Maughan Thiem

What Maughan Thiem does

Maughan Thiem is a privately held Australian automotive dealership and service center headquartered in Cheltenham, Australia. The company has been in continuous operation since 1912, representing a heritage position of more than a century in the local automotive retail and aftersales market. Per available firmographic data, the company employs between 101 and 250 people, indicating a mid-sized regional dealership operation rather than a large national dealer group.

The firm's business centers on the sale and servicing of motor vehicles, combining front-end retail (vehicle sales) with back-end service operations (maintenance, repair, and parts). As a for-profit private company, Maughan Thiem generates revenue through vehicle unit sales, workshop labor, parts and accessories, and likely ancillary finance and insurance products associated with vehicle purchases. No publicly disclosed revenue, customer counts, OEM franchise agreements, or pricing models are available in the supplied source data, and the company's own website returned only a verification/loading page during data collection, providing no additional operational detail.

No information is available on the company's brand portfolio, OEM partnerships, capital structure, ownership composition, digital capabilities, or recent strategic activity. The available data is sufficient only to establish the company's basic industry, geography, scale band, and longevity; any deeper inference about technology stack, go-to-market motion, or competitive positioning would exceed what the evidence supports.

Name

Maughan Thiem

Website

https://maughanthiem.com.au

Company type

Private

Founded year

1912

Headcount range

101–250 employees

Short description

Maughan Thiem is a privately held Australian automotive dealership and service center based in Cheltenham, founded in 1912. It sells and services motor vehicles for retail and commercial customers in the Melbourne metropolitan area, employing 101–250 people.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Maughan Thiem is an automotive dealership and service center based in Cheltenham, Australia. The business sells vehicles and provides automotive servicing and repair through a physical dealership location, operating as a traditional automotive retailer since 1912.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Sales
• Automotive Service and Repair

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Pendragon plc: UK-based automotive retailer operating franchised dealerships and aftermarket services. Directly comparable dual-revenue (sales + service) dealership model, useful as an international valuation and operating benchmark.
• Peter Warren Automotive Group: ASX-listed Australian automotive retailer with multiple dealerships and service centers. Operates a near-identical dealership-plus-service model in similar geographic markets, making it a strong direct comparable for valuation benchmarking.
• Sonic Automotive: US-based franchised automotive dealership group with EchoPark used-vehicle stores. Same dual-revenue (new + used vehicles, parts, service, finance) model and relevant for benchmarking service attach rates and dealership economics.

Regional players

• Inchcape plc: London-listed global automotive distributor and retailer with operations across Asia-Pacific, including Australia. Comparable distribution-led automotive retail model, though operating across multiple geographies and at much larger scale.

Emerging players

• AutoNexus: Digital-first Australian automotive marketplace and dealer-services platform. Represents the disruptive digital channel that traditional brick-and-mortar dealers like Maughan Thiem must contend with for customer acquisition.

Others

• carsales.com: Australia's leading online automotive marketplace. Comparable ecosystem player that small dealers depend on for lead generation, and a key channel dependency for any independent Australian dealership's digital sales funnel.
• Repco: Major Australian automotive aftermarket parts retailer and service network. Comparable on the service/aftermarket side of Maughan Thiem's business, useful for benchmarking parts pricing and service customer flows in Australia.

Broad incumbents

• Bapcor: Australia's largest aftermarket automotive parts and service distributor (including the Autobarn and Burson trade networks). Comparable in service-driven automotive revenue, though focused on parts distribution rather than new-vehicle retail.
• Eagers Automotive: Australia's largest listed automotive retail group, operating hundreds of dealerships across all major brands. Directly comparable business model (new vehicle sales + service), but at vastly greater scale and with public-market access to capital.
• Group 1 Automotive: Large US-based franchised auto retailer with both new and used vehicle operations plus a meaningful service and parts business. Comparable diversified dealership-and-service model at significantly larger scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/MaughanThiem
• LinkedInlinkedin.com/company/maughan-thiem-auto-sales-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maughan Thiem