Jointalent

What Jointalent does

Jointalent (legal entity GRUPO JOINTALENT CONSULTING S.L.) is a privately held Spanish management consulting firm headquartered in Madrid that helps large organizations align business strategy with organizational culture and develop high-performance leadership teams. Its core offerings are five customized service modules — Effective Team, BuildingCulture4Results, Itinerarios de Desarrollo, Acompañamiento Ejecutivo, and Fit4Future — supported by the proprietary 5C's framework (Confianza, Compromiso, Comunicación, Cooperación, Consistencia) and the Fluid Culture organizational model, both refined over more than ten years of practice.

The firm operates with a small team of approximately nine professionals, including CEO Santiago Puebla Sanz, senior partners, and executive coaches, and delivers bespoke engagements rather than standardized product packages. Pricing is quote-based and contracted on a multi-year basis, with revenue generated through professional services fees tied to measurable client outcomes. Go-to-market is direct enterprise field sales, primarily targeting C-suite and executive committees across technology, financial services, industrial, retail, and sports sectors, supplemented by LinkedIn and blog thought leadership, presence at HR congresses, and an academic partnership with UNIE Universidad.

The company maintains an active corporate social responsibility program through STEAM Basket Camp, a ten-year flagship initiative supporting girls from Turkana through education and basketball, which it uses as a brand-building and stakeholder-engagement asset. No software products, mobile applications, APIs, or AI-driven services are part of the offering, and no external funding or institutional investors are disclosed.

Name

Jointalent

Legal name

GRUPO JOINTALENT CONSULTING S.L.

Website

https://jointalent.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Jointalent is a Madrid-based management consulting firm that helps large organizations in Spain align strategy with culture and develop leadership teams through its proprietary 5C's methodology, delivering customized executive coaching and transformation engagements to enterprises across technology, finance, industrial, retail, and sports.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAB

Operations & Process Improvement Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAEANAC

Technical Enablement & Adoption Services (Change Management, Adoption, Champions)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYEDABABAH

Channel, Partner & Alliance Sales Enablement

Education/Corporate Training & Professional Development/Sales & Customer Success Training

Keywords

• Organizational consulting services
• Leadership development programs
• Culture transformation consulting
• Executive coaching services
• Strategy alignment advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Organizational Consulting Services: Customized consulting engagements including Effective Team, BuildingCulture4Results, Development Programs, Executive Coaching, and Fit4Future programs. Revenue generated through professional services engagements with measurable outcomes focus.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jointalent is a management consulting firm that helps organizations align business strategy with corporate culture and develop high-performance teams. The firm delivers customized consulting engagements including strategic team alignment (Effective Team), cultural evolution (BuildingCulture4Results), leadership pipeline development (Itinerarios de Desarrollo), executive coaching (Acompañamiento Ejecutivo), and organizational transition support (Fit4Future). All engagements are anchored in the proprietary 5C's methodology (Trust, Commitment, Communication, Cooperation, Consistency) and the Fluid Culture model, aimed at producing measurable improvements in key business indicators.

Product overview

Jointalent is a consulting firm (GRUPO JOINTALENT CONSULTING S.L.) offering a portfolio of organizational development and leadership services. The core offering consists of five interconnected service modules: Effective Team focuses on strategic team alignment and execution; BuildingCulture4Results drives corporate growth through cultural evolution; Itinerarios de Desarrollo prepares future leaders through talent development programs; Acompañamiento Ejecutivo provides executive coaching; and Fit4Future facilitates organizational transitions. These services are supported by the proprietary 5C's Framework methodology (Trust, Commitment, Communication, Cooperation, Consistency). The company does not offer software products but provides human capital consulting services to help organizations align culture, strategy, and results.

Differentiator

Problem solved

Functional benefit

Products and services

• Effective Team Consulting service that maximizes team impact and business results through strategic team alignment, transforming historical experience into a competitive advantage by synchronizing leadership and execution with company vision. Designed for enterprise leadership teams.
• BuildingCulture4Results Consulting service that drives corporate growth through cultural evolution, integrating innovation and results orientation into team DNA and designing high-impact leadership models aligned with business strategy. Aimed at enterprise leadership teams seeking long-term execution of vision.
• Itinerarios de Desarrollo (Development Roadmaps) Strategic roadmap design for identifying and projecting critical organizational talent, preparing future leaders (Potenciales, Management, Sucesores) to execute the new corporate culture and ensure business continuity. Targeted at HR leaders and senior executives.
• Acompañamiento Ejecutivo (Executive Coaching) High-impact individualized executive coaching processes designed to synchronize personal leader objectives with company strategic challenges and team needs, transforming executives into ambassadors of culture and results. Targeted at C-suite executives and senior leaders.
• Fit4Future Specialized program that facilitates successful transitions during organizational changes through individualized coaching that prepares people for new scenarios, protects the cohesion of those remaining, and ensures dignified exits. Aimed at enterprises undergoing restructuring or transformation.

