Swim Stars
Swim Stars is a French consumer swimming-instruction brand offering age-segmented lessons — from infants to seniors — across partner pools in multiple French cities and in Spain, supplemented by franchise licensing and a branded mobile app.
- Company typePrivate
- Founded2017
- HeadquartersSaint-denis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Swim Stars does
Swim Stars is a French direct-to-consumer swimming instruction brand that delivers lessons through a network of partner-operated pools across multiple French cities, with an extension into Spain via swimstars.es. Its core product is structured swimming curricula segmented by age and ability, ranging from infant aquatic adaptation (Bébé Nageur, from 4 months) through children's progression, adult lessons including Aquaphobia programs, and senior fitness lines such as Senior Swim Stars Activ' and Activ' Aqua. The proprietary Auto-Rescue® program is a registered trademark offering water-safety and self-rescue instruction, positioning the brand as a curriculum-led operator rather than a generic lesson marketplace.
The business model is primarily consumer-paid course fees with supplementary revenue from birthday-party packages and franchise licensing through its "Rejoindre le réseau" recruitment channel. A branded mobile application on iOS and Android, launched in 2022, supports booking and member engagement. The asset-light model relies on third-party pool facilities and franchise/local-operator delivery rather than corporate-owned venues, enabling geographic scaling with limited capital expenditure.
The company also operates the Programme SAFE charitable initiative. It has achieved consumer-brand visibility through appearances on France TV, LCI, Ouest France, and La Provence. There is no disclosed information regarding revenue, funding, headcount, ownership, or franchisee economics.
Swim Stars firmographics
Firmographics- Name
- Swim Stars
- Legal name
- Swim Stars
- Website
- https://swimstars.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swim Stars is a French consumer swimming-instruction brand offering age-segmented lessons — from infants to seniors — across partner pools in multiple French cities and in Spain, supplemented by franchise licensing and a branded mobile app.
- Ownership category
- akta.pro rank
Swim Stars industry classification
Industry- Product category
- Swimming Instruction Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industries
- Aqua Fitness Classes (HSADABAL), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)
Keywords
Where Swim Stars is headquartered
LocationHeadquarters
- HQ city
- Saint-denis
- HQ country
- France
- HQ region
- Europe
Markets served
Swim Stars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Swimming Course Fees: Recurring revenue from swimming lessons for children and adults across various program levels (baby swimmers, children's courses, adult courses, Auto-Rescue, performance/rescue, Activ' Aqua activities). Customers purchase course packs/packages.
- Birthday Party Packages: One-time revenue from hosting children's birthday parties at swimming pools.
- Franchise Network: Revenue generated through their franchise opportunity model (Rejoindre le réseau), expanding Swim Stars locations across France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Course packs with varying SMS/communication options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Swim Stars product offering
Product offeringCore offering
Swim Stars delivers structured swimming lessons for babies (from 4 months), children, adults, and seniors through a network of partner swimming pools across France. Its core curriculum includes the proprietary Auto-Rescue® anti-drowning program, progressive learning tracks (Apprentissage, Perf & Sauvetage), adult courses (Aquaphobe, Débutant, Perf), and aquatic fitness activities (Activ' Aqua, aquabike, aquagym). Courses are purchased and booked via the company's website and dedicated iOS/Android mobile application.
Product overview
Swim Stars is a swimming lesson provider offering a comprehensive portfolio of courses for children and adults across France. The company operates a unified platform with age-segmented programs: Bébé Nageur (4+ months), Auto-Rescue® anti-drowning program (3+ years), Apprentissage (5+ years), Perf & Sauvetage (8+ years), Perf & Sauvetage Ado (12+ years), and adult courses including Aquaphobe adulte, Débutant adulte, and Perf adulte (16+ years). Additional offerings include Activ' Aqua (aquabike, aquagym), Senior Swim Stars Activ', Les Swim Rangers immersive baby program, Anniversaire parties, Programme SAFE safety initiative, Swim Stars Awards, and Swim Stars Charity. The service is accessible via a mobile application (iOS/Android) for bookings and reservations, and an online shop for merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Swim Rangers: Immersive baby swimmer program featuring water familiarization and aquatic awakening for babies, combined with water safety education.
- Auto-Rescue
Products and services
- Bébé Nageur (Baby Swimmer) Baby swimming lessons for infants from 4 months old, focusing on aquatic familiarization and early water safety awareness. Targeted at parents of infants.
- Auto-Rescue® Proprietary anti-drowning program for children from 3 years old teaching survival reflexes in case of water immersion, as well as basic swimming skills including breathing, floating, and propulsion. Targeted at parents of children aged 3+.
- Apprentissage (Children's Swimming Learning) Swimming learning program for children from 5 years old focused on developing full swimming ability. Targeted at parents of children aged 5+.
