Fire Armour Pte Ltd

What Fire Armour Pte Ltd does

Fire Armour Pte Ltd is a Singapore-based fire protection equipment manufacturer and service provider founded in 1979, operating from a 52,000 sqft factory in Jurong. The company supplies a comprehensive range of fire safety products including portable fire extinguishers (ABC dry powder, CO2, AFFF foam, clean agent, Class D, lithium battery, wet chemical, wheeled mobile, and ceiling automatic types), emergency lighting, fire blankets, hosereels, hydrants, smoke detectors, and marine fire protection equipment. It is also a pioneer in Singapore for the design, installation, maintenance, and recycling of advanced clean agent fire suppression systems including FM200 (HFC227EA), Halon 1301, and FK 5112 (Novec 1230). The company holds SCDF Fire Code Approval Certificates, ISO 9001 certification, TÜV SÜD registration, and is the sole NEA Licensed operator for fire extinguisher disposal in Singapore.

The company's business model is built on three revenue streams: (1) one-time equipment sales through a WooCommerce-based e-commerce storefront (shop.firearmour.com.sg), direct workshop sales, and enterprise field sales; (2) recurring maintenance and service contracts covering annual extinguisher servicing, hosereel and fire alarm maintenance, SCDF Fire Certificate renewals, and FSC/FSSD plan submissions; and (3) project-based design and installation of fire suppression systems for commercial and industrial facilities. Pricing is quote-based and not publicly disclosed, with customers acquiring quotations via phone, WhatsApp, or direct contact. Annually, the company services approximately 93,348 fire extinguishers, refills 17,966 units, and completes 23,500 service jobs with a 12-hour turnaround time.

Fire Armour serves five primary customer segments: residential homeowners, commercial buildings, industrial/manufacturing facilities, government/public sector (including SCDF and military bases), and marine/vessel operators. Customer logos include SCDF, Singapore government bodies, blue chip companies, schools, airports, military bases, and factories. The company operates exclusively in Singapore and uses a multi-channel marketing approach centered on educational content marketing, SEO, earned media (Capital 958 radio, Shin Min Daily News), and community engagement rather than paid advertising. There is no evidence of external investment, with the company appearing to be independently owned since its founding.

Name

Fire Armour Pte Ltd

Legal name

FIRE ARMOUR PTE LTD

Website

https://firearmour.com.sg

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Armour Pte Ltd, founded in 1979 in Singapore, manufactures and services fire extinguishers, fire suppression systems, and marine fire safety equipment, serving residential, commercial, industrial, government, and marine customers across Singapore from a 52,000 sqft Jurong facility.

Ownership category

akta.pro rank

Product category

Fire Protection Equipment

NAICS

Security Systems Services (56162)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Fire Extinguishers & Suppression Equipment Services (Inspection/Recharge/Hydrotest) (BPABAHAC)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

Keywords

• Fire protection equipment
• Fire extinguisher services
• Fire suppression systems
• Marine fire safety
• Fire safety compliance

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fire Protection Equipment Sales: Sale of fire extinguishers (ABC dry powder, foam, CO2, clean agent, wet chemical, Class D, lithium battery, wheeled/mobile), fire blankets, fire hosereels, fire hydrants, safety signage, cabinets, smoke detectors, and marine fire equipment. Products sold through e-commerce shop and direct sales.
2. Fire Protection Services and Maintenance: Comprehensive suite of services including fire extinguisher maintenance/servicing, fire hosereel maintenance, fire alarm maintenance, kitchen fire suppression system maintenance, fire hose maintenance and repair, SCDF Fire Certificate renewal submissions, FSC/FSSD plan submissions, rental of fire extinguishers, and disposal of fire extinguishers.
3. Fire Suppression System Installation: Design, installation, and maintenance of advanced fire suppression systems including FM200, HFC227EA, FK 5112, Halon 1301, CO2, and kitchen hood wet chemical suppression systems for commercial and industrial facilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fire Armour Pte Ltd manufactures, supplies, installs, and services fire extinguishers and fire suppression systems in Singapore. Its portfolio includes portable extinguishers (ABC dry powder, CO2, AFFF foam, clean agent, Class D, lithium battery, wet chemical, wheeled/ceiling automatic), fire suppression systems (FM200/HFC227EA, Halon 1301, FK 5112, CO2, kitchen hood wet chemical, military vehicle), marine-grade extinguishers and hoses, emergency lighting, smoke detectors, and accessories. The company also provides maintenance, SCDF Fire Certificate renewals, FSC/FSSD plan submissions, and is the sole NEA-licensed operator for fire extinguisher disposal in Singapore.

