De Nederlandse Hartstichting

What De Nederlandse Hartstichting does

De Nederlandse Hartstichting (Dutch Heart Foundation) is a Dutch charitable foundation, founded in 1964 and headquartered in The Hague, that fights cardiovascular disease through a combination of research funding, public prevention programs, patient support, and awareness campaigns. It functions as the largest dedicated funder of cardiovascular research in the Netherlands and anchors the Dutch CardioVascular Alliance (DCVA), a 25-organization consortium including all eight Dutch university medical centers (NFU), ZonMw, Hersenstichting, and NVVC. Notable research commitments disclosed include €4.5 million across 12 Dekkerbeurs grant holders, €4 million for CONTRAST stroke research, €30.8 million across 46 heart failure and rhythm-disorder projects, and €3 million for the IMPRESS women's cardiovascular consortium.

Its product surface centers on four areas: (1) digital health programs such as the '60 seconds beweegprogramma' (an 8-week online exercise program with Barbara de Loor priced at €0.60 trial or €10/month) and the BENEFIT digital coaching platform developed with Leiden University for post-rehabilitation heart patients; (2) public screening through Hartcheckpunten that measure blood pressure, cholesterol, blood sugar, BMI and waist circumference for adults 40–70; (3) educational offerings including accredited e-learning for stroke triage and national CPR training courses; and (4) physical safety infrastructure via the HartslagNu emergency response network and the Nouri-AED deployment program (34 AEDs planned with the Nouri Foundation, 7 unveiled in Breda by July 2025). The Hartenbank biobank and Dutch Heart Registration provide longitudinal data assets supporting externally conducted research.

The business model is donation-driven rather than commercial. Hartstichting holds ANBI (Algemeen Nut Beogende Instelling) status, enabling 0% inheritance tax on bequests and tax advantages on periodic gifts. Revenue streams span individual one-time and recurring monthly donations (€10–15 tiers), corporate partnerships via the 'Hart voor de Zaak' program (clients include Blauwhoed, Van Brienen, BTG, Schoonkantoor.nl, Geelhoed Metaalhandel), the De Naamloterij lottery (80% of proceeds to Hartstichting), bequests and legacies, named funds starting at €50,000/year on a minimum 3-year term, and periodic gifts with Dutch tax benefits. Distribution channels include the website donation portal with iDEAL payments, real estate sector partnerships (Vastgoedsector Hartveilig), volunteer-led collection campaigns, and the Nouri Foundation AED partnership. In August 2025, Hartstichting announced a merger with patient organization Harteraad to consolidate cardiovascular advocacy and research funding. Headcount is 51–100 and reported revenue figures are not disclosed in the available source material.

Name

De Nederlandse Hartstichting

Legal name

De Nederlandse Hartstichting

Website

https://hartstichting.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

De Nederlandse Hartstichting is a Dutch charitable foundation, founded in 1964 and headquartered in The Hague, that funds cardiovascular research, runs public screening and CPR training programs, and supports heart patients across the Netherlands, financed primarily through individual donations, the Naamloterij lottery, bequests, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Cardiovascular Disease Prevention Foundation

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Public Health Financing, Budgeting & Grants Management (HLAJAMAC), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Research & Science Grantmaking Foundations (BPAGAKAI)

Keywords

• Cardiovascular disease research
• Heart health prevention
• Cardiac rehabilitation programs
• Public health screening
• CPR training services

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters to fund heart research, prevention programs, and patient support
2. Monthly Supporters: Recurring monthly donations providing predictable funding stream for ongoing operations and research programs
3. Corporate Partnerships: Partnerships with businesses under 'Hart voor de Zaak' program and real estate sector partnerships for AED placement
4. Lottery Revenue: The Naamloterij lottery where 80% of proceeds go to Hartstichting work
5. Bequests and Legacies: Inheritance gifts and testamentary donations with 0% inheritance tax due to ANBI status
6. Named Funds: Named funds starting from €50,000 per year with minimum 3-year term for targeted research support
7. Periodic Gifts with Tax Benefits: Regular gifts that qualify for tax advantages under Dutch law

Pricing tiers

Distribution channels7 records

Marketing channels10 records

Core offering

De Nederlandse Hartstichting is a nonprofit charitable foundation that funds cardiovascular disease research, delivers public education and prevention programs (CPR training, heart-health checkpoints, digital exercise programs), advocates for heart-healthy policy, and supports patients and survivors. It generates revenue from individual donations, corporate partnerships, lotteries, and legacies, then disburses those funds as research grants, screening infrastructure, and patient-facing digital tools.

