Global Power Co.

What Global Power Co. does

Global Power Co., LTD. is the Qingdao, China-based manufacturing subsidiary of the Tailift Group, established in 2001 to produce forklifts and related material-handling equipment. The company operates a dual-brand model: the Tailift brand serves the domestic Chinese market, while the CTPOWER brand serves export markets. Its product portfolio spans electric counterbalance forklifts (both lead-acid and lithium iron phosphate battery variants, 1.5-3.5 tons), internal combustion forklifts in diesel, gasoline, and LPG variants across the 7LS, 7L, H, and TL series (1.5-10 tons), warehouse equipment (reach trucks, electric stackers, pallet trucks), scissor lift platforms, and aftermarket parts and service. The company's most defensible technical asset is its self-designed, patented forklift transmission built with automotive-grade gears and advanced hydrodynamics, an in-house capability that places it among a small number of Chinese manufacturers with proprietary transmission IP. Since 2015, the Tailift Group's material handling division has operated under a joint venture with Toyota Industries Corporation, and the 8L series electric forklift was co-developed with Toyota Industries engineers. The Qingdao facility has an annual production capacity of 30,000 units, 300+ employees, 3,000+ square meters of built facilities, and 100+ supply chain partners, with CE and ISO 9001 certifications.

The company sells primarily through a direct sales motion staffed by regional area managers covering Asia, North America, South America, Africa, the Middle East, Europe, and Oceania, augmented by participation in major industry trade shows such as the Canton Fair, LogiMAT Stuttgart, and CeMAT Hannover. Pricing is quote-based and not publicly disclosed. Customer segments are horizontal: industrial and logistics companies, warehouse operators, and heavy industrial users requiring material handling equipment. The website supports 40+ languages, reflecting the export-weighted distribution model. Distribution partnerships (e.g., TFV Company in Vietnam as of March 2025) extend the company's reach into markets where it lacks a wholly owned entity.

Name

Global Power Co.

Legal name

GLOBAL POWER CO.,LTD.

Website

https://c-tpower.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Power Co. is a Qingdao-based forklift and material handling equipment manufacturer and the China subsidiary of the Tailift Group, selling under the Tailift (domestic) and CTPOWER (export) brands. It produces electric and IC forklifts (1-10T), warehouse equipment, and scissor lift platforms at 30,000-unit annual capacity, with proprietary transmission technology and a Toyota Industries joint venture since 2015.

Ownership category

akta.pro rank

Product category

Industrial Forklifts and Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Forklift manufacturing
• Material handling equipment
• Warehouse equipment
• Electric forklifts
• Industrial vehicles

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Forklift Manufacturing and Sales: Manufacturing and selling forklifts including electric, diesel, gasoline, and dual fuel models. Sells under Tailift brand for domestic China market and CTPOWER brand for export market.
2. Warehouse Equipment Sales: Sales of warehouse equipment including electric reach trucks, pallet stackers, pallet trucks, and hand pallet trucks
3. Forklift Parts and After-sales Service: Provides forklift parts and service including gear pumps, control valves, brake assemblies, steering gears, and hydraulic cylinders
4. Scissor Lift Platform Sales: Manufacturing and selling scissor lift platforms with various power options and load capacities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Global Power Co. designs, manufactures, and supplies forklifts and material handling equipment, including electric (lead-acid and lithium battery) counterbalance forklifts, IC (diesel, gasoline, LPG) forklifts across multiple series (7LS, 7L, H, TL), warehouse equipment (electric reach trucks, stackers, pallet trucks), and scissor lift platforms. The company sells under the CTPOWER brand for export markets and the Tailift brand for the domestic Chinese market, and supports its products with parts and after-sales service.

Product overview

Global Power Co. (an established company established in 2001 as the China factory of the Tailift Group) offers a comprehensive portfolio of material handling equipment under two brands: CTPOWER for export markets and Tailift for the domestic Chinese market. The product portfolio includes Electric Forklifts (counterbalance and three-wheel models with lead-acid and lithium battery options), IC (Internal Combustion) Forklifts in diesel, gasoline, and dual-fuel variants across multiple series (7LS, 7L, H, TL), Warehouse Equipment (reach trucks, electric stackers, pallet trucks), Scissor Lift Platforms (movale and self-propelled models), and Forklift Parts & Service. The company designs and manufactures its own forklift transmissions, distinguishing it as one of the few Chinese manufacturers with in-house transmission design capability. With an annual production capacity of 30,000 units and a joint venture with Toyota Industries Corporation since 2015, the products range from compact 1.0-ton forklifts to heavy-duty 10-ton models.

Differentiator

Problem solved

Functional benefit

Brands

• H Series: Diesel forklift series offering best price-performance ratio, designed for higher capacity working environments.
• 7LS Series
• 7L Series
• TL Series
• FBD Series
• Movale Lift Platform

