A.S. Creation

What A.S. Creation does

A.S. Création Tapeten AG is a German wallpaper and wall-covering manufacturer headquartered in Gummersbach, North Rhine-Westphalia, with production concentrated at its Wiehl-Bomig facility (described as 100% Made in Germany). Founded in 1979 and listed on the Frankfurt Stock Exchange (FRA: ACWN), the company sells a broad portfolio spanning decorative wallpapers across numerous branded collections (e.g., Versace, Karl Lagerfeld, Daniel Hechter, Michalsky Living, Anna d'Andrea, COSMOLiving), photo wallpapers via the walls by patel brand, its own silk-matte wall paint (PURO), canvas prints, wall and acoustic panels, lighting, and digital-print substrates (4Digital). Its premium/object B2B brand, Architects Paper, supplies custom, fire-retardant wallcoverings (AP Contract) for hotels, restaurants, offices, healthcare, and retail projects, supported by a Projektservice with consultation, measurement, and digital-print capabilities. The company monetizes through a hybrid GTM: a B2B portal for registered trade partners, direct-to-consumer e-commerce (tapetenshop.de, new-walls.com), a regional dealer/retailer network, white-label/private-label solutions, and dedicated enterprise field sales for the professional segment. Differentiators include 45+ years of brand heritage, exclusive designer licensing, comprehensive European certifications (FSC, RAL-GZ 479, ISO 9001/50001, CE/EN 15102, A+ emissions), the proprietary d'eco eco-label launched in 2023, and a UN Global Compact commitment (joined August 2024). Disclosed financials show revenue declining from ~$134M (2022) to ~$105M (2025), with sustained operating losses through 2024 and only a marginal return to net profitability in 2025.

Name

A.S. Creation

Legal name

A.S. Création Tapeten AG

Website

http://www.as-creation.com/home.html

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

A.S. Création Tapeten AG is a publicly listed German manufacturer of decorative wallpapers, photo wallpapers, wall paints, and digital-print substrates, selling to consumers, dealers, and professional project clients (hospitality, healthcare, commercial real estate) across Western Europe and internationally via its Architects Paper brand.

Ownership category

akta.pro rank

Product category

Wallpapers and Wallcoverings

NAICS

Paint and Coating Manufacturing (325510), Blind and Shade Manufacturing (337920)

akta.pro industry

PRIMARYIMAFANAI

Painting, Decorating & Wallcoverings

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYIMAMAEAE

Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers)

Industrials, Manufacturing & Construction/Paper & Forest Products/Paper Manufacturing (Printing/Writing, Newsprint, Specialty)

SECONDARYIMAIAKAA

Architectural & Decorative Painting (Interior/Exterior)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

Keywords

• Decorative wallpapers
• Wallcoverings manufacturing
• Photo wallpapers
• Wall paint products
• Architectural wallcoverings

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wallpaper and Photo Wallpaper Sales: Sale of branded wallpaper collections, digital photo wallpapers, and custom print wallcoverings to consumers, retailers, and professional project clients through multiple sales channels.
2. Wall Paint Sales: Sale of PURO branded wall paint with approximately 150 color tones, coordinated with wallpaper collections.
3. Professional/Object Business: Project-based sales to hotels, restaurants, architects, and property developers including custom digital printing, consultation, and implementation support services.
4. White Label Solutions:

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

A.S. Création designs, manufactures, and distributes decorative wallpapers, photo wallpapers, fire-retardant project wallcoverings, wall paints, canvas prints, wall and acoustic panels, and lighting products for residential and commercial interiors. Production is 100% Made in Germany at the Wiehl-Bomig facility, with sales executed through consumer e-commerce shops, an authorized dealer/wholesaler network, a registered B2B portal, and direct professional/project services for hospitality, retail, office, and healthcare clients.

Product overview

A.S. Création Tapeten AG is a leading wallpaper and wallcovering manufacturer in Western Europe, producing its products in Germany (Wiehl-Bomig, North Rhine-Westphalia). The portfolio centers on decorative wallpapers (Tapeten) available through numerous branded collections (e.g., The Trend Spectrum, Versace VI, Nordic Feeling, COSMOLiving, Stories of Life, Daniel Hechter 7, Metropolitan Stories), complemented by photo wallpapers (Fototapeten) through the walls by patel brand, wall paints (PURO), canvas prints (Leinwandbilder), lighting (Leuchten), and wall panels. The premium B2B brand Architects Paper serves architects and project customers with fire-retardant AP Contract wallcoverings and custom digital printing solutions (4Digital substrates). The d'eco eco-label launched in 2023 marks particularly sustainable wallpapers (PVC-free, water-based inks, emission class A+). The company operates a B2B portal for trade partners, offers project services for hospitality and commercial clients, sample and private-label programs, room visualization tools, and a wallpaper academy with IHK-certified training.

