Apex Care Homes
Apex Care Homes is a family-owned UK operator of five residential and nursing care homes in Bedford and Luton, providing 24-hour specialist care for adults with mental health needs, learning disabilities, dementia, and physical disabilities.
- Company typePrivate
- Founded1983
- HeadquartersBedford, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Apex Care Homes does
Apex Care Homes Ltd is a family-owned UK private limited company that operates five residential and nursing care homes across Bedford and Luton, established in 1983 to provide 24-hour care in the community. The company serves approximately 101 service users spanning both under-65 and over-65 cohorts, with care specialisations covering mental health, learning disability, dementia, and physical disability. The portfolio comprises Alicia Nursing Home in Luton (35 beds), Atwell House in Luton (7 beds), Crescent Nursing Home in Bedford (28 beds), Bunyan Lodge in Bedford (18 beds), and Peter's Place in Bedford (13 beds), with purpose-built day centres attached to Alicia and Crescent. Care is delivered on a three-shift system using standard assistive technology — nurse call systems, ceiling track hoists, epilepsy monitors, door alarms, bed sensors, and Argo hi-low baths — alongside adapted minibuses for community access; no proprietary technology platform is operated.
Revenue is generated through recurring weekly care fees charged per service user, with funding sources spanning private self-pay, local authority social services contracts, and NHS continuing healthcare arrangements. Fees are not publicly disclosed; prospective residents, families, and commissioning bodies must contact the homes directly. The company employs between 101 and 250 staff across its five sites and is registered with the Care Quality Commission, accredited by Investors in People, and a member of the National Care Association and Digital Care Hub. Marketing is conducted through the apexcare.co.uk website (hosting CQC reports, statement of purpose documents, and photo galleries), direct telephone and email enquiry, and publicly available CQC inspection reports.
Apex Care Homes is owned and run by the founding family, with no parent company, external private equity, or institutional investment indicated. The General Manager represents providers on both the Luton and Bedford Adult Safeguarding Boards, providing direct input into local safeguarding policy. The most recent strategic action was the September 2022 opening of Peter's Place, a refurbished Grade II listed building next to Crescent Nursing Home, which expanded the portfolio to five homes and added dedicated capacity for learning disability and physical disability.
Apex Care Homes firmographics
Firmographics- Name
- Apex Care Homes
- Legal name
- Apex Care Homes Ltd.
- Website
- http://www.apexcare.co.uk
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apex Care Homes is a family-owned UK operator of five residential and nursing care homes in Bedford and Luton, providing 24-hour specialist care for adults with mental health needs, learning disabilities, dementia, and physical disabilities.
- Ownership category
- akta.pro rank
Apex Care Homes industry classification
Industry- Product category
- Residential and Nursing Care
- NAICS
- Other Residential Care Facilities (62399), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)
Keywords
Where Apex Care Homes is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Apex Care Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential and Nursing Care Fees: Apex Care Homes generates revenue through recurring care fees charged to service users for 24-hour residential and nursing care. Fees cover room, board, personal care, and nursing services. Funding is sourced through private pay, local authority social services contracts, and NHS continuing healthcare arrangements.
Distribution channels1 record
Marketing channels4 records
Apex Care Homes product offering
Product offeringCore offering
Apex Care Homes operates five residential and nursing care homes in Bedford and Luton providing 24-hour care for adults with mental health needs, learning disabilities, dementia, and physical disabilities. The group delivers personalised, person-centred support funded through private fees, local authority social services contracts, and NHS continuing healthcare placements.
Product overview
Apex Care Homes Ltd operates as a family-owned care home company established in 1983, managing 5 care homes across Bedford and Luton. The portfolio includes Peter\u2019s Place (a newer 13-room facility for learning disability and physical disability care), Alicia Nursing Home (a purpose-built 35-room facility with attached Atwell House learning disability unit), Crescent Nursing Home (28-bed facility for mental health, learning disabilities, and dementia with day centre), and Bunyan Lodge (18-bed residential care for mental health needs). All homes provide residential and/or nursing care on a 24-hour basis across diverse care categories including mental health, learning disability, dementia, and physical disability for service users both under and over 65.
Differentiator
Problem solved
Functional benefit
Products and services
- Peter's Place Residential care home for adults with mental health needs, part of the Apex Care Homes group, located within the Bedford/Luton area.
