Gogo Mobile

What Gogo Mobile does

Gogo Mobile (고고모바일) is the consumer-facing brand of Gogofactory Co., Ltd. ((주)고고팩토리), a private Korean company registered in Seoul's Gangnam district in 2021 and led by CEO Lee Eung-jun (이응준). It operates Gogobee (고고비), a mobile-first telecom comparison and distribution platform that aggregates Korean carriers (KT, LGU+) and budget MVNOs so that individual consumers can compare, quote, and subscribe to mobile plans, USIM cards, prepaid recharges, international roaming packages, and bundled internet+TV services. The product surface also extends into hardware resale, including unlocked phones, Samsung genuine refurbished devices, and Samsung-based kids' safety phones.

The platform is delivered through a website, Android and iOS apps, and physical retail distribution points via partnerships with GS25 convenience stores, Daiso, and Daejeon Mart. A real-time quote system displays aggregate counters (today, this month, lifetime) and aggregates user reviews as social proof. Underlying revenue mechanics are transactional: the company earns commissions on telecom plan subscriptions, SIM card sales, device sales, prepaid recharges, and internet+TV bundle sign-ups routed through carrier and retail partners. KT is the highest-value commercial partner, anchoring both the shared-USIM supply and the internet+TV bundle offering with promotional benefits up to 1.22 million won.

The go-to-market is product-led and self-serve at the consumer level, supported by promotional incentives (gift cards, Naver Pay credits, and partner-specific discounts) to drive activation. On the supply side, Gogo Mobile functions as a multi-carrier reseller/aggregator, taking transaction fees from KT, LGU+, and budget MVNO partners, with revenue mix across telecom plans, SIM/device sales, prepaid recharges, and bundles. No revenue figures, funding rounds, or headcount are disclosed in available source material, indicating an early-stage private operator whose scale is currently best measured by platform engagement counters rather than financial disclosure.

Name

Gogo Mobile

Legal name

(주)고고팩토리

Website

https://gogofactory.co.kr

Company type

Private

Operating status

Operating

Short description

Gogo Mobile (Gogofactory Co., Ltd.) operates Gogobee, a Korean mobile-first telecom comparison platform that helps individual consumers compare and subscribe to mobile plans, SIM cards, prepaid recharges, roaming, and bundled internet+TV services across carriers KT and LGU+, distributed via web, mobile apps, and GS25, Daiso, and Daejeon Mart retail partners.

Ownership category

akta.pro rank

Product category

Telecom Comparison & Mobile Subscription Platform

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Agents for Wireless Telecommunications Services (517122)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)

Keywords

• Telecom comparison platform
• Mobile plan aggregator
• USIM subscription service
• Mobile phone retail
• International roaming service

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Telecom Plan Subscriptions: Revenue from facilitating mobile plan subscriptions through KT, LGU+, and other carriers
2. SIM Card Sales: Sales of prepaid SIM cards, budget SIM cards (GS25, 다이소), and roaming SIM cards
3. Mobile Device Sales: Sales of unlocked phones, Samsung refurbished phones, and kids' safety phones with commission/revenue from device sales
4. Prepaid Recharges: Prepaid balance top-ups for various carriers
5. Internet+TV Bundled Services: Commission from bundled internet and TV subscription partnerships with KT

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Gogo Mobile runs a Korean telecom comparison and subscription platform (Gogob/고고비) where individual consumers can compare and subscribe to USIM/SIM card plans, prepaid mobile plans, internet+TV bundles, international roaming data packages, and mobile phones (including refurbished and factory-unlocked devices). The platform combines an online site and mobile apps with an offline distribution network (GS25, Daiso, Daejeon Mart, KT stores) for in-person USIM sign-ups, generating revenue primarily through transaction fees on carrier plan subscriptions (KT, LGU+) and device sales.

Product overview

Gogobee (고고비) is a comprehensive telecommunications comparison platform operated by Gogo Factory (고고팩토리). The platform aggregates multiple carriers (KT, LGU+) to offer a unified hub where users can compare and purchase mobile phones, USIM/sim cards, prepaid and postpaid plans, international roaming packages, and bundled internet+TV services. The core offering consists of services like 바로유심 (Baro USIM) for USIM subscriptions with gift card incentives, 고고로밍 for international roaming, 알뜰유심 and 선불요금제 for budget prepaid plan comparisons, and 휴대폰 비교 견적 for phone price comparisons. Additional services include 안심키즈폰 (safe children's phones with Samsung genuine products), unlocked/refurbished phone sales, and internet+TV bundling with KT partnership benefits. The platform is accessible via dedicated Android and iOS mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• 고고로밍 (Gogo Roaming): International roaming service for overseas travel, business trips, and Daiso international SIM registration/purchase