Quantifiable outcome

• Measurable improvement in key business indicators
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• UNIE UniversidadcoreStrategic or Co-development Partner · 1 January 2026Academic partnership for Executive Series sessions where Jointalent CEO Santiago Puebla Sanz participates as speaker alongside faculty member José F Tamames, discussing the intersection of AI, culture, and organizational leadership.
• IMAN GROUPcoreStrategic or Co-development Partner · 1 January 2025Collaboration with IMAN GROUP for joint presence at the HR and Training Congress 2025 organized by Asociación ICEA, representing a strategic alliance between two talent development organizations.
• NaturgymajorGTM or Marketing Partner · 1 January 2025Corporate sponsor of STEAM Basket Camp at Campus Puente Nuevo, contributing to funding for girls from Turkana. Represents corporate social responsibility partnership supporting education and sports initiative.
• Utopia Soluciones Informáticas S.L.minorGTM or Marketing Partner · 1 January 2025Technology sponsor that has renewed support for STEAM Basket Camp and connects Jointalent with additional CSR projects including Corazón y Manos Association.
• Asociación Corazón y ManosminorOthers · 1 January 2025CSR partner brought into the STEAM Basket Camp ecosystem through Utopia Soluciones Informáticas connection, representing expanded social impact network.
• Asociación ICEAminorOthers · 1 January 2025Event organizer of the HR and Training Congress 2025 where Jointalent participated as speakers through collaboration with IMAN GROUP.
• Fundación San PatriciocoreStrategic or Co-development Partner · 1 January 202410-year partnership in STEAM Basket Camp project supporting girls from Turkana through education and basketball. Fundación San Patricio provides strategic guidance and participates in project presentations.
• Fundación Escuela IdeocoreStrategic or Co-development Partner · 1 January 2024Host partner for STEAM Basket Camp presentations at Escuela Ideo facilities. Founded by Mª Jesús del Olmo Rubio, provides educational expertise and venue for CSR initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Development Dimensions International (DDI): Global leadership development firm offering leadership programs, executive coaching, and culture transformation services. Closely comparable to Jointalent's leadership pipeline, executive coaching, and culture alignment offerings for large enterprises.
• Cegos: International consulting and training firm specializing in leadership development, organizational transformation, and HR consulting across multiple industries. Highly comparable to Jointalent in service portfolio (executive coaching, culture change, team alignment) and target market (large enterprises).
• FranklinCovey: Global consulting and training firm specializing in leadership development, culture change, and organizational effectiveness with proprietary methodologies. Comparable to Jointalent's 5C's framework approach of using codified frameworks to drive leadership and culture transformation.
• BTS Group: Strategy execution consulting firm that helps organizations align leadership and teams with strategic objectives. Comparable to Jointalent in its focus on connecting strategy, people, and execution, and its use of proprietary methodologies.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering talent management, leadership development, and culture transformation services to large enterprises. Overlaps with Jointalent's executive coaching and culture alignment services but operates at much greater scale and global footprint.
• Bain & Company: Global management consulting firm offering organizational design, change management, and culture transformation services. Comparable to Jointalent on enterprise culture and leadership transformation, though operates at vastly greater scale.
• Deloitte Consulting: Global consulting firm with Human Capital practice covering culture, leadership, and organizational transformation. Competes for similar enterprise transformation mandates but with broader service portfolio and global delivery capacity.
• McKinsey & Company: Premier global management consulting firm with a dedicated Organizational Practice covering culture, change management, and leadership effectiveness. Competes for the same enterprise transformation mandates as Jointalent but at a much larger scale.
• Right Management: Talent and career management consulting firm offering leadership development, career transition, and organizational consulting services. Comparable to Jointalent's Fit4Future transition program and leadership coaching offerings.

Others

• IMAN GROUP: Spanish talent development and HR services organization that is Jointalent's strategic partner for the HR and Training Congress 2025. Operates in adjacent talent development space and represents an ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jointalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jointalent