Okuyan Us

What Okuyan Us does

Okuyan Us Yayınevi Ticaret ve San. A.Ş. is a privately held Turkish independent book publisher founded in 1997 and headquartered in Kağıthane, İstanbul. Operating under the joint-stock company (A.Ş.) structure with a workforce of 11–50 employees, the company publishes across psychology/psychiatry, personal development, literature, history, philosophy/religion, health/lifestyle, and children's books, with an aggregated catalog of 675+ titles spanning nearly three decades. The portfolio is organized under the main Okuyan Us publishing brand, the Okuyan Koala children's sub-brand (which hosts the exclusive Turkish-language APA Psychological Stories Series), and the literary discovery series Dizüstü Edebiyat and Üç Günlük Dünya Edebiyatı (both launched in 2004). Founder Cem Mumcu, a practicing psychiatrist, writer, and editor, sets the editorial direction.

The core 'technology' of the business is editorial curation and rights acquisition rather than software or platform infrastructure — selecting and translating internationally recognized psychology titles (e.g., Viktor Frankl, Rollo May, Carl Rogers, Corey Keyes, Kyle Chayka) into Turkish and bringing them to market alongside original Turkish authors. No proprietary software platform, API, SDK, or AI/ML systems are disclosed; the technical surface consists of a WordPress-based e-commerce storefront (okuyanus.com.tr), social media properties (Instagram, Facebook, Twitter/X, YouTube), email newsletter infrastructure, and standard ecommerce/checkout flows supporting Visa and Mastercard payments. The company holds KVKK (Turkish data protection) compliance disclosures on its website.

Okuyan Us generates revenue primarily through one-time direct-to-consumer book sales via its owned e-commerce storefront and Amazon.com.tr marketplace, supplemented by traditional bookstore distribution networks within Turkey. Pricing is per-title with no published subscription or tiered pricing model; supported channels include owned e-commerce, marketplace, bookstore wholesale, and social-media-driven top-of-funnel engagement. Customers are individual Turkish-language readers across three persona segments: adults interested in psychology and self-development, parents and children seeking psychologically informed children's literature, and general literary readers, with no enterprise or B2B contracts disclosed and no institutional customers named. Geographic operations are confined to the Turkish domestic market with no international expansion or cross-border digital distribution indicated.

Name

Okuyan Us

Legal name

Okuyan Us Yayınevi Ticaret ve San. A.Ş.

Website

https://okuyanus.com.tr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Okuyan Us Yayınevi is a privately held Turkish independent book publisher (founded 1997, İstanbul) that translates and publishes psychology, psychiatry, self-development, literature, and children's books — including an exclusive Turkish-language APA Psychological Stories Series under its Okuyan Koala sub-brand — selling directly to Turkish readers via its owned e-commerce storefront and Amazon.com.tr.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

eBook & Digital Reading Platforms (BPAMAJAK)

akta.pro secondary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Book publishing
• Psychology books
• Children's literature
• Translated literature
• Mental health books

Headquarters

HQ city

Kagithane

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Book Sales: Okuyan Us generates revenue primarily through direct book sales via its e-commerce website (okuyanus.com.tr), with orders shipped within 3 business days of payment confirmation. The company also sells through Amazon.com.tr and other online marketplace channels.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Okuyan Us Yayınevi is a Turkish book publishing house that publishes, translates, and sells books primarily in psychology, psychiatry, personal development, literature, history, philosophy, and children's categories. The company translates internationally recognized psychology and mental health titles (including an exclusive partnership with the American Psychological Association/Magination Press for the APA Psychological Stories Series under the Okuyan Koala sub-brand) into Turkish and distributes them through its own e-commerce storefront, Amazon.com.tr, and bookstore distribution channels.

Product overview

Okuyan Us Yayınevi, 1997 yılında kurulan Türkiye merkezli bir yayınevidir. Ana yayın markası Okuyan Us altında psikoloji, psikiyatri, kişisel gelişim, edebiyat, tarih inceleme, sağlık/yaşam ve felsefe/din alanlarında yüzlerce kitap yayımlamaktadır. Şirketin ürün portföyü; ana marka Okuyan Us, çocuk kitapları alt markası Okuyan Koala (APA Psikolojik Hikayeler Serisi dahil), Dizüstü Edebiyat serisi ve Üç Günlük Dünya Edebiyatı serisinden oluşmaktadır. Okuyan Koala alt markası, Amerikan Psikoloji Derneği'nin (APA) çocuk serisiyle genişletilmiş olup ayrılık kaygısından akran şiddetine, otizmden boşanmış ailelerin çocuklarının psikolojisine dek çocuk ruh sağlığı konularında uzmanlaşmıştır. Toplam 675 ürünlük kataloguyla Türkiye'nin önde gelen bağımsız yayınevlerinden biridir.

Differentiator

Problem solved

Functional benefit

Brands

• Okuyan Koala: Children's books sub-brand specializing in children's literature and psychological development books, including APA Psychological Stories Series for children.

Products and services

• Okuyan Us (Main Publishing Brand) Main publishing imprint of Okuyan Us Yayınevi, publishing books in psychology, psychiatry, personal development, literature, history, health/lifestyle, and philosophy for Turkish-speaking adult readers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Psychological Association (APA) / Magination PresscoreStrategic or Co-development PartnerOkuyan Us holds an exclusive partnership with the American Psychological Association (APA) for publishing the APA Psychological Stories Series (APA Psikolojik Hikayeler Serisi) under the Okuyan Koala children's imprint in Turkey. The partnership covers topics such as separation anxiety, peer violence, autism, and children's mental health. Okuyan Us translates and publishes APA's Magination Press titles for Turkish readers, including titles like 'Hindi Tütü Möö'lemek İstiyor', 'Kaybedince Kızan Selin', and 'Ege Hastaneye Gidiyor'. The publisher states: 'Biz, Okuyan Us Yayıneviyiz... Amerikan Psikoloji Derneği'nin (APA) çocuk serisiyle genişlettik. "Hayra vesile olma"yı bir kez de bu kitaplarla yapalım istedik.'

Scale indicators1 record

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Can Yayınları: Major Turkish publisher with strong world-literature and translated fiction catalog. Comparable on the literature side of Okuyan Us's list but lighter on the psychology/psychiatry core.
• Say Yayınları: One of Turkey's largest independent publishers covering literature, history, science, and psychology. Comparable in scale of catalog and breadth, but operates as a broad trade publisher rather than psychology-niche specialist.
• Metis Yayınları: Turkish publisher known for high-quality literature, philosophy, and social-theory translations. Comparable on literary non-fiction and translated works, with a similarly curated editorial sensibility.
• Yapı Kredi Yayınları: Major Turkish publisher of literature, biography, history, and cultural studies. Comparable in editorial sophistication and author-development activity, though broader in scope than Okuyan Us's psychology-led positioning.
• Remzi Kitabevi: Long-established Istanbul publisher with broad trade and reference list including psychology and self-help. Overlaps with Okuyan Us on popular psychology translations but operates a much wider general-publishing portfolio.
• Alfa Yayınları: Turkish publisher with significant psychology, business, and self-help titles. Comparable in the self-help and translated-business overlap, though broader and more commercially positioned than Okuyan Us.
• İletişim Yayınları: One of Turkey's leading independent publishers with a strong intellectual and social-sciences list. Overlaps with Okuyan Us on translated social-science titles but covers a wider thematic range including politics and theory.

Direct peers

• Kaknüs Yayınları: Turkish publisher of psychology, philosophy, and personal development titles, historically including translations of Carl Rogers, Viktor Frankl, and similar authors. Directly comparable list composition and target readership.
• Psikonet Yayınları: Turkish publisher specializing in psychotherapy, psychology, and social sciences titles. Closest direct peer because it occupies the same psychology-translation niche for Turkish readers, competing for the same foreign rights and overlapping author pool.

Regional players

• Nobel Akademik Yayıncılık: Turkish academic and professional publisher covering psychology, education, and social sciences. Comparable in psychology-translation activity and clinician-authored titles, with a more academic rather than trade orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/okuyanus
• YouTubeyoutube.com/okuyanusyayinevi
• Facebookfacebook.com/okuyanusyayinevi
• Instagraminstagram.com/okuyanus
• LinkedInlinkedin.com/company/okuyan-us-publishing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okuyan Us