Asaja Madrid

What Asaja Madrid does

Asaja Madrid (legal name: Asociación Agraria de Jóvenes Agricultores) is a non-profit professional agricultural association founded in 1989 as the regional Madrid branch of the national ASAJA organization. It serves farmers and ranchers across the Community of Madrid, providing a comprehensive stack of professional services spanning technical advisory, administrative and labor management, accounting, legal, agricultural insurance brokerage, and training, complemented by collective purchasing, second-hand equipment trading, and information dissemination through the AGROMAD media program. The association operates a main headquarters in Madrid plus four regional offices in the Vegas area (Villarejo de Salvanés, Morata de Tajuña, San Martín de la Vega, and Chinchón), with Francisco José García serving as president and also leading the Cámara Agraria de la Comunidad de Madrid.

The digital product surface is anchored by the Asaja Madrid Tools mobile application, available on iOS and Android, which integrates document management (Gestor Documental), insurance brokerage, collective purchasing (Compras Colectivas), live chat with technical staff (Asaja Chat), and a second-hand marketplace. The organization participates in the GO OPTIPAC European Operational Group consortium (with ARACOVE, Universidad Politécnica de Madrid, and NOVADIGY), developing a multi-platform scenario simulation tool for CAP (Common Agricultural Policy) subsidy optimization. Distribution channels for member producers include the Del Campo Madrileño a tu Mesa itinerant farmers markets, the Día de Mercado monthly market at Casa de Campo, the Sabores del Campo Madrileño supermarket placement program (now including Plaza Supermercados at Bahía Center), and a Santander España proximity markets collaboration.

The business model is a hybrid freemium-plus-paid-membership and professional services fee structure: basic membership is free with access to collective purchasing, marketplace, and chat; the paid "Asóciate" tier delivers the full service suite on what is described as an annual billing cadence, with member benefits extending to negotiated commercial discounts through partnerships with Renault, Nissan, Mitsubishi, Adeslas, and Previsonor. Customer segments are exclusively SMB farmers, livestock producers, and small agricultural cooperatives within the Community of Madrid, a market characterized by an average farmer age of 61 years, 4,500+ livestock farms, and 205,000+ cultivated hectares, with a national-level Spanish agricultural aid package exceeding €1.1 billion in 2026 reinforcing the policy and subsidy environment the association operates in.

Name

Asaja Madrid

Legal name

ASAJA Madrid: Asociación Agraria de Jóvenes Agricultores

Website

https://asajamadrid.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Asaja Madrid is the Madrid regional branch of the national ASAJA agricultural association, serving farmers and ranchers with technical, administrative, legal, accounting, insurance, and training services, plus the Asaja Madrid Tools mobile app, GO OPTIPAC CAP subsidy platform, and member market initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Asaja Madrid operates as a professional agricultural association with free basic membership providing access to exclusive collective purchasing, second-hand marketplace, chat with technicians, and news. Full association membership (Asóciate) provides additional benefits including technical, administrative, accounting, legal, and insurance services.
2. Professional Services: The association generates revenue through providing fee-based services to members including technical services (more than 10 years of experience), administrative and labor services (specialized agency for agricultural operations), accounting services, agricultural insurance specialization, and legal services (mercantile, civil, administrative, criminal law).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Asaja Madrid is a professional agricultural association (ASAJA Madrid: Asociación Agraria de Jóvenes Agricultores) that delivers technical, administrative, labor, accounting, legal, and agricultural insurance services to farmers and ranchers in the Community of Madrid. It supplements these professional services with the ASAJA Madrid Tools digital platform (mobile app and web), collective purchasing, second-hand equipment marketplace, and market access programs (Día de Mercado, Del Campo Madrileño a tu Mesa, Sabores del Campo Madrileño).

