Loisirs Laurentides

What Loisirs Laurentides does

Loisirs Laurentides is a non-profit regional coordination body designated as the Unité régionale de loisir et de sport (URLS) for the Laurentides region of Quebec under the Quebec Ministry of Education. Founded in 1987 and headquartered in Saint-Jérôme, the organization coordinates sport, physical activity, outdoor recreation, cultural leisure, parks and recreational spaces, and day-camp programming across all municipalities of the Laurentides. It serves a membership base of more than 500 entities including municipalities, school service centres, schools, sports clubs, leisure non-profits, and outdoor organizations. Its 11-person professional staff deliver advisory services, training, governance support, subsidy administration, event coordination (notably the Jeux du Québec delegation and the Secondaire en spectacle finals), volunteer recognition, and direct program operation (Cycliste Averti, EX3 outdoor education, OSE parascolaire, Mes Premiers Jeux, Camp des profs).

The portfolio is structured around interconnected programs rather than proprietary software. The flagship financial intermediation is the 'Avec Loisirs Laurentides, on bouge!' program, which in 2023-2024 disbursed $402,158 ($368,407 in the regular stream plus $33,751 in sporting events) to municipalities, schools, and OBNLs. The Fonds de l'athlète des Laurentides (FAL), integrated into Loisirs Laurentides as a working committee in 2020 after dissolution of its prior standalone OSBL, distributes roughly $40,800 annually at its gala to about 81 athletes across 28 municipalities and has cumulated $501,995 in bursaries since 2007. The Circonflexe – Prêt-pour-bouger equipment-lending initiative (launched provincially in September 2023 via RURLS and piloted regionally by Loisirs Laurentides) operates fixed counters, mobile trailers, and connected station boxes across more than 12 sites. Operational tooling includes the Parc-o-Mètre recreational-space inventory/inspection tool, the Eventnroll registration platform, and the Activity Messenger newsletter infrastructure — all licensed or developed externally rather than built in-house. Underlying technical capability is conventional SaaS rather than differentiated technology.

The business model is a hybrid of recurring government appropriation (core MEQ funding plus grants under PAFIRSPA, PGPS Mesure 1.4, PSIQ, PAFIJ, and the Programme national de certification des entraîneurs), subscription membership dues from municipalities, schools, and OBNLs, modest fee-for-service revenue (formation packages at $100 per additional registrant beyond the first 15 free, preferential meeting-room rentals), and donation/partnership revenue routed primarily through the FAL (Desjardins as principal partner, alongside Fondation Claude-Beaulieu, Groupe Rochon Sport/Sports Experts, and Ville de Mirabel). Go-to-market is community-led: the organization is the recognized regional routing point and does not compete on price or product but on mandate, embedded relationships, and access to provincial program dollars. Tax receipts are not issued for donations, which constrains fundraising scope. A leadership transition occurred on May 4, 2026, with a new Directrice générale appointed.

Name

Loisirs Laurentides

Legal name

Loisirs Laurentides

Website

https://loisirslaurentides.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Loisirs Laurentides is the designated Quebec regional URLS coordinating sport, physical activity, outdoor, cultural, and volunteer programs for 500+ municipalities, schools, clubs, and non-profits across the Laurentides region from its Saint-Jérôme headquarters.

Ownership category

akta.pro rank

Product category

Regional Recreation and Sports Coordination

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• Regional leisure coordination
• Sport development services
• Outdoor equipment lending
• Municipal recreation support
• Athlete bursary programs

