Lorenz group

What Lorenz group does

LGV Electronic Distribution und Vertriebs GmbH, operating under the trading name Lorenz Group, is a German B2B distributor of electronic components, connection technology, soldering equipment, ESD-protection products, cable assemblies and management solutions, labeling systems, and professional hand tools. The legal entity is a privately held GmbH headquartered in Flörsheim, Germany, operating as a subsidiary of Lorenz Group Holding GmbH and jointly led by co-CEOs Matthias Lorenz and Stefan Schwarz. The company has been in the component distribution business for more than 40 years and serves industrial customers across the DACH region (Germany, Austria, Switzerland).

The product portfolio spans twelve categories — including connection technology (ADELS, DIN, terminal blocks), PCB connection technology (Lumberg), solder-free connection technology (Cembre cable lugs), soldering equipment (Weller soldering stations, WX Smart, fume extraction), ESD products, cable management, cable assembly, labeling solutions (Brady label printers and consumables, including EV signage and Lockout/Tagout), passive components, and hand tools (including the proprietary LGV CK100 crimping plier). The company represents over twenty manufacturer brands and operates an extensive stocked warehouse from which orders ship with a flat 8.50 EUR fee.

Revenue is generated through unit-priced B2B sales (per piece, per 100 pieces, or per package, with volume tiers visible after login), supported by a sales team reachable by phone and email plus an e-commerce online shop that serves as the primary interface. Pricing is exclusive of the 19% German VAT (MwSt.), and terms-of-service restrict buyers to entrepreneurs, legal entities under public law, or special funds. Sales channels are e-commerce and direct sales; no consumer-retail or marketplace presence is operated. The company holds ISO 14001 environmental management certification, is a participant in the UN Global Compact, and rebuilt its online shop in June 2024 with real-time inventory, a customer portal, and an order dashboard.

Name

Lorenz group

Legal name

LGV Electronic Distribution und Vertriebs GmbH

Website

https://lorenzgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

B2B electronic components distributor serving industrial electronics manufacturers and electrical installation companies across the DACH region. Sells connection technology, soldering equipment, ESD products, cable management, labeling solutions, and hand tools via an e-commerce platform representing over twenty manufacturer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Flörsheim Am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electronic Components Distribution: LGV Electronic Distribution generates revenue through the wholesale distribution of electronic components, connection technology, soldering equipment, ESD products, cable management solutions, and labeling systems. Revenue is generated through product sales with pricing based on unit quantities and volume orders. The company serves as a distributor for multiple brand manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LGV Electronic Distribution und Vertriebs GmbH (Lorenz Group) is a German B2B distributor that sells electronic components, connection technology, soldering equipment, ESD protection products, cable assembly and management solutions, labeling systems, passive components, hand tools, and workplace safety products sourced from more than 20 manufacturer brands. Sales are conducted exclusively through an online shop with customer-specific pricing, an individual customer portal, real-time inventory checks, and an order dashboard, supplemented by a direct sales team reachable by phone and email.