Products and services

• Electric (Lead-acid & Lithium battery) Counterbalance Forklift (8L Series) High-end 8L series electric counterbalance forklift with integrated transmission, small-diameter 300mm steering wheel, cold storage capability to -20°C, and interchangeable lead-acid or lithium battery options. Capacity range 1.5–3.5 tons. Designed for industrial and warehouse operators needing low-noise, emission-free indoor material handling.
• Lithium Battery Forklift (FBD Series) Electric forklift with integrated bolt-free welded unibody frame (20% strength increase) and lithium iron phosphate battery enabling 1.5-hour fast charging, full AC system, wide-view mast, and maintenance-free operation. Capacity range 2.0–3.5 tons. Designed for high-uptime warehouse and logistics operations.
• 7LS Series Diesel Forklift (1.5-3.5T) Upgrade of the 7L series diesel forklift with improved performance, reliability, and durability. Features compact size, revised rear axle for better maneuverability, counterweight with 40% more airflow for heat dissipation, and Tailift patented transmission. Capacity 1.5–3.5T, available in diesel, gasoline, and LPG variants.
• 7L Series Diesel Forklift (4.0-5.0T) Mid-capacity diesel forklift with unibody frame (20% stronger than bolted frames), electronic throttle control, full hydraulic steering system, and switchable dual speed transmission. Designed for tougher working environments. Capacity 4.0–5.0T.
• 7L Series Diesel Forklift (5.0-10.0T) Large-capacity diesel forklift with standard electronic throttle control, full hydraulic steering system, automatic dual speed transmission, and dual front-wheel design for enhanced stability. Capacity 5.0–10.0T. Designed for heavy-duty industrial use.
• H Series Diesel Forklift (3.0-3.5T) Best price-performance ratio diesel forklift in the CT Power product line. Designed for larger size and higher capacity working environments with low noise/low vibration design, Japanese NOK O-rings for hot/cold durability, and 30% improved heat transfer. Capacity 3.0–3.5T.
• TL Series Diesel Forklift (2.0-3.5T) Higher-end counterbalance diesel forklift with diamond-cut sideline and over 60 internal and external improvements. Features wide-view mast made with German steel, 78-degree turning angle, and 40% larger radiator space. Capacity 2.0–3.5T.
• Movale Lift Platform (Scissor Lift) Four-wheel movable scissor lift platform made of manganese steel rectangular pipe, with flexible movement, smooth lifting, and heavy load capacity. Available with single-phase 220V, three-phase 380V, DC, and diesel power. Platform heights 4m–18m, capacities 300kg–1000kg. Used for elevated work in industrial and construction settings.
• Warehouse Equipment (Reach Trucks, Stackers, Pallet Trucks) Comprehensive range of warehouse material handling equipment including standing and sit-down electric reach trucks, 3-wheel electric forklifts (1.0–1.5T), single/double/three-stage electric pallet stackers, electric pallet trucks, hand pallet trucks, and counterbalance trucks. For warehouse and distribution operators.
• Forklift Parts and After-sales Service After-sales service and replacement parts for the company's forklifts and warehouse equipment, including gear pumps, control valves, handbrake assemblies, steering gears, hydraulic cylinders, synchronizers, and relays. Supports existing fleet operators and end customers.

Quantifiable outcome

• Strength increase of 20% through unibody bolt-free frame design
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TFV Company (Vietnam)minorChannel Partner/ Reseller/ Distributor · 11 March 2025TFV Company is distributing CT Power forklifts in Vietnam market, representing a strategic partnership to expand market presence in Southeast Asia.
• TOYOTA Industries CorporationcoreStrategic or Co-development Partner · 1 January 2015In 2015, the Tailift Group material handling division entered joint venture with TOYOTA Industries Corporation and became a member of the Toyota Industries Group. The 8L series electric forklift was designed by engineers from Toyota Industries group, Tailift Taiwan factory and Chinese factory.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Lonking Holdings: Another top-tier Chinese forklift OEM with similar product breadth (electric, IC, heavy-duty) and significant export presence. Direct peer in pricing, distribution, and emerging-market competition.
• Hangcha Group: Major Chinese forklift manufacturer offering electric, IC, and warehouse forklifts across similar capacity ranges (1–10+ tons). Closest head-to-head domestic competitor for both Chinese and export market share.
• Anhui Heli Co. China's largest domestic forklift OEM by volume with broad electric, diesel, and LPG lines plus warehouse equipment. Direct competitor in Chinese market and increasingly in global export markets.

Broad incumbents

• Mitsubishi Logisnext: Asian-headquartered global forklift OEM (Mitsubishi, Cat, UniCarriers brands). Directly comparable product mix and competes with Global Power in Southeast Asia and emerging markets.
• Toyota Material Handling: Global #1 forklift manufacturer and parent JV partner of Global Power Co.'s Tailift Group. Directly comparable product portfolio across electric and IC forklifts; relevant as both an internal benchmark and the strategic anchor of the 2015 joint venture.
• Crown Equipment: US-based privately held forklift and warehouse equipment manufacturer. Competes in electric counterbalance forklifts, reach trucks, and pallet stackers — overlapping categories in Global Power's warehouse equipment line.
• Jungheinrich: German intralogistics specialist competing in electric forklifts, reach trucks, and warehouse equipment. Comparable in product category overlap, especially in the European premium warehouse segment.
• Kion Group (Linde Material Handling, STILL): European forklift market leader with Linde and STILL brands. Competes with Global Power in European warehouse and IC forklift segments, particularly relevant to the LogiMAT exhibition channel.
• Hyster-Yale Materials Handling: Global lift truck OEM with Hyster and Yale brands spanning IC and electric classes. Comparable in product portfolio breadth and global distribution; competes in heavy-duty and warehouse segments.
• Doosan Bobcat (Industrial Vehicle business): Korean-origin industrial vehicle manufacturer with a growing forklift business competing in compact and warehouse segments. Comparable electric forklift product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/global-power-co-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Power Co.