Diverse School Travel

What Diverse School Travel does

Diverse School Travel is a Birmingham-based, privately-held UK tour operator founded in 2013 that designs and delivers educational school trips for primary, secondary, sixth-form, and international schools. The company offers a portfolio of 256+ curriculum-linked itineraries spanning 18 subject categories — including Science/STEM, Geography, History, MFL, Art & Design, Music, Business Studies, Classics, and Religious Studies — across destinations in the UK, Europe, and worldwide (35+ countries). Trips are sold on a per-person basis with prices ranging from £45pp for day trips in the UK to £3,350pp for long-haul itineraries such as Sydney or Costa Rica.

The business operates a direct-to-school sales motion: teachers and party leaders enquire via the company website, phone (0121 271 0121), or by requesting an annual printed/digital brochure (currently the 2026 and 2027 editions). Each enquiry is assigned a dedicated personal consultant who handles end-to-end itinerary planning, supplier booking, risk assessment paperwork, and LOtC compliance on behalf of the school. There is no proprietary software platform; the product is the curated trip portfolio and the consultant-managed service.

Revenue is generated through transactional per-person package fees paid by schools and parents. The company holds ABTA membership (Y6090), ATOL protection (10802), the LOtC Quality Badge, School Travel Forum membership, and SMS Audited status, and was a finalist in the School Travel Awards 2025. It is backed by impact investor Future Planet Capital across multiple funding rounds since 2013.

Name

Diverse School Travel

Legal name

Diverse School Travel

Website

https://diverseschooltravel.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Diverse School Travel is a Birmingham-based UK tour operator that designs and delivers curriculum-linked educational school trips across 35+ countries, serving primary, secondary, and international schools with consultant-managed, per-person package itineraries.

Ownership category

akta.pro rank

Product category

Educational Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School Group & Curriculum-Led Trips (THAKAGAB)

akta.pro secondary industries

Student & Youth Educational Tours (THAKAGAA), Educational/Student Retail Travel Agencies (THAKABAK)

Keywords

• Educational school trips
• Curriculum-linked tours
• School travel operator
• Bespoke school itineraries
• Group educational travel

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Trip Packages: The company sells packaged educational school trips priced on a per-person basis (pp). Trips range from £45 to £3,350 per person depending on destination, duration, and itinerary complexity. Revenue is generated through group bookings where schools pay per student and accompanying adults.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Diverse School Travel packages and books curriculum-linked educational school trips for UK primary, secondary, and international schools across the UK, Europe, and worldwide. Each booking is supported by a dedicated personal consultant who handles itinerary planning, paperwork, compliance documentation, and on-trip logistics. The portfolio spans 18 subject areas and 256+ named trip itineraries, priced per person and tailored to National Curriculum and exam specifications.

Product overview

Diverse School Travel operates as a school trip operator offering a portfolio of educational travel services organized by subject area and destination. The core offering consists of curriculum-linked school trip packages across 18 subject categories (including Science/STEM, Geography, History, Art & Design, MFL, Music, and Business Studies) covering destinations in the UK, Europe, and worldwide. The company provides two annual brochures (Diverse School Travel 2026 and 2027) and maintains a 'Diverse' branded series of multi-city composite trips (Diverse Paris, Diverse London, Diverse Berlin, etc.). Services include bespoke itinerary planning, online enquiry and quote requests, and trip coordination for schools. The product portfolio is organized as a service-based offering rather than a software platform, with trips categorized by subject (subject hubs), destination, and school type (Primary, Secondary, International).

