What Fractional CFO does

Fractional CFO is a South African private professional services firm founded in 2020 that provides senior financial executive and advisory services on a part-time, retainer, or project basis. The firm targets businesses that cannot afford or do not require a full-time CFO, as well as companies needing specialized support in financial due diligence, business valuations, business modelling, turnaround advisory, and exit planning. Its core commercial thesis is delivering experienced CFO/FD expertise — typically provided by Chartered Accountants and MBA-qualified practitioners — at a price point below full-time executive hiring or large advisory firms.

The firm operates without a proprietary technology platform or software product; service delivery is human-capital intensive and provided directly by a compact team of four senior professionals led by Founding Director Michael Tsandilis. Service offerings are structured as a portfolio: the core Fractional CFO engagement (retainer or project basis, priced by monthly hour commitment) is complemented by Financial Due Diligence, Business Valuations, Turnaround Advisory, Business Modelling, and add-on modules including Mentoring/Coaching, Profit Improvement, Cashflow Management, and Exit Planning. Revenue is generated through two streams — recurring retainer engagements and one-time project work — with no publicly disclosed pricing.

The go-to-market is consultative and sales-led, relying on a Wix-hosted website with quote-capture forms, direct email/phone outreach, and a LinkedIn presence under the AMI Business Solutionists banner. Geographic reach is anchored in South Africa with claimed international service delivery across the UK, Israel, China, Nigeria, Ghana, Botswana, Kenya, Namibia, and Mauritius, leveraging individual team members' cross-border experience. There is no disclosed institutional backing, no parent company, and no subsidiary structure; ownership and leadership rest with the founding practitioner.

Name

Fractional CFO

Legal name

Fractional CFO

Website

https://fractionalcfo.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fractional CFO is a South African private advisory practice, founded in 2020, that provides part-time CFO services, financial due diligence, valuations, turnaround advisory, and business modelling to SMEs and growth-stage companies unable to afford a full-time CFO.

Ownership category

akta.pro rank

Product category

Financial Advisory & Fractional Executive Services

NAICS

Credit Intermediation and Related Activities (522)

SIC

Finance Services (6199)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• Fractional CFO services
• Financial due diligence
• Business valuation advisory
• Turnaround advisory
• Business modelling

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Fractional CFO Services: Part-time CFO services offered on a retainer basis dependent on monthly hour commitment. Provides experienced CFO expertise without the full-time cost of salary, benefits, and bonuses.
2. Project-Based Advisory: One-time project engagements for specific needs such as turnaround advisory, due diligence, valuations, and business modelling. Priced on a project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fractional CFO delivers part-time and retainer-based CFO services to businesses that cannot afford or do not need a full-time Chief Financial Officer. Core offerings include fractional CFO support, turnaround and restructure advisory, financial due diligence, business valuations, and business modelling, delivered by Chartered Accountants and MBA-credentialed executives with multinational experience.

Product overview

Fractional CFO is a professional financial consultancy practice offering a suite of advisory services centered on its core Fractional CFO product. The Fractional CFO service provides experienced Chief Financial Officer expertise on a part-time or retainer basis, enabling businesses to access high-level financial leadership at a fraction of the cost of a full-time executive. This core offering is delivered alongside complementary modules — Financial Due Diligence, Business Valuations, Business Modelling, and Turnaround Advisory — which form the primary service portfolio, supplemented by Financial Team Mentoring and Coaching, CFO Financial Advisory and Oversight, Profit Improvement, Cashflow Management, and Exit Planning modules. The services are delivered by a team of seasoned professionals including Chartered Accountants (SA), MBA holders, and CIMA-accredited finance executives, and are available to South African and international businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CFO Services Part-time, retainer-based CFO services providing experienced financial executive leadership to businesses that cannot afford or do not need a full-time CFO. Includes financial strategy, capital management, growth optimization, and transaction support, priced on a project or monthly retainer basis.
• Turnaround and Restructure Advisory Business recovery and restructure advisory making businesses profitable through cost recalibration, Lean Six Sigma process efficiency improvements, service/product offering assessment, and tax planning recommendations.
• Financial Due Diligence Comprehensive financial due diligence and feasibility analysis covering financial, company, product, customer, employee, legal, intellectual property, physical asset, technology, and taxation dimensions, producing a detailed report emphasizing key risks and findings.
• Business Valuations Professional business valuation services for organizations of all sizes, employing income statement and balance sheet assessment, EBITDA multiple market analysis, and discounted cashflow modelling to determine enterprise value.
• Business Modelling

Quantifiable outcome

• Businesses can access experienced CFO expertise at a fraction of full-time cost

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PwC South Africa: Big Four advisory firm offering CFO advisory, financial due diligence, valuations, and turnaround consulting. Competes head-on with Fractional CFO's higher-end project work, particularly in M&A diligence and restructuring.
• Robert Half: Global staffing and consulting firm placing interim and fractional finance executives including CFOs. Represents a larger, brand-driven alternative channel through which clients can source the same part-time CFO services Fractional CFO offers.
• BDO South Africa: Global mid-tier accounting network with full advisory practice in South Africa (including the IQbusiness integration). Offers fractional finance support, due diligence, valuations, and turnaround advisory as part of a broad service portfolio.
• Resources Global Professionals: Large-scale interim and project-based finance and operations consulting firm with global reach. Provides contract CFO and finance transformation services as part of a much broader consulting portfolio — competing for the same enterprise-grade fractional CFO mandates.
• Grant Thornton South Africa: Mid-tier accounting and advisory firm with strong SME and mid-market presence in South Africa. Provides fractional finance leadership, valuations, and transaction advisory — competing for the same growth-stage client segment.

Direct peers

• B2B CFO Partners: Largest US-based fractional CFO firm offering part-time CFO services to private companies. Highly comparable business model: experienced CFO partners serving growth and middle-market companies on retainer and project bases.
• The CFO Centre: Global fractional CFO franchise with established presence across multiple continents including Africa. Operates the same part-time, retainer-based senior finance executive model as Fractional CFO, serving SMEs that cannot afford full-time CFO hires.
• Outsourced CFO: Fractional and outsourced CFO services firm targeting growth-stage and mid-market companies. Direct overlap with Fractional CFO's core retainer model plus adjacent advisory services like due diligence and exit planning.
• CFO Consulting Partners: Boutique fractional CFO advisory practice serving SMEs and growth-stage businesses. Closely comparable on engagement model, target customer profile, and service-line breadth including valuations and financial strategy.

Emerging players

• Toptal: Vetted network of freelance executives including fractional CFOs, finance leaders, and consultants. Represents an emerging marketplace model that competes for the same SME buyer seeking on-demand senior finance expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ami-business-solutionists
• Facebookfacebook.com/CFOSolutionists

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fractional CFO