What BTV does

Beijing Time (北京时间, Btime.com) is a Beijing municipal-level integrated media platform operated by Beijing Time Co., Ltd., a wholly-owned subsidiary of Beijing New Media (Group) Co., Ltd., which is in turn jointly invested by Beijing Broadcasting Television (北京广播电视台) and Beijing Cultural Investment Development Group. Founded on April 12, 2016, under the guidance of the Beijing Municipal Committee of Publicity, the platform holds China's highest-tier Class 1 political news qualification and serves as the sole authorized new media video outlet for Beijing Broadcasting Television, with licensed operation of the Beijing Network Radio and Television station. Its core product is a unified news website and mobile application (btime.com / 北京时间APP) that integrates television, radio, and new media content production across short video, live streaming, articles, special topics, and interactive H5 formats, supported by sub-brands including Time Video (时间视频, a national top-3 pan-news short video platform), Time Finance (时间财经), Boss Time (大佬时间), and Warm Video (暖视频, citizen-contributed warm news).

The platform also operates dedicated government-facing sub-brands — Jinghua Danxin (京华丹心, patriotic education) and Party Flag Shines Over Beijing (党旗耀京华, party building) — and manages official WeChat and Douyin accounts for at least seven Beijing municipal government units. Its commercial model is government media operations rather than consumer subscription or advertising: there is no commercial pricing for news content. Consumer monetization is limited to the Time Mall (时间商城) gamified loyalty layer, where users accumulate time coins (时间币) through engagement actions and redeem them for merchandise in a tiered growth-level system. The business is entirely state-owned, with no external venture, private equity, or public-market ownership structure disclosed.

Name

BTV

Legal name

北京新媒体（集团）有限公司

Website

https://btime.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Beijing Time (北京时间) is a state-backed Beijing municipal integrated media platform operating the Btime.com news website and mobile app, serving as the sole new media video outlet of Beijing Broadcasting Television under Class 1 political news qualification, with content distribution and government account operations across Beijing municipal departments.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industries

News & Politics Live Streaming Platforms (MPACACAG), OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Integrated media platform
• Government news portal
• Video news broadcasting
• Political news content
• Municipal media operations

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Media Operations: Operated as a municipal-level integrated media platform under the Beijing Municipal Committee of Publicity, with funding from Beijing Broadcasting Television and Beijing Cultural Investment Development Group.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BTV (北京时间 / Btime) operates www.btime.com and the Beijing Time mobile application as a Beijing municipal-level integrated media platform, functioning as the exclusive new media video business outlet for Beijing Broadcasting Television (北京广播电视台). The platform aggregates, produces, and distributes news, live streams, short videos, articles, and interactive H5 content, while also operating sub-brand verticals such as Time Video, Time Finance, and Boss Time. It additionally runs dedicated government communications platforms (Jinghua Danxin for patriotic education; Party Flag Shines Over Beijing for party building) on behalf of Beijing municipal government units, and a gamified Time Mall loyalty rewards program for consumers.

