What The Green does

The Australian Greens is a federally registered Australian political party headquartered at 1 Anthony Rolfe Avenue, Gungahlin, ACT. It operates as a federated movement with federal parliamentary representation in both the House of Representatives and the Senate (15 federal MPs including leader Adam Bandt), and affiliated state and territory branches across Queensland, New South Wales, Victoria, South Australia, Western Australia, Tasmania, the ACT, and the Northern Territory.

The party's primary activity is policy advocacy and representation of progressive, environmentally-focused, and socially-progressive voters through parliamentary action, media releases, community organizing, and volunteer mobilization. Its public policy platform is organized around defined pillars: taxing the wealthiest 1%, tackling the cost of living, universal healthcare, housing reform, and strong climate action. The organization maintains an active communications operation spanning an official website (greens.org.au), a members portal (members.greens.org.au), and social media channels on Facebook, YouTube, X, Instagram, and Bluesky. Federal MPs hold specific portfolio responsibilities (e.g., Anti-racism, Climate Change, Housing, Justice, Defence) that shape legislative and media activity.

The Greens are funded through individual member contributions, grassroots donations, and statutory Australian government electoral funding tied to their parliamentary representation. The organization does not sell commercial products or services and operates no proprietary technology platform; its digital footprint is limited to informational and campaign websites. Recent strategic activity has centered on legislative pressure campaigns, including introducing standalone bills (e.g., an LGBTIQA+ Human Rights Commissioner), forcing Senate inquiries (e.g., on gambling reform), and securing amendments to government bills (e.g., the Building Cooperative Workplaces Bill).

Name

The Green

Legal name

The Australian Greens

Website

https://greensmps.org.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Greens is a federally registered Australian political party with 15 federal MPs that advocates for progressive policy on climate, housing, healthcare, and tax reform through parliamentary action and grassroots mobilization of voters across all Australian states and territories.

Ownership category

akta.pro rank

Product category

Political Party and Policy Advocacy

NAICS

Political Organizations (813940), Political Organizations (81394), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

Keywords

• Political party
• Policy advocacy
• Parliamentary representation
• Grassroots movement
• Progressive politics

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Member Contributions and Donations: The party raises funds through member contributions, donations, and grassroots fundraising from supporters and members of the public who align with Green Party values and policies.
2. Government Electoral Funding: As an established political party in Australia, the Greens receive electoral funding for political activities in accordance with Australian electoral laws.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Australian Greens is a federally registered political party that provides policy advocacy, parliamentary representation, and community organizing around environmental sustainability, social justice, economic equality, housing affordability, healthcare, and democratic reform. It operates a national network of elected Federal MPs, Senators, and state/territory branches, engages constituents through media releases, digital channels, and volunteer mobilization, and raises operating funds through member contributions, donations, and Australian government electoral funding.

Product overview

The Green (Australian Greens) operates an informational and campaign website that provides political content, media releases, policy information, and MP/senator profiles. The website serves as the party's digital presence for news, policy platforms, volunteer recruitment, and member engagement. This is a political party informational website, not a commercial technology product or service.

Differentiator

Problem solved

Functional benefit

Products and services

• Parliamentary Representation and Policy Advocacy Representation in the Australian federal parliament through Federal MPs and Senators who advocate for progressive policy positions on climate, housing, healthcare, tax reform, social justice, and democratic reform on behalf of constituents and members.
• State and Territory Branch Network Federated state and territory party organizations (Greens NSW, VIC, QLD, SA, WA, TAS) that provide local political representation, campaigning, and constituent engagement in their respective jurisdictions.
• Greens Party Website (greens.org.au) The official party website providing policy platform content, news, media releases, MP and senator profiles, volunteer opportunities, and party information for voters, members, and the public.
• Members Portal (members.greens.org.au) A dedicated members portal providing internal communications and engagement resources for Greens party members.
• Green Magazine The Greens' party magazine providing content on movement activities, policy perspectives, and party news for supporters and the broader public.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Australian Labor Party: Australia's major center-left party. The most direct competitor for progressive and left-leaning voters, competing head-to-head in urban and inner-city seats where the Greens are strongest. Both parties compete for the same progressive electoral base.
• Green Party of Canada: Canada's Green party with comparable environmental and progressive social platform. Operates in a federal Westminster-style system similar to Australia, providing a relevant structural comparator for vote growth under similar electoral rules.
• Green Party of England and Wales: The UK counterpart Green party with an analogous platform on climate action, social justice, and progressive economics. A direct international sister-party comparator for policy platform, organizational structure, and growth trajectory.
• Scottish Green Party: Scotland's Green party, currently in a coalition government with the SNP. Policy platform closely mirrors the Australian Greens on climate, social justice, and progressive economics, making it a strong international comparator in a Westminster-derived system.
• Bündnis 90/Die Grünen (German Greens): Germany's main Green party, currently a federal coalition governing partner. Demonstrates a path from minor-party protest force to governing coalition partner that is highly relevant to the Australian Greens' long-term aspirations.

Emerging players

• Australian Democrats: Historical Australian progressive minor party that held the balance of power in the Senate from 1999-2005 before dissolution and recent refounding. Historical analog showing both the upside potential and structural risks of Australian minor-party politics.
• Pauline Hanson's One Nation: Another Australian minor party with parliamentary representation, competing for populist/anti-establishment voters from the opposite ideological pole. Comparable in operating structure, funding model, and reliance on a high-profile leader.

Broad incumbents

• Liberal Party of Australia: One of Australia's two major parties, currently in Coalition government. While ideologically opposed to the Greens, it competes in the same elections and frames the political landscape the Greens operate in as the dominant center-right force.
• The Nationals: Coalition partner with the Liberal Party; focuses on rural and regional Australia. Competitor in the same elections and a structural part of the major-party duopoly that historically caps minor-party growth in regional electorates.

Regional players

• New Zealand Green Party: The closest geographically adjacent Green party in Australasia. Operates under an MMP electoral system (unlike Australia's preferential voting) and has participated in NZ coalition government, providing a regional comparator for political viability and influence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greensmps
• YouTubeyoutube.com/user/AustralianGreens
• Facebookfacebook.com/australian.greens
• Instagraminstagram.com/australiangreens
• LinkedInlinkedin.com/company/office-of-senator-jordon-steele-john

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green