What Pure Technologies does

Pure Technologies, a brand under Xylem, provides pipeline condition assessment and monitoring technologies for water and wastewater infrastructure operators. The company develops and operates six proprietary inspection platforms — PipeDiver (free-swimming electromagnetic assessment), SmartBall (leak and gas pocket detection), PipeWalker, PureRobotics, Sahara (tethered inspection), and SoundPrint AFO (continuous acoustic fiber optic monitoring) — that collect pipe wall, leak, and structural data while pipelines remain in service, avoiding costly shutdowns. These platforms are complemented by a suite of solution services covering force main management, inline leak detection, metallic pipe management, PCCP management, continuous monitoring, and system control.

The company's primary customers are municipal water and wastewater utilities and large-diameter pipeline owners/operators responsible for buried transmission infrastructure. Pure Technologies sells through an enterprise field sales motion via Xylem's global brand portfolio and direct engagement forms, supported by content marketing (The Main Line blog, case studies, white papers, webinars) developed in partnership with industry bodies such as AWWA. It markets "world-class engineering expertise and advanced analytics" to translate sensor data into prioritized inspection plans and asset management strategies that reduce failures and extend pipeline life.

Historically founded in 1995 as a Calgary-based firm and previously listed on the TSX under the symbol PUR, Pure Technologies grew through acquisitions (Wachs Water Services, Pressure Pipe Inspection Company, E-MAC Corrosion, Aqua Environmental, Pipe Eye International) before being absorbed into Xylem. Revenue mechanics are professional services plus ongoing monitoring contracts on a project basis; pricing is not publicly disclosed. The company operates as part of Xylem's broader water infrastructure portfolio rather than as an independent reporting entity.

Name

Pure Technologies

Legal name

Pure Technologies (brand of Xylem)

Website

https://puretechltd.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pure Technologies, a Xylem brand, develops proprietary in-service pipeline condition assessment and monitoring platforms (PipeDiver, SmartBall, Sahara, SoundPrint AFO and others) for municipal water and wastewater utilities and large-diameter pipeline owners across North America and globally.

Ownership category

akta.pro rank

Product category

Pipeline condition assessment services

NAICS

Water, Sewage and Other Systems (2213), Utilities (221)

SIC

Services-Testing Laboratories (8734), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Construction Management & Delivery (EPCM/CMAR/Design-Build Oversight) (EUANALAE)

akta.pro secondary industries

Pipeline & Network Asset Programs (Water Mains, Sewers, Valves, Hydrants) (EUANALAM), Leak Localization & Condition Assessment (Inline Inspection, GPR, CCTV for Water Mains) (EUANAKAF), Condition Assessment & NDE Services (CUI, Coating, Wall Thickness, Direct Assessment) (TLAGALAH)

Keywords

• Pipeline condition assessment
• Water infrastructure inspection
• Leak detection technology
• Wastewater force main monitoring
• Acoustic fiber optic monitoring

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pipeline Assessment Services: Condition assessment and inspection services for water and wastewater pipelines, including system risk analysis, planning, and engineering evaluation. Services include both one-time inspection projects and ongoing monitoring contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pure Technologies provides pipeline condition assessment and monitoring technologies for municipal water and wastewater utilities, selling six proprietary in-service inspection platforms (PipeDiver, SmartBall, PipeWalker, PureRobotics, Sahara, and SoundPrint AFO) and a set of pipeline management solutions covering force main management, inline leak detection, metallic pipe management, PCCP management, continuous monitoring, and system control. The offerings enable utilities to evaluate buried infrastructure, detect leaks and gas pockets, and prioritize risk mitigation without taking pipelines out of service, combining field inspection with advanced analytics and engineering services.

Product overview

Pure Technologies, a Xylem brand, offers a comprehensive portfolio of pipeline condition assessment technologies and management solutions. The core offerings include six proprietary inspection platforms: PipeDiver (free-swimming electromagnetic assessment), SmartBall (leak and gas pocket detection), SoundPrint AFO (continuous acoustic monitoring), PipeWalker, PureRobotics, and Sahara (tethered inspection). These technologies are complemented by a suite of pipeline management solutions covering force main management, inline leak detection, metallic pipe management, PCCP management, pipeline monitoring, and system control. Together, these products enable utilities to assess pipeline condition while pipelines remain in service, identify threats, and make data-driven decisions for risk mitigation and asset management.