- Alicia Nursing Home Nursing home providing 24-hour nursing care, including dementia and physical disability support, operated by Apex Care Homes.
- Atwell House Residential and nursing care home for elderly people, including those with dementia and physical disability, operated by Apex Care Homes.
- Crescent Nursing Home The founding home of Apex Care Homes, providing nursing care services for adults in the Bedford area.
- Bunyan Lodge Residential Care Home Residential care home for older people, including dementia support, operated by Apex Care Homes in the Luton area.
Quantifiable outcome
- Over 40 years of continuous operation since 1983
- +2 more outcomes
Companies that use Apex Care Homes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Apex Care Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apex Care Homes partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights3 records
Apex Care Homes competitors and assessment
Company assessmentDirect peers
- Barchester Healthcare: One of the largest private care home operators in the UK with around 240 homes offering residential, nursing and dementia care. Directly comparable to Apex as a multi-site nursing and residential care operator, though at materially greater scale.
- HC-One: One of the largest UK care home operators with around 300+ homes providing residential, nursing, dementia and specialist care including learning disability support. Directly comparable multi-specialism operator, far larger than Apex.
- Avery Healthcare: UK residential, nursing and dementia care home operator with a growing portfolio of purpose-built homes. Comparable to Apex across care categories, target population and multi-site operating model.
- Care UK: UK care home operator with 150+ homes offering residential, nursing and dementia care. Directly comparable care home operator with similar service categories, though Care UK is significantly larger than Apex.
- Hamberley Care Homes: Growing UK care home operator providing residential, nursing and dementia care in modern, purpose-built facilities. Comparable multi-care-type operator with a similar new-build, modern facility strategy to Apex's recent Peter's Place expansion.
- Country Court Care: Family-owned UK care home operator providing residential, nursing and dementia care across the Midlands and South. Closely comparable to Apex as a family-run regional operator with a multi-care-type portfolio.
- Maria Mallaband Care Group: Family-founded UK care home operator providing residential, nursing and dementia care across multiple regions. Directly comparable family-run operator with a similar origin story to Apex.
- Sanctuary Care: UK care home operator, part of Sanctuary Housing Group, providing residential, nursing and dementia care. Comparable care home operator with a similar service mix and reliance on local authority commissioning.
- Advinia Health Care: UK care home operator providing residential, nursing, dementia and learning disability care across multiple regions. Directly comparable multi-specialism operator with similar learning disability and dementia offerings.
- Four Seasons Health Care: UK care home operator providing residential, nursing and dementia care. Comparable UK nursing and residential care home operator with overlapping service categories to Apex.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Apex Care Homes social profiles
Digital presenceApex Care Homes compliance and trust
Trust signalCompliance3 records
Apex Care Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Care Homes leadership team
Management profileNumber of profiles
Profiles1 record
Apex Care Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Care Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Care Homes
What does Apex Care Homes do?
Apex Care Homes operates five residential and nursing care homes in Bedford and Luton providing 24-hour care for adults with mental health needs, learning disabilities, dementia, and physical disabilities. The group delivers personalised, person-centred support funded through private fees, local authority social services contracts, and NHS continuing healthcare placements.
Is Apex Care Homes a public or private company?
Apex Care Homes is a private company. It is classified as family owned and is currently operating.
When was Apex Care Homes founded?
Apex Care Homes was founded in 1983. It employs 101 to 250 people.
Where is Apex Care Homes based?
Apex Care Homes is headquartered in Bedford, United Kingdom, in the Europe region.
How does Apex Care Homes make money?
One revenue line is on record: residential and Nursing Care Fees.
Who are Apex Care Homes's main competitors?
Direct peers on record are Barchester Healthcare, HC-One, Avery Healthcare, Care UK, Hamberley Care Homes, Country Court Care, Maria Mallaband Care Group, Sanctuary Care, Advinia Health Care and Four Seasons Health Care.
Does Apex Care Homes have an API?
No public API is recorded for Apex Care Homes.
What industry is Apex Care Homes in?
Apex Care Homes's product category is Residential and Nursing Care. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADABAF, Small Residential Care Homes (RCFE/Board & Care). Its NAICS code is 62399 and its SIC code is 8051.