Differentiator

Problem solved

Functional benefit

Brands

• Architects Paper: International premium and object brand for exclusive, tailored wall design in the B2B sector serving architects, interior designers, and property developers worldwide.
• COSMOLiving
• walls by patel
• 4Digital
• PURO
• The Color Kitchen

Products and services

• A.S. Création Tapeten (Decorative Wallpapers) Decorative wallpapers across numerous branded collections for residential and commercial interiors.
• Fototapeten (Photo Wallpapers)

Quantifiable outcome

• 30.6% CO2 reduction target (Scope 1-3) per euro-roll by 2030 vs 2020 baseline
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UN Global CompactcoreStrategic or Co-development Partner · 1 August 2024A.S. Création joined the UN Global Compact in August 2024, committing to ten principles covering human rights, fair labor, environmental protection, and anti-corruption. Implementation is supported by UN Global Compact Network Germany e.V.
• Waste Management CompaniesminorOthersPartnerships with waste disposal companies to establish material recycling pathways (not incineration or chemical dissolution) for pure wallpaper waste fractions. Results include production of sound insulation products and use as auxiliary materials in paper industry.
• UN Global Compact Network Deutschland e.V.coreStrategic or Co-development PartnerNetwork organization supporting A.S. Création with practical networking and guidance in implementing UN Global Compact principles and sustainability initiatives.
• Fragrance and Flavor Suppliers (supplier network)minorOthersSupplier network for raw materials supporting sustainability goals including CO2 reduction, circular economy, and substitution of fossil-based raw materials with bio-based or recycled variants.
• FSC (Forest Stewardship Council)coreOthersPartnership ensuring exclusive use of FSC-certified wood products from responsibly managed forests, contributing to ecosystem preservation and biodiversity protection.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marburg Wallcoverings: Marburg is a German wallpaper manufacturer founded in 1845, producing designer and contract wallcoverings for residential and commercial interiors. Direct head-to-head competitor to A.S. Création in the European wallpaper market with similar B2B/B2C mix and design collaborations.
• Graham & Brown: UK-based wallpaper and wallcovering manufacturer and retailer with a strong designer portfolio and licensed collections. Comparable to A.S. Création as a Western European branded wallpaper maker serving both consumer and contract channels.
• York Wallcoverings: York is a North American wallpaper manufacturer producing residential and contract wallcoverings including licensed designer collections. Closest large-scale US analog to A.S. Création with comparable product breadth and contract/professional segment focus.
• Walker Greenbank Group: UK-listed group owning premium wallpaper brands Morris & Co, Sanderson, Harlequin, and Scion. Directly comparable to A.S. Création in heritage designer-led wallpaper, multi-brand portfolio, and international distribution.
• BN International: BN International is a Dutch wallpaper and wallcovering manufacturer with strong contract/hospitality and residential business. Comparable to A.S. Création as a Benelux-headquartered European wallpaper peer with both branded and project/contract revenue streams.
• Sangetsu Corporation: Sangetsu is Japan's largest interior surface materials company, with a strong wallpaper business and growing international presence. Comparable to A.S. Création as a publicly listed, full-line wallpaper and wallcovering manufacturer serving both residential and commercial interiors.
• Brewster Home Fashions: Brewster is a US wallpaper and home décor manufacturer producing branded and licensed wallcoverings. Direct peer in product, distribution, and licensed/collaboration model to A.S. Création's branded collections.
• Wolf-Gordon: Wolf-Gordon is a US commercial wallcovering manufacturer focused on contract/hospitality and healthcare projects. Comparable to A.S. Création's Architects Paper division in serving architects and specifiers with custom digital-printed wallcoverings.

Broad incumbents

• Akzo Nobel: Akzo Nobel (Dulux, Sikkens) is a global paint and coatings giant with adjacent wallcovering and surface treatment offerings. Relevant as the dominant broad incumbent whose decorative paints directly compete with A.S. Création's wallpapers in interior surface finishing decisions.

Emerging players

• Farrow & Ball: Farrow & Ball is a premium paint brand with a growing wallpaper range and strong designer positioning in the high-end residential and hospitality interiors. Comparable as a premium, design-led interior surface brand competing with A.S. Création's designer collections for design-conscious end consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/as_wallpaper
• LinkedInlinkedin.com/company/as-creations

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.S. Creation