PIC Informatica
PIC Informatica is a Brazilian exclusive distributor of scientific software (Origin, EndNote, Mathematica, Gaussian, Spartan), founded in 1992, serving researchers, students, universities, and government buyers with sales, technical support, and localized licensing across Brazil.
- Company typePrivate
- Founded1992
- HeadquartersBrasil, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PIC Informatica does
PIC Informatica is a Brazilian technical and scientific software distributor founded in 1992 by Antonio Brito (Physics Ph.D., USP 1984). The company holds exclusive Brazilian distribution rights for five established scientific software platforms: Origin (OriginLab) for experimental data analysis and graphing; EndNote (Clarivate) for bibliography management with ABNT/Vancouver citation support; Mathematica (Wolfram Research) for technical computing; and Gaussian and Spartan for theoretical chemistry and molecular modeling. Its core activity is sales, technical installation support, training, and maintenance services, not software development.
The company serves four primary customer segments: individual researchers and scientists; graduate and undergraduate university students; universities and research institutions requiring multi-user site licenses; and corporate research labs and government agencies. Pricing is quote-based with academic discounts and verification through Lattes curriculum, student IDs, or institutional credentials. Revenue streams mix subscription licenses, perpetual licenses, annual maintenance contracts, and enterprise site licenses. Distribution channels include direct sales via website forms, WhatsApp (19-99861-1971), Google Forms quote requests, and SICAF-registered government procurement.
The business operates entirely within Brazil, with 11-50 employees and over 11,000 active customers logged in its CRM database. PIC Informatica is affiliated with ABES (Associação Brasileira das Empresas de Software) and is classified as a small business (empresa de pequeno porte) for SICAF registration purposes. Community engagement is conducted through dedicated Facebook product groups for EndNote, Origin, and Mathematica users. The company has not raised external funding and remains founder-owned.
PIC Informatica firmographics
Firmographics- Name
- PIC Informatica
- Legal name
- PIC Informática
- Website
- https://picinfo.com.br/
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PIC Informatica is a Brazilian exclusive distributor of scientific software (Origin, EndNote, Mathematica, Gaussian, Spartan), founded in 1992, serving researchers, students, universities, and government buyers with sales, technical support, and localized licensing across Brazil.
- Ownership category
- akta.pro rank
PIC Informatica industry classification
Industry- Product category
- Scientific Software Distribution
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
Keywords
Where PIC Informatica is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PIC Informatica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Software License Sales: PIC Informatica sells software licenses (perpetual and subscription) for Origin, EndNote, Mathematica, Gaussian, and Spartan products to researchers, students, universities, and corporate/government customers in Brazil. Pricing is quote-based with discounts for academic users.
- Academic/Volume Licensing: Special pricing programs for universities, researchers, and students with documentation verification through Lattes curriculum or student ID. Multi-year license options available.
- Maintenance and Support Contracts: Annual maintenance included with new or upgraded academic licenses, providing additional licenses, reinstallation rights, and automatic updates during the maintenance period.
- Enterprise Site Licenses: Site license arrangements for organizations with multiple users, including cluster processing configurations and institutional contracts for Gaussian software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student/Researcher licenses for Origin - annual subscription |
| One time/ perpetual license | Multi-year contract | Spartan - researcher discount pricing |
| Subscription | Multi-year contract | Gaussian - institutional licensing |
| Subscription | Monthly | Mathematica - researcher/student pricing |
| Subscription | Annual | EndNote - multi-tier licensing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
PIC Informatica product offering
Product offeringCore offering
PIC Informatica is the exclusive Brazilian distributor for a curated portfolio of technical and scientific software: Origin (data analysis and graphing), EndNote (bibliography management), Mathematica (technical computing), Gaussian and GaussView (theoretical chemistry), and Spartan (molecular modeling). The company sells software licenses (perpetual and subscription) to researchers, students, universities, corporations, and government customers, and provides installation support, maintenance, training sessions, and tailored solutions.
Product overview
PIC Informatica is a distributor of technical and scientific software in Brazil, operating since 1992. The product portfolio consists of five distinct software solutions: Origin Professional for experimental data analysis and graphing; EndNote for bibliography management and citation formatting; Mathematica for technical computing with AI capabilities; Gaussian and Spartan for theoretical chemistry and molecular modeling. These products serve researchers, scientists, and students in academic and corporate environments, with the company providing exclusive Brazilian distribution, technical support, installation assistance, and training.
Differentiator
Problem solved
Functional benefit
Products and services
- Origin Professional Comprehensive data analysis and graphing software for experimental data, including curve fitting, peak analysis, 3D graphing, and statistical analysis tools, with Python integration for extended programming. Sold in Brazil by PIC Informatica as exclusive distributor to researchers, universities, and corporate customers.
- EndNote Bibliography management software that imports references from academic databases, organizes references by keywords and PDFs, and formats bibliographies in publication standards including Vancouver, ABNT, and APA. Distributed in Brazil by PIC Informatica for researchers and academic institutions.
- Mathematica Technical and scientific computing software from Wolfram Research featuring AI capabilities, neural networks, image processing, and audio processing. Sold in Brazil by PIC Informatica as authorized reseller with researcher and student pricing and 3x installment options.
