Even Matchup Gaming

What Even Matchup Gaming does

Even Matchup Gaming (EMG) is a Toronto-based, privately held esports event production and broadcast company focused on the Super Smash Bros and broader fighting game community (FGC). Its core offering is the design, staffing, and broadcast of competitive fighting-game tournaments — most notably Get On My Level, which the company positions as Canada's largest Super Smash Bros event and which has run since May 2016. The portfolio extends to multi-game majors such as Canada Cup, Dreamhack Montreal, Enthusiast Gaming Expo Live, Revenge of the 6ix, Luminosity Makes Big Moves (Tri-State), and Luminosity Makes Moves Miami (Florida), combining owned-IP tournaments with co-produced content at third-party conventions. The company layers player sponsorship — backing top Canadian Super Smash Bros talent to represent the brand at major global events — and broadcasts live event coverage on Twitch and YouTube alongside event albums on Facebook.

Underlying technology is conventional live-event production and broadcast tooling: equipment provisioning for tournament setups (with Zowie monitors and DXRacer seating), staffing (TOs, broadcast correspondents, production leads, technical direction), and streaming infrastructure to Twitch and YouTube. No proprietary platform, software stack, or AI/ML components are disclosed in the available data; e-commerce runs on the Start.gg tournament platform rather than a first-party storefront.

Revenue is assembled from four streams: (1) tournament registration/transaction fees on its majors, (2) branded merchandise sold through a Start.gg-hosted shop (apparel priced $25-$40 across roughly six SKUs), (3) player-sponsorship retainers, and (4) media production and broadcast monetisation, supported by sponsors including Red Bull, Zowie, DXRacer, the Province of Ontario, Collegiate Star League, NXNE, Andromeda, and CNE. The company is bootstrapped — no funding rounds, parent entities, or M&A activity are disclosed — and operates with a 9-person team led by Esports Director Joseph Cribari.

Name

Even Matchup Gaming

Legal name

EvenMatchupGaming

Website

https://evenmatchup.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Even Matchup Gaming is a Toronto-based esports event producer that organizes, staffs, and broadcasts Super Smash Bros and fighting game tournaments — including Get On My Level, Canada's largest Smash event — for the competitive fighting game community, monetizing through registration fees, merchandise, player sponsorship, and Twitch/YouTube broadcasts.

Ownership category

akta.pro rank

Product category

Esports Event Production Services

NAICS

Spectator Sports (71121), Spectator Sports (7112)

akta.pro primary industry

Regional & National Esports Championships (MPAKANAF)

akta.pro secondary industries

Major Championship Events & World Finals (MPAKANAE), Esports & Gaming Events (THAJAFAG)

Keywords

• Esports event production
• Fighting game tournaments
• Competitive gaming broadcasting
• Player sponsorship services
• Tournament organization services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Registration & Ticketing: Revenue from tournament registration fees for major events like Get On My Level, Luminosity Makes Big Moves, and other fighting game community tournaments.
2. Merchandise Sales: Sale of branded merchandise including apparel such as tank tops, t-shirts, sweaters, and hats. Products are sold through their online store at fixed price points ranging from $25-$40.
3. Player Sponsorship: Sponsorship of top Canadian talent in Super Smash Bros who represent the organization at major events globally.
4. Media Production & Broadcasting: Broadcasting events to a worldwide audience via Twitch and YouTube, plus producing original content to highlight the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Even Matchup Gaming organizes and produces professional esports tournaments for the fighting game community, providing event equipment, staffing, and worldwide broadcasting via Twitch and YouTube. Its portfolio includes Canada's largest Smash event (Get On My Level), the Luminosity Makes Big Moves tri-state major, Luminosity Makes Moves Miami, and other major FGC/Smash tournaments across North America. The company also sponsors top Canadian Super Smash Bros talent to represent the organization at international events and sells branded merchandise through its online store.

Product overview

Even Matchup Gaming (EMG) is an esports event production and broadcast company that offers a unified service portfolio centered around competitive gaming events. The core offerings include Event Production and Broadcast, Event Organization, Player Sponsorship, and Media Production. Key branded events include Get On My Level (national championship), Luminosity Makes Big Moves (tri-state major), and Luminosity Makes Moves Miami (Florida major), along with merchandise sold through the EMG Shop. These products work together as an integrated esports ecosystem: EMG organizes and produces live tournaments, sponsors players to compete, broadcasts content to audiences via Twitch and YouTube, and monetizes through merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Get On My Level National Super Smash Bros Championship, recognized as Canada's largest Smash event, organized for competitive FGC/Smash players.
• Luminosity Makes Big Moves Tri-State Smash Bros Major tournament featuring Super Smash Bros Ultimate, organized for competitive players in the northeastern US region.
• Luminosity Makes Moves Miami Florida Smash Bros Major tournament featuring Super Smash Bros Ultimate and Melee, organized for competitive players in the southeastern US region.
• Canada Cup FGC/Smash Major featuring various fighting games, organized for the Canadian fighting game community.
• Dreamhack Montreal eSports Convention featuring Super Smash Bros Melee, organized as a major competitive gaming event in Quebec, Canada.
• Enthusiast Gaming Expo Live Gamer Expo featuring Super Smash Bros Melee, organized as a major competitive gaming exhibition event.
• Revenge of the 6ix Regional Circuit event featuring DragonBall FighterZ and Super Smash Bros, organized for Toronto-area competitive players.
• EMG Merchandise Shop Exclusive branded merchandise store offering EMG apparel including Surfs Up Tank Top, You Know The Vibes TShirt, Squad Dad Hat, Surfs Up Sweater, You Know The Vibes Sweater, and Mascot Sweater, sold at fixed price points ranging from $25-$40.
• Player Sponsorship Program Sponsorship representation service for top Canadian Super Smash Bros professional players, providing competitive support and a worldwide platform to showcase their skills at major international events.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Red BullcoreGTM or Marketing PartnerEnergy drink brand sponsoring esports events and competitive gaming. Red Bull is listed as a partner/sponsor of Even Matchup Gaming events.
• Collegiate Star LeaguecoreGTM or Marketing PartnerOrganization connecting collegiate esports programs. Listed as a partner providing support for the fighting game community events.
• ZowiecoreTechnology or IntegrationGaming peripherals manufacturer (monitors, mice) providing equipment support for esports tournaments and events.
• OntariocoreGTM or Marketing PartnerProvincial government of Ontario providing support for gaming and esports events in the region.
• NXNEminorGTM or Marketing PartnerNorth by Northeast festival and event organization, suggesting cross-promotional opportunities in the Toronto entertainment scene.
• DXRacercoreTechnology or IntegrationGaming chair and furniture manufacturer providing equipment for tournament setups and player stations.
• CNEminorGTM or Marketing PartnerCanadian National Exhibition organization, suggesting collaboration on large-scale gaming expo events in Toronto.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/EvenMatchupGaming/photos

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Even Matchup Gaming