Rácz

What Rácz does

RÁCZ Kereskedelmi Korlátolt Felelősségű Társaság, doing business as Rácz Gazdabolt, is a privately held Hungarian specialty retail company founded in 1993 and owned by the Rácz siblings. It operates a single 400 m² retail store plus warehouse and 4,000 m² yard at Félegyházi út 47, Kiskunmajsa, Hungary, serving local farmers, tradespeople, homeowners, and workers needing occupational safety equipment.

The company's product offering spans eight merchandising categories: garden supplies (seeds, fertilizers, plant protection, garden machinery, irrigation, films), hardware (metal products, fasteners), construction/DIY (power tools, hand tools, welding equipment), water/gas/heating (radiators, boilers, sinks, faucets, water heaters, pipe fittings), electrical materials, household appliances, work-safety clothing and footwear, and miscellaneous services. Brands carried include Honda, Makita, AL-KO, Gardena, Legrand, KORADO, ARISTON, Gorenje, Siemens, KLUDl, and others. The underlying technology is conventional brick-and-mortar retail with on-site expert consultation; no proprietary software, AI, or digital platform is operated.

Revenue is generated through direct in-store purchases of physical goods at retail margins, supplemented by ancillary fee-generating services: product delivery, custom metal and film cutting, garden-equipment commissioning, professional referrals for installation work, PB-gas bottle exchange (Primagáz), and an on-site UPC Direct satellite-TV sales point. Pricing is not publicly disclosed; customers are directed to contact staff. The business is bootstrapped and family-owned with no external equity, and received a one-time Hungarian/EU GINOP grant of approximately 3,016,750 HUF in 2021 for a 19.8 kWp solar installation aimed at reducing electricity costs.

Name

Rácz

Legal name

RÁCZ Kereskedelmi Korlátolt Felelősségű Társaság

Website

https://raczgazdabolt.hu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rácz Gazdabolt is a family-owned Hungarian hardware and agricultural supply retailer in Kiskunmajsa, founded 1993, serving local farmers, tradespeople, and homeowners across garden, hardware, plumbing/heating, electrical, DIY, and household appliance categories from a single 400 m² store with 4,000 m² yard.

Ownership category

akta.pro rank

Product category

Hardware, Garden & Agricultural Supply Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (44423), Outdoor Power Equipment Retailers (444230), Hardware Retailers (44414), Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Hardware retail
• Garden supplies
• Agricultural supplies
• Home improvement
• Farm equipment

Headquarters

HQ city

Kiskunmajsa

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Retail Sales: Brick-and-mortar retail sales of hardware, agricultural supplies, garden equipment, building materials, household appliances, and plumbing/heating products. Sales occur through direct in-store purchases with expert consultation. Additional services include delivery, custom cutting of materials, equipment setup, and skilled labor provision.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rácz Gazdabolt is a family-owned Hungarian retail store selling hardware, garden, and agricultural supplies to local households and small farms. Operating from a 400m² shop plus warehouse and 4,000m² outdoor yard in Kiskunmajsa, it stocks tools, equipment, and consumables for home maintenance, gardening, and small-scale farming needs.

Product overview

Rácz Gazdabolt is a physical retail hardware and garden supply store in Kiskunmajsa, Hungary, founded in 1993. The company operates a 400m2 retail space and 4000m2 yard, offering a wide range of products organized into eight main categories: Garden (seeds, fertilizers, plant protection, irrigation, garden tools, garden machinery), Hardware (metal products, screws, fasteners), Construction (hand tools, gutters, plastic sheets, ropes, adhesive materials), Water/Gas/Heating (radiators, sinks, toilets, faucets, water heaters, boilers), Work Safety (protective clothing, safety footwear), Household Appliances (gas stoves, washing machines, dryers, refrigerators, vacuum cleaners), Electrical Materials (bulbs, sockets, extensions), and DIY Tools (power tools, welding equipment). The store provides expert consultation services and sells products from brands including Honda, Makita, AL-KO, Gardena, Legrand, KORADO, ARISTON, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware and hand tools
• Garden supplies and equipment
• Agricultural supplies and equipment

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• KISS-ENTER Bt.minorImplementation/ SI/ Consulting PartnerAccounting and bookkeeping service provider. Handles tax and accounting obligations for Rácz Kereskedelmi Kft including payroll and financial record keeping.
• UPC DirectminorChannel Partner/ Reseller/ DistributorRácz Gazdabolt hosts a UPC Direct Official Sales Point for satellite TV services, managed by Gyöngyösi Tibor (Tel.: 20/9248-308).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OBI: Pan-European home improvement and DIY retail chain with established Hungarian store footprint. Directly comparable to Rácz on hardware, garden, and building-material categories but operates at scale with self-service rather than expert-consultation model.
• Praktiker: Pan-European DIY and home improvement chain with significant Hungarian presence. Overlaps with Rácz on tools, garden, hardware, and seasonal categories; competes through standardized pricing and larger format rather than expert consultation.
• Hornbach: European home improvement and DIY retailer targeting project-oriented customers. Comparable to Rácz on lumber, hardware, and garden categories with a strong professional-customer offering and online order infrastructure.
• Leroy Merlin: European home improvement retail giant with Hungarian operations. Competes with Rácz on full-stack home improvement category coverage (plumbing, heating, electrical, garden, tools) at greater scale and online.
• Bauhaus: Large-format home improvement and DIY retailer active in Hungary. Competes with Rácz across hardware, tools, garden, and plumbing/heating categories via big-box warehouse stores, with broader SKU breadth and lower unit economics.

Direct peers

• Dehner: European garden center chain with Hungarian locations. Most directly comparable to Rácz's garden/agricultural retail categories (seeds, fertilizers, garden machinery, irrigation) with similar multi-category gardening focus.

Regional players

• Hufgard: German garden center and agricultural retail brand with central European distribution. Comparable product range (garden machinery, agricultural supplies) but primarily serves Germany rather than the Hungarian market.
• Kerti Áruda: Local and regional Hungarian garden-center retailers. Comparable to Rácz in single-region agricultural/garden retail positioning, though typically more narrow in product breadth.

Emerging players

• Agrimpex: Hungarian agricultural input and garden supply distributor/retailer. Comparable to Rácz on fertilizers, seeds, and plant-protection product range but with stronger B2B and bulk-distribution orientation.

Others

• Primagáz: Hungarian PB-gas (LPG) distributor where Rácz already operates an exchange point. Comparable as a partner/adjacent channel rather than direct competitor — illustrates the kind of co-located service that complements Rácz's rural-retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rácz