Asphalt Restoration Technology Systems

What Asphalt Restoration Technology Systems does

Asphalt Restoration Technology Systems, Inc. is a Florida-based asphalt maintenance and rejuvenation contractor founded in 1993 and headquartered in Orlando. The company's core offering is field-applied asphalt maintenance services — including sealcoating, rejuvenation, and general pavement upkeep — built around the PDC (Pavement Dressing Conditioner) asphalt rejuvenator product line, whose manufacturer has placed the company's president on its Board of Directors. It sells primarily to facility managers, property managers, hospitality properties, and business owners across Florida through a direct field-service model in which the firm conducts onsite evaluations, produces bid specifications, compares proposals, and provides full project management.

The business model combines three revenue streams: (1) professional asphalt maintenance services delivered on a quote-based, multi-year contract or one-time project basis; (2) consultation services sold through the Asphaltchick.com platform, including property evaluations, bid-spec drafting, and 'apples-to-apples' proposal comparison; and (3) education revenue from the ABC's of Road Resurfacing C.E.U. class taught statewide and previously at the National Pavement Expo. The company employs between 101 and 250 people, has no external funding, and is wholly owned by President Connie Lorenz, who acquired the predecessor entity in 2007 and has built the brand around her personal reputation as an asphalt maintenance educator and consultant.

Go-to-market relies heavily on Lorenz's personal brand and thought-leadership marketing — trade publication articles, C.E.U. courses, and the Asphaltchick.com website and Facebook presence — to generate top-of-funnel leads rather than paid advertising. Geographic scope is explicitly limited to Florida with no evidence of expansion beyond the state. There are no disclosed pricing tiers, no public customer logos, no certifications or patents, and no technology stack beyond the PDC product line and a basic web presence, indicating a relationship-driven, expertise-led services business rather than a scalable platform.

Name

Asphalt Restoration Technology Systems

Legal name

Asphalt Restoration Technology Systems, Inc.

Website

https://asphaltchick.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Asphalt Restoration Technology Systems is a Florida-based asphalt maintenance and rejuvenation contractor serving facility managers, property managers, hospitality properties, and business owners with PDC rejuvenator products, consultation services, and C.E.U. education.

Ownership category

akta.pro rank

Product category

Asphalt Maintenance Services

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing) (IMAFAEAF)

akta.pro secondary industry

Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE)

Keywords

• Asphalt maintenance services
• Pavement rejuvenation services
• Asphalt consulting services
• Sealcoating services
• Continuing education training

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Asphalt Maintenance Services: Core asphalt maintenance and rejuvenation services for commercial and residential properties in Florida. Services include sealcoating, rejuvenation, and general asphalt maintenance. Revenue is generated through service contracts and one-time project work.
2. Consultation Services: Connie Lorenz provides consultation services including detailed property evaluations, specification standards for bid documents, proposal comparison, 'apples to apples' comparison, and full onsite project management with progress posting websites.
3. Education and Training: C.E.U. classes including 'ABC's of Road Resurfacing' offering 2 C.E.U. credits upon completion. Classes available statewide and at National Pavement Expo. Connie teaches through certified organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Asphalt Restoration Technology Systems is a full-service asphalt maintenance company that delivers pavement rejuvenation, sealcoating, and general asphalt maintenance services to commercial and residential properties across Florida. Through its Asphaltchick.com division, the company also offers professional consultation services including detailed property evaluations, bid specification development, proposal comparison, and full onsite project management. The company uses PDC (Pavement Dressing Conditioner) asphalt rejuvenator products and provides continuing education through its ABC's of Road Resurfacing C.E.U. class.

Product overview

Asphalt Restoration Technology Systems is a single-service company providing asphalt maintenance and rejuvenation solutions for property owners across Florida. The core offering consists of PDC (Pavement Dressing Conditioner) asphalt rejuvenation products and professional consultation services through Asphaltchick.com. Additionally, the company offers continuing education through its ABC's of Road Resurfacing C.E.U. class. Services range from property evaluations and bid specification development to full project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Maintenance and Rejuvenation Services Core asphalt maintenance service line delivered across Florida, including sealcoating, rejuvenation, and general asphalt maintenance for commercial and residential properties using PDC (Pavement Dressing Conditioner) asphalt rejuvenator products.
• Asphaltchick.com Consultation Services Professional asphalt consulting services including detailed property evaluations, production of specification standards for bid documents, proposal procurement and apples-to-apples comparison, and full onsite Project Management Services with progress posting websites, delivered by Connie Lorenz under the Asphaltchick.com brand.
• ABC's of Road Resurfacing C.E.U. Class Recognized continuing education course offering 2 C.E.U. credits upon completion, taught statewide through certified organizations and previously delivered at the National Pavement Expo in Nashville, focused on proper asphalt maintenance practices.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PDC (Pavement Dressing Conditioner) Group of DistributorscoreStrategic or Co-development PartnerPDC is the manufacturer of the number one pavement rejuvenation products. Connie Lorenz was invited to sit on the Board of Directors of the PDC Group of Distributors, demonstrating a deep strategic partnership. AR Tech uses PDC products for asphalt rejuvenation services and maintains a close working relationship with the product manufacturer.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Premier Paving & Sealcoating: Regional pavement maintenance and paving contractor offering sealcoating, line striping, and asphalt repair to commercial and residential clients. Comparable service mix to AR Tech, scaled at a regional level.
• Atlantic Southern Paving & Sealcoating: Florida-based paving and sealcoating contractor serving residential and commercial customers. Regional peer with overlapping geography and a comparable service menu to AR Tech's Florida operations.
• All County Paving: Florida-headquartered asphalt paving, sealcoating, and pavement maintenance contractor serving HOAs, commercial properties, and municipalities. Regional peer directly competing in AR Tech's Florida market with similar services.

Broad incumbents

• Pavement Coatings Company: Manufacturer and supplier of sealcoating products, crack sealants, and pavement maintenance materials with a broader distribution footprint. Adjacent to AR Tech as a product-level peer serving overlapping contractor customers.

Direct peers

• Rose Paving Company: National pavement maintenance and asphalt services contractor offering sealcoating, crack sealing, lot marking, and pavement management plans. Directly comparable to AR Tech in service menu and target customers (property managers, facility managers, commercial real estate).
• DRYCO Construction: Asphalt maintenance, sealcoating, and paving services provider operating across multiple western U.S. states. Directly comparable in service scope (sealcoat, crack seal, repair) and customer base (commercial property managers, HOAs, retail).
• Black Diamond Paving & Concrete: Regional asphalt paving and pavement maintenance contractor serving commercial clients. Comparable in service offering (sealcoating, repairs, maintenance) and mid-market commercial customer focus.
• Vance Brothers: Long-established pavement maintenance contractor offering sealcoating, asphalt paving, and pavement preservation products/services. Similar heritage and integrated product/service model to AR Tech.
• U.S. Pavement Services: Full-service asphalt maintenance and paving contractor serving commercial clients across the U.S. Comparable to AR Tech in offering sealcoating, patching, and pavement preservation as core services for property managers and facility owners.

Emerging players

• Corrective Asphalt Materials (CAM): Manufacturer and distributor of Biorestor, a bio-based asphalt rejuvenator competing directly with AR Tech's PDC products. Adjacent peer because it operates in the same rejuvenator technology category that anchors AR Tech's technical differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Asphalt-Restoration-Technology-Systems-Inc/154056851275428

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asphalt Restoration Technology Systems