Headquarters

HQ city

Saint-jérôme

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Grants and Subsidies: The primary revenue source is government funding from the Quebec Ministry of Education (MEQ), which recognizes and funds Loisirs Laurentides as the regional URLS. Loisirs Laurentides coordinates multiple government-funded subsidy programs including the Programme d'aide financière aux infrastructures récréatives, sportives et de plein air (PAFIRSPA), the Politique gouvernementale de prévention en santé (PGPS) Mesure 1.4, Programme Sécurité-Intégrité Québec (PSIQ), and transport funds. Additional government funding comes from Secrétariat à la jeunesse (PAFIJ), and the Programme de soutien financier en loisir culturel (Secrétariat à la jeunesse).
2. Membership Fees: Loisirs Laurentides operates a membership model where municipalities, schools, sport organizations, leisure non-profits, and outdoor organizations pay membership fees. Members receive services including professional support, training access, governance support, event eligibility (Jeux du Québec, Mes Premiers Jeux), communications support, meeting room rental discounts, and access to subsidized programs.
3. Donations and Partnerships (Fonds de l'athlète des Laurentides): The FAL generates donations from financial partners including Desjardins (principal partner), Fondation Claude-Beaulieu, Groupe Rochon Sport/Sports Experts, and the Ville de Mirabel. Donations are used to provide bursaries to regional athletes. Loisirs Laurentides notes it cannot issue tax receipts for donations.
4. Service Fees and Training Revenue: Some services generate modest fees, including formation packages for OBNL (offered at low cost, with free options for early registrations), meeting room rentals at preferential member rates, and certain training events. Most services are offered free or at low cost to members and the broader community.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Loisirs Laurentides is the government-mandated regional recreation and sport coordination body (URLS) for the Laurentides region of Quebec. It coordinates, finances and delivers sport, physical-activity, outdoor, cultural-leisure, day-camp, safety/integrity and volunteer programs for municipalities, schools, sports clubs and non-profits, distributing provincial subsidies, providing training and governance support, running equipment-lending, bursary and Games-of-Quebec programs, and operating a regional equipment-lending network (Circonflexe).

Product overview

Loisirs Laurentides is a regional leisure and sports organization (Unité régionale de loisir et de sport - URLS) serving the Laurentides region of Quebec. It operates as a non-profit organization recognized and supported by the Quebec Ministry of Education. Rather than a single unified software product, it offers a portfolio of interconnected programs and services: athletic development initiatives (Fonds de l'athlète des Laurentides, Jeux du Québec, Mes Premiers Jeux), outdoor activity programs (circonflexe equipment lending, EX3, OSE, Camp des profs), physical activity promotion (Avec Loisirs Laurentides, on bouge!, Cycliste Averti), cultural recreation (Secondaire en spectacle), volunteer support (Prix Bénévole de l'année, Donne ton nom), and operational tools (Parc-o-Mètre). These programs are coordinated through regional networking, financial support mechanisms, training services, and governance support for member organizations including municipalities, schools, and non-profits.

Differentiator

Problem solved

Functional benefit

Brands

• circonflexe – Prêt-pour-bouger: A provincial outdoor equipment lending initiative launched by the RURLS network in September 2023, providing access to sports, recreational, and adapted equipment across Quebec regions through various service points.
• Avec Loisirs Laurentides, on bouge!
• Fonds de l'athlète des Laurentides

Products and services

• Circonflexe – prêt-pour-bouger (Outdoor Equipment Lending Network)
• Programme EX3 (Outdoor Education in Schools)
• Programme OSE (Paraschool Outdoor Activities)
• Fonds de l'athlète des Laurentides (FAL) – Athlete Bursary Program
• Coordination du programme Jeux du Québec (Regional Delegation)
• Mes Premiers Jeux (Sports Initiation Program)
• Programme Cycliste Averti
• Secondaire en spectacle (Regional Coordination)
• Programme 'Avec Loisirs Laurentides, on bouge!' (Project Funding)
• Parc-o-Mètre (Equipment and Site Inventory Tool)
• Formation et accompagnement en gouvernance (Governance Training and Support)
• Bilan de santé municipal (Municipal Health Assessment)