Differentiator

Problem solved

Functional benefit

Brands

• PipeDiver: PipeDiver Condition Assessment Platform - a technology for collecting precise pipe wall condition data while the pipeline remains in service.
• SmartBall
• PipeWalker
• PureRobotics
• Sahara
• SoundPrint AFO

Products and services

• PipeDiver Condition Assessment Platform A free-swimming tool that collects precise pipe wall condition data while the pipeline remains in service, enabling targeted repairs and extending the life of critical pipelines. It is used by municipal water utilities and large-diameter pipeline owners for in-service electromagnetic and acoustic condition assessment.
• SmartBall Inline Free-Swimming Inspection Platform A free-swimming inspection device that travels through live pipelines to detect leaks, gas pockets, and map pipelines without disrupting operations. Intended for water and wastewater utilities seeking leak and gas pocket detection without service interruption.
• SoundPrint AFO Continuous Remote Monitoring Platform Uses acoustic fiber optic technology to monitor critical pipelines for leaks and structural issues in near real time, delivering continuous remote monitoring for utilities managing high-consequence pipelines.
• PipeWalker Condition Assessment Platform A pipeline condition assessment platform that evaluates pipeline integrity and identifies threats to reduce the risk of failures on operating water and wastewater networks.
• PureRobotics Condition Assessment Platform A robotic inspection platform for detailed internal pipeline assessment and defect identification, deployed where free-swimming or tethered tools are not suitable.
• Sahara Inline Tethered Inspection Platform An inline tethered inspection platform that allows real-time visualization of pipeline condition while the pipeline remains in service, used for leak detection and condition assessment.
• Force Main Management A solution service providing strategies for managing force main pipes to reduce failures, maximize pipeline life, and optimize asset planning for wastewater utilities.
• Inline Leak Detection A detection service for identifying leaks within pipelines while they remain in service, addressing one of the key risk drivers for water and wastewater utilities.
• Metallic Pipe Management A management solution for metallic pipeline infrastructure that helps utilities reduce failures and optimize asset life by targeting inspection and rehabilitation to high-risk metallic pipe segments.
• PCCP Management Specialized management of Prestressed Concrete Cylinder Pipe (PCCP) that addresses wire break deterioration and structural risks, combining inspection data with analytics-driven risk prioritization.
• Pipeline Monitoring Continuous monitoring solutions that provide utilities with ongoing visibility into pipeline integrity and protection, supporting proactive asset management of critical water and wastewater mains.
• System Control System control solutions for pipeline operations and management, enabling utilities to coordinate inspection, monitoring, and operational decisions across their pipeline networks.

Quantifiable outcome

• Reduce failures and maximize pipeline life through proactive management
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• American Water Works Association (AWWA)coreStrategic or Co-development PartnerPure Technologies developed the white paper 'Empowering Data-Driven Pipeline Management' in partnership with AWWA. This collaboration focuses on industry standards development and guidance for utilities adopting data-driven pipeline management strategies, demonstrating strategic alignment with the leading water industry standards body.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ROSEN Group: ROSEN is a global leader in inline inspection (ILI) and pipeline integrity services across oil & gas and water sectors, with direct technology overlap to Pure Technologies' free-swimming and tethered inspection tool platforms.
• Echologics (Mueller Water Products): Echologics, a brand of Mueller Water Products, provides acoustic-based leak detection and condition assessment for water mains, directly competing with Pure Technologies' SmartBall and SoundPrint AFO platforms in North American municipal water utilities.
• Gutermann: Swiss-headquartered Gutermann manufactures acoustic leak detection and zone-level pipeline monitoring equipment for municipal water networks, competing directly with Pure Technologies' leak detection and SoundPrint AFO offerings.
• Sewerin: German-based Sewerin manufactures leak detection and pipeline inspection hardware used by water utilities worldwide, supplying direct alternatives to several Pure Technologies inline and acoustic monitoring products.
• JD7: UK-based JD7 specializes in pipeline condition assessment and integrity management services for the water industry, deploying comparable inline inspection and leak detection capabilities to Pure Technologies' platforms.
• Wachs Water Services: Wachs Water Services, a sister Xylem brand (originally acquired by Pure Technologies in 2015), delivers water distribution and storm water system assessment services to the same municipal utility customers with significant product and service overlap.

Broad incumbents

• Mueller Water Products: Mueller Water Products is a broad incumbent in North American water infrastructure — valves, hydrants, and the Echologics acoustic leak detection brand — serving the same municipal customers as Pure Technologies across a much wider product portfolio.
• Itron: Itron provides smart metering, AMI, and advanced analytics for water, gas and electric utilities. Its data platform and water utility customer base position it as a broad incumbent adjacent to Pure Technologies' pipeline monitoring business.
• Badger Meter: Badger Meter supplies water flow measurement and AMI/analytics solutions to municipal utilities, broadly serving the same customer base as Pure Technologies with overlapping data-driven network management capabilities.

Emerging players

• SewerAI: SewerAI applies AI and computer vision to sewer and wastewater pipeline inspection using standard CCTV footage, addressing the same municipal condition-assessment market as Pure Technologies' tethered and robotic inspection platforms but at lower cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PTLNews
• Facebookfacebook.com/puretechnologies
• LinkedInlinkedin.com/company/pure-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Technologies