Product overview

De Nederlandse Hartstichting (Dutch Heart Foundation) operates as a charitable health foundation rather than a traditional technology company. Its primary offerings consist of digital health programs (the 60 seconds beweegprogramma with video exercises and companion card game, and the BENEFIT digital coaching platform), public screening services (Hartstichting Checkpunten for risk factor measurement), educational e-learning courses (stroke recognition training for medical professionals), and CPR training programs. These services are offered free or at low cost to support heart health, with donations as the primary funding mechanism.

Differentiator

Problem solved

Functional benefit

Brands

• Hart voor de Zaak: A partnership program for businesses supporting heart health in the workplace
• Vastgoedsector Hartveilig
• 60 seconds beweegprogramma

Products and services

• 60 seconds beweegprogramma (60 Seconds Exercise Program) An 8-week online exercise program led by former speed skater Barbara de Loor, featuring video exercises and a companion card game with workout exercises. Available to individual consumers as a donation-tied program for €0.60 trial or €10/month.
• BENEFIT Digital Platform A digital platform providing personalized coaching, health monitoring, and rewards for maintaining healthy behavior, helping heart patients sustain healthy lifestyles after rehabilitation. Developed by Leiden University with co-funding from Hartstichting and ZonMw. Patients using the platform moved 42 additional minutes per week.
• Hartstichting Checkpunten (Heart Foundation Checkpoints) Free screening locations where people can measure blood pressure, cholesterol, blood sugar, BMI, and waist circumference. Results and personalized lifestyle advice are provided within 15 minutes. Targeted at Dutch adults aged 40-70.
• Reanimatiecursus (CPR Training) CPR training courses teaching life-saving skills for cardiac arrest situations to Dutch citizens, supporting the foundation's citizen-responder network.
• E-learning Beroertealarm: Triage in de dagpraktijk (Stroke Alert E-learning) An accredited e-learning course for medical assistants to recognize stroke symptoms and determine urgency by phone, developed in collaboration with DOKh. Accredited for 2 hours by CADD.
• Hart voor de Zaak Corporate Partnership Program A corporate partnership program allowing Dutch businesses to support heart health research and employee wellness programs in exchange for brand association and CSR positioning.
• Nouri-AED Deployment Program A program in partnership with the Nouri Foundation placing AEDs in communities and sports venues across the Netherlands, symbolizing Abdelhak Nouri's jersey number 34. Seven AEDs were unveiled in Breda as of July 2025.
• Vastgoedsector Hartveilig Partnership A partnership program with property companies to place AEDs on building exteriors across the Netherlands and register them with the HartslagNu citizen-responder emergency system.

