What First Americans Museum does

First Americans Museum (FAM) is a 175,000-square-foot nonprofit cultural institution located at 659 First Americans Blvd. in Oklahoma City's Horizons District. The museum's core function is to present the collective histories of 39 distinctive First American Nations in Oklahoma through permanent and rotating exhibitions, including the 18,000-square-foot signature gallery OKLA HOMMA, the long-term WINIKO: Life of an Object exhibition (refreshed with 33 new objects), the temporary Route 66: Welcome to Native America exhibition (May 23 – September 20, 2025), and supplementary installations such as the 21st Century Mound Builders, Vessels that Carried Us, and the FAMily Discovery Center. The institution serves a diversified visitor base — individual tourists, families, K-12 school groups, adult tour groups (15+ visitors), corporate event clients, government and tribal groups, and youth through FAMcamps (ages 6-12), YEAH! Teen Program, and Girl Scout Fun Patch programming.

Underlying exhibition technology includes a 270-degree Origins Theater presenting four tribal Origin Stories, Moving Fire audio pods for oral history storytelling, a four-dimensional soundscape in the Community Voices theater, and AI-powered virtual tours delivered via a partnership with Google Arts & Culture. All curatorial content is developed by an all-Native team in consultation with each of the 39 tribes and tribal Knowledge Givers, making the curatorial process itself a distinguishing technical and operational architecture rather than a commodity content function.

The business model is diversified across eight revenue streams: museum admission tickets (individual and group), guided tour add-ons ($50 per 15 people; $25 for government/non-profit groups), annual memberships, retail at the on-site FAMstore featuring First American artists, food and beverage through the independently operated 39 Restaurant, event rentals for corporate and private functions, bulk ticket sales (valid up to one year from purchase), and donations including a Giving Society for recurring contributors. Distribution is primarily direct-to-consumer through the museum's own Roller-based ticketing portal (portal.famok.org), supplemented by group sales, Preferred Hotels referrals, and the Google Arts & Culture digital platform for global reach. The entity is a nonprofit organization domiciled in Oklahoma, USA.

Name

First Americans Museum

Legal name

First Americans Museum

Website

https://famok.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

First Americans Museum is a 175,000-square-foot nonprofit cultural institution in Oklahoma City presenting the collective histories of 39 First American Nations through immersive exhibitions, educational programs, retail, dining, and event rental.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)

Keywords

• Cultural heritage museum
• Native American exhibitions
• Educational field trips
• Museum event rental
• Indigenous cultural programs

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Museum Admission Tickets: The museum generates revenue through ticket sales for individual and group admissions to exhibitions and galleries.
2. Group Tours and Guided Experiences: Additional fees for guided tours of exhibitions like OKLA HOMMA ($50 per 15 people; $25 for government/non-profit groups), as well as daily free tours included with admission.
3. Memberships: Annual membership program offering benefits to visitors who join the museum community.
4. FAMstore: Museum store selling exclusive items created by premiere First American artists, including exhibition catalogues.
5. 39 Restaurant: On-site restaurant and café offering unique Indigenous-inspired cuisine, operated independently at famok.org.
6. Event Rental: Multi-purpose theater and facilities available for hosting special events, conferences, and corporate events.
7. Bulk Ticket Sales: Bulk ticket purchases for organizations (15+ tickets) valid for up to a year from purchase date, suitable for employee appreciation, conferences, or event prizes.
8. Donations and Giving: Donation programs including general giving and a Giving Society for supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

First Americans Museum operates a 175,000 square foot cultural institution in Oklahoma City that showcases the collective histories of 39 First American Nations through state-of-the-art exhibitions (including OKLA HOMMA and WINIKO: Life of an Object), educational programs (FAMcamps, youth field trips, YEAH! Teen Program), cultural events, on-site Indigenous-inspired dining at 39 Restaurant, retail at FAMstore featuring Native artists, and venue rental for special events.

Product overview

First Americans Museum (FAM) is a 175,000 square foot cultural institution in Oklahoma City's Horizons District that showcases the collective histories of 39 First American Nations through state-of-the-art exhibitions, community events, educational programs, and hospitality services. The museum's digital ecosystem includes AI-powered tours via Google Arts & Culture and ticketing infrastructure via Roller platforms. The core product portfolio comprises exhibitions (OKLA HOMMA, WINIKO: Life of an Object, Route 66: Welcome to Native America), hospitality services (39 Restaurant, FAMstore), educational programs (FAMcamp, YEAH! Teen Program, Youth Field Trips, FAMily Discovery Center), and venue services (Event Rental, FAM Mound).

