Atlas Schuhfabrik

What Atlas Schuhfabrik does

Atlas Schuhfabrik (ATLAS GmbH & Co.KG) is a German safety footwear manufacturer founded in 1910 and headquartered in Dortmund, where it operates a single production facility manufacturing approximately 2.7 million pairs of safety shoes annually and employing over 1,450 people. The company sells a portfolio of branded product series — including MAX, FAST, FLASH, BOA, WOMEN, A, RUNNER, XT EXTRAGUARD, and FIRE & RESCUE lines — all certified to the EN ISO 20345:2022 European safety footwear standard, complemented by proprietary sole and material technologies, 3D foot scanning via the FIT-DAY service and myATLAS mobile app, and Class I medical orthopedic insoles produced in partnership with GetSteps GmbH.

The business operates a predominantly B2B enterprise sales motion, with dedicated regional sales directors managing corporate accounts across Central Europe and the Nordics, on-site FIT-DAY measurement events at customer facilities, multi-year quote-based contracts, and a CI Shoe corporate-identity customization service. Distribution is multichannel: direct enterprise sales, a localized European e-commerce shop (atlas.shop) available in 10 country languages, a physical retail store in Dortmund, and a dealer/reseller network across Germany, the Netherlands, Poland, Hungary, the Czech Republic, Romania, France, Denmark, Sweden, and Portugal. Additional revenue streams include orthopedic insole and foot health services through the GetSteps partnership and accessories such as the FIT INSOLE line.

The company is privately held in a family-controlled GmbH & Co.KG structure with ATLAS Beteiligungs GmbH as general partner, is self-financed with no disclosed institutional investors or funding rounds, and self-describes as Europe's leading manufacturer of safety shoes. It operates localized subsidiary offices in Denmark (ATLAS Sikkerhedssko A/S) and maintains sales representation in France and Romania. The 2024 RUNNER 75 recycling shoe and 2025 XT EXTRAGUARD launch represent the most recent product-side strategic moves.

Name

Atlas Schuhfabrik

Legal name

ATLAS GmbH & Co.KG

Website

https://atlasschuhe.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Atlas Schuhfabrik is a German, family-owned manufacturer of certified safety footwear founded in 1910, producing 2.7 million pairs annually at its Dortmund facility and serving industrial B2B customers, craftsmen, and emergency services across 10 European countries through direct enterprise sales, e-commerce, dealers, and a 3D foot-scanning orthopedic insole service.

Ownership category

akta.pro rank

Product category

Safety Footwear Manufacturing

NAICS

Footwear Manufacturing (3162), Surgical Appliance and Supplies Manufacturing (339113), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Work, Safety & Occupational Footwear (CRAAACAE)

Keywords

• Safety footwear
• Occupational footwear
• Protective work shoes
• Orthopedic insoles
• 3D foot scanning

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety Shoes Manufacturing & Sales: Design, manufacture, and sell safety footwear (S1, S2, S3 standards) to industrial B2B customers. Production capacity of 2.7 million pairs annually at Dortmund facility. Revenue generated through direct B2B sales, online shop, and retail stores.
2. Orthopedic Insoles & Health Services: Sale of custom orthopedic insoles (Class I medical devices) through GetSteps partnership. Includes FIT-DAY on-site measurement services and related foot health solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ATLAS designs, manufactures and sells EN ISO 20345:2022 certified safety footwear (S1, S2, S3 standards) at its Dortmund facility, producing approximately 2.7 million pairs annually for industrial B2B customers across Europe. The offering spans multiple product series (MAX, FAST, FLASH, BOA, WOMEN, A, RUNNER, XT EXTRAGUARD, FIRE & RESCUE) and is complemented by FIT-DAY 3D foot scanning services, the myATLAS app, and Class I medical device orthopedic insoles via the GetSteps partnership.

Product overview

ATLAS is a leading European manufacturer of safety shoes (Sicherheitsschuhe) producing approximately 2.7 million pairs annually at its Dortmund facility. The product portfolio consists of multiple specialized shoe series organized by use case and technology: MAX Series (maximum performance), FAST Series (lightweight comfort), FLASH Series, BOA Series (quick-fit closure), WOMEN Series (female-specific fit), A Series (entry-level), RUNNER Series (athletic style), RUNNER 75 (sustainability/recycling focus), XT EXTRAGUARD Series (lightweight robust technology), and FIRE & RESCUE Series (emergency services). The offering extends beyond footwear through complementary services: FIT-DAY 3D foot scanning technology for personalized shoe and insole fitting, the myATLAS App for foot scanning and shoe management, GetSteps orthopedic insoles (Class I medical devices) via partnership, CI Shoe corporate branding customization, and FIT INSOLE foot health accessories. Supporting technologies include proprietary sole systems and advanced material innovations. The company operates as a B2B supplier primarily, selling to businesses for workforce safety equipment, with distribution across multiple European countries.