Product overview

北京时间 (Btime) is a unified news media platform operated by 北京新媒体（集团）有限公司 (Beijing New Media Group Co., Ltd.), a wholly-owned subsidiary of 北京广播电视台 (Beijing Broadcasting TV). The platform consists of the core Btime.com news website and mobile app launched in April 2016, which serves as the exclusive video business outlet for Beijing Broadcasting TV. Supporting sub-brands include 时间视频 (Time Video), 时间财经 (Time Finance), and 大佬时间 (Boss Time) for specialized content verticals. The platform also operates loyalty program features including 时间商城 (Time Mall) with its time coin and growth level reward system. Government-focused sub-brands include 京华丹心 (patriotic education platform) and 党旗耀京华 (party building platform). The ecosystem encompasses television programs, live streaming, short videos, articles, interactive H5 content, and special topic coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• 北京时间 (Btime.com) News Website & Mobile App The primary news platform and mobile application providing real-time news coverage, live streaming, short videos, articles, special topics, and interactive H5 content for general news consumers, particularly Beijing residents. It serves as Beijing Broadcasting Television's new media video business exclusive outlet.
• 京华丹心 (Jinghua Danxin) Patriotic Education Platform An integrated media communication platform built and operated on behalf of the Beijing Municipal Committee of Publicity for Beijing patriotic education bases, delivering patriotic education content via WeChat and Douyin accounts. Targets Beijing municipal government units and the general public.
• 党旗耀京华 (Party Flag Shines Over Beijing) Party Building Platform An integrated media platform for Beijing party building and organizational work, built and operated for the Beijing Municipal Committee Organization Department, supporting party-building propaganda and organizational content distribution.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Beijing Broadcasting Television (北京广播电视台)coreStrategic or Co-development PartnerParent organization and primary content provider. Beijing Time is the sole new media video business outlet for Beijing Broadcasting Television. The platform operates under the unified management of the Beijing Broadcasting Television Integrated Media Center.
• Beijing New Media (Group) Co., Ltd. (北京新媒体(集团)有限公司)coreStrategic or Co-development PartnerParent company established through joint investment by Beijing Broadcasting Television and Beijing Cultural Investment Development Group. Operates Beijing Time through its wholly-owned subsidiary Beijing Time Co., Ltd.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Jiemian News (界面新闻): Jiemian News is a specialized business and financial news platform serving Chinese professionals. Its vertical focus on business news and financial analysis directly overlaps with Btime's Boss Time and Time Finance sub-brands, competing for the same professional financial audience.
• Yicai / China Business Network (第一财经): Yicai is a leading Chinese financial news platform with state-affiliated backing from Shanghai Media Group. Its financial vertical focus and growing influence in business news overlaps with Btime's Time Finance sub-brand and financial content positioning.

Direct peers

• The Paper (澎湃新闻): The Paper is a Shanghai-based integrated digital news platform launched by Shanghai United Media Group with state-backing. It shares Btime's integrated media model combining breaking news, original journalism, mobile-first distribution, and government-affiliated ownership structure.
• Kankan News (看看新闻 / SMG): Kankan News is the digital news platform of Shanghai Media Group (SMG), another major Chinese municipal broadcaster. It directly parallels Btime's role as the new media video outlet for a tier-1 city broadcaster with state-TV backing.
• Mango TV (芒果TV): Mango TV is the integrated new media platform for Hunan Broadcasting System, directly mirroring Btime's role as exclusive digital video outlet for Beijing Broadcasting Television. Both operate state-TV-backed streaming platforms with original content, news verticals, and gamified user engagement.
• Xinhuanet (新华网): Xinhuanet is the digital platform of Xinhua News Agency, China's official state news agency. It operates under the same state-authority news platform model as Btime, with national news coverage, government communication mandates, and integrated multimedia distribution.
• People.cn (人民网): People.cn is the official digital platform of People's Daily, China's flagship Party newspaper. It shares Btime's positioning as a state-backed authoritative news platform with political news licensing, government content mandates, and integrated multi-format distribution.
• CCTV.com (央视网 / China Network Television): CCTV.com is the official digital streaming and news arm of China Central Television, operating under the same state-broadcaster-to-DTC-platform model as Btime. Both are designated exclusive new media video outlets for major Chinese broadcasters with national licensing authority for political news content.

Broad incumbents

• Toutiao (今日头条): Toutiao is ByteDance's AI-driven news aggregation platform and a dominant commercial incumbent in Chinese digital news. It competes with Btime's short video and news distribution on technology, personalization, and audience scale, representing the principal commercial threat to state-backed news platforms.
• Tencent News (腾讯新闻): Tencent News is a major commercial news portal operated by Tencent, distributing news content to WeChat and QQ's massive user base. It competes with Btime on national news reach, short video distribution, and mobile engagement within the same Chinese digital news market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/btimecome

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTV