Fitness Space
Fitness Space (Espace Pleine Forme) is a small Acton Vale, Quebec fitness and wellness studio founded in 2017, offering group classes, naturopathy, Ideal Protein weight management, and online courses to local individual consumers.
- Company typePrivate
- Founded-
- HeadquartersActon Vale, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fitness Space does
Fitness Space (Espace Pleine Forme) is a privately held fitness and wellness studio founded in 2017 by Alexandra Yerly and based in Acton Vale, Quebec, Canada. The business operates a single primary studio location and runs classes at the Centre communautaire de Roxton Falls, serving local individual consumers in the surrounding rural Montérégie region.
The company's service catalog is built around group fitness classes — yoga, HIIT, spinning, and dance — supplemented by naturopathy consultations and the Ideal Protein weight management protocol, with corresponding product sales. It has also launched online courses, extending the founder's instructional content into a digital format. There is no proprietary technology platform; the underlying stack is a standard e-commerce-enabled website for product and course transactions, supported by Facebook, an email newsletter, and a blog for marketing and customer engagement.
The business model is transactional and consumer-facing: revenue is generated from one-time per-class and per-consultation fees, product sales (including Ideal Protein-branded items), and online course purchases. There is no disclosed subscription tier, no enterprise or B2B contracts, and no external funding. The business is closely tied to the personal brand and credentials of Alexandra Yerly, who brings 26 years of experience as a naturopath, entrepreneur, and yoga instructor.
Fitness Space firmographics
Firmographics- Name
- Fitness Space
- Website
- https://espacepleineforme.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitness Space (Espace Pleine Forme) is a small Acton Vale, Quebec fitness and wellness studio founded in 2017, offering group classes, naturopathy, Ideal Protein weight management, and online courses to local individual consumers.
- Ownership category
- akta.pro rank
Fitness Space industry classification
Industry- Product category
- Health, Fitness & Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where Fitness Space is headquartered
LocationHeadquarters
- HQ city
- Acton Vale
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fitness Space business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Group Fitness Classes: Revenue from scheduled group fitness courses including yoga, spinning, HIIT, dance, and fitness classes. Courses are offered in sessions (typically 10-13 weeks) with per-course pricing.
- Wellness Services: Fees for naturopathy consultations, massage therapy, reflexology, drainage lymphatique, and other wellness services. Priced per session with varying durations.
- Online Courses: Digital fitness classes available for purchase and streaming, including yoga, zumba, cardio, and stretching courses. Customers can access videos on-demand.
- Product Sales: Sale of Ideal Protein weight management products and supplements, gift certificates, and course deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | $50 deposit for course registration |
| Transaction based/ take rate | Pay-as-you-go | $100 deposit for course registration |
| One time/ perpetual license | Pay-as-you-go | Gift certificates |
| Unit Pricing | Pay-as-you-go | Group fitness courses (12-week sessions) |
| Unit Pricing | Pay-as-you-go | Wellness and therapy services |
| Unit Pricing | Pay-as-you-go | Online fitness courses |
| One time/ perpetual license | Pay-as-you-go | Yoga workshops |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fitness Space product offering
Product offeringCore offering
Fitness Space is a wellness and fitness center based in Acton Vale, Quebec, that sells yoga classes, group fitness classes, naturopathy consultations, and the Ideal Protein weight management program to individual consumers. The center also offers online wellness courses that extend its instructional content beyond the local studio footprint. Services are delivered by an in-house team of 11–50 staff under owner Alexandra Yerly.
Product overview
Espace Pleine Forme is a fitness center offering group fitness classes (Yoga/YOGALATES, HIIT, Spinning, Power Fit, Dance), naturopathy services (Access Bars, Reflexology, Cranial Massage, Lymphatic Drainage), the Ideal Protein weight management protocol, and online courses. The business is structured around in-person group classes, individual wellness services, and digital offerings. Key services include Yoga (with variations like YOGALATES, Yoga Doux, Chair Yoga), HIT training, Spinning, Power Fit, Dance classes (Hip Hop, Zumba, Pop), naturopathy consultations, Ideal Protein protocol, coaching and meal planning, private training, and online video courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes In-studio yoga instruction delivered to individual consumers at the Acton Vale wellness center as part of the regular class schedule.
