Rough Draft Brewing Company

What Rough Draft Brewing Company does

Rough Draft Brewing Company is described in firmographic inputs as a San Diego, US-based for-profit brewing services provider founded in 2011 with 11-50 employees. The bulk of available operational data, however, pertains to Mission Brewing, a craft brewery operating under that brand: a San Diego-based producer of craft beer that markets itself with a "Quality since 1913" heritage claim and runs five company-owned taproom/brewhouse locations across the San Diego metro (Del Mar Sky Deck, Downtown San Diego, Kensington, Miramar Brewhouse, and UCSD graduate campus), plus statewide California retail distribution of canned beer (16oz and 19.2oz formats) and direct-to-consumer online ordering via a Shopify storefront.

The product portfolio consists of five core canned beers — Mission Blonde, Shipwrecked (Double IPA), Old Mission Lager, Pipe Dreams, and Waves of Haze (Hazy IPA) — supplemented by seasonal and one-off draft-only offerings available exclusively in taprooms. The Kensington and Miramar locations also serve wine, seltzers, and ciders alongside beer, broadening the on-premise mix. Production assets include a "brand new" Brewhouse co-located with the Miramar taproom, indicating recent capex in production capacity. Marketing channels consist of an e-commerce storefront, an email/newsletter signup, and community-oriented local marketing. Pricing is not publicly disclosed.

The business model rests on three revenue streams: (1) on-premise taproom sales across five locations; (2) wholesale packaged beer distribution to California retail accounts; and (3) direct-to-consumer online orders fulfilled primarily for pickup. Customer segments are geographic and consumer-oriented (local San Diego community and visitors, California retail packaged-beer purchasers), with no named enterprise or institutional accounts. Note: a material data inconsistency exists between the firmographic name "Rough Draft Brewing Company" (founded 2011) and the detailed company data describing Mission Brewing (heritage claim 1913); this analysis reflects the data as provided.

Name

Rough Draft Brewing Company

Legal name

Mission Brewing

Website

https://roughdraftbrew.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Rough Draft Brewing Company, per the detailed data supplied, operates as a San Diego craft brewery running five taproom locations across the metro and distributing packaged canned beer statewide in California. It serves local consumers and visitors via on-premise draft sales and direct-to-consumer online ordering.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Taproom operations
• Canned beer distribution
• Brewery retail sales
• Draft beer service

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels2 records

Core offering

Mission Brewery brews and sells craft beer through five company-owned tasting rooms in San Diego and distributes five core beers (Mission Blonde, Shipwrecked Double IPA, Old Mission Lager, Pipe Dreams, Waves of Haze) in 16oz and 19.2oz cans throughout California, with additional seasonal and one-off draft beers served in taprooms and via direct online sales through Shopify.

Product overview

Mission Brewing is a craft beer producer offering a portfolio of five core canned beers (Mission Blonde, Shipwrecked Double IPA, Old Mission Lager, Pipe Dreams, and Waves of Haze Hazy IPA) plus seasonal one-off draft beers. The company operates five tasting room locations in the San Diego area (Del Mar Sky Deck, Downtown San Diego, Kensington, Miramar, and UC San Diego) and distributes its canned products throughout California.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission Blonde (Blonde Ale) Core canned blonde ale in the Mission Brewery portfolio, packaged in 16oz and 19.2oz cans for California retail distribution and served on draft at company taprooms. Targeted at adult craft beer consumers seeking an entry-level, easy-drinking blonde ale.
• Shipwrecked Double IPA Core canned double IPA in the Mission Brewery portfolio, packaged in 16oz and 19.2oz cans for California retail distribution and served on draft at company taprooms. Targeted at craft beer enthusiasts who prefer hop-forward, higher-ABV double IPAs.
• Old Mission Lager (19.2oz can) Core canned lager packaged in the 19.2oz can format for California retail distribution and served on draft at company taprooms. Targeted at adult consumers seeking a higher-volume single-serve lager can.
• Pipe Dreams (16oz can Lager) Core canned lager packaged in the 16oz can format for California retail distribution and served on draft at company taprooms. Targeted at adult consumers seeking a standard single-serve lager can.
• Waves of Haze (Hazy IPA) Core canned hazy IPA packaged in 16oz and 19.2oz cans for California retail distribution and served on draft at company taprooms. Targeted at craft beer consumers who prefer hazy, juicy IPA styles.
• Seasonal and One-Off Draft Beers Rotating draft-only or limited seasonal and one-off craft beers served on tap at the company's five San Diego taproom locations (and tied to on-premises consumption). Targeted at on-premise visitors seeking variety beyond the core canned lineup; specific launch dates and individual SKUs are not enumerated in the source data.
• Tasting Room On-Premise Service On-premise craft beer tasting and drinking service across five company-owned taproom locations in San Diego County (Downtown San Diego, Pacific Beach, Mira Mesa, Escondido, Carlsbad). Includes family- and dog-friendly taproom environments and a BYOF (bring your own food) policy at the downtown location. Targeted at adult San Diego-area consumers seeking an on-premise craft beer experience.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Mother Earth Brewing: Southern California craft brewery (Vista/North County) with taproom and distribution across California. Comparable in craft-segment focus, California distribution, and core-and-seasonal product strategy, but based further north.

Direct peers

• Modern Times Beer: San Diego craft brewery with taprooms and California distribution focused on hop-forward and experimental beers. Comparable in geography, core craft positioning, and multi-taproom model, though with a more experimental brand identity.
• Green Flash Brewing Co. San Diego craft brewery historically focused on hop-forward IPAs with regional distribution. Comparable in craft category focus and geography, though currently smaller and more narrowly distributed post-restructuring.
• AleSmith Brewing Company: San Diego craft brewery with a single Miramar-area brewhouse and taproom plus regional distribution. Comparable in craft segment focus, geography, and distribution model, though more single-location oriented than Mission.
• Coronado Brewing Company: Independent San Diego craft brewery operating multiple brewpubs/taprooms with regional distribution. Comparable in size, channel mix (taprooms + retail distribution), and Southern California market positioning.
• Ballast Point Brewing Company: San Diego-based craft brewery (now owned by Constellation Brands) with taproom locations and national distribution. Comparable in core beer portfolio and Southern California origin, though significantly larger and part of a major conglomerate.
• Karl Strauss Brewing Company: Long-established San Diego craft brewery with multiple taproom locations and statewide California distribution. Highly comparable to Mission Brewing in geography, scale, multi-taproom model, and product portfolio breadth.
• Stone Brewing Co. Iconic San Diego craft brewery (now owned by Sapporo) with extensive taproom/restaurant locations and broad distribution. Comparable in product category and geography, but materially larger and now part of a global beverage group.

Broad incumbents

• Sierra Nevada Brewing Co. Pioneering California craft brewery with multiple taprooms and national distribution. Comparable in craft-segment leadership and California origin, but operates at vastly greater scale as a national craft incumbent.
• Firestone Walker Brewing Co. Larger California craft brewery (Central Coast) with taproom locations, broad multi-state distribution, and national brand presence. Comparable in craft beer focus and California anchor, but operates at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rough Draft Brewing Company