategic thinking, and organizational evolution under the guidance of CEO Oscar Motomura.

Differentiator

Problem solved

Functional benefit

Brands

• APG - Programa de Gestão Avançada: Advanced Management Program - A 360-degree immersion for expanding vision and transforming beliefs, mental models, and culture. Creates ideal context for reviewing organizational practices and opening paths for unconventional thinking.

Products and services

• APG – Programa de Gestão Avançada (Advanced Management Program) A 360-degree immersive advanced management program designed to expand leadership vision, transform beliefs and mental models, and catalyze collective intelligence. Delivered personally by founder and CEO Oscar Motomura in all cohorts, with options for open enrollment intensives (5-day, 50-hour format in São Paulo) and closed in-house programs for organizations.
• Mentoria C-Level (C-Level Mentorship) One-on-one mentorship service for C-level leaders and their successors, conducted by Oscar Motomura in the field at client points of sale, production lines, and customer visits rather than in closed rooms. Monthly engagement cadence designed to surface original insights from frontline reality.
• Workshops Fechados – Equações Impossíveis (Closed Workshops for Impossible Equations) Customized closed workshops designed to solve critical organizational equations, including problems considered impossible, using collective creativity and intelligence. Tailored to each organization's specific challenges and delivered as in-person, virtual, or hybrid engagements.
• Participações em Conselhos e Comitês Executivos (Board and Executive Committee Participation) Oscar Motomura's participation in Board and Executive Committee meetings, providing mediation and facilitation of difficult discussions and complex decision-making on unprecedented topics. Combines unique know-how across finance, technology, politics, economics, humanization, culture, and ethics.
• Palestras Fechadas (Closed Lectures) Closed lectures delivered in-person, virtually, or in hybrid formats, focused on expanding leader vision for less visible and intangible aspects of organizational life that materially affect business results. Designed to complement broader organizational development initiatives.

Quantifiable outcome

• 12-hour daily immersions that generate impacts greater than multi-month programs abroad
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ron KaufmancoreStrategic or Co-development Partner · 1 January 2026Ron Kaufman, described as the world's #1 expert in service excellence and pioneer of the Consciousness Era, partners with Amana-Key and CEO Oscar Motomura for co-developed events titled 'Excelência no Servir como Essência Estratégica' (Excellence in Serving as Strategic Essence). Two sessions are offered in 2026 (July 30 and September 10), coordinated by Motomura with Kaufman as featured participant. This is a co-marketing and co-delivery partnership for premium virtual events.
• 100+ Global Experts NetworkcoreStrategic or Co-development PartnerAmana-Key leverages a network of over 100 global experts spanning high administration, strategy, leadership, culture, new science, AI, and customer experience. These experts are part of Oscar Motomura's professional network and are accessed to provide specialized expertise in resolving complex organizational challenges through the APG methodology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Top-tier global management consulting firm known for strategy and organizational transformation work. Comparable to Amana-Key in addressing complex strategic 'equations' and organizational reinvention for large enterprises.
• IMD Business School: Switzerland-based business school known for executive education, leadership development, and custom programs for organizations. Comparable to Amana-Key in targeting senior executives with intensive, high-touch advanced management experiences.
• INSEAD Executive Education: One of the world's top business schools with a large executive education division. Comparable to Amana-Key in delivering immersive, customized advanced management programs for senior leaders, though at much larger global scale and with broader curriculum.
• Heidrick & Struggles: Global leadership advisory firm specializing in executive search, succession planning, and leadership consulting. Comparable to Amana-Key in its focus on C-suite and board advisory, particularly for succession and executive development.
• Spencer Stuart: Global executive search and board advisory firm with a strong leadership advisory practice. Comparable to Amana-Key in providing C-level mentorship, board-level facilitation, and succession advisory to executives across industries.
• Korn Ferry: Global organizational consulting firm with a strong leadership development and talent advisory practice. Comparable to Amana-Key in serving C-level executives and boards on leadership transitions, succession, and strategic people decisions, though at vastly larger scale.
• McKinsey & Company: Global management consulting leader with deep practice in organizational transformation, leadership development, and strategic planning. Comparable to Amana-Key in serving C-suite clients on complex, high-stakes strategic challenges across industries.
• Egon Zehnder: Global executive search and leadership advisory firm. Comparable to Amana-Key in providing C-level advisory, succession planning, and board-level consulting, though operating as a much larger international partnership.

Regional players

• Insper: Brazilian education institution known for executive education, advanced management programs, and leadership development. Directly comparable to Amana-Key as a São Paulo-based provider of premium advanced management and leadership training for executives.

Direct peers

• Fundação Dom Cabral: Brazil's leading executive education and advanced management institution. Directly comparable to Amana-Key as a Brazilian-based provider of high-level management programs, leadership development, and strategic transformation for executives and large organizations across private and public sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amanakey
• Facebookfacebook.com/AmanaKey
• LinkedInlinkedin.com/company/amana-key

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amana-Key