Product overview

LGV Electronic Distribution und Vertriebs GmbH is a German B2B electronics distribution company and part of Lorenz Group Holding GmbH. The company operates an online shop platform as its primary sales interface, distributing electronic components across twelve product categories: Connection Technology (including ADELS connector systems and DIN connectors), Occupational Safety (BRADY LOTO products), ESD Protection (table mats and work surfaces), Cable Assembly, Cable Management, Labeling Solutions (BRADY printers and consumables), PCB Connection Technology (Lumberg connectors), Soldering Equipment (Weller soldering stations, fume extraction systems), Solder-Free Connection Technology (Cembre cable lugs), Passive Components, and Hand Tools (including proprietary LGV CK100 crimping pliers). The company represents multiple manufacturer brands including Adels-Contact, Brady, Cembre, JST, Lumberg, Weller Tools, and others, offering over 40 years of experience in component distribution with logistics and quality management services.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ADELS Contact Elektrotechnische FabrikcoreChannel Partner/ Reseller/ Distributor · 4 August 2021ADELS Contact is a European market leader in connection technology. As a new distribution partner since August 2021, ADELS provides high-quality connection clamps and connectors for various applications in PCB connection technology. The partnership focuses on lighting connections and housing connections up to IP66 protection class. ADELS positions itself as an innovative developer and producer with focus on customer proximity.
• Weller Tools GmbHcoreChannel Partner/ Reseller/ DistributorWeller Tools GmbH is a manufacturer of soldering equipment including soldering stations, soldering irons, and fume extraction systems. LGV distributes Weller products as a reseller. Products include WE 1010 soldering station, WX Smart micropico set, Zero Smog Shield Pro fume extraction, and WATC tip cleaner.
• Brady GmbHcoreChannel Partner/ Reseller/ DistributorBrady GmbH manufactures labeling solutions, printers, labels, cable ties, and workplace safety products. LGV distributes Brady products including i4311 portable label printers, i6100 industrial label printers, i7500 printer, M211 and M611 mobile printers, parking signs for electric vehicles, and Lockout/Tagout (LOTO) safety products.
• Cembre GmbHminorChannel Partner/ Reseller/ DistributorCembre GmbH manufactures insulated and uninsulated cable lugs and connectors. LGV distributes Cembre products as part of their solder-free connection technology portfolio.
• Lumberg Connect GmbHminorChannel Partner/ Reseller/ DistributorLumberg Connect GmbH manufactures connector systems for PCB applications. LGV distributes Lumberg products under their PCB connection technology category.
• JST (Japan Solderless Terminal)minorChannel Partner/ Reseller/ DistributorJST manufactures solderless terminals and connectors. Listed as a brand partner in LGV's portfolio.
• RME Cable Assembly GmbHminorChannel Partner/ Reseller/ DistributorRME Cable Assembly GmbH is a subsidiary/partner of Lorenz Group, manufacturing cable assemblies. Website footer links to rme-cable-assembly.com.
• Sinotec GmbHminorChannel Partner/ Reseller/ DistributorSinotec GmbH is listed as a brand partner in LGV's portfolio. Website footer links to sinotec.de.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arrow Electronics: Global broadline distributor of electronic components and enterprise computing solutions. Competes with LGV on industrial electronic component supply but operates across enterprise, embedded, and broader industrial verticals.
• RS Components: Global industrial and electronic product distributor (Electrocomponents plc). Comparable on industrial electronics, tools, and soldering categories but serves a far larger international customer base.
• Farnell / element14: Global electronic component distributor serving design engineers and industrial buyers with multi-million SKUs. A broad incumbent that overlaps with LGV on core electronic components but at much greater scale and global reach.
• Mouser Electronics: Global authorised distributor of semiconductors and electronic components serving design engineers and industrial buyers. Comparable as a broadline electronic distributor, though operating at vastly larger scale.
• Digi-Key Electronics: World's largest electronic component distributor by SKU breadth. A global incumbent that competes with LGV at the high end of the industrial customer base that requires broadest part selection.

Direct peers

• Bürklin Elektronik: German specialist distributor of electronic components, connectors, tools, and laboratory equipment focused on B2B industrial customers. Closely comparable to LGV in product portfolio (connectors, soldering, tools) and DACH-centric customer base.
• Distrelec: European distributor of electronic and technical components, automation, and tools serving industrial and MRO customers. Directly comparable in product categories (connectors, tools, ESD, soldering) and B2B go-to-market.
• Conrad Electronic: European electronic component and tools distributor with a major catalogue of components, tools, soldering, and industrial supplies. Directly comparable in product mix and target customer (industrial buyers), though significantly larger and serving broader geographies.
• Welectron: German B2B distributor of electronic components, sensors, and embedded systems. Comparable as a specialist German distributor serving industrial and OEM customers with overlapping product taxonomy.
• Reichelt Elektronik: German B2B/B2C electronic components and tools distributor headquartered in Sande, operating a large e-commerce platform. Directly comparable as a German-speaking-market specialist distributor with overlapping product categories (connectors, tools, soldering equipment, cable management).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5CtRcC7mXmioBs_mhp43xA
• Facebookfacebook.com/Lorenzgroup
• LinkedInde.linkedin.com/company/lgv-electronic-distribution
• Instagraminstagram.com/lgv_electronic_distribution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenz group