Mi Rancho Supermarket

What Mi Rancho Supermarket does

Mi Rancho Supermarket is a single-location Mexican grocery supermarket operating at 80 N B St in San Mateo, California, founded in 1995 and serving the local community for over 29 years. The business operates exclusively as a physical retail storefront with no e-commerce, delivery, or online ordering infrastructure, open seven days a week with extended hours (7 AM-9 PM weekdays and Saturdays, 7:30 AM-9 PM Sundays).

The company is structured as an integrated multi-department retail operation combining a full-service grocery store with five specialized in-store production facilities: a butcher shop offering cut-to-order meats (chuck, tenderloin, flank, brisket), a tortilleria producing fresh corn and flour tortillas daily, a Mexican bakery offering pan dulce, conchas, and gorditas baked fresh each morning, a taqueria serving made-to-order tacos, and an agua fresca station preparing fresh-squeezed traditional beverages. The grocery aisles carry authentic Mexican specialty ingredients, spices, tomatillos, and produce for traditional Mexican cooking. Marketing is limited to a local SEO-optimized informational website (miranchosupermarketca.com) with department-specific keyword pages, a coupons page, and a gallery — with no active digital advertising, social media, or e-commerce channels detected.

Revenue is generated entirely through point-of-sale retail transactions with walk-in customers; pricing is set at the register with no publicly disclosed price list. The sole identified customer segment is the local San Mateo community seeking authentic Mexican groceries and fresh prepared foods. No named enterprise customers, wholesale accounts, partnerships, funding rounds, M&A activity, or leadership hires are documented. The company has no API, no technology integrations, no proprietary digital platform, no AI/ML capabilities, and no patents, trademarks, or industry certifications on record.

Name

Mi Rancho Supermarket

Website

http://miranchosupermarketca.com

Company type

Private

Short description

Mi Rancho Supermarket is a single-location Mexican grocery store in San Mateo, CA, established in 1995, offering authentic groceries, fresh produce, a butcher shop, tortilleria, Mexican bakery, taqueria, and agua fresca under one roof.

Ownership category

akta.pro rank

Product category

Mexican Grocery Supermarket

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Latin American & Caribbean Grocery Stores (CRAHAFAG)

akta.pro secondary industry

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)

Keywords

• Mexican grocery retail
• Fresh tortilla production
• Mexican bakery
• In-store butcher shop
• Prepared Mexican foods

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Point-of-sale retail transactions for Mexican groceries, fresh produce, and prepared foods sold in-store to walk-in customers.

Distribution channels1 record

Marketing channels3 records

Core offering

Mi Rancho Supermarket operates a single-location Mexican grocery supermarket in San Mateo, CA that combines a full-service grocery store with on-site production departments: a butcher shop for cut-to-order meats, a tortilleria producing fresh corn and flour tortillas daily, a Mexican bakery (pan dulce, gorditas, conchas), a taqueria serving made-to-order tacos, a produce market, and an agua fresca station. All retail transactions occur in-store at the physical storefront, with no e-commerce or delivery channel.

Product overview

Mi Rancho Supermarket is a single-location Mexican grocery supermarket in San Mateo, CA, established in 1995. The business operates as an integrated retail operation combining a full-service supermarket with specialized in-store departments: a butcher shop for cut-to-order meats, a tortilleria producing fresh corn and flour tortillas daily, a Mexican bakery offering traditional pastries (conchas, pan dulce, gorditas), a taqueria serving authentic tacos, a produce market with fresh vegetables, and an agua fresca station for traditional Mexican beverages. All departments share the core grocery aisles offering authentic Mexican foods, spices, and specialty ingredients. The company positions itself as a one-stop destination for Mexican culinary needs, emphasizing fresh preparation, authentic ingredients, and affordable pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Mexican Supermarket / Grocery Store Full-service Mexican grocery supermarket at 80 N B St, San Mateo, CA, offering authentic Mexican groceries and fresh ingredients to the local community since 1995.
• Butcher Shop In-store butcher section dedicated to cutting specialty meats including chuck, tenderloin, flank, and brisket with request-cut service for customers seeking cuts for traditional Mexican dishes.
• Mexican Bakery Mexican bakery offering fresh-baked pastries and sweets including conchas, pan dulce, donuts, cookies, and fresh loaves of bread baked daily.
• Tortilleria Fresh tortilla production facility offering corn and flour tortillas made daily in-store for purchase.
• Produce Market Fresh produce section featuring ingredients for Mexican cooking including onions, peppers, corn, tomatillos, and other vegetables at affordable prices.
• Mexican Groceries Specialty grocery section offering authentic Mexican foods, spices, tomatillos, and ingredients for traditional Mexican dishes.
• Taqueria Authentic Mexican taco service offering customizable toppings and fresh ingredients for made-to-order tacos.
• Agua Fresca Fresh-made traditional Mexican beverages including watermelon agua fresca made with freshly-squeezed juice, water, sugar, and lime, served chilled over ice.
• Bakery Mexican bakery featuring pan dulce, Mexican breads, and savory items like gorditas, with fresh daily preparation by early-morning bakers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Direct peers

• El Super: Multi-unit Hispanic/Latino supermarket chain operating grocery, butcher, bakery, and taqueria departments under one roof — directly comparable format and target customer to Mi Rancho Supermarket.
• Cardenas Markets: Western U.S. chain of Mexican/Hispanic supermarkets with in-store tortilleria, bakery, and prepared foods — same ethnic-grocery concept and integrated service-counter model as Mi Rancho.
• Northgate González Market: Southern California-based Hispanic supermarket chain with fresh carnecería, panadería, tortillería, and taqueria departments — directly mirrors Mi Rancho's integrated Mexican-grocery offering.
• Vallarta Supermarkets: California chain of Mexican/Hispanic supermarkets offering fresh produce, butcher, bakery, and prepared Mexican foods — same format and target demographic as Mi Rancho Supermarket.

Broad incumbents

• Sprouts Farmers Market: Specialty natural/organic grocer with strong fresh produce and butcher departments; competes for fresh-food basket share in the Bay Area but with a broader (non-ethnic) positioning than Mi Rancho.
• Trader Joe's: Specialty grocery chain with curated ethnic and prepared-food assortment; overlaps with Mi Rancho on fresh and prepared categories but serves a mainstream rather than Hispanic customer base.
• Safeway: National full-service supermarket chain with broad grocery, butcher, and bakery departments; competes with Mi Rancho on general grocery trips in the San Mateo market.
• Whole Foods Market: Premium natural/organic grocer with strong prepared foods and specialty offerings; competes for higher-income Bay Area shoppers who might otherwise shop Mi Rancho for fresh and specialty items.

Regional players

• Foods Co: Northern California value-oriented supermarket chain owned by The Kroger Co., serving similar community-grocery needs in the Bay Area with Hispanic-friendly product mix.
• Lucky Supermarkets: Northern California regional supermarket chain competing for primary-grocery trips in San Mateo with broader assortment but less Mexican-specialty depth than Mi Rancho.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mi Rancho Supermarket