A.S. Creation
A.S. Création Tapeten AG is a publicly listed German manufacturer of decorative wallpapers, photo wallpapers, wall paints, and digital-print substrates, selling to consumers, dealers, and professional project clients (hospitality, healthcare, commercial real estate) across Western Europe and internationally via its Architects Paper brand.
- Company typePublic
- Founded1974
- HeadquartersGummersbach, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What A.S. Creation does
A.S. Création Tapeten AG is a German wallpaper and wall-covering manufacturer headquartered in Gummersbach, North Rhine-Westphalia, with production concentrated at its Wiehl-Bomig facility (described as 100% Made in Germany). Founded in 1979 and listed on the Frankfurt Stock Exchange (FRA: ACWN), the company sells a broad portfolio spanning decorative wallpapers across numerous branded collections (e.g., Versace, Karl Lagerfeld, Daniel Hechter, Michalsky Living, Anna d'Andrea, COSMOLiving), photo wallpapers via the walls by patel brand, its own silk-matte wall paint (PURO), canvas prints, wall and acoustic panels, lighting, and digital-print substrates (4Digital). Its premium/object B2B brand, Architects Paper, supplies custom, fire-retardant wallcoverings (AP Contract) for hotels, restaurants, offices, healthcare, and retail projects, supported by a Projektservice with consultation, measurement, and digital-print capabilities. The company monetizes through a hybrid GTM: a B2B portal for registered trade partners, direct-to-consumer e-commerce (tapetenshop.de, new-walls.com), a regional dealer/retailer network, white-label/private-label solutions, and dedicated enterprise field sales for the professional segment. Differentiators include 45+ years of brand heritage, exclusive designer licensing, comprehensive European certifications (FSC, RAL-GZ 479, ISO 9001/50001, CE/EN 15102, A+ emissions), the proprietary d'eco eco-label launched in 2023, and a UN Global Compact commitment (joined August 2024). Disclosed financials show revenue declining from ~$134M (2022) to ~$105M (2025), with sustained operating losses through 2024 and only a marginal return to net profitability in 2025.
A.S. Creation firmographics
Firmographics- Name
- A.S. Creation
- Legal name
- A.S. Création Tapeten AG
- Website
- http://www.as-creation.com/home.html
- Company type
- Public
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- A.S. Création Tapeten AG is a publicly listed German manufacturer of decorative wallpapers, photo wallpapers, wall paints, and digital-print substrates, selling to consumers, dealers, and professional project clients (hospitality, healthcare, commercial real estate) across Western Europe and internationally via its Architects Paper brand.
- Ownership category
- akta.pro rank
A.S. Creation industry classification
Industry- Product category
- Wallpapers and Wallcoverings
- NAICS
- Paint and Coating Manufacturing (325510), Blind and Shade Manufacturing (337920)
- akta.pro primary industry
- Painting, Decorating & Wallcoverings (IMAFANAI)
- akta.pro secondary industries
- Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
Keywords
Where A.S. Creation is headquartered
LocationHeadquarters
- HQ city
- Gummersbach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
A.S. Creation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wallpaper and Photo Wallpaper Sales: Sale of branded wallpaper collections, digital photo wallpapers, and custom print wallcoverings to consumers, retailers, and professional project clients through multiple sales channels.
- Wall Paint Sales: Sale of PURO branded wall paint with approximately 150 color tones, coordinated with wallpaper collections.
- Professional/Object Business: Project-based sales to hotels, restaurants, architects, and property developers including custom digital printing, consultation, and implementation support services.
- White Label Solutions:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer E-commerce - tapetenshop.de |
| Transaction based/ take rate | Multi-year contract | B2B Trade Partner Pricing |
| Other | Multi-year contract | Custom Object Projects |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
A.S. Creation product offering
Product offeringCore offering
A.S. Création designs, manufactures, and distributes decorative wallpapers, photo wallpapers, fire-retardant project wallcoverings, wall paints, canvas prints, wall and acoustic panels, and lighting products for residential and commercial interiors. Production is 100% Made in Germany at the Wiehl-Bomig facility, with sales executed through consumer e-commerce shops, an authorized dealer/wholesaler network, a registered B2B portal, and direct professional/project services for hospitality, retail, office, and healthcare clients.