Quantifiable outcome

• $501,995 in athlete bursaries distributed since 2007; 81 athletes from 28 municipalities awarded bursaries in 2026 alone ($40,800)
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Ville de MirabelcoreStrategic or Co-development PartnerVille de Mirabel is a key financial partner of the FAL and hosted the 23rd edition of the annual gala at the Centre culturel Val-d'Espoir. The city also participates in the Circonflexe outdoor equipment lending network and is a member of Loisirs Laurentides.
• MRC des Pays-d'en-HautminorStrategic or Co-development PartnerPartner in the Circonflexe outdoor equipment lending network, hosting a mobile municipal unit for equipment lending in the MRC des Pays-d'en-Haut territory. Also a member of Loisirs Laurentides.
• MRC Thérèse-De BlainvilleminorStrategic or Co-development PartnerPartners in the Circonflexe outdoor equipment lending network, hosting a mobile municipal unit (trailer with equipment) for the MRC Thérèse-De Blainville. Also a member of Loisirs Laurentides.
• Association régionale de loisirs pour personnes handicapées des Laurentides (ARLPHL)coreStrategic or Co-development PartnerARLPHL is a key partner in the Circonflexe network, providing expertise in adapted outdoor equipment. Loisirs Laurentides relies on ARLPHL's specialized knowledge to develop the adapted equipment component of the equipment lending centers. ARLPHL also participates in the SOS Integration program for day camps and is a partner in cultural leisure valorization campaigns.
• Parc régional Montagne-du-DiableminorStrategic or Co-development PartnerHosts a fixed service counter for the Circonflexe outdoor equipment lending network at its location, offering free and low-cost outdoor equipment access to the public.
• Parc du Domaine VertminorStrategic or Co-development PartnerHosts a fixed service counter for the Circonflexe outdoor equipment lending network, providing outdoor equipment access to visitors and residents.
• Ville de Sainte-ThérèseminorStrategic or Co-development PartnerPartners in the Circonflexe outdoor equipment lending network with a fixed service counter, and hosts the Circonflexe - Prêt-pour-bouger municipal unit. Also a member municipality.
• Municipalité de PiedmontminorStrategic or Co-development PartnerHosts a container drop-off point for the Circonflexe outdoor equipment lending network at Parc Gilbert-Aubin, offering free and low-cost outdoor equipment to residents and visitors.
• Centre Notre-Dame Saint-Jérôme (Club Fondeurs Laurentides)minorStrategic or Co-development PartnerOperates a container drop-off point for the Circonflexe outdoor equipment lending network, expanding access to outdoor equipment in the Saint-Jérôme area.
• ACLAMcoreStrategic or Co-development PartnerACLAM (Pour des écoles expressives) is the national charity that runs the Secondaire en spectacle (SES) program. Loisirs Laurentides serves as the regional mandator for SES, organizing local finals, regional finals, and managing the Laurentides delegation to the Rendez-vous Panquébécois. The partnership enables cultural and artistic development for secondary school students across the region.
• Excellence sportive Laurentides-LanaudièreminorStrategic or Co-development PartnerA regional sports excellence organization that co-contributed bursaries and medico-sport services at the 2026 FAL gala. Also partners with Loisirs Laurentides on various sports development initiatives in the region.
• Sports QuébeccoreStrategic or Co-development PartnerGoverning body for the Jeux du Québec program and Mes Premiers Jeux initiative. Loisirs Laurentides serves as the regional coordinator for Jeux du Québec and administers the Mes Premiers Jeux program locally, representing the Laurentides delegation at provincial finals.
• Vélo QuébecminorStrategic or Co-development PartnerTrains volunteer instructors for the Cycliste Averti program, which Loisirs Laurentides administers regionally. Since 2021, the program has trained over 1,200 students across 13 schools with 26 certified volunteer instructors.
• Partenaires pour la réussite éducative dans les Laurentides (PREL)minorStrategic or Co-development PartnerA regional education success partnership that co-sponsors the 'Une page à la fois, l'été' reading project in municipal day camps, which reached approximately 2,800 young people across 31 municipalities over two years.
• Association des camps du QuébecminorStrategic or Co-development PartnerNational camp association that provides DAFA training, formation resources, equipment guides, and networking support to municipal day camps coordinated by Loisirs Laurentides in the Laurentides region.
• Fondation Laurent Duvernay-Tardif (Tremplin Santé)minorStrategic or Co-development PartnerProvides summer camp support (Tremplin Santé) to municipal day camps in the Laurentides, co-partnered with Loisirs Laurentides' day camp coordination efforts.
• Rando QuébecminorStrategic or Co-development PartnerManages the 'Jeunes en sentier' program which Loisirs Laurentides promotes and supports as part of its outdoor sector activities. Also referenced in the outdoor activities sector.
• Réseau des unités régionales de loisir et de sport du Québec (RURLS)coreStrategic or Co-development PartnerThe provincial network of which Loisirs Laurentides is a member (as the URLS for the Laurentides). RURLS launched the Circonflexe – Prêt-pour-bouger initiative, coordinates provincial programs including EX3, and provides shared tools, training resources, and advocacy across all regional URLS.
• Municipality connected stations (Lac-Supérieur, Mont-Laurier, Rivière-Rouge, Rosemère, Sainte-Adèle)minorStrategic or Co-development PartnerFive municipalities operate connected outdoor equipment lending stations (Box up) as part of the Circonflexe network, providing 24/7自助 access to outdoor equipment in their communities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kino-Québec: Quebec government program promoting physical activity and active living. Loisirs Laurentides implements Kino-Québec-aligned initiatives regionally through PGPS Mesure 1.4 funding, making Kino-Québec an overlapping but broader-scope peer in physical activity promotion.
• Conseil québécois du loisir: Provincial umbrella organization representing Quebec's leisure sector, providing advocacy, training, and coordination across leisure associations. Comparable in its membership-based regional service mandate but operating at the provincial level rather than regionally.
• Sports Québec: Provincial governing body for organized sport in Quebec, administering the Jeux du Québec program that Loisirs Laurentides coordinates regionally and managing Mes Premiers Jeux. Operates broadly across all sport verticals rather than regionally.
• Réseau des unités régionales de loisir et de sport du Québec (RURLS): The provincial network of which Loisirs Laurentides is a member. RURLS launches and coordinates provincial initiatives like Circonflexe – Prêt-pour-bouger and EX3, sets shared standards, and advocates at the provincial level. Functions as the umbrella body for all Quebec URLS organizations.

