Dranken Van Eetvelde
Dranken Van Eetvelde is a privately held Belgian beverage retailer operating four retail stores and a B2B online ordering platform in East Flanders, supplying beer, wine, spirits, and related products to horeca, business, event, and private consumer customers.
- Company typePrivate
- Founded-
- HeadquartersLokeren, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dranken Van Eetvelde does
Dranken Van Eetvelde is a privately held Belgian beverage retailer operating under the dual-brand structure of "Dranken Van Eetvelde" and the "Drankgigant" sub-brand. The company runs a four-store regional footprint across East Flanders (Lokeren, Beveren, Dendermonde, Zwijndrecht) supported by a depot/warehouse in Lokeren, distributing an extensive catalog of beer, wine, spirits, soft drinks, water, coffee, snacks, gifts, glassware, and bar equipment to horeca (hospitality), business, event, and private consumer customers. Beyond the physical storefronts, the company operates a B2B online ordering platform at bestel.drankenvaneetvelde.be, which requires account credentials issued by the company and is built on nopCommerce e-commerce software hosted on Microsoft Azure.
The business operates on a traditional wholesale/retail beverage distribution model with no disclosed subscription, recurring, or SaaS revenue mechanics. Revenue derives from one-time unit sales at retail pricing to walk-in customers and from custom-quoted wholesale/bulk orders to commercial accounts, supplemented by delivery services and a return policy on full bottles and unopened wine/sparkling cases. Go-to-market is sales-led and channel-dual: physical retail for private consumers and impulse purchases, paired with account-gated online ordering and direct delivery for horeca and business accounts. The website is built on Squarespace CMS while the transactional ordering platform is a separate Azure-hosted nopCommerce storefront (developed by a third party, Booze Business).
Customer-facing commercial channels include Facebook and Instagram (organic social), the Squarespace marketing site, and the B2B ordering portal. The company maintains two minor referral partnerships — Eurotaprent (bar/tap rental) and Guntro's Partyrent (event/party equipment) — both local East-Flanders operators. No financial data (revenue, headcount, EBITDA), no leadership team, no funding history, no M&A activity, and no AI/technology differentiation beyond commodity e-commerce tooling is disclosed in the available material.
Dranken Van Eetvelde firmographics
Firmographics- Name
- Dranken Van Eetvelde
- Legal name
- Dranken Van Eetvelde
- Website
- https://drankenvaneetvelde.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dranken Van Eetvelde is a privately held Belgian beverage retailer operating four retail stores and a B2B online ordering platform in East Flanders, supplying beer, wine, spirits, and related products to horeca, business, event, and private consumer customers.
- Ownership category
- akta.pro rank
Dranken Van Eetvelde industry classification
Industry- Product category
- Beverage Retail and Distribution
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)
Keywords
Where Dranken Van Eetvelde is headquartered
LocationHeadquarters
- HQ city
- Lokeren
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Dranken Van Eetvelde business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beverage Product Sales: Retail sales of alcoholic and non-alcoholic beverages including beer, wine, spirits, soft drinks, water, and snacks through 4 physical store locations and online ordering platform. Products are sold to horeca businesses, companies, event organizers, and private consumers. The company offers delivery services for bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale/Bulk pricing for business customers (Horeca, Bedrijven) |
| Unit Pricing | Pay-as-you-go | Retail pricing for private consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dranken Van Eetvelde product offering
Product offeringCore offering
Dranken Van Eetvelde is a Belgian beverage retailer operating 4 physical stores across East Flanders (Lokeren, Beveren, Dendermonde, Zwijndrecht) under the Dranken Van Eetvelde and Drankgigant brands. The company sells alcoholic and non-alcoholic beverages—including beer, wine, spirits, soft drinks, water, coffee—and snacks to horeca establishments, businesses, event organizers, and private consumers, supported by an online B2B ordering platform (bestel.drankenvaneetvelde.be) requiring customer login credentials.
Product overview
Dranken Van Eetvelde is a wholesale beverage company operating under both the Dranken Van Eetvelde and Drankgigant brands. The company offers a unified portfolio consisting of: (1) an online B2B ordering platform (ColDa.be) enabling horeca, business, and event customers to place orders online; and (2) an extensive product range across 14 categories including beer, soft drinks, water, spirits, wine, sparkling wines, coffee, snacks, sports/energy drinks, gifts, and bar equipment/accessories. The company serves four customer segments: horeca (hospitality), businesses, events, and private individuals, operating 4 physical stores in the Lokeren area of East Flanders, Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- Drankgigant: Sub-brand name used for multiple store locations including Beveren, Dendermonde, and Zwijndrecht
Products and services
- Bier (Beer)
Companies that use Dranken Van Eetvelde
Customer profileSegments4 records
Ideal customer profiles4 records
Dranken Van Eetvelde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dranken Van Eetvelde partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- EurotaprentminorEquipment rental partner referred to customers for bar equipment and tap rental services. Eurotaprent is located in Sint Niklaas and can be contacted at [email protected] or 03 780 70 60.
