Your Beauty Professional Network

What Your Beauty Professional Network does

Your Beauty Professional Network (YBPN) is the digital platform and unified brand identity of beauty alliance Deutschland GmbH & Co. KG, a German limited partnership headquartered in Leverkusen with a stated operating base in Bielefeld. YBPN connects a network of more than 900 affiliated Parfümerien (independent perfumeries) and over 6,000 beauty professionals across Germany, providing consumers access to expert consultations, in-store beauty treatments, and a catalog of premium international brands spanning perfume, makeup, and skincare. Distribution combines physical retail storefronts with 45+ branded online shops operated by network partners, alongside an editorial layer comprising the BEAUTYtalk quarterly magazine and the Beautypedia content hub.

The platform's underlying technology is an e-commerce and content infrastructure that aggregates independent partner stores under a single discovery and editorial surface, supplemented by an active social presence on Instagram, Facebook, Pinterest, and TikTok and event sponsorships such as Friedas Tanztee and the DUFTSTARS awards. Carried brands include prestige houses such as Lancôme, Clarins, Dior, Chanel, Guerlain, Maria Galland Paris, Jo Malone London, Annemarie Börlind, and Houbigant Paris, with featured launches including Lancôme Absolue Longevity MD (using Mitopure technology) and Clarins Extra-Firming Energy (featuring [Collagen]³ Technology). No proprietary AI/ML systems, patents, certifications, or app products are disclosed.

YBPN's revenue model centers on transaction-fee economics generated through the e-commerce platform operated across the 45+ partner online shops, with revenue effectively flowing from retail product sales distributed across the partner network rather than from centralized subscriptions or membership fees. End-consumer segments are persona-driven (beauty advice seekers, premium buyers) and the customer base is broadly diversified across 900+ retail points and 45+ online shops. Leadership comprises Managing Directors Christian Lorenz and Frank Haensel at the parent beauty alliance level; no funding rounds, M&A activity, or disclosed revenue figures are present in the source material.

Name

Your Beauty Professional Network

Legal name

beauty alliance Deutschland GmbH & Co. KG

Website

https://ybpn.de

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

YBPN is the digital platform of Germany's beauty alliance Deutschland, connecting 900+ independent partner perfumeries, 6,000+ beauty professionals, and 45+ online shops selling premium perfumes, makeup, and skincare to German consumers.

Ownership category

akta.pro rank

Product category

Specialty Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Beauty retail network
• Perfume sales
• Skincare distribution
• Professional beauty advice
• Beauty treatments booking

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: YBPN operates an e-commerce platform selling perfumes, makeup, skincare, and beauty treatments through affiliated parfumeries. Products are sold through multiple online stores including Parfümerie Pieper, Schuback Parfümerien, Parfümerie Becker, Parfümerie Harbeck, and others. Revenue is generated through direct product sales with typical retail margins.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

YBPN operates as a German beauty retail network connecting 900+ independent partner perfumeries and 6,000+ beauty professionals under a unified digital platform. The network sells perfumes, makeup, and skincare products through 45+ partner online shops and physical store locations, while offering expert beauty consultations, personalized in-store advice, and bookable beauty treatments. YBPN also publishes editorial content via the BEAUTYtalk magazine and Beautypedia knowledge base.

Product overview

Your Beauty Professional Network (YBPN) is a German beauty retail network operating a dual-channel distribution model combining 900+ physical Parfümerien (perfume stores) with 45+ online shops. The platform serves 6,000+ beauty professionals and offers international perfume, makeup, and skincare brands through both in-store and e-commerce channels. Key product offerings include Lancôme Absolue Longevity MD featuring Mitopure technology and Clarins Extra-Firming Energy with [Collagen]³ Technology. The network also publishes BEAUTYtalk magazine tri-annually as an editorial extension of its brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• BEAUTYtalk: YBPN's customer magazine featuring beauty tips, interviews, and product recommendations.

Products and services

• YBPN Partner Online Shops
• YBPN Parfümerien (Physical Perfume Stores)
• Beauty Treatments and Consultations
• BEAUTYtalk Magazine
• Beautypedia

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ClarinscoreTechnology or IntegrationFeatured brand partnership for skincare and anti-aging products. Clarins Extra-Firming Energy and Double Serum Foundation are prominently featured on the YBPN platform with dedicated editorial content.
• LancômecoreTechnology or IntegrationPremium skincare partner featuring Lancôme Absolue Longevity MD collection. YBPN provides editorial content and in-store consultation services for Lancôme products.
• Maria Galland PariscoreTechnology or IntegrationFeatured skincare brand with exclusive treatments and product sales. YBPN covered the opening of the Maria Galland flagship store in Cologne and provides ongoing editorial coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zalando Beauty: Zalando's beauty category extends its dominant fashion e-commerce platform into perfume, skincare, and makeup. It competes with YBPN's online shops for the same German fashion-and-beauty consumer, but as part of a much broader vertical.
• Sephora: Sephora, operated by LVMH and increasingly active in Germany, is a global premium beauty multi-brand retailer with strong digital capabilities. It is a broader incumbent that competes with YBPN for premium beauty discovery and brand partnerships.
• Müller Drogerie: Müller is a large German drugstore and perfumery chain with both physical stores and online offering across beauty, health, and personal care. It competes with YBPN for the broader German beauty consumer, though with a more value-tiered assortment.

Direct peers

• Parfumdreams: Parfumdreams (part of the beauty alliance group) is a German-focused online perfumery and beauty shop. It is a direct sibling/comparable retailer within the broader beauty alliance ecosystem, sharing overlapping brand assortment and target customer.
• Flaconi: Flaconi is a leading German online beauty retailer carrying perfume, makeup, skincare, and haircare from over 1,000 brands. It directly competes with YBPN's 45+ online shops for the same digitally native German beauty consumer.
• Flaconi (Beauty Alliance): Already listed above; included to emphasize the existence of an internal peer within the broader beauty alliance parent grouping whose direct-to-consumer focus competes with YBPN's network assets.
• Douglas: Douglas is the largest premium beauty retailer in Europe with over 1,800 stores, a strong e-commerce platform, and an overlapping brand portfolio (Lancôme, Dior, Chanel, etc.). It competes directly with YBPN's network of 900+ partner perfumeries for the same premium brand consumer in Germany.
• Notino: Notino is one of Europe's largest online beauty retailers, offering an extensive catalog of perfumes, makeup, and skincare. It competes directly with YBPN's e-commerce channels in Germany and across Europe.

Regional players

• Lookfantastic: Lookfantastic (THG) is a UK-based premium beauty e-commerce retailer that has expanded into Germany. It is comparable as an online beauty retailer with a similar premium brand catalog, though primarily operating in a different home geography.

Emerging players

• Beautycounter: Beautycounter is a DTC clean beauty brand with a social-selling consultant model. It is comparable as a community-driven, professional-styled beauty network, though it focuses on a narrower clean/green beauty niche rather than prestige brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YBPN.de/?locale=de_DE
• Instagraminstagram.com/ybpn_de/?hl=de
• Pinterestpinterest.de/ybpn_de
• TikToktiktok.com/@ybpn
• LinkedInlinkedin.com/company/ybpn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Beauty Professional Network