Product overview

Asaja Madrid is an agricultural association offering a comprehensive suite of digital tools and professional services for farmers and ranchers in the Community of Madrid. The core offering includes the Asaja Madrid Tools mobile application (available on Android and iOS) with integrated modules for document management (Gestor Documental), insurance brokerage (Broker), collective purchasing (Compras Colectivas), direct communication (Asaja Chat), and second-hand equipment trading (Compras de 2ª Mano). The organization also operates the AGROMAD media program and the GO OPTIPAC digital platform for PAC subsidy optimization. Professional services span technical advisory, administrative/labor, accounting, legal, training, insurance, and information dissemination. Market initiatives include 'Del Campo Madrileño a tu Mesa' and 'Sabores del Campo Madrileño' for local product promotion.

Differentiator

Problem solved

Functional benefit

Brands

• AGROMAD: A weekly television program about the agricultural sector in the Madrid region, produced by Asaja Madrid and Soy de Madrid.
• Del Campo Madrileño a tu Mesa
• Sabores del Campo Madrileño

Products and services

• Asaja Madrid Tools Mobile Application Mobile application for farmers and ranchers providing digital tools for daily operations, document management, collective purchasing, and communication with ASAJA technicians. Available on iOS and Android.
• Servicios Técnicos (Technical Services) Technical agricultural services with more than 10 years of experience, provided to farmers and ranchers for ongoing operational and agronomic support.
• Servicios Administrativos y Laborales (Administrative and Labor Services) Administrative and labor management services for agricultural and livestock operations, acting as a specialized agency (gestoría) for agricultural employers.
• Servicios de Formación (Training Services) Training courses for farmers and ranchers covering phytosanitary certification, animal welfare, and other sector requirements, including drone-related training delivered with IMIDRA.
• Servicios Contables (Accounting Services) Accounting study, planning and management services with expert consultation tailored to agricultural and livestock operations.
• Seguros Agrarios (Agricultural Insurance) Specialized agricultural insurance department for resolving farm-related problems and managing machinery, crop, and farm insurance policies.
• Servicios Jurídicos (Legal Services) Legal department specialized in mercantile, civil, administrative, and criminal law for agricultural and livestock professionals.
• GO OPTIPAC Digital Platform Multi-platform digital tool for simulating agronomic, economic, and regulatory scenarios to optimize CAP (Common Agricultural Policy) subsidies, developed in cooperation with ARACOVE, Universidad Politécnica de Madrid, and NOVADIGY.
• Del Campo Madrileño a tu Mesa (Market Program) Itinerant farmers' market initiative bringing local agricultural products directly to consumers in municipalities including Las Ventas, Arroyomolinos, and Boadilla del Monte, supported by the Community of Madrid, Ministry of Agriculture, and the European Union.
• Sabores del Campo Madrileño (Producer Promotion Program) Brand initiative promoting Madrid regional agricultural products in supermarkets and retail outlets, including placement at Plaza Supermercados (Bahía Center) and other retail partners.

