Double Action

What Double Action does

Double Action is a privately held French communication agency operating as a SARL (SIREN 399419399), founded in 1996 and headquartered at 26 avenue des Pins, 33138 Lanton, near Bordeaux, with a second regional presence in the Lyon area. The firm delivers integrated communication campaigns for French enterprises, public institutions, and trade organizations across five core verticals: commerce/artisanat, local authorities and institutions, agri-food industry, tourism, and large retail. Named clients include Brenntag France, Réseau Spas de France, Weldom, Pom'potes, Confipote, Orcières Merlette, SDEL, Grand Lyon Habitat, ANACT, INTEFP, and the municipality of Dardilly, with work spanning internal communications journals, brand identity and graphic charters, product catalogs, promotional point-of-sale materials, corporate books, and market-entry communication strategies.

The agency's service portfolio comprises six core offerings: Conception graphique (brand identity and visual design), Communication médias (billboard, transit, radio, regional press, and web TV media planning), Brochures/Flyers (catalogs, corporate journals, community newspapers), Promotion des ventes (point-of-sale displays, PLV, outdoor flags, promotional games), Livres (corporate storytelling and editorial production), and Digital publishing (interactive PDFs, responsive tablet/smartphone adaptations, and social-media-ready files with direct e-commerce links). Underlying capabilities include a digital publishing platform that adapts print collateral to interactive digital formats and a flexible collaborative team structure that composes bespoke project teams from independent professionals coordinated under a single agency structure.

Double Action monetizes through project-based professional services with quote-based pricing tailored to scope and complexity — no public rate cards, subscriptions, or SaaS components are disclosed. Go-to-market is sales-led and referral-driven, relying on the founder/Director Gilles Miquel's professional network, existing client referrals, and direct outreach via the company website and phone. The agency has no external funding, no parent company, and no disclosed acquisitions, partnerships beyond a website development vendor relationship with Edictalis, and one industry recognition — the Trophée Or de la Communication for work with Grand Lyon Habitat. Marketing presence is limited to the corporate website, Facebook, and YouTube channels.

Name

Double Action

Legal name

SARL Double Action

Website

https://doubleaction.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Double Action is a French communication agency (SARL) founded in 1996, based in Lanton near Bordeaux with a regional presence in Lyon, delivering integrated campaigns — branding, print, media, and digital publishing — for enterprise and public-sector clients across commerce, local authorities, agri-food, tourism, and retail.

Ownership category

akta.pro rank

Product category

Advertising and Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Communication agency services
• Graphic design services
• Print publishing services
• Digital publishing services
• Media advertising services

Headquarters

HQ city

Tassin-la-demi-lune

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Agency Services: Project-based professional services including strategy, graphic design, print production, and digital publishing. Services are tailored to each client's needs with pricing based on project scope and complexity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Double Action is a French communication consultancy agency that designs and executes integrated communication campaigns for businesses, public institutions, and consumer brands. The agency delivers brand identity and graphic design, media advertising planning, print collateral production (brochures, catalogues, flyers, journals, books), point-of-sale promotional materials, and digital publishing adaptations of print assets into interactive responsive formats for tablets, smartphones, and social media.

Product overview

Double Action is a traditional communication and marketing agency founded in 1996, offering a unified suite of creative and production services. The portfolio comprises six core service areas: Conception graphique (brand identity and visual design), Communication médias (media advertising), Brochures/Flyers (print collateral), Promotion des ventes (point-of-sale materials), Livres (corporate publishing), and Digital publishing (interactive digital adaptations). These services are delivered as an integrated offering under one agency structure, combining strategy, creative design, and print/digital production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Conception graphique (Graphic Design)

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EdictalisminorOthersWebsite development partner that designed and built the Double Action website. Located at 52 Bd de l'Union, 33510 Andernos les bains, France. This is a vendor relationship for web development services rather than a strategic partnership.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Eskimoz: French digital marketing and SEO/SEA agency offering performance marketing, content, and digital transformation services to mid-market and enterprise clients. Comparable in size and serves the same French SMB/enterprise marketing buyer.
• Hopscotch Groupe: Independent French public relations and communications group with multiple agencies serving enterprise, public-sector, and consumer clients. Overlaps with Double Action on integrated communications and government/institutional accounts in France.
• Insign: Paris-based independent communications and PR agency serving consumer, lifestyle, and institutional clients with strategy and creative campaigns. Comparable mid-sized French competitor with similar full-service positioning.
• Wellcom PR & Influence: French independent communications and PR agency offering integrated strategy, design, and digital content services to enterprise and institutional clients. Closely comparable in size, service mix, and French market focus to Double Action.
• The Other Company: Independent French communications and brand consultancy providing strategy, creative, and content services to consumer and institutional brands. Comparable mid-sized French independent with similar integrated communications positioning.

Broad incumbents

• Havas Paris: Large global communications group with deep French presence offering advertising, media, and creative services across all major enterprise verticals. Overlaps with Double Action's media planning, creative, and brand strategy offerings but at vastly greater scale.
• Publicis France: Major French advertising and communications network offering creative, media, digital, and PR services to enterprise clients across all verticals. Significantly larger than Double Action but competes for the same enterprise marketing budgets.
• TBWA\Corporate France: Larger established French corporate communications and brand consultancy within the TBWA network, serving enterprise and institutional clients with integrated strategy, creative, and content. Broader portfolio and scale than Double Action but overlapping services and clients.

Others

• Edictalis: French web development agency that designed and built the Double Action website. Included as an adjacent ecosystem participant and known technology partner in Double Action's vendor network.

Regional players

• Agence digitale Nouvelle-Aquitaine (regional peers): Smaller French regional digital and communications agencies operating in Nouvelle-Aquitaine and surrounding regions, competing with Double Action for local enterprise, tourism, and agri-food clients in the Bordeaux area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5yBAgoH8qvK5JNK-gQBh8g
• Facebookfacebook.com/agence.collaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Action