Direct peers

• Loisirs Outaouais: Regional URLS serving the Outaouais region with the same Quebec Ministry of Education recognition, multi-sectoral mandate, and subsidy distribution role. Operates as a structural peer within the RURLS network.
• Loisirs Lanaudière: Regional URLS serving the Lanaudière region of Quebec with the same mandate to coordinate leisure, sport, and physical activity programs, distribute government subsidies, and support member municipalities. Functions as a sister URLS organization under the RURLS provincial network.
• Loisirs Montérégie: Regional URLS for the Montérégie region, the largest by population in Quebec, providing the closest analog in scale and program portfolio to Loisirs Laurentides, including Circonflexe equipment lending and Jeux du Québec coordination.
• Loisirs Estrie: Regional URLS for the Estrie region of Quebec, operating an identical mandate from the Quebec MEQ and coordinating sport, leisure, and outdoor programs across its member municipalities. Direct sister organization within the RURLS network.
• Loisirs Mauricie: Regional URLS for the Mauricie region, operating with an identical mandate from the Quebec MEQ to coordinate sport, leisure, and outdoor programs. Direct comparable in service portfolio, funding structure, and member composition.

Others

• ACLAM: National charity operating the Secondaire en spectacle program, for which Loisirs Laurentides serves as the regional mandator in the Laurentides. A partner/principal rather than a competitor, but the closest comparable in delivering cultural leisure programming in Quebec schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@circonflexe-qc
• Facebookfacebook.com/loisirs.laurentides.page
• Instagraminstagram.com/circonflexe.qc
• Xx.com/LoisirsLau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loisirs Laurentides