Quantifiable outcome

• Up to 80,000 euros in aid available for young farmers (18-40 years) incorporating into agricultural activity
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GO OPTIPAC Consortium (ARACOVE, Universidad Politécnica de Madrid, NOVADIGY)coreStrategic or Co-development Partner · 25 June 2026Asaja Madrid participates in the GO OPTIPAC European Operational Group together with ARACOVE (Association of Rural Development Las Vegas and Alcarria de Alcalá), Universidad Politécnica de Madrid, and technology firm NOVADIGY. The consortium develops a multi-platform digital solution enabling agricultural professionals to simulate agronomic, economic, and regulatory scenarios for CAP subsidy optimization.
• EcoembesminorStrategic or Co-development PartnerEcoembes and Asaja Madrid collaborate to analyze the situation of commercial packaging placed on the market by the agricultural sector.
• AdeslasminorGTM or Marketing PartnerAsaja Madrid maintains its collaboration with Adeslas in health matters, providing negotiated health insurance rates for association members.
• PrevisonorminorStrategic or Co-development PartnerAsaja Madrid and Previsonor renewed their framework agreement for occupational risk prevention services for agricultural professionals.
• RenaultminorGTM or Marketing PartnerCommercial agreement providing negotiated vehicle pricing and conditions for association members.
• NissanminorGTM or Marketing PartnerCommercial collaboration agreement providing vehicle benefits for members.
• MitsubishiminorGTM or Marketing PartnerCommercial agreement providing vehicle purchasing benefits for association members.
• Santander EspañaminorGTM or Marketing PartnerAsaja Madrid cooperates with Santander España's proximity markets initiative at their facilities on Calle Juan Ignacio Luca de Tena in Madrid. Local producers including La Vega de Perales, Recespaña, Marabotto, and Sociedad Cooperativa Ganaderos de Campo Real participate in these markets.
• Plaza SupermercadosminorChannel Partner/ Reseller/ DistributorPlaza Supermercados participates in the Sabores del Campo Madrileño (Flavors of the Madrilenian Countryside) project, increasing the reach of local producer products through their Bahía Center location.
• Cámara Agraria de la Comunidad de MadridcoreStrategic or Co-development PartnerAsaja Madrid maintains close ties with Cámara Agraria de la Comunidad de Madrid. Francisco José García, president of Asaja Madrid, also serves as president of Cámara Agraria. The Cámara organizes the Día de Mercado (Market Day) events in Casa de Campo where Asaja member producers sell directly to consumers.
• IMIDRA (Instituto Madrileño de Investigación y Desarrollo Rural Agrario)minorStrategic or Co-development PartnerAsaja Madrid collaborates with IMIDRA on training actions including drone-related training and phytosanitary product application education for the agricultural sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASAJA Nacional: National parent federation of ASAJA regional associations including Asaja Madrid. Directly comparable as a Spanish agricultural trade association serving professional farmers and ranchers with technical, legal, and lobbying services, and Asaja Madrid explicitly operates as a regional branch of this body.
• Unión de Uniones de Agricultores y Ganaderos: Independently organized Spanish agricultural union competing with ASAJA and COAG for professional farmer representation. Operates regional chapters with parallel lobbying and service offerings, making it a direct alternative affiliation option for Madrid farmers evaluating Asaja Madrid membership.
• UPA (Unión de Pequeños Agricultores y Ganaderos): Second pillar of Spain's agricultural union landscape, focused on small and family farms. Overlaps with Asaja Madrid on member services, subsidy advisory, and political representation, providing identical member-facing infrastructure for Madrid-region farmers who might otherwise join Asaja Madrid.
• COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos): One of Spain's three principal nationwide agricultural unions representing professional farmers and ranchers. Competes with Asaja Madrid for the same regional farmer membership, negotiates with CAP authorities, and delivers comparable technical and administrative services — a direct substitute offering for Madrid producers.
• FADEMUR (Federación de Asociaciones de Mujeres Rurales): Spanish federation of rural women's associations providing training, advocacy, and services to women in agriculture. Shares the rural-services association model with Asaja Madrid and intersects on the Madrid region farmer household universe.
• Cooperativas Agro-alimentarias de España: National federation of agricultural cooperatives that delivers market access, training, lobbying, and supply-side services to member co-ops — many of whose individual farmer-members overlap with Asaja Madrid's base. Comparable on structure, revenue model (membership/dues), and member value proposition.
• ASAJA Castilla y León: Sister regional branch of ASAJA Nacional serving the Castilla y León agrarian territory. Closely mirrors Asaja Madrid's structure, services, and revenue model, and serves as the natural benchmark for any analysis of ASAJA regional unit economics and service delivery.

Regional players

• ARACOVE (Asociación de Desarrollo Rural Vegas y Alcarria de Alcalá): Rural development association explicitly partnered with Asaja Madrid on the GO OPTIPAC platform. Operates in the same Vegas region of Madrid with comparable mission of supporting agricultural professionals, making it both a cooperation peer and a competing voice for the same farmers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/asajamadrid
• YouTubeyoutube.com/asajanacional
• Facebookfacebook.com/asaja.madrid.cam
• Instagraminstagram.com/asajanacional
• LinkedInlinkedin.com/company/asaja-madrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asaja Madrid