Product overview

Fire Armour Pte Ltd is a Singapore-based fire protection company established in 1979, offering a comprehensive portfolio of fire safety products and services. Their product offerings include fire extinguishers (ABC Dry Powder, CO2, AFFF Foam, Clean Agent, Class D, Lithium Battery, Wet Chemical, Wheeled Mobile, and Ceiling Automatic types), emergency lighting systems (Exit Lights, Emergency Lights, Dynamic Exit Lights), fire suppression systems (Kitchen Hood, FM200/HFC227EA, Halon 1301, FK 5112, CO2, and Military Vehicle systems), marine fire equipment (marine extinguishers, hoses, couplings, nozzles, cabinets), fire safety accessories (blankets, hosereels, hydrants, stands, cabinets, trolleys, signage, smoke detectors), and workshop equipment. They also provide extensive maintenance and certification services including SCDF fire certificate renewals, annual extinguisher servicing, and are the sole NEA Licensed operator for fire extinguisher disposal in Singapore. The company is a pioneer in designing, installing, and maintaining clean agent fire suppression systems (FM200, FK 5112) and has been a supplier to SCDF since 1979.

Differentiator

Problem solved

Functional benefit

Brands

• Hercules: Fire extinguisher brand for products including dry powder, foam, CO2, and specialized fire extinguishers

Products and services

• ABC Dry Powder Fire Extinguisher A versatile fire extinguisher designed to fight Class A, B, and C fires (ordinary combustibles, flammable liquids, and electrical fires). Non-conductive with rapid fire knockdown capability. Used in homes, offices, factories, and public premises across Singapore.
• Carbon Dioxide Fire Extinguisher A CO2 fire extinguisher that suffocates fires leaving no residue. Ideal for electrical fires and areas with sensitive equipment such as server rooms and laboratories.
• AFFF Foam Fire Extinguisher An Aqueous Film-Forming Foam extinguisher for Class A and B fires. Smothers fires and cools burning material, particularly effective against liquid fires.
• Clean Agent Fire Extinguisher A residue-free extinguisher safe for use around electronics and delicate equipment. Top choice for data centres and offices.
• Class D Fire Extinguisher Fire extinguisher designed for fires involving combustible metals. Essential for laboratories and metalworking shops.
• Lithium Battery Fire Extinguisher (Hercules 9L Lith-Pro) Specialised extinguisher designed to fight lithium battery fires. Fire Armour is the sole distributor in Singapore for this extinguisher type.
• Wet Chemical Kitchen Fire Extinguisher Wet chemical extinguisher highly effective against cooking oil and fat fires. Essential for commercial kitchens.
• Wheeled Mobile Fire Extinguisher Mobile extinguisher with larger firefighting capacity, easy to manoeuvre. For industrial settings and larger fire risks.
• Ceiling Automatic Fire Extinguisher Ceiling-installed extinguisher that automatically discharges when it detects a fire, providing round-the-clock protection in unattended spaces.
• Marine Fire Extinguishers Fire extinguishers built to be tough and resistant against harsh corrosive air of the open sea. Must fulfill MED and bear wheelmark logo. Includes CCS-certified models.
• Fire Blanket Fire safety blanket used to smother small fires and prevent re-ignition by oxygen deprivation. Also used when someone is on fire.
• Fire Hosereel Hose reel systems for fire fighting, providing a continuous water supply for fire suppression.
• Singapore Fire Hydrant Fire hydrant systems compliant with Singapore standards for fire water supply.
• Safety Signage Fire safety signage for buildings including exit signs, fire equipment locations, and safety instructions.
• Exit and Emergency Lighting Emergency exit signage lights and emergency lighting that activates during power outages to provide illumination for safe evacuation.
• HFAD Smoke Detector Smoke detection devices for early fire warning in buildings.
• Kitchen Hood Fire Suppression System Wet chemical suppression system for commercial kitchen hoods, required by SCDF for licensed commercial kitchen operations.
• FM200 (HFC227EA) Fire Suppression System Clean agent fire suppression system using HFC227EA (FM-200) for rapid fire extinguishment with no residue, safe for electronics. Fire Armour is a pioneer in designing, installing, and maintaining this system.
• Halon 1301 Fire Suppression System Halon 1301 fire suppression system. Fire Armour is the pioneer for designing, installing, maintaining and recycling Halon 1301 systems in Singapore.
• FK 5112 Fire Suppression System Fire suppression system using FK 5-1-12 (Novec 1230) clean agent. Fire Armour is a pioneer in designing, installing, and maintaining this system.
• Carbon Dioxide Fire Suppression System CO2-based fire suppression system for industrial applications.
• Fire Extinguisher Maintenance Services Annual servicing and maintenance of fire extinguishers to ensure compliance with SS 578 and SCDF requirements.
• Fire Safety FSC/FSSD Plan Submissions Submission services for Fire Safety Certificate (FSC) and FSSD plan approvals with SCDF.
• SCDF Fire Certificate Renewal Assistance with SCDF fire certificate renewal processes in Singapore.
• Disposal of Fire Extinguishers Safe disposal of fire extinguishers. Fire Armour is the sole NEA Licensed operator to safely dispose of fire extinguishers in Singapore.

