Coachuddannelse Be Change
- Company typePrivate
- Founded2012
- HeadquartersKøbenhoved, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coachuddannelse Be Change does
Coachuddannelse Be Change is a Danish sole proprietorship operated by founder Sara Roland that sells a nine-module Therapeutic Coaching Education program (Terapeutisk Coachuddannelse) priced at DKK 38,500 and delivered live via Zoom. The curriculum carries International Coach Federation (ICF) approved content status and is positioned for adult learners seeking a therapeutic-coaching certification path. The program is marketed through Sara Roland's personal website (sararoland.com), a Coach.dk listing, and supporting media properties including the "Sindet" podcast and an authored book portfolio of five titles spanning children's and adult audiences.
The business model is a single high-ticket B2C education product: revenue is generated per enrolled student at a fixed price, with no apparent tiered pricing, subscription component, or enterprise contracts in evidence. Delivery is synchronous and instructor-led, with the founder serving as the primary teacher and public-facing authority; the books and podcast act as content-marketing and brand-extending assets rather than separate paid product lines. The legal entity is sole proprietorship under Danish CVR registration 28611331, indicating an owner-operator structure with limited external headcount, and customer acquisition is driven primarily by the founder's personal brand rather than paid distribution.
Coachuddannelse Be Change firmographics
Firmographics- Name
- Coachuddannelse Be Change
- Legal name
- Sara Roland
- Website
- https://bechange.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Coachuddannelse Be Change industry classification
Industry- Product category
- Professional Coaching Education
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industries
- Behavior Change & Motivational Coaching (HSADAGAF), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Coachuddannelse Be Change is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Coachuddannelse Be Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Therapeutic Coaching Education: One-time fee for a 9-module coaching education program (2026-2027). The program runs as monthly weekend modules (Saturday & Sunday) with live sessions via Zoom. Payment can be made in a single payment or in installments according to a customized agreement. Certification is offered upon completion of all modules, exercises, and assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full Therapeutic Coaching Education 2026-2027 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Coachuddannelse Be Change product offering
Product offeringCore offering
Coachuddannelse Be Change delivers the Terapeutisk Coachuddannelse, an ICF-approved 9-module Therapeutic Coaching Education program running on monthly weekend modules (Saturday & Sunday) via Zoom, covering attachment and core values, shadow work, communication, body awareness and nervous system regulation, presence and manifestation, ACT tools, grief and anxiety, relationships, and certification. The 38,500 DKK program (single payment or installments) awards certification upon completion of all modules, exercises, and assessments. Sara Roland also publishes accompanying children's and adult books on self-worth and relationships.
Product overview
Coachuddannelse Be Change (operated by Sara Roland) offers a single primary product — the Terapeutisk Coachuddannelse (Therapeutic Coaching Education), a 9-module weekend-based professional certification program running 2026–2027. The program integrates attachment theory, trauma psychology, neuropsychology, ACT, existential psychology, shadow work, philosophy, and latest research in human development. Content is ICF-approved. In addition to the coaching education, Sara Roland has authored five books: three children's picture books (Little Joe the Scaredy Crow, Look Again, Curious Gertrude) and two Danish-language adult books on relationships and personal development (Kærlighedens Formel and Penge & Kærlighed). The book portfolio is complementary to the coaching education, reflecting the same psychological themes of self-worth, relationships, and personal transformation.
Differentiator
Problem solved
Functional benefit
Brands
- Terapeutisk Coachuddannelse: A therapeutic coaching education program focused on attachment theory, trauma psychology, neuropsychology, ACT, existential psychology, shadow work, philosophy and human development research. Certification program approved by ICF.
Products and services
- Terapeutisk Coachuddannelse (Therapeutic Coaching Education) 2026-2027 A 9-module Therapeutic Coaching Education certification program delivered as monthly weekend sessions (Saturday & Sunday) via Zoom, covering attachment theory, shadow work, communication, body awareness, nervous system regulation, ACT tools, grief and anxiety, relationships, presence and manifestation, and a certification module. Built on 14 years of coaching and therapeutic teaching experience with ICF-approved content; intended for aspiring coaches and individuals seeking personal development. Priced at 38,500 DKK with single-payment or installment options.
- Little Joe the Scaredy Crow and the Question That Made Him Fly A children's picture book by Sara Roland about a small crow afraid of flying who meets a wise mole asking a transformative question; a story about courage, friendship, and discovering new perspectives for young readers.
- Look Again A children's picture book by Sara Roland about an old woman on a bench and a curious child discovering tiny miracles in everyday life, exploring wonder, presence, and the art of truly seeing.
- Curious Gertrude and the Very Important Questions A children's book by Sara Roland about a girl who questions everything and is often in trouble for her curiosity; a gentle and empowering tale for children who ask 'But why?'.