Product overview
A.S. Création Tapeten AG is a leading wallpaper and wallcovering manufacturer in Western Europe, producing its products in Germany (Wiehl-Bomig, North Rhine-Westphalia). The portfolio centers on decorative wallpapers (Tapeten) available through numerous branded collections (e.g., The Trend Spectrum, Versace VI, Nordic Feeling, COSMOLiving, Stories of Life, Daniel Hechter 7, Metropolitan Stories), complemented by photo wallpapers (Fototapeten) through the walls by patel brand, wall paints (PURO), canvas prints (Leinwandbilder), lighting (Leuchten), and wall panels. The premium B2B brand Architects Paper serves architects and project customers with fire-retardant AP Contract wallcoverings and custom digital printing solutions (4Digital substrates). The d'eco eco-label launched in 2023 marks particularly sustainable wallpapers (PVC-free, water-based inks, emission class A+). The company operates a B2B portal for trade partners, offers project services for hospitality and commercial clients, sample and private-label programs, room visualization tools, and a wallpaper academy with IHK-certified training.
Differentiator
Problem solved
Functional benefit
Brands
- Architects Paper: International premium and object brand for exclusive, tailored wall design in the B2B sector serving architects, interior designers, and property developers worldwide.
- COSMOLiving
- walls by patel
- 4Digital
- PURO
- The Color Kitchen
Products and services
- A.S. Création Tapeten (Decorative Wallpapers) Decorative wallpapers across numerous branded collections for residential and commercial interiors.
- Fototapeten (Photo Wallpapers)
Quantifiable outcome
- 30.6% CO2 reduction target (Scope 1-3) per euro-roll by 2030 vs 2020 baseline
- +3 more outcomes
Companies that use A.S. Creation
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
A.S. Creation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A.S. Creation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- UN Global CompactcoreA.S. Création joined the UN Global Compact in August 2024, committing to ten principles covering human rights, fair labor, environmental protection, and anti-corruption. Implementation is supported by UN Global Compact Network Germany e.V.
- Waste Management CompaniesminorPartnerships with waste disposal companies to establish material recycling pathways (not incineration or chemical dissolution) for pure wallpaper waste fractions. Results include production of sound insulation products and use as auxiliary materials in paper industry.
- UN Global Compact Network Deutschland e.V.coreNetwork organization supporting A.S. Création with practical networking and guidance in implementing UN Global Compact principles and sustainability initiatives.
- Fragrance and Flavor Suppliers (supplier network)minorSupplier network for raw materials supporting sustainability goals including CO2 reduction, circular economy, and substitution of fossil-based raw materials with bio-based or recycled variants.
- FSC (Forest Stewardship Council)corePartnership ensuring exclusive use of FSC-certified wood products from responsibly managed forests, contributing to ecosystem preservation and biodiversity protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
A.S. Creation competitors and assessment
Company assessmentDirect peers
- Marburg Wallcoverings: Marburg is a German wallpaper manufacturer founded in 1845, producing designer and contract wallcoverings for residential and commercial interiors. Direct head-to-head competitor to A.S. Création in the European wallpaper market with similar B2B/B2C mix and design collaborations.
- Graham & Brown: UK-based wallpaper and wallcovering manufacturer and retailer with a strong designer portfolio and licensed collections. Comparable to A.S. Création as a Western European branded wallpaper maker serving both consumer and contract channels.
- York Wallcoverings: York is a North American wallpaper manufacturer producing residential and contract wallcoverings including licensed designer collections. Closest large-scale US analog to A.S. Création with comparable product breadth and contract/professional segment focus.