Quantifiable outcome

• 1.7 million people in Netherlands currently with heart/vascular disease; 2.1 million projected by 2035 without intervention
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• HarteraadcoreStrategic or Co-development Partner · 14 August 2025Harteraad and Hartstichting merged in August 2025 to reverse the growth of cardiovascular disease. The merger combines patient organizations and research funding to create stronger advocacy and support for heart patients.
• Dutch CardioVascular Alliance (DCVA)coreStrategic or Co-development PartnerAlliance of 25 organizations including research funders, medical researchers, healthcare providers, and patient organizations working to reduce cardiovascular disease burden by 25% by 2030.
• Hersenstichting (Brain Foundation)coreStrategic or Co-development PartnerJoint funding of CONTRAST consortium for stroke research, combining heart and brain health research. Also co-funding stroke treatment studies.
• Nederlandse Federatie van Universitair Medische Centra (NFU)coreStrategic or Co-development PartnerPartnership with all 8 university medical centers in Netherlands for cardiovascular research.
• Nouri FoundationflagshipStrategic or Co-development PartnerPartnership for placement of 34 Nouri-AEDs throughout Netherlands, symbolizing jersey number 34 of Abdelhak Nouri. Focus on creating heart-safe environments in communities and sports venues.
• DOKhminorStrategic or Co-development PartnerCollaboration for e-learning programs for healthcare professionals on stroke recognition and chest pain triage.
• De NaamloterijcoreChannel Partner/ Reseller/ DistributorLottery partner where 80% of proceeds go to Hartstichting research and patient support programs.
• Netherlands Heart Institute (NL-HI)coreStrategic or Co-development PartnerNational institute coordinating heart research and part of DCVA and Deltaplan Hartfalen.
• Nederlandse Vereniging voor Cardiologie (NVVC)coreStrategic or Co-development PartnerProfessional cardiology society partnership for research collaboration and guidelines development.
• Nierstichting (Kidney Foundation)minorStrategic or Co-development PartnerPartner in DCVA focusing on combined kidney and cardiovascular disease research.
• Stichting Hartekind (Heart Child Foundation)minorStrategic or Co-development PartnerFoundation focused on children with congenital heart defects, part of DCVA network.
• Universiteit Leiden (Leiden University)coreStrategic or Co-development PartnerResearch partner for BENEFIT digital health platform helping heart patients maintain healthy lifestyle after rehabilitation.
• Erasmus MC RotterdamcoreStrategic or Co-development PartnerResearch partner for Mobile Stroke Unit (MSU) study demonstrating cost-effectiveness of specialized stroke ambulances.
• UMC UtrechtcoreStrategic or Co-development PartnerResearch partner developing computer models to test medications for making arterial plaque less dangerous.
• Stanford UniversityminorStrategic or Co-development PartnerInternational research collaboration with UMC Utrecht on cardiovascular medication research.

Scale indicators27 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hersenstichting: Dutch Brain Foundation, a direct co-funding partner via the CONTRAST stroke consortium. Operates the same Dutch nonprofit grantmaking and public health model for cerebrovascular disease, sharing donors and research infrastructure with Hartstichting.
• American Heart Association: The largest US nonprofit focused on cardiovascular disease research, advocacy, and education. Comparable in mission, research grantmaking, public health campaigns, and CPR training programs, with similar diversified funding from donations, corporate partnerships, and legacy gifts.
• Longfonds: Dutch Lung Foundation, a peer Dutch health charity with comparable grantmaking, public health campaigns, and donor base. Represents the same organizational archetype in an adjacent disease vertical.
• Deutsche Herzstiftung: Germany's national heart foundation, funding cardiovascular research and patient education. Most direct continental European peer with similar single-country scope, member-based donation model, and research grantmaking focus.
• British Heart Foundation: The UK's largest heart disease charity, funding cardiovascular research, prevention, and patient support. Directly comparable in mission, grantmaking model, retail fundraising (charity shops), and national scope, making it the closest international peer for Hartstichting.
• KWF Kankerbestrijding: Dutch Cancer Society, the largest health-focused charity in the Netherlands. Competes for the same Dutch donor pool with a similar grantmaking, research-funding, and public awareness model across a different disease area.
• Nierstichting: Dutch Kidney Foundation, a DCVA alliance partner and fellow Dutch disease-specific health foundation. Shares the same funding model, donor segments, and research grantmaking approach in a related chronic disease area.

Broad incumbents

• World Heart Federation: Geneva-based global cardiovascular health umbrella organization. Comparable mission at international scale, working through member national heart foundations including those of similar profile to Hartstichting.
• European Heart Network: Brussels-based alliance of national heart foundations across Europe. Operates as an umbrella body representing the same category of organizations Hartstichting belongs to, providing European-level policy and research coordination that complements national heart foundations.

Regional players

• Swedish Heart-Lung Foundation: Swedish national heart and lung charity, the closest Scandinavian structural peer. Operates the same Nordic nonprofit health foundation model with research grantmaking and public health focus, though serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/showcase/hartstichting-hart-voor-de-zaak
• Xx.com/Hartstichting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about De Nederlandse Hartstichting