New People

What New People does

New People, legally NP Tanıtım Organizasyon ve İletişim Hizmetleri Ltd. Şti. and doing business as "NEW PEOPLE," is a Turkey-based professional commercial marketing agency headquartered in Kadıköy, Istanbul. The firm provides an integrated suite of field-marketing and sales-force services to enterprise clients, including merchandising (product placement, shelf arrangement, POP material management, planogram and logistics support), field sales team setup and management (including door-to-door, dealer-channel, and seasonal sales teams), event management (guerrilla marketing, product sampling, roadshows, mall and retail stands, indoor/outdoor activations, brand-specific events, open-air cinema), personnel payroll administration, training, and human resources management.

The company's underlying technology consists primarily of a proprietary web-based, mobile-compatible visual reporting infrastructure that delivers real-time field data to clients, supporting project management of staffing, training, target-setting, and execution. The agency operates a "Secret CV" recruitment portal to source field personnel and lists an HR contact email ([email protected]). There is no disclosed AI/ML capability, no published API, no patents or trademarks, and no documented certifications.

New People monetizes through professional-services engagements priced on a quote basis per client requirement. Its go-to-market is sales-led and direct-to-consumer-in-execution: the firm sells to enterprise clients across at least 12 industries — banking (Akbank, YapıKredi, BNP Paribas Cardif Sigorta), retail (Migros, Boyner, Beymen, Doğuş, Crate&Barrel), telecommunications (Turkcell, Superonline, Digiturk), energy (BP, Opet, Aygaz, EnerjiSA, Enerya), consumer goods and food & beverage (Samsung, 3M, Barilla, Doritos, Beck's, Cheetos, Fritolay, NusrEt, Şölen, Henkel, BAT, Mattel), luxury and eyewear (Luxottica, RayBan, Oakley, Levi's, UnderArmour), cosmetics (Garnier, Flormar), healthcare (Dermotek), technology (NOTE, KVK, KVK Teknik Servis), media (Vogue, Milliyet Emlak), and arts/culture (İstanbul Modern) — and delivers services through its own employed and contracted field personnel across Turkey. No revenue figures, funding rounds, headcount, M&A, or ownership disclosures are available.

Name

New People

Legal name

NP Tanıtım Organizasyon ve İletişim Hizmetleri Ltd. Şti.

Website

https://newpeople.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

New People is a Turkey-based professional commercial marketing agency that provides enterprise clients with field sales teams, merchandising, event management, payroll administration, and reporting infrastructure across multiple sectors nationwide.

Ownership category

akta.pro rank

Product category

Field Marketing & Sales Staffing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

akta.pro secondary industry

Vendor Sourcing & Contract Management (HSACAAAE)

Keywords

• Field marketing services
• Sales staffing solutions
• Retail merchandising services
• Event management agency
• Commercial marketing services

Headquarters

HQ city

Kadikoy

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Personnel Staffing Services: Provides temporary, seasonal, and full-time sales personnel to businesses across Turkey. Services include recruitment, payroll management, and HR administration.
2. Merchandising Services: Product placement, shelf arrangement, and retail point-of-purchase material management to optimize consumer purchasing behavior.
3. Event Management: Organizes and executes marketing events including guerrilla marketing, product sampling, roadshows, and brand activations.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels2 records

Core offering

New People is a professional commercial marketing agency based in Istanbul, Turkey, providing field sales staffing, merchandising, event management, payroll administration, planogram and logistics, and reporting infrastructure to enterprise clients across multiple sectors. The company delivers turnkey project management — including personnel sourcing, training, target setting, project structuring, and software-supported reporting — to optimize brand promotion and sales performance for businesses operating throughout Turkey.

Product overview

New People (NP Tanıtım Organizasyon ve İletişim Hizmetleri Ltd. Şti.) is a professional commercial marketing agency offering an integrated portfolio of staffing, sales force management, merchandising, and event management services. The core offerings include Merchandising Hizmetleri (retail display and product placement), Saha Satış Ekipleri (field sales team setup and management), Etkinlik Yönetimi (event management with 200+ events experience), Personel Bordrolama (payroll administration), Planogram ve Lojistik (planogram and logistics), and Raporlama Altyapısı (custom reporting infrastructure). These services are designed to help brands achieve optimal promotion and sales performance through professional staffing solutions, field sales operations, and event marketing campaigns across Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Merchandising Hizmetleri (Merchandising Services) Retail merchandising services including product positioning, display, and POP material usage at retail points to support consumer unplanned purchases. The service creates value for both retailers and brands through shopper marketing dynamics and brand strategy-aligned retail arrangements.
• Saha Satış Ekipleri (Field Sales Teams) Setup and management of field sales support teams, after-sales support teams, dealer channel sales teams, seasonal field sales teams, and D2D (Door to Door) teams. The service includes personnel sourcing of desired qualifications, training, target setting, project structuring, and software support, providing turnkey project management covering shelf tracking and stock control.
• Etkinlik Yönetimi (Event Management) Marketing event organization and execution including guerrilla marketing, sampling (product trial), brand-specific events, mall/ZM stand, product display, indoor/outdoor activities, roadshows, and open-air cinema. Backed by 200+ completed event experiences.
• Personel Bordrolama (Personnel Payroll) Management of personnel's administrative and legal rights along with payment administration and payroll services.
• Planogram ve Lojistik (Planogram & Logistics) Shelf tracking, stock control, planogram application, and logistics support services to ensure proper retail execution.
• İnsan Kaynakları Yönetimi (Human Resources Management) Solutions addressing business partners' full human resources needs, creating seasonal and/or full-time job opportunities for candidates with career goals — including both experienced professionals and entry-level candidates.
• Eğitim Hizmetleri (Training Services) Sales techniques and personal development training delivered by an expert team, provided as consulting services for deployed sales and field personnel.

Named customers43 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CROSSMARK: US-based retail merchandising and field marketing services company delivering in-store execution, planogram, sampling, and brand activation — closely analogous to New People's merchandising and event-management core.
• CPM Group: UK-founded, globally operating field marketing and sales activation agency providing merchandising, retail auditing, mystery shopping, and event services — directly comparable to New People's end-to-end field marketing offering, but at much larger international scale.
• Acosta: North American sales and marketing agency providing retail merchandising, field sales, and brand activation services to CPG companies — a comparable business model in a different geography.

Direct peers

• ActionLink: US-based retail field marketing agency providing in-store execution, merchandising, and brand activation services — directly comparable in service mix and customer type.
• Premium Retail Services: US retail merchandising and in-store marketing services provider with a comparable field-execution model targeting CPG and consumer brands.
• Atlas Field Marketing: UK-based specialist field marketing agency offering sales teams, merchandising, sampling, and experiential campaigns for brands — a direct functional comparable to New People's services.

Regional players

• Smollan: South Africa-headquartered retail merchandising, field marketing, and sales solutions provider with operations across emerging markets — comparable services, different geographic focus.
• SDI Marketing (SDI Group): Middle East–based event, activation, and field marketing agency offering brand experiences, sampling, and merchandising — comparable service offering with regional focus in MENA rather than Turkey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/new__people
• Facebookfacebook.com/NEWPEOPLEHR
• LinkedInlinkedin.com/company/newpeoplecomtr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New People