What Sinocorp Co. does

Sinocorp Co., Ltd is a state-owned Chinese construction machinery manufacturer headquartered in Jinan, Shandong Province, operating from a manufacturing facility in Zheshan Industrial Park and a general office at No.1 Jingshi East Road. Founded in 2013, the company has 101-250 employees and exports to over 50 countries including Russia, Belarus, Pakistan, Korea, Mongolia, Vietnam, the Philippines, and Iraq, with disclosed export revenue above $10 million USD annually and factory production value estimated between $50-100 million USD across 5 production lines.

The company's core offering is tower cranes and construction hoists organized into four product families: Hammer Head (QTZ series, 10 models), Flat Top (QTP series, 9 models), Luffing (QTD series, 6 models), and Construction Hoists (SC series). Equipment spans 2-25 ton lifting capacities, jib lengths up to 80 meters, and working heights up to 200 meters, with operating temperature range from -20°C to 40°C. Differentiated technical features include PLC control systems, variable-frequency hoisting mechanisms, load moment indicators, self-erecting mechanisms, and 360-degree slewing. The product is positioned for urban, high-rise, infrastructure, and modular construction use cases where congested job sites require compact, precise lifting solutions.

Revenue is generated primarily through direct hardware sales of tower cranes and hoists, supplemented by OEM/ODM services offering original equipment manufacturing and buyer-label arrangements, and a recurring revenue stream from spare parts distribution and overseas engineer service support. Pricing is quote-based, with a disclosed unit price of $53,289 for the QTZ6515-10T 10-ton Hammer Head model; minimum order quantity is 1 unit, payment terms include T/T and L/C, and delivery ranges from 5-10 days for in-stock items to 180 work days for custom configurations. Distribution is direct-to-customer via a 13+ language website (towercraneequipment.com), with multi-language SEO support and direct inquiry/quote forms as the primary bottom-of-funnel motion; the company describes itself as both a factory and trading company to provide price advantages. Regulatory positioning is anchored by State Bureau of Quality and Technical Supervision designation and CE certification (No. NO.0H240111.S0D27, 2024-2029).

Name

Sinocorp Co.

Legal name

Sinocorp Co.,Ltd

Website

https://towercraneequipment.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Sinocorp Co., Ltd is a state-owned Chinese manufacturer of tower cranes (Hammer Head, Flat Top, Luffing) and construction hoists, exporting to 50+ countries with CE certification and State Bureau designation, serving urban and infrastructure construction firms worldwide.

Ownership category

akta.pro rank

Product category

Construction Machinery

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industry

Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Tower crane manufacturing
• Construction machinery
• Construction hoists
• Lifting equipment
• Flat top cranes

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tower Crane Manufacturing and Sales: Sinocorp generates revenue through manufacturing and selling tower cranes including flat top, hammer head, luffing, and boom types. The company operates both as a factory and trading company, with annual production value estimated between $50 million to $100 million USD. Products range from 2-ton to 25-ton capacity cranes with various configurations.
2. Construction Hoist Sales: Manufacturing and sales of construction hoists and elevators including SC100, SC200, and SC300 models for building construction applications
3. OEM/ODM Services: Provides original equipment manufacturing, design services, and buyer label options for other brands, generating additional revenue through custom manufacturing arrangements
4. Spare Parts and After-Sales Service: Sale of spare parts for tower cranes along with overseas service support by engineers, providing recurring revenue from the installed base

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sinocorp Co., Ltd is a state-owned construction machinery manufacturer based in Jinan, China, that designs, manufactures, and exports tower cranes (flat top, hammer head, luffing, and boom types) and construction hoists/elevators for building and infrastructure projects. The company operates both factory and trading company functions, offers OEM/ODM and buyer-label services, and exports its equipment to over 50 countries with overseas engineer service support.