- Group Fitness Classes Instructor-led group exercise sessions delivered at the studio to individual members seeking guided fitness training in a group setting.
- Naturopathy Services Naturopathic consultations and holistic wellness guidance provided to individual consumers seeking non-conventional health advice.
- Weight Management Program (Ideal Protein) Structured Ideal Protein weight-loss program delivered to individual consumers seeking guided weight management, including associated product sales.
- Online Wellness Courses Remotely delivered wellness and fitness educational courses sold to individual consumers who want guided content outside the physical studio.
Companies that use Fitness Space
Customer profileSegments5 records
Ideal customer profiles1 record
Fitness Space technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fitness Space partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Fitness Space competitors and assessment
Company assessmentBroad incumbents
- Crunch Fitness: Large fitness chain with diverse group class programming including yoga, dance, and HIIT. Comparable to the multi-modality class offering at Fitness Space but operated at scale across North America.
- Massage Envy: National franchised wellness services chain offering massage, skin care, and stretch services. Comparable on the recurring wellness services revenue model, though fitness classes are not part of its core offering.
- GoodLife Fitness: Canada's largest fitness chain, operating hundreds of clubs with group fitness classes, personal training, and digital memberships. A broad incumbent that competes for the same general wellness consumer segment in Quebec.
- Orangetheory Fitness: Global HIIT franchise offering coached group interval training classes. Comparable on the HIIT and group fitness class component, though it is a branded franchise model rather than an independent studio.
- F45 Training: Global functional training franchise with group circuit and HIIT classes. Comparable on the group fitness class model and session-based pricing, but operates as a branded franchise system.
Regional players
- Nautilus Plus: Quebec fitness chain offering group classes, personal training, and wellness services across multiple locations. Comparable in offering a multi-modality fitness and wellness experience, though at a larger scale and broader geographic footprint.
- Éconofitness: Quebec-based low-cost fitness club chain with multiple locations across the province. Direct competitor for fitness class members in the same regional market, though it operates on a 24/7 gym access model rather than boutique classes.
Emerging players
- Yogi Bare: Independent boutique yoga studio brand operating in select locations. Comparable to Fitness Space's yoga-led boutique studio model, with similar emphasis on small-group, instructor-led classes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Fitness Space social profiles
Digital presenceFitness Space financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness Space leadership team
Management profileNumber of profiles
Profiles1 record
Fitness Space funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness Space M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness Space
What does Fitness Space do?
Fitness Space is a wellness and fitness center based in Acton Vale, Quebec, that sells yoga classes, group fitness classes, naturopathy consultations, and the Ideal Protein weight management program to individual consumers. The center also offers online wellness courses that extend its instructional content beyond the local studio footprint. Services are delivered by an in-house team of 11–50 staff under owner Alexandra Yerly.
Is Fitness Space a public or private company?
Fitness Space is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitness Space founded?
Fitness Space was founded in -1. It employs 11 to 50 people.
Where is Fitness Space based?
Fitness Space is headquartered in Acton Vale, Canada, in the North America region.
How does Fitness Space make money?
Four revenue lines are on record. Group Fitness Classes are the primary driver. The others are wellness Services, online Courses and product Sales.
Who are Fitness Space's main competitors?
Broad incumbents on record are Crunch Fitness, Massage Envy, GoodLife Fitness, Orangetheory Fitness and F45 Training. Regional players are Nautilus Plus and Éconofitness. Yogi Bare is listed as an emerging player.
Does Fitness Space have an API?
No public API is recorded for Fitness Space.
What industry is Fitness Space in?
Fitness Space's product category is Health, Fitness & Wellness Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.