- Walker Greenbank Group: UK-listed group owning premium wallpaper brands Morris & Co, Sanderson, Harlequin, and Scion. Directly comparable to A.S. Création in heritage designer-led wallpaper, multi-brand portfolio, and international distribution.
- BN International: BN International is a Dutch wallpaper and wallcovering manufacturer with strong contract/hospitality and residential business. Comparable to A.S. Création as a Benelux-headquartered European wallpaper peer with both branded and project/contract revenue streams.
- Sangetsu Corporation: Sangetsu is Japan's largest interior surface materials company, with a strong wallpaper business and growing international presence. Comparable to A.S. Création as a publicly listed, full-line wallpaper and wallcovering manufacturer serving both residential and commercial interiors.
- Brewster Home Fashions: Brewster is a US wallpaper and home décor manufacturer producing branded and licensed wallcoverings. Direct peer in product, distribution, and licensed/collaboration model to A.S. Création's branded collections.
- Wolf-Gordon: Wolf-Gordon is a US commercial wallcovering manufacturer focused on contract/hospitality and healthcare projects. Comparable to A.S. Création's Architects Paper division in serving architects and specifiers with custom digital-printed wallcoverings.
Broad incumbents
- Akzo Nobel: Akzo Nobel (Dulux, Sikkens) is a global paint and coatings giant with adjacent wallcovering and surface treatment offerings. Relevant as the dominant broad incumbent whose decorative paints directly compete with A.S. Création's wallpapers in interior surface finishing decisions.
Emerging players
- Farrow & Ball: Farrow & Ball is a premium paint brand with a growing wallpaper range and strong designer positioning in the high-end residential and hospitality interiors. Comparable as a premium, design-led interior surface brand competing with A.S. Création's designer collections for design-conscious end consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
A.S. Creation social profiles
Digital presenceA.S. Creation compliance and trust
Trust signalCompliance9 records
A.S. Creation financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.S. Creation leadership team
Management profileNumber of profiles
Profiles3 records
A.S. Creation subsidiaries and ownership
Company hierarchySubsidiaries1 record
A.S. Creation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.S. Creation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.S. Creation
What does A.S. Creation do?
A.S. Création designs, manufactures, and distributes decorative wallpapers, photo wallpapers, fire-retardant project wallcoverings, wall paints, canvas prints, wall and acoustic panels, and lighting products for residential and commercial interiors. Production is 100% Made in Germany at the Wiehl-Bomig facility, with sales executed through consumer e-commerce shops, an authorized dealer/wholesaler network, a registered B2B portal, and direct professional/project services for hospitality, retail, office, and healthcare clients.
Is A.S. Creation a public or private company?
A.S. Creation is a public company. It is classified as public and is currently operating.
When was A.S. Creation founded?
A.S. Creation was founded in 1974. It employs 501 to 1,000 people.
Where is A.S. Creation based?
A.S. Creation is headquartered in Gummersbach, Germany, in the Europe region.
How does A.S. Creation make money?
Four revenue lines are on record. Wallpaper and Photo Wallpaper Sales are the primary driver. The others are wall Paint Sales, professional/Object Business and white Label Solutions.
Who are A.S. Creation's main competitors?
Direct peers on record are Marburg Wallcoverings, Graham & Brown, York Wallcoverings, Walker Greenbank Group, BN International, Sangetsu Corporation, Brewster Home Fashions and Wolf-Gordon. Akzo Nobel is listed as a broad incumbent. Farrow & Ball is listed as an emerging player.
Does A.S. Creation have an API?
No public API is recorded for A.S. Creation.
What industry is A.S. Creation in?
A.S. Creation's product category is Wallpapers and Wallcoverings. Its primary akta.pro industry code is IMAFANAI, Painting, Decorating & Wallcoverings, with a secondary code of IMAMAEAE, Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers). Its NAICS code is 325510.