What WIC Programs does

WIC Programs (wicprograms.org) is a web-based directory service that lists Women, Infants, and Children (WIC) program office locations, clinics, and administrative sites across all 50 US states plus the District of Columbia. Users browse listings through a state dropdown, by city, or by zip code, with each entry typically including address, phone, office hours, and a note on whether the location is an administrative office versus a clinic. The site is operated independently and explicitly disclaims any affiliation with the USDA's official WIC program or with any nonprofit organization, despite being categorized as a nonprofit in the firmographic record; this contradiction is a material data-quality flag. The product surface is intentionally narrow: a single free directory website with no app presence, no API, and no disclosed integrations.

The underlying technology is a straightforward web directory with search functionality rather than a sophisticated platform; the source material identifies no proprietary algorithms, data pipelines, or AI/ML components. Distribution is purely product-led via organic search, supplemented by a Facebook page and an RSS feed, with no paid acquisition, no formal sales motion, and no account creation required to access listings. The revenue model is effectively non-commercial: the site is free to use, no fees or subscriptions are charged, and no advertising, lead-generation, or data-licensing revenue is disclosed. The end users are low-income pregnant women, new mothers, infants, and children up to age 5 (and their families) seeking the federally administered USDA WIC supplemental nutrition program; no enterprise customers or B2B relationships exist in the data. Strategic posture is defensive: the operator maintains a persistent disclaimer to avoid trademark conflict with the USDA's registered "WIC" service mark, and the only "partnerships" listed are outbound reference links to FNS and HHS rather than formal alliances.

Name

WIC Programs

Legal name

WIC Programs

Website

https://wicprograms.org

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WIC Programs operates a free web-based directory listing WIC (Women, Infants, and Children) program office locations across all 50 US states plus DC, serving low-income families seeking federal nutrition assistance.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Directory Service: The website provides free access to WIC program directory listings. Revenue model appears to be non-commercial, with the site explicitly stating it is not associated with any government agency or nonprofit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WIC Programs operates a free online directory of WIC (Women, Infants, and Children) program offices, clinics, and administrative locations across all 50 US states and the District of Columbia. Users can browse listings by state, drill down by city, or search by zip code to find local WIC offices, with each listing providing addresses, phone numbers, hours, and available services. The site is independently operated, not affiliated with USDA, and is offered at no cost to end users.

Product overview

WIC Programs is a free online directory service that provides searchable listings of WIC (Women, Infants, and Children) program locations, clinics, and administrative offices across the United States. The single product offering is a directory website that allows users to locate WIC offices by selecting their state or searching by zip code. The platform covers all 50 states plus the District of Columbia, with listings including detailed information such as addresses, phone numbers, office hours, and specific services offered at each location.

Differentiator

Problem solved

Functional benefit

Products and services

• WIC Programs Directory A free online directory of WIC program locations covering all 50 US states and the District of Columbia. Users select a state from a dropdown, browse city-level listings, or search by zip code to find local WIC offices, with each listing showing address, phone, hours, and services. Targeted at low-income pregnant women, new mothers, infants, and children under 5 seeking WIC supplemental nutrition program locations.

Quantifiable outcome

• Users can find WIC offices in all 50 US states and DC

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• FNS (Food and Nutrition Service)minorOthersListed as a helpful external link on the website. FNS is the USDA agency that administers the official WIC program. This is a reference link, not a formal partnership.
• US HHS (U.S. Department of Health and Human Services)minorOthersListed as a helpful external link on the website. This is a reference link, not a formal partnership relationship.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• FoodPantries.org: FoodPantries.org operates a free directory of food pantries, food banks, and supplemental nutrition programs across the US by state and zip. Same vertical (nutrition assistance), same free web directory model, same target audience of low-income families.
• findhelp (formerly Aunt Bertha): findhelp operates a national directory of social services and assistance programs (including WIC, SNAP, Medicaid) searchable by zip code. It directly competes with WIC Programs on the same intent: connecting low-income Americans to government and nonprofit benefits locally.
• FreeClinicDirectory.org: FreeClinicDirectory.org is a free searchable directory of free and income-based clinics across the US by state and city. Same directory-as-product model, same discovery-by-zip search UX, same nonprofit-adjacent audience.
• 211 (United Way): 211 is a free, confidential referral service providing searchable local listings of health and human services, including WIC offices. Same user (low-income family seeking benefits), same free directory model, same geographic coverage approach.

Emerging players

• NeedHelpPayingBills.com: A free resource listing local assistance programs for utilities, rent, food, healthcare, and similar needs across US states and cities. Partial overlap — covers broader bill-payment assistance but shares the directory-of-government-aid model and audience.

Broad incumbents

• Benefits.gov: The official US government benefits portal, offering a confidential prescreening tool and nationwide directory of federal/state assistance programs including WIC. A broader incumbent whose locator functionality competes head-on with WIC Programs.
• USA.gov: USA.gov is the official US government web portal linking citizens to federal, state, and local information and services, including WIC. A broader incumbent in the citizen-government information services category.
• USDA WIC Official Locator (FNS): The official USDA Food and Nutrition Service WIC program portal is the authoritative source for WIC information and is already linked from wicprograms.org. As the official provider, it is the principal incumbent whose own locator improvements directly threaten this directory's traffic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIC Programs