Products and services

• Baro USIM (바로유심) — Quick USIM subscription Quick USIM/SIM card subscription offering that lets Korean consumers sign up for a new mobile line through the Gogob website/app or in offline retail stores (GS25, Daiso, Daejeon Mart, KT outlets), with carrier processing via KT and LGU+.
• Budget USIM comparison & subscription (알뜰유심 비교 가입) Allows users to compare and subscribe to low-cost (알뜰/MVNO) USIM plans from multiple carriers in one place via the Gogob platform.
• Prepaid mobile plan subscription (선불요금제 가입하기) Enables Korean consumers to subscribe to prepaid mobile plans with no annual contract, accessible through the Gogob digital platform.
• Prepaid recharge / top-up (선불충전) Top-up / recharge service for prepaid mobile balances, letting consumers add credit to their prepaid lines via the Gogob platform.
• Mobile phone comparison quote (휴대폰 비교 견적) Real-time comparison-quote tool that lets consumers compare prices across new phones, factory-unlocked phones, and refurbished phones on the Gogob platform to find the lowest-cost deal.
• Mobile phone purchase — new, factory-unlocked, and refurbished (휴대폰 구매) Retail offering through which consumers can buy new, factory-unlocked, or refurbished mobile phones at the quoted price surfaced by the platform's comparison engine.
• Safe kids phone (안심키즈폰) Mobile phone offering targeted at children/parents (a dedicated kids' phone line) distributed through the Gogob platform.
• Internet + TV bundle subscription (인터넷+TV) Allows consumers to compare and subscribe to combined internet and TV bundles from participating providers on the Gogob platform.
• Gogo Roaming (고고로밍) — international roaming data packages International roaming data package service that lets Korean travelers purchase roaming data for use abroad through the Gogob platform.

Quantifiable outcome

• 24,406 total estimates processed through platform

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• KT (Korea Telecom)coreChannel Partner/ Reseller/ DistributorStrategic partnership with KT for internet+TV bundled services. Gogofactory X KT collaboration offers customers various gifts and combined discounts up to 122만원 benefits. KT also provides shared SIM services (KT 알뜰폰 공유유심) with maximum gift card promotions.
• GS25coreChannel Partner/ Reseller/ DistributorConvenience store chain partnership for budget SIM card (알뜰유심) comparison and activation. GS25 locations serve as physical distribution points for SIM card services.
• Daiso (다이소)coreChannel Partner/ Reseller/ DistributorPartnership with discount retailer Daiso for prepaid SIM card sales and roaming SIM card options. Daiso locations provide accessible physical retail points for budget-conscious consumers.
• Daejeon Mart (대마트)minorChannel Partner/ Reseller/ Distributor대마트 partnership for 바로유심 (immediate SIM) service offering gift cards and Npay benefits up to 20,000원 with SIM activation.
• LGU+coreChannel Partner/ Reseller/ DistributorLGU+ is one of the carriers offered on the platform for prepaid plan subscriptions and services.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung products featured on platform including Samsung genuine/refurbished phones (삼성정품리퍼폰) and safety phones for kids (안심키즈폰) with Samsung genuine products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Danawa (다나와): Danawa is one of Korea's largest price comparison platforms, covering mobile phones, telecom plans, and consumer electronics. Directly comparable because it operates in the same Korean mobile comparison/aggregator space serving consumers shopping for mobile plans and devices, though at significantly larger scale.
• Enuri (에누리): Enuri is a Korean price comparison engine spanning electronics, mobile, and consumer goods. Comparable to Gogo Mobile as another major Korean price comparison platform with overlapping mobile phone and telecom shopping categories for the same Korean consumer audience.
• Pricebook (프라이스북): Pricebook is a Korean mobile/tech price comparison app and website focused on smartphones and devices. Directly comparable because it serves the same Korean consumer shopping for mobile phones, plans, and related services, with a similar comparison-led user experience.
• Daiso Mobile (다이소 모바일): Daiso Mobile is a budget mobile MVNO commonly distributed through Daiso retail stores — the same retailer where Gogo Mobile also places prepaid and roaming SIMs. Comparable as a Korean budget mobile provider and SIM distribution overlap, with shared retail touchpoints to the same budget-conscious Korean consumer.

Broad incumbents

• SK Telecom: SK Telecom is one of Korea's three major mobile network operators offering postpaid, prepaid, and bundled telecom services. Comparable as a major carrier with overlapping wireless service offerings, though Gogo Mobile operates at the reseller/aggregator layer rather than as the underlying network operator.
• LG U+ (LG Uplus): LG U+ is one of Korea's major mobile carriers and is a key partnership carrier offered through Gogo Mobile's platform. Comparable as an incumbent carrier with overlapping wireless service products, but operating the underlying network while Gogo Mobile sits on top as an aggregator.
• KT (Korea Telecom): KT is Korea's largest fixed-line provider and a major mobile carrier, and is Gogo Mobile's strategic partner for Internet+TV bundles. Comparable as the underlying mobile and broadband provider whose products Gogo Mobile resells, markets, and aggregates on its platform.
• Coupang (쿠팡): Coupang is Korea's largest e-commerce platform offering mobile phones, plans, and consumer electronics. Comparable as a broader commerce marketplace where consumers can also shop mobile devices and some telecom services, though at a much larger scale and more diversified footprint than Gogo Mobile.
• Naver (네이버): Naver operates Korea's dominant internet portal and Naver Shopping, where consumers can compare and shop mobile phones and telecom deals. Comparable as a broader platform with overlapping mobile comparison functionality, but at significantly greater scale, traffic, and breadth of categories.
• HiMart (하이마트): HiMart is an LG Group consumer electronics retail chain selling mobile phones, carrier plans, and broadband. Comparable as a Korean electronics retailer with overlapping mobile/carrier offerings, operating at greater scale and with a deeper physical retail footprint than Gogo Mobile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gogofactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gogo Mobile