Differentiator

Problem solved

Functional benefit

Brands

• 39 Restaurant: Restaurant celebrating the rich culinary contributions of the First Americans
• FAMstore
• FAMily Discovery Center
• FAMcamps
• YEAH! Teen Program

Products and services

• Main Museum Experience Primary 175,000 square foot museum experience showcasing collective histories of 39 First American Nations in Oklahoma through state-of-the-art exhibitions, community events, and educational programs for general visitors, families, and tourists.
• OKLA HOMMA Exhibition 18,000 square foot signature gallery exhibition telling the stories of all 39 tribes in Oklahoma from ancestral origins to present day, featuring interactive media, film, a 270-degree Origins Theater, and Moving Fire audio pods.
• WINIKO: Life of an Object Long-term exhibition presenting the evolution of First American cultural artifacts and their historical significance through 33 newly displayed objects.
• Route 66: Welcome to Native America Free exhibition in the Community Gallery showcasing Native American contributions to Route 66 and American culture.
• Adult Group Visit & Tours Guided and self-guided tour offerings for adult groups of 15 or more visitors, including docent-led tours of exhibitions with group rates ($50 per 15 people; $25 for government/non-profit groups).
• Youth Field Trips Educational field trip programs designed for K-12 school groups with curriculum-aligned experiences at the museum.
• FAMcamp Summer day camp program for children ages 6-12 featuring cultural education and enrichment activities at the museum.
• YEAH! Teen Program Program designed for teenagers offering engaging cultural experiences and activities at the museum.
• FAMily Discovery Center Interactive discovery space for families offering hands-on educational experiences for children and adults with timed entry and required waivers.
• Event Rental Multi-purpose theater and museum facilities available for hosting special events, conferences, and corporate events for outside clients.
• Annual Museum Membership Annual subscription membership program offering benefits to visitors who join the museum community on a recurring basis.
• 39 Restaurant On-site restaurant and café offering Indigenous-inspired cuisine celebrating the rich culinary contributions of First Americans, operated at 39restaurant.com.
• FAMstore Museum store selling handmade art and exclusive items created by premiere First American artists and authors, including exhibition catalogues.
• Chef's Garden On-site garden space located on museum grounds as part of culinary offerings and educational programming.

Quantifiable outcome

• 100% of exhibition content developed with input from Native community members and tribal Knowledge Givers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google Arts & CulturecoreGTM or Marketing Partner · 31 October 2025Google Arts & Culture launched a digital hub celebrating the Route 66 centennial, featuring First Americans Museum as a key cultural destination. The partnership includes AI-powered tours, historic images, and collaborative efforts to promote tourism and Native American cultural heritage.
• 39 RestaurantminorOthersOn-site restaurant offering Indigenous-inspired cuisine, operated independently at 39restaurant.com. Celebrates the rich culinary contributions of First Americans.
• Preferred HotelsminorGTM or Marketing PartnerHotel partnership providing preferred accommodations for museum visitors, listed on the FAM website as a visitor resource.
• Partner Institutions (Museum Loans)minorStrategic or Co-development PartnerExhibition includes cultural materials drawn from loans from partner institutions, supplementing the growing FAM collection for the OKLA HOMMA exhibition.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Field Museum: Chicago natural history museum with significant Native American collections and immersive exhibit design. Comparable as a large-scale cultural attraction with membership programs, dining, retail, and event rental, though with much broader scope.
• National Museum of the American Indian (Smithsonian): The Smithsonian's flagship museum dedicated to Native American cultures across the Western Hemisphere. Directly comparable thematic mission and audience to FAM, though operates on a national scale with government backing rather than state/nonprofit funding.

Regional players

• National Cowboy & Western Heritage Museum: Oklahoma City museum with adjacent Native American galleries and similar group/field trip clientele. Strong geographic overlap and competition for tourism, group tours, and educational visits in the OKC market.
• Gilcrease Museum: Tulsa, OK museum with strong Native American and Western art collections. Comparable as an Oklahoma-based cultural institution serving overlapping school, group, and tourist audiences, though broader in art focus than FAM.
• Philbrook Museum of Art: Tulsa art museum with a secondary focus on Native American art and similar membership, event rental, and educational program structures. Comparable in cultural-institution operations though broader in curatorial focus.

Direct peers

• Heard Museum: Phoenix-based museum focused on Native American art, history, and culture with strong educational programming and a museum shop. Closely comparable in mission, exhibition depth, and target audiences (general public, schools, cultural tourists).
• Mashantucket Pequot Museum & Research Center: Connecticut museum operated by a tribal nation that presents Native American history and culture with immersive exhibits and educational programs. Directly comparable in tribal-led cultural storytelling and immersive exhibit design.
• Eiteljorg Museum of American Indians and Western Art: Indianapolis museum dedicated to Native American art and Western art. Comparable as a specialty museum with similar exhibit, educational, and event programming model aimed at cultural tourists and school groups.
• Museum of the Cherokee Indian: Cherokee, NC museum telling the story of the Cherokee people from ancestral times to present. Comparable as a single-tribe-focused cultural museum with immersive exhibits, educational programming, and museum store.

Emerging players

• Cherokee Heritage Center: Tahlequah, OK center preserving Cherokee history, culture, and language. Comparable as a tribal-heritage institution with educational programming, though smaller scale and narrower tribal scope than FAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/famokmuseum
• YouTubeyoutube.com/channel/UCJjnDV7yYwnK80iDyWr9W0Q
• Facebookfacebook.com/FAMokMuseum
• LinkedInlinkedin.com/company/first-americans-museum-fam
• Instagraminstagram.com/firstamericansmuseum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Americans Museum