Product overview

Sinocorp Co. is a state-owned construction machinery manufacturer in China and a leading brand for tower cranes and construction hoists. The company offers a comprehensive portfolio of lifting equipment including three main tower crane types: Flat Top Tower Cranes (QTP series), Hammer Head Tower Cranes (QTZ series), and Luffing Tower Cranes (QTD series). These are complemented by Construction Hoists (SC series) and Construction Elevators for vertical transport. The product range spans capacities from 2 tons to over 20 tons, with jib lengths up to 80 meters and working heights reaching 200 meters. Products feature frequency-conversion hoisting mechanisms, PLC control systems, and advanced safety features including overload protection and emergency stop functions. The company also produces capacity-specific models (5, 8, 10 ton) and specialized variants including mobile, self-erecting, and climbing configurations. Sinocorp exports to over 50 countries and regions including Russia, Belarus, Pakistan, Korea, Mongolia, Vietnam, Philippines, and Iraq.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat Top Tower Crane (QTP Series) Tower crane with a horizontal boom and flat top structure without a tower top or cat head, designed for congested job sites and urban construction projects. Features modular design with faster assembly/disassembly times. Capacities from 2 to 20 tons.
• Hammer Head Tower Crane (QTZ Series) Tower crane characterized by a distinctive horizontal boom (jib) and vertical mast resembling a hammerhead shark shape, known for versatility and ability to lift heavy loads over considerable distances. Capacities ranging from 5 to 25 tons.
• Luffing Tower Crane (QTD Series) Tower crane with a luffing jib that can be raised and lowered, providing flexibility in lifting loads at various heights and radii, suitable for space-constrained sites. Capacities from 4 to 6+ tons.
• Construction Hoist (SC Series) Industrial construction hoist and lift equipment for vertical material and passenger transport in building construction, including SC100, SCD200, and SC300 series with single and double cage configurations.
• Construction Elevator Electric construction elevator and hoist lift equipment for passenger and material transport in construction sites, including double cage configurations.
• Boom Tower Crane Tower crane with boom arm configuration for construction lifting operations, including climbing tower crane boom variants.
• Jib Tower Crane Tower crane with various jib configurations including fixed jib, horizontal jib, and articulated trolley jib types for different lifting requirements.
• OEM/ODM Manufacturing Services Original equipment manufacturing, design services, and buyer label/white-label options offered to other brands requiring tower crane or hoist products under their own brand.
• Spare Parts and After-Sales Service Distribution of spare parts for tower cranes with overseas engineer service support for maintenance and repairs, with a one-year product quality guarantee and lifetime steel structure warranty.

Quantifiable outcome

• Exports to over 50 countries with export revenue exceeding $10 million annually
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• XCMG (Xuzhou Construction Machinery Group): China's largest construction machinery group with an extensive tower crane line and global export network. Competes head-to-head with Sinocorp across capacity ranges and geographies, but with substantially larger manufacturing scale, R&D, and financing capabilities.
• Zoomlion Heavy Industry Science & Technology Co., Ltd. One of China's largest construction machinery manufacturers with a major tower crane business, plus a broad portfolio of concrete, mobile crane, and aerial work platform equipment. Directly competes with Sinocorp in Chinese and export markets but operates at materially greater scale and brand recognition.
• Terex Corporation: Global construction equipment manufacturer with a tower crane portfolio alongside broader lifting and materials handling offerings. Overlaps with Sinocorp in tower cranes and construction hoists but competes primarily in Western markets with broader product diversification.
• Sany Heavy Industry Co., Ltd. Major Chinese construction equipment manufacturer with tower cranes, crawler cranes, and concrete machinery divisions. Overlaps with Sinocorp in tower crane product lines and export markets, particularly across Asia, Middle East, and Africa.

Direct peers

• Liebherr: Premium global manufacturer of tower cranes with comprehensive flat top, hammerhead, and luffing models plus construction hoists. Directly competes with Sinocorp in product category but typically at the high end of the market, with stronger European and Middle East presence.
• Comansa (Linden Comansa): Spanish tower crane manufacturer producing flat top and luffing jib models for high-rise and infrastructure construction. Comparable product range and customer segments to Sinocorp, though primarily serving European and Latin American markets rather than Chinese export geographies.
• Wolffkran: European tower crane specialist with flat top, hammerhead, and luffing jib product lines serving high-rise and infrastructure projects. Comparable to Sinocorp in product category and capacity range, though typically positioned in premium European and Middle Eastern markets.
• Potain (Manitowoc Company): One of the world's leading tower crane brands, offering flat top, hammerhead, and luffing jib models across similar capacity ranges to Sinocorp. Directly comparable in product category and customer use cases (high-rise, urban construction) but operates primarily at premium price points in Western markets.

Regional players

• Saez Cranes: Spanish tower crane manufacturer focused on flat top and luffing jib models for European and Latin American construction markets. Comparable in product category and capacity range to Sinocorp but operates in different geographic markets.

Emerging players

• Yongmao Machinery: Chinese tower crane manufacturer with global exports, comparable in size and product positioning to Sinocorp. Competes directly in mid-tier capacity ranges and similar export markets, particularly across Asia, Middle East, and Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinocorp Co.