Differentiator

Problem solved

Functional benefit

Brands

• MAX Series: Safety shoe product line representing maximum performance
• FAST Series
• FLASH Series
• BOA Series
• WOMEN Series
• A Series
• RUNNER Series
• FIRE & RESCUE Series
• XT EXTRAGUARD
• FIT INSOLE
• CI Shoe

Products and services

• MAX Series Safety Shoes Premium safety shoe series from ATLAS representing maximum performance, featuring advanced sole technologies and material innovations for industrial workplace protection. Sold to industrial enterprises requiring EN ISO 20345 certified footwear.
• FAST Series Safety Shoes Lightweight ATLAS safety shoe series designed for enhanced comfort and reduced foot fatigue during extended industrial wear. Sold via B2B sales and the ATLAS online shop to industrial workers and individual tradespeople.
• FLASH Series Safety Shoes ATLAS safety shoe series offering quick-movement characteristics for dynamic industrial work environments requiring rapid response. Available through enterprise B2B sales and consumer channels.
• BOA Series Safety Shoes ATLAS safety footwear series featuring the BOA dial closure system for quick, precise fit adjustment without traditional laces. Sold to industrial customers and individual professional users.
• WOMEN Series Safety Shoes ATLAS safety shoe series specifically designed and sized for female workers, addressing anatomical differences in foot shape and fit requirements. Sold to enterprises with female workforces and individual professional women.
• A Series Safety Shoes Entry-level ATLAS safety shoe series providing reliable EN ISO 20345 protection with essential safety features for value-oriented customers.
• RUNNER Series Safety Shoes Athletic-style ATLAS safety shoes combining modern sneaker aesthetics with EN ISO 20345 workplace safety standards for comfort-focused industrial environments.
• RUNNER 75 Recycling Safety Shoe Sustainable ATLAS safety shoe incorporating recycled materials as part of the company's environmental responsibility and circular-economy initiatives. Sold to sustainability-focused enterprises and individual buyers.
• XT EXTRAGUARD Series Safety Shoes ATLAS safety shoes featuring proprietary EXTRAGUARD upper material technology providing robust protection with significantly reduced weight compared to traditional safety footwear.
• FIRE & RESCUE Series Safety Shoes Specialized ATLAS safety footwear designed for firefighters and emergency rescue personnel, meeting specific fire safety and rescue operation requirements. Sold to fire services and emergency-response organizations.
• CI Shoe Corporate Identity Service Corporate identity customization service that allows companies to incorporate their branding into ATLAS safety shoes for consistent brand appearance across workforces. Targeted at large enterprise customers.
• FIT INSOLE Foot Health Insoles Specialized ATLAS insoles designed for foot health and optimal fit within ATLAS safety shoes, supporting the company's foot-health initiatives. Sold via atlas.shop, in-store, and through enterprise channels.
• FIT-DAY 3D Foot Scanning Service ATLAS on-site 3D foot scanning service providing individualized insole solutions delivered directly to the customer's workplace, including foot measurement, anatomical analysis, and personalized shoe recommendations. Targeted at enterprise customers.
• myATLAS Mobile Application ATLAS mobile application enabling 3D foot scanning, orthotic insole management, and digital shoe inventory, supporting personalized shoe recommendations and Class I medical device orthopedic insoles.
• GetSteps Orthopedic Insoles ATLAS orthopedic insole solutions manufactured as Class I medical devices for medical and orthopedic foot care, delivered through the GetSteps GmbH partnership for medical-grade foot support.

Quantifiable outcome

• 2.7 million pairs of safety shoes produced annually at Dortmund facility

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GetSteps GmbHcoreStrategic or Co-development PartnerJoint responsibility for orthopedic insole solutions. GetSteps GmbH handles the manufacturing of custom orthopaedic insoles (Class I medical devices) while ATLAS provides 3D foot scanning and distribution. They operate under a joint controller arrangement (Art. 26 DSGVO) for data processing related to foot health services.
• Raphael GmbHminorOthersDesign and editorial partner for website content and graphics creation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uvex Safety Group: German-headquartered manufacturer of safety footwear, helmets, and PPE. Direct competitor to ATLAS in European safety shoes, sharing similar B2B enterprise sales motion, certification focus, and premium German-made positioning.
• Cofra Safety Shoes: Italian manufacturer of safety footwear with broad product range, strong European B2B distribution, and comparable certification focus (EN ISO 20345). Direct peer competing for industrial customer contracts across Southern and Central Europe.
• Puma Safety: Puma's safety footwear division producing athletic-style safety shoes with similar target customers (industrial, trades, logistics). Comparable positioning around lightweight, sneaker-style safety footwear including a RUNNER-equivalent product line.
• Elten Sicherheitsschuhe: German safety footwear manufacturer with comparable product range (S1–S3) and B2B focus. Direct peer in mid-market German safety shoes with similar production footprint and European distribution model.
• Diadora Utility: Italian safety and work footwear brand with EN ISO 20345 certification and similar product series architecture. Overlaps with ATLAS in European B2B safety footwear and shares emphasis on athletic-style comfort designs.
• HAIX Schuhe: German manufacturer of safety, work, and tactical footwear with proprietary technologies (e.g., HAIX Climate System). Comparable vertically integrated maker targeting the same European B2B industrial customers with similar product breadth.

Others

• Würth Modyf: Workwear and PPE division of the Würth Group distributing safety footwear alongside other occupational equipment to European B2B customers. Adjacent competitor operating through distribution channels rather than own-brand manufacturing.
• Engelbert Strauss: European workwear and PPE distributor/manufacturer selling safety footwear alongside clothing and accessories. While not a pure footwear specialist, it competes for the same B2B procurement budgets and customer relationships in German-speaking markets.

Broad incumbents

• Honeywell Safety Products: Global PPE conglomerate offering safety footwear (e.g., Bacou, Miller) as part of a broader occupational safety portfolio. Competes with ATLAS in large enterprise contracts but offers a much wider product range and global reach.

Regional players

• Sievi Jalkineet: Finnish safety and occupational footwear manufacturer with strong Nordic presence and proprietary technologies. Comparable in vertical integration and B2B focus, though primarily serving Northern European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Atlasschuhfabrik
• Facebookfacebook.com/atlassafetyshoes
• LinkedInlinkedin.com/company/atlas-the-shoe-company
• Instagraminstagram.com/atlas_safety_shoes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Schuhfabrik