- Gaussian Electronic structure calculation software for theoretical chemistry, including Gaussian 16 and GaussView 6 visualization tools. Distributed exclusively in Brazil by PIC Informatica under institutional contract licensing with options for site licenses, cluster processing, and multiple platforms.
- Spartan Molecular modeling and computational chemistry software (Spartan Parallel Suite) with an extensive database of over 250,000 molecular property entries, running on Windows, Mac, and Linux. Distributed exclusively in Brazil by PIC Informatica with researcher, professor, and student discounts.
Quantifiable outcome
- Established since 1992 - over 30 years of market presence
- +1 more outcomes
Companies that use PIC Informatica
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
PIC Informatica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
PIC Informatica partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ABES - Associação Brasileira das Empresas de SoftwareminorPIC Informatica is an affiliated member of ABES, the Brazilian Software Companies Association, demonstrating industry compliance and business legitimacy. This membership provides credibility in the Brazilian software market.
- OriginLabcoreExclusive Brazilian distributor for Origin data analysis software. PIC Informatica provides sales, technical support, installation assistance, and maintenance services for Brazilian customers. Products include Origin Professional and Origin Standard with Python integration.
- Wolfram ResearchcoreAuthorized reseller of Mathematica software in Brazil. PIC Informatica offers Mathematica with special pricing for researchers and students, 3x installment options, and technical support for installation and use.
- GaussiancoreExclusive Brazilian distributor for Gaussian computational chemistry software and GaussView visualization tools. PIC Informatica handles institutional licensing, site licenses, and cluster processing configurations for Brazilian organizations.
- Wavefun (Spartan)coreExclusive Brazilian distributor for Spartan molecular modeling software. PIC Informatica provides sales, technical support, and the Spartan Parallel Suite with over 250,000 molecular property entries. Available on Windows, Mac, and Linux platforms.
- Clarivate (EndNote)coreBrazilian distributor for EndNote bibliography management software. PIC Informatica offers sales, technical support, and upgrade discounts for Brazilian customers. Supports Windows 10 and Mac OSX with ABNT, Vancouver, and APA citation styles.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
PIC Informatica competitors and assessment
Company assessmentDirect peers
- Softline: Global IT solutions and software licensing distributor with significant presence across Latin America including Brazil. Direct comparable as another regional software distribution and licensing services company serving enterprise and SMB customers.
- Addlink Technology: Taiwan-based distributor specializing in industrial and scientific software products across Asia-Pacific markets. Closely comparable niche distributor model: exclusive regional distribution rights for niche technical/scientific software brands serving research customers.
Broad incumbents
- Ingram Micro: Global IT distribution giant serving resellers and vendors across enterprise software, hardware, and cloud services. Comparable as a vastly larger software distribution incumbent operating in Brazil and Latin America.
- TD SYNNEX: Global IT distribution and solutions company formed by the merger of Tech Data and SYNNEX, with operations across Latin America. Comparable as a large-scale technology distributor that operates alongside independent regional distributors like PIC.
- ALSO Group: European IT distribution company serving resellers with software, hardware, and cloud solutions. Comparable as a regional/national IT distributor using a similar channel model with exclusive vendor relationships.
Regional players
- Multilaser: Large Brazilian technology products company distributing hardware, electronics, and IT solutions across Brazil and Latin America. Comparable as a Brazilian-headquartered technology distribution peer operating in similar markets though focused on hardware rather than software.
- Positivo Tecnologia: Major Brazilian technology company with hardware, education, and corporate solutions businesses, including government and education sector presence. Comparable as a Brazilian technology distribution peer with similar institutional/government sales channels.
Peers
- Schrödinger:
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PIC Informatica social profiles
Digital presencePIC Informatica financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIC Informatica leadership team
Management profileNumber of profiles
Profiles1 record
PIC Informatica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIC Informatica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIC Informatica
What does PIC Informatica do?
PIC Informatica is the exclusive Brazilian distributor for a curated portfolio of technical and scientific software: Origin (data analysis and graphing), EndNote (bibliography management), Mathematica (technical computing), Gaussian and GaussView (theoretical chemistry), and Spartan (molecular modeling). The company sells software licenses (perpetual and subscription) to researchers, students, universities, corporations, and government customers, and provides installation support, maintenance, training sessions, and tailored solutions.
Is PIC Informatica a public or private company?
PIC Informatica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIC Informatica founded?
PIC Informatica was founded in 1992. It employs 11 to 50 people.
Where is PIC Informatica based?
PIC Informatica is headquartered in Brasil, Brazil, in the Latin America region.
How does PIC Informatica make money?
Four revenue lines are on record. Software License Sales are the primary driver. The others are academic/Volume Licensing, maintenance and Support Contracts and enterprise Site Licenses.
Who are PIC Informatica's main competitors?
Direct peers on record are Softline and Addlink Technology. Broad incumbents are Ingram Micro, TD SYNNEX and ALSO Group. Regional players are Multilaser and Positivo Tecnologia. Schrödinger is listed as a peer.
Does PIC Informatica have an API?
No public API is recorded for PIC Informatica.
What industry is PIC Informatica in?
PIC Informatica's product category is Scientific Software Distribution. Its primary akta.pro industry code is BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software). Its NAICS code is 51321 and its SIC code is 7372.