- Kærlighedens Formel A Danish-language adult book by Sara Roland exploring the paradoxes of love — freedom and security, romance and relationships — through personal narratives, psychology, and reflection, examining whether love is about finding the right person or finding home in oneself.
- Penge & Kærlighed A Danish-language adult book by Sara Roland exploring the invisible connections between emotional life and relationships to money and love, covering value, dependency, freedom, and the courage to create life on one's own terms.
Companies that use Coachuddannelse Be Change
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Coachuddannelse Be Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coachuddannelse Be Change partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coach.dkminorCollaboration with Coach.dk. This appears to be a marketing/partner referral relationship connecting coaches and coaching services in Denmark.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Coachuddannelse Be Change competitors and assessment
Company assessmentDirect peers
- Mindjourney: Danish coach training organization offering coach education modules. Directly comparable as a Danish-market, modular coach education provider in the personal development space.
- iPEC Coaching: ICF-accredited coach training program offering modular certification with certified coach designations. Comparable as a premium-priced, ICF-approved, multi-module coach education business with installment payment options.
- International Coach Academy (ICA): ICF-accredited coach training school offering modular programs with live online delivery and installment payment plans. Directly comparable in delivery model, accreditation, and certification-led revenue.
- Coaches Training Institute (CTI): Long-established ICF-accredited coach training school with modular curriculum and certification tracks. Comparable as a premium, ICF-approved, multi-cohort coaching education with structured curriculum and certification.
- Coach U: One of the original ICF-accredited coach training schools, offering multi-modular coach certification programs. Directly comparable as a structured, multi-module ICF-approved coach education delivered over weekends/months with installment payment.
- Bare Coaching: Danish coaching practice offering coach training and supervision. Comparable as a Denmark-based coaching education and professional development provider targeting the same aspiring coach segment.
- Coach.dk: Danish coaching platform and listed partner of Coachuddannelse Be Change. Comparable in its positioning in the Danish coach education and matching ecosystem, connecting aspiring coaches with certification pathways.
Broad incumbents
- European Coaching Association: European body representing and connecting coaching schools and certified coaches. Comparable as an industry-level accreditation and networking environment relevant to ICF-approved programs across Europe.
- BetterUp: Largest US-based coaching platform offering coach certification pathways and end-user coaching services. Comparable as a scaled, brand-driven player in professional coaching with internal coach training and certification standards.
Emerging players
- MindsetWorks: Organization focused on growth mindset and Carol Dweck-based training with corporate and individual programs. Comparable as an adjacent psychological-framework-based training provider in the personal development space, though anchored in mindset rather than therapeutic coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Coachuddannelse Be Change social profiles
Digital presenceCoachuddannelse Be Change compliance and trust
Trust signalCompliance1 record
Coachuddannelse Be Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coachuddannelse Be Change leadership team
Management profileNumber of profiles
Profiles1 record
Coachuddannelse Be Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coachuddannelse Be Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coachuddannelse Be Change
What does Coachuddannelse Be Change do?
Coachuddannelse Be Change delivers the Terapeutisk Coachuddannelse, an ICF-approved 9-module Therapeutic Coaching Education program running on monthly weekend modules (Saturday & Sunday) via Zoom, covering attachment and core values, shadow work, communication, body awareness and nervous system regulation, presence and manifestation, ACT tools, grief and anxiety, relationships, and certification. The 38,500 DKK program (single payment or installments) awards certification upon completion of all modules, exercises, and assessments. Sara Roland also publishes accompanying children's and adult books on self-worth and relationships.
Is Coachuddannelse Be Change a public or private company?
Coachuddannelse Be Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coachuddannelse Be Change founded?
Coachuddannelse Be Change was founded in 2012. It employs 11 to 50 people.
Where is Coachuddannelse Be Change based?
Coachuddannelse Be Change is headquartered in Københoved, Denmark, in the Europe region.
How does Coachuddannelse Be Change make money?
One revenue line is on record: therapeutic Coaching Education.
Who are Coachuddannelse Be Change's main competitors?
Direct peers on record are Mindjourney, iPEC Coaching, International Coach Academy (ICA), Coaches Training Institute (CTI), Coach U, Bare Coaching and Coach.dk. Broad incumbents are European Coaching Association and BetterUp. MindsetWorks is listed as an emerging player.
Does Coachuddannelse Be Change have an API?
No public API is recorded for Coachuddannelse Be Change.
What industry is Coachuddannelse Be Change in?
Coachuddannelse Be Change's product category is Professional Coaching Education. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of HSADAGAF, Behavior Change & Motivational Coaching. Its NAICS code is 61171 and its SIC code is 8200.