- Guntro's PartyrentminorEquipment rental partner referred to customers for party supplies and event equipment. Guntro's Partyrent is located in Lokeren and can be contacted at [email protected] or 09 233 23 76.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Dranken Van Eetvelde competitors and assessment
Company assessmentRegional players
- Drankdozijn: Dutch-founded online alcohol retailer expanding across the Benelux region. Comparable assortment (beer, wine, spirits) and DTC delivery focus; operates primarily from the Netherlands rather than Belgium, making it a regional rather than direct competitor.
- Beerwulf: Dutch online beer specialist delivering curated craft and mainstream beers. Comparable in beer-category depth and DTC delivery, though narrower in assortment (beer only) and primarily serving the Netherlands market.
Broad incumbents
- Makro Belgium: Belgian cash-and-carry wholesaler targeting hospitality and SMB buyers. Comparable horeca/B2B customer focus and bulk beverage assortment, competing for the same horeca accounts Dranken Van Eetvelde serves.
- Carrefour Belgium: Belgian hypermarket chain selling alcoholic and non-alcoholic beverages. Competes on retail price and convenience but lacks the dedicated horeca delivery infrastructure and curated depth of a beverage specialist.
- Albert Heijn Belgium: Dutch-origin supermarket chain with strong Belgian presence and broad beverage assortment. Comparable in carrying premium beer and wine ranges, but operates as a full-line grocer without horeca focus.
- Lidl Belgium: Discount supermarket chain with rotating beverage promotions including beer and wine. Competes on price for retail consumers but does not serve the B2B/horeca segment.
- Colruyt Group: Leading Belgian retail group operating Colruyt, OKay, and Bio-Planet banners. Sells a broad alcoholic and non-alcoholic beverage assortment at scale; competes with Dranken Van Eetvelde on price and assortment depth but lacks the curated horeca/B2B focus.
- Delhaize Belgium: Major Belgian supermarket chain with extensive alcoholic beverage range. Comparable in carrying beer, wine, and spirits at retail, but is a full-line grocer rather than a beverage specialist and does not serve horeca/B2B.
- METRO Belgium: Belgian cash-and-carry wholesaler serving horeca and food-service businesses. Directly comparable B2B horeca delivery model and bulk-beverage assortment, but operates at national scale versus Dranken Van Eetvelde's regional East Flanders focus.
Direct peers
- Topdrinks: Belgian online beverage retailer offering alcoholic and non-alcoholic drinks with delivery. Comparable to Dranken Van Eetvelde in assortment breadth (beer, wine, spirits, soft drinks) and DTC delivery model, though Topdrinks is online-only without the physical storefront footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Dranken Van Eetvelde social profiles
Digital presenceDranken Van Eetvelde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dranken Van Eetvelde leadership team
Management profileNumber of profiles
Dranken Van Eetvelde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dranken Van Eetvelde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dranken Van Eetvelde
What does Dranken Van Eetvelde do?
Dranken Van Eetvelde is a Belgian beverage retailer operating 4 physical stores across East Flanders (Lokeren, Beveren, Dendermonde, Zwijndrecht) under the Dranken Van Eetvelde and Drankgigant brands. The company sells alcoholic and non-alcoholic beverages—including beer, wine, spirits, soft drinks, water, coffee—and snacks to horeca establishments, businesses, event organizers, and private consumers, supported by an online B2B ordering platform (bestel.drankenvaneetvelde.be) requiring customer login credentials.
Is Dranken Van Eetvelde a public or private company?
Dranken Van Eetvelde is a private company. It is classified as unknown and is currently operating.
When was Dranken Van Eetvelde founded?
Dranken Van Eetvelde was founded in -1. It employs 11 to 50 people.
Where is Dranken Van Eetvelde based?
Dranken Van Eetvelde is headquartered in Lokeren, Belgium, in the Europe region.
How does Dranken Van Eetvelde make money?
One revenue line is on record: beverage Product Sales.
Who are Dranken Van Eetvelde's main competitors?
Regional players on record are Drankdozijn and Beerwulf. Broad incumbents are Makro Belgium, Carrefour Belgium, Albert Heijn Belgium, Lidl Belgium, Colruyt Group, Delhaize Belgium and METRO Belgium. Topdrinks is listed as a direct peer.
Does Dranken Van Eetvelde have an API?
No public API is recorded for Dranken Van Eetvelde.
What industry is Dranken Van Eetvelde in?
Dranken Van Eetvelde's product category is Beverage Retail and Distribution. Its primary akta.pro industry code is AFAIANAK, DTC Beverage Delivery (Alcoholic & Non-Alcoholic). Its NAICS code is 44532 and its SIC code is 5180.