Differentiator

Problem solved

Functional benefit

Products and services

• Curriculum-Linked Educational School Trip Packages Packaged educational school trips sold to UK and international schools, with itineraries aligned to National Curriculum and exam specifications across 18 subject areas and 256+ named trips spanning the UK, Europe, and worldwide. Each booking is supported by a dedicated personal consultant who handles itinerary planning, paperwork, compliance documentation, and on-trip logistics. Priced per person from £42 day trips to £3,350 long-haul packages.
• Science (STEM) School Trips Curriculum-linked science and STEM tours including visits to CERN, research institutions, and science museums, designed to complement STEM curriculum through hands-on experiences. Aimed at UK and international secondary schools.
• History School Trips History-focused educational tours covering world wars, ancient civilizations, Holocaust studies, battlefield tours, and British history, with visits to relevant sites, museums, and memorial centres. Targeted at secondary schools preparing GCSE and A-Level history students.
• Modern Foreign Languages (MFL) School Trips Immersive Modern Foreign Languages tours providing language practice opportunities through visits to French, German, Spanish, and other language-speaking countries. Includes Christmas Markets trips as cultural immersion extensions.
• Geography School Trips Fieldwork-focused geography tours covering physical and human geography, including visits to volcanic landscapes, coastal regions, and urban environments worldwide (e.g., Iceland: Between Ice and Fire).
• Art & Design School Trips Art, design, and architecture tours aligned with National Curriculum requirements, featuring museum visits, studio workshops, and exposure to original artworks in major cultural centres (e.g., Barcelona City of Art).
• Diverse Branded Flagship Multi-City Trip Series The company's flagship "Diverse" series of multi-city composite school trips, exemplified by Diverse New York (£1,500pp), Diverse London (£60pp), Diverse Canada (£1,600pp), Diverse Sydney (£3,350pp), and other named city-focused itineraries designed to showcase major destinations as multi-stop educational experiences.
• Bespoke Itinerary Planning and Trip Coordination Service Custom itinerary planning service for schools requiring trips not covered by the 256+ standard catalogue. A dedicated personal consultant builds, prices, and books a tailored itinerary, handling all logistics, risk assessments, and paperwork through to return.

Quantifiable outcome

• Dedicated consultant assigned to each school trip providing end-to-end planning and support
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABTA (Association of British Travel Agents)coreOthersABTA membership (Y6090) requires adherence to ABTA's code of conduct and provides consumer protection schemes, giving schools and parents confidence in the company's financial security and operational standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TUI Group: Global travel and tourism conglomerate offering broad package holidays, including group and educational travel programmes. While not a school travel specialist, its scale and supplier relationships make it an indirect competitive presence in adjacent group travel markets.
• STA Travel (School Travel & Adventures): Historically a major student and youth travel brand offering discounted travel services to students and young adults, overlapping with the youth/student travel segment that Diverse School Travel serves for older school cohorts and international schools.

Direct peers

• Halsbury Travel: UK school group tour operator specialising in curriculum-linked school trips across the UK, Europe, and worldwide. Directly comparable in customer segment (UK schools), subject-specific itineraries, and group travel model.
• The School Travel Company: UK operator providing educational school trips with curriculum-aligned itineraries across UK and European destinations. Comparable in school-targeted group travel and ABTA-protected packages.
• Adaptable Travel: UK school travel company offering curriculum-linked trips with dedicated consultants and subject-specialist itineraries. Comparable in customer base, product mix, and service-led B2B-to-school model.
• Voyager School Travel: UK school tour operator offering residential and day trips linked to curriculum subjects. Comparable in school customer segment, curriculum-aligned product, and educational group travel focus.
• Travelbound: UK educational and student group travel operator with subject-specific and curriculum-linked itineraries. Comparable in B2B-to-school model, range of destinations, and protected travel packages.
• NST (Nordic School Travel / National School Trips): One of the UK's largest school group travel operators offering curriculum-linked trips across UK, Europe, and worldwide. Directly comparable to Diverse School Travel in target customer (UK schools), product (curriculum-aligned itineraries), and subject coverage (STEM, Geography, History, MFL).
• Equity School Travel: UK-based school group travel operator offering subject-specific school trips and bespoke itineraries. Comparable in target market, curriculum-linked offering, and protected package travel model.
• WST (World School Trips): Specialist UK school group travel operator running curriculum-linked trips for primary and secondary schools across multiple destinations. Directly comparable in B2B-to-school sales motion, bespoke itinerary service, and ABTA-bonded protection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DiverseTravel
• Facebookfacebook.com/DiverseSchoolTravel
• LinkedInlinkedin.com/company/diverse-school-travel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diverse School Travel