Cable 10

What Cable 10 does

Cable 10 is a privately held, vertically integrated fiber optic internet service provider and cable TV operator headquartered at Sarmiento 165 in Río Gallegos, Santa Cruz Province, Argentina. Founded at the end of 2003 and operated under the legal entity Paralelo 52 TV SA, the company owns and operates a 100% fiber-to-the-home network serving approximately 50,000 residential customers in the Río Gallegos metropolitan area — positioning it as the dominant local fiber ISP in this southern Patagonian market. Its product portfolio comprises five residential internet tiers ranging from 100 Mbps (ARS 22,450/month) to 1 Gbps (ARS 60,000/month), standalone analog cable TV (ARS 18,590/month with promotional 50% discount), and two aggressive combo bundles: Promo Golazo (300 Mbps internet plus live football on MVS Hub Basic at ARS 17,900/month with 100% off for the first six months) and Promo Mundial (500 Mbps internet plus analog TV at ARS 35,000/month with 40% off and 12 months free TV). All plans include professional installation and 24/7 local technical support, and customers access self-service account management via a Cablesoft-hosted Portal Clientes.

The company's business model is a pure-play subscription recurring model. Revenue is generated exclusively through monthly residential fees denominated in Argentine pesos, with pricing subject to monthly updates per company disclosure. The go-to-market is direct-to-consumer, operating from a single commercial office in Río Gallegos, supported by phone ((2966) 409 354) and WhatsApp integration (wa.me/5492966409354), with brand presence on Facebook and Instagram. The primary customer segment is family households (defined as the primary segment), followed by individual/basic households and entertainment-focused households seeking bundled internet and live sports. There is no disclosed enterprise or B2B channel, no geographic footprint beyond Río Gallegos, and no institutional or venture capital backing. The company holds a 99.9% uptime commitment, operates under Argentine regulatory framework Resolución 311/2020, and runs a small team of 11-50 employees — characteristic of an operationally focused, regionally dominant small ISP.

Name

Cable 10

Legal name

Cable 10

Website

https://cable10.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cable 10 is a privately held Río Gallegos, Argentina-based fiber optic ISP serving approximately 50,000 residential households with internet plans from 100 Mbps to 1 Gbps, bundled cable TV, and sports-content combo packages, operating its own 100% FTTH network since 2003 under Paralelo 52 TV SA.

Ownership category

akta.pro rank

Product category

Residential Fiber Optic Internet and Cable TV

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA)

Keywords

• Fiber optic internet
• Cable TV services
• Residential broadband
• Internet service provider
• Bundled telecom subscriptions

Headquarters

HQ city

Rio Gallegos

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Internet Subscription Services: Monthly recurring subscription fees for fiber optic internet plans ranging from 100MB to 1000MB speeds
2. Cable TV Services: Television content packages including live sports (football) bundled with internet services
3. Combo Packages: Bundled internet + TV packages offered at promotional rates including Promo Golazo (Internet + Football) and Promo Mundial (Internet + TV)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cable 10 (Paralelo 52 TV SA) is a local telecommunications company providing 100% fiber optic residential internet services in Río Gallegos, Santa Cruz, Argentina, with download speeds ranging from 100 Mbps to 1 Gbps. The company also offers cable TV services and bundled combo packages such as Promo Golazo (internet plus live football streaming) and Promo Mundial (internet plus TV). All plans include professional installation and 24/7 technical support.

Product overview

Cable 10 is a Santa Cruz, Argentina-based ISP offering a unified connectivity portfolio centered on 100% fiber optic internet (100 Mbps to 1 Gbps) and cable TV services. The core offering consists of five residential internet plans with professional installation and 24/7 technical support, supplemented by cable television and promotional combo packages (Promo Golazo and Promo Mundial) that bundle internet with live sports streaming and TV. A customer portal provides account management. The company operates its own fiber infrastructure in Río Gallegos and has served the region since late 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Plans (100 MB to 1000 MB) Fiber optic internet service offering five residential plans at 100 Mbps, 300 Mbps, 500 Mbps, 700 Mbps, and 1000 Mbps download speeds for households in Río Gallegos, Santa Cruz, Argentina. All plans include professional installation and 24/7 technical support.
• TV por Cable (Cable TV) Cable television service providing analog TV channels for residential customers in Río Gallegos, currently offered with a 12-month promotional 50% discount.
• Promo Golazo Combo package bundling 300 Mbps fiber internet with MVS Hub Basic TV package including live football (soccer) streaming. Priced at $17,900/month with 100% off for the first 6 months and 50% off for the following 6 months.
• Promo Mundial Combo package bundling 500 Mbps fiber internet with analog TV service. Priced at $35,000/month with a 40% discount and 12 months of free TV service.
• Portal Clientes (Customer Portal) Online customer portal allowing Cable 10 subscribers to manage their account, view consumption, download invoices, and manage their services from any location.

Quantifiable outcome

• 99.9% uptime guarantee

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Telecentro: Buenos Aires-based cable television and broadband operator offering bundled internet + TV packages similar to Cable 10's product structure, focused on the AMBA region rather than Patagonia.

Direct peers

• Gigared: Argentine fiber-to-the-home ISP operating in select cities; comparable FTTH-focused offering and target customer profile of residential broadband households.
• SkyOnline: Buenos Aires-based fiber internet provider focused on residential broadband, with FTTH product structure and pricing tiers analogous to Cable 10's plan portfolio.
• Telpín: Argentine regional fiber internet provider operating in Patagonia, with a directly comparable FTTH-based residential broadband and pay-TV business model in mid-sized provincial cities; competes in similar secondary-market geographies.
• Cotecal: Cooperative telecom operating in Comodoro Rivadavia, Chubut, offering fiber internet, cable TV and fixed telephony to households and businesses in Patagonia; structurally analogous regional broadband and cable-telecom operator.

Broad incumbents

• Flow: The Cablevisión/Fibertel rebrand under Telecom Argentina, the leading national pay-TV and broadband provider offering bundled internet and TV across Argentina; represents the scaled incumbent Cable 10 competes against nationally.
• Personal: Telecom Argentina's consumer brand providing mobile, home internet, and content bundles nationwide; represents a scaled national competitor with the ability to bundle fixed broadband with mobile services.
• Claro Argentina: América Móvil's Argentine subsidiary offering mobile, fixed broadband (HFC/fiber) and pay-TV nationwide; a credible national-scale threat with bundled offerings and aggressive promotional pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cable10hd
• Instagraminstagram.com/cable10hd
• Xx.com/cable_10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cable 10