Heronswood Design

What Heronswood Design does

Heronswood Design (legal entity: HWD Architecture Ltd) is a chartered architectural practice based in Lincoln, UK, founded in 2004. The firm provides architectural design services across residential and commercial sectors, including new builds, barn conversions, replacement dwellings, extensions, refurbishments, residential developments, and commercial facilities such as showrooms and offices. Its work spans the full project lifecycle from concept design through planning approval, building regulations, and construction phase administration. The practice operates as a Chartered Practice under both the Royal Institute of British Architects (RIBA) and the Chartered Institute of Architectural Technologists (CIAT), with staff holding RIBA, ARB, and MCIAT professional qualifications, and has demonstrable experience with heritage/listed buildings and conservation-area projects.

The business is organised around three directors (Dan Rountree, Kevin Coupland, Gareth Johnson) supported by senior and architectural technologists, with stated headcount in the 11-50 range. The firm is privately held, founder/director-owned, and bootstrapped, with no external investment, M&A activity, or institutional ownership disclosed. Its customer base spans private residential property owners (primary segment), commercial clients, and local government/housing authorities, with named engagements including North Kesteven District Council, Lincoln City Council, and regional contractor Lindum on affordable housing and conservation-area schemes. Revenue is generated through project-based professional fees on a quote/appointment basis, with no publicly disclosed pricing.

Distribution is direct and regional, limited to Lincolnshire and the wider East Midlands. Marketing is modest — a project portfolio website plus Facebook and Instagram organic social presence — with new business primarily generated through direct client engagement, referrals, and word of mouth. The firm has accumulated modest regional industry recognition, including a 2023 City of Lincoln Council Good Design Award and three East Midlands LABC Building Excellence Award shortlistings between 2012 and 2019, but has no disclosed technology platform, AI/ML capabilities, patents, or proprietary product assets beyond professional architectural expertise.

Name

Heronswood Design

Legal name

HWD Architecture Ltd

Website

https://hwdarchitecture.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Heronswood Design (HWD Architecture Ltd) is a Lincoln, UK-based chartered architectural practice founded in 2004, providing residential and commercial architectural design services — including new builds, conversions, extensions, and heritage projects — to homeowners, developers, and local government clients across Lincolnshire and the East Midlands.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Architectural design services
• Residential architecture
• Commercial architecture
• Barn conversion design
• Heritage building design

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Design Services: Professional architectural services for residential and commercial projects including new build, conversions, extensions, refurbishments, and replacement dwellings. Revenue generated through project-based fees for design, planning, building regulations, and contract administration services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heronswood Design (trading as HWD Architecture Ltd) is a chartered architectural practice providing full-lifecycle architectural design services across residential and commercial sectors. The firm delivers new builds, barn conversions, replacement dwellings, residential developments, commercial facilities, and extensions/refurbishments — handling concept design, planning applications, building regulations, and contract administration. Services are grounded in RIBA and CIAT chartered practice standards with staff holding RIBA, ARB, and MCIAT professional qualifications.

Product overview

Heronswood Design (trading as HWD Architecture Ltd) is a chartered architectural practice offering comprehensive design services. The company provides architectural design across all sectors including new build projects, barn conversions, replacement dwellings, residential developments, commercial projects, and extensions/alterations. Services encompass the full project lifecycle from initial concept sketches through planning approval, building regulations, and construction phase administration. The practice is Chartered by both RIBA and CIAT, with staff holding RIBA, ARB, and MCIAT qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services
• New Build Projects
• Barn Conversions Conversion of traditional agricultural buildings into residential dwellings, preserving original architectural features.
• Replacement Dwellings Demolition of existing structures and replacement with new-build residential properties, including those within Conservation Areas.
• Residential Development Multi-unit residential developments ranging from bungalows to executive detached houses.
• Commercial Projects Design of commercial facilities including showrooms, customer experience centres, and office facilities.
• Extensions and Alterations Renovation and extension work including modern open-plan living spaces, often on listed buildings.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• North Kesteven District CouncilcoreStrategic or Co-development PartnerCollaborated on the Grinter Close regeneration scheme during Planning, Building Regulations and Construction phases to assist in expanding the Local Authorities Affordable Housing Portfolio. The project features 16 new high-quality homes and refurbishment of existing Grinter House.
• LindumcoreStrategic or Co-development PartnerWorked closely with Lindum during Planning, Building Regulations and Construction phases of the Grinter Close affordable housing development project.
• JH Walter's Planning TeamminorStrategic or Co-development PartnerCollaborated with JH Walter's Planning Team to obtain Planning Approval for the conversion of a traditional stone barn into a five bedroom detached dwelling at Owmby Road, Spridlington.
• Lincoln City Council (Planning and Conservation)coreStrategic or Co-development PartnerCollaborative teamwork between Heronswood Design, the client and Lincoln City Council Planning and Conservation departments resulted in the Eastgate Close project winning the City of Lincoln Council Good Design Awards 2023.

Scale indicators2 records

Recent moves4 records

Direct peers

• Buttress Architects: Manchester-based UK architectural practice with a strong heritage, conservation, and residential-led portfolio. Comparable in its emphasis on conservation, listed building, and adaptive reuse work.
• Purcell: UK heritage and conservation architecture specialist working on listed buildings, conservation areas, and heritage-led regeneration. Highly comparable to HWD's niche heritage/conservation capability.
• CPMG Architects: Nottingham-based architectural practice with a similar residential, heritage, and community-focused portfolio across the East Midlands. Comparable size and public-sector engagement profile.
• Donald Insall Associates: Long-established UK architectural practice specialising in heritage, conservation, and listed building work. Comparable in project type (barns, listed buildings, conservation areas) to HWD's heritage services.
• Feilden+Mawson: Lincoln-based chartered architectural practice with comparable size, regional East Midlands focus, and strong heritage/conservation portfolio. Closest geographic and scale peer to HWD.
• Maber: Nottingham-headquartered architectural practice serving the East Midlands across residential, commercial, and education sectors. Comparable regional mid-market size and project mix to HWD.

Broad incumbents

• Jestico + Whiles: London-headquartered UK architectural practice covering residential, hospitality, and public-realm work. Overlaps with HWD on residential and commercial commissions but operates at a much larger national footprint.
• BDP (Building Design Partnership): Major UK interdisciplinary architectural practice with residential, education, and public-sector work including affordable housing. Overlaps with HWD in council housing and masterplanning but operates at a national scale.
• Benoy: International UK-origin architectural practice with retail, commercial, and mixed-use work. Comparable to HWD's commercial (showroom, customer experience centre) experience but at a significantly larger scale.
• Stride Treglown: UK-wide multi-discipline architectural practice with residential, heritage, and public-sector work. Overlaps with HWD in residential and conservation projects but operates at a materially larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HWDarchitecture
• Instagraminstagram.com/hwd_architecture
• Xx.com/hwdarchitecture
• LinkedInlinkedin.com/company/heronswood-design-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heronswood Design