Quantifiable outcome

• 93,348 fire extinguishers serviced last year
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacific Fire Protection: Pacific Fire Protection is a Singapore-based fire protection services company offering extinguisher supply, servicing, and suppression system work to commercial and industrial customers. It is a directly comparable domestic competitor in the same Singapore end-market with overlapping service offerings.
• Amerex Corporation: Amerex is one of the world's largest manufacturers of portable and wheeled fire extinguishers, serving commercial, industrial, marine, and government markets. It is directly comparable to Fire Armour as a portable extinguisher specialist with broad agent coverage (dry chemical, CO2, clean agent, Class D, wet chemical).
• Buckeye Fire Equipment: Buckeye Fire Equipment is a US-based manufacturer of portable and wheeled fire extinguishers, including clean agent, dry chemical, CO2, and Class D units. It is directly comparable to Fire Armour's core Hercules product line in terms of product breadth, customer base (commercial/industrial/government), and marine-grade offerings.

Others

• Notifier by Honeywell: Notifier (Honeywell) is a global manufacturer of fire alarm and detection systems widely deployed in commercial and industrial facilities. Comparable to Fire Armour's fire alarm maintenance and smoke detection product lines as an enabling/equipment peer in the broader fire safety ecosystem.

Emerging players

• Ceasefire Industries: Ceasefire Industries is an India-based fire safety equipment manufacturer and supplier offering extinguishers, suppression systems, and detection products across South and Southeast Asia. Comparable as a regional fire protection specialist expanding into emerging markets with overlapping product breadth.
• SFFECO Global: SFFECO Global is a Middle East-based fire protection manufacturer offering firefighting vehicles, extinguishers, suppression systems, and foam concentrates. Comparable to Fire Armour as a manufacturer-supplier of extinguishers and clean agent systems targeting commercial, industrial, and government customers in a regional market.

Regional players

• Chubb Fire & Security: Chubb Singapore is part of a global fire and security services group with active Singapore operations offering fire alarm, detection, suppression, and extinguisher services. It is a directly relevant regional competitor targeting the same commercial, industrial, and government customers as Fire Armour in Singapore.

Broad incumbents

• Johnson Controls (Tyco Fire Protection): Johnson Controls, via its Tyco Fire Protection Products business, is a global leader in fire suppression, detection, and extinguisher solutions serving commercial and industrial facilities worldwide. It overlaps with Fire Armour's suppression system design/installation services and competes for similar enterprise/government contracts in the region.
• Minimax Viking Group: Minimax (now part of Viking Group) is a global fire protection specialist offering detection, suppression (gas, foam, water mist), and service solutions across industrial, marine, and commercial markets. Comparable as a broad incumbent in fire suppression system design, installation, and maintenance — overlapping with Fire Armour's FM200/FK 5112/Halon service work.
• NAFFCO: UAE-based NAFFCO is the world's largest firefighting equipment manufacturer, offering a comprehensive range of fire extinguishers, suppression systems, and fire protection solutions. It is broadly comparable as a full-line fire protection manufacturer and supplier, though it operates at much greater global scale than Fire Armour.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firearmour
• LinkedInlinkedin.com/company/firearmour

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Armour Pte Ltd