- Perf & Sauvetage (Children) Performance and rescue swimming program for children from 8 years old, developing advanced swimming skills and rescue techniques. Targeted at parents of children aged 8+.
- Perf & Sauvetage Ado (Teen) Performance and rescue swimming program for teenagers from 12 years old, focused on advanced technique development and rescue skills. Targeted at parents of teenagers aged 12+.
- Aquaphobe Adulte (Adult Aquaphobia) Adult swimming program for aquaphobic individuals from 16 years old, designed to overcome fear of water and build water confidence. Targeted at adults with fear of water.
- Débutant Adulte (Adult Beginner) Beginner adult swimming program from 16 years old focused on achieving swimming autonomy in the water. Targeted at adults learning to swim.
- Perf Adulte (Adult Performance) Adult performance swimming program for swimmers from 16 years old seeking to perfect their technique and abilities. Targeted at adult swimmers seeking improvement.
- Activ' Aqua (Aquatic Fitness) Aquatic fitness activities including aquabike and aquagym classes for adults seeking low-impact water-based exercise. Targeted at adults seeking water-based fitness.
- Senior Swim Stars Activ' Specialized aquatic fitness program designed for senior participants, focusing on health and wellbeing through water activities. Targeted at older adults.
- Anniversaire (Birthday Party Packages) Birthday party packages for children hosted at Swim Stars partner pools, offering a celebration experience at the swimming facility. Targeted at parents arranging children's birthdays.
- Les Swim Rangers Immersive baby swimmer program combining water familiarization, aquatic awakening, and playful water safety education for babies and young children. Targeted at parents of infants and toddlers.
- Swim Stars Mobile Application Mobile application available on iOS App Store and Google Play enabling online course bookings, purchases, and reservation management for Swim Stars services. Targeted at customers enrolled or considering Swim Stars courses.
- Swim Stars Online Shop E-commerce platform for purchasing Swim Stars branded merchandise and related products. Targeted at Swim Stars customers and brand followers.
Companies that use Swim Stars
Customer profileSegments4 records
Ideal customer profiles4 records
Swim Stars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Swim Stars partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Swim Stars competitors and assessment
Company assessmentDirect peers
- Goldfish Swim School: US-based franchised swim school for children (and select adults) operating through a network of partner/leased pools with a proprietary curriculum and structured progression. Closest direct comparable in business model (franchise + partner pools + branded methodology) to Swim Stars, though at significantly larger scale and in North America.
- SafeSplash Swim School: Franchised swim school focused on children and adults, delivering lessons at partner pools with a tiered curriculum. Comparable to Swim Stars in operating model (partner pools, franchise, multi-age programs) and target customer segments.
- Emler Swim School: Multi-location US swim school offering structured children's lessons from infant through advanced levels, including survival skills. Comparable to Swim Stars in curriculum depth and progression-based brand promise.
- SwimJim Swim School: Multi-location swim instruction provider with programs from babies to adults including aquaphobia support. Comparable to Swim Stars' segment breadth, including adult aquaphobia courses, and partner-pool operating approach.
- British Swim School: Franchised swim instruction provider operating at partner pools across the US with structured children's programs and survival-skill emphasis. Comparable to Swim Stars' asset-light partner-pool model and franchise-led growth, with a similar safety-led brand positioning.
- Aqua-Tots Swim Schools: International franchised swim school with programs spanning babies through adults, including survival and performance levels. Closely comparable to Swim Stars' age-segmented curriculum (4 months through adults) and franchise expansion strategy.
- Big Blue Swim School: Franchised swim school serving infants through adults with a proprietary curriculum. Comparable to Swim Stars in franchise-driven growth model and broad age coverage including baby and adult programs.
Regional players
- Nager Grandir: French baby/child swimming instruction provider with programs similar to Swim Stars' Bébé Nageur and Auto-Rescue® offerings. Most direct French-market comparable, particularly in the children's safety-focused niche.
- Les Nageurs: French private swim school offering children's and adult lessons at multiple pool locations in France. Comparable to Swim Stars in target customer, geographic market, and direct-to-consumer course model.
- Aquaviva: Iberian swim school operator offering children's and adult lessons with partner-pool delivery. Comparable to Swim Stars in the Spanish market where Swim Stars already operates (swimstars.es).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Swim Stars social profiles
Digital presenceSwim Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swim Stars leadership team
Management profileNumber of profiles
Swim Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swim Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swim Stars
What does Swim Stars do?
Swim Stars delivers structured swimming lessons for babies (from 4 months), children, adults, and seniors through a network of partner swimming pools across France. Its core curriculum includes the proprietary Auto-Rescue® anti-drowning program, progressive learning tracks (Apprentissage, Perf & Sauvetage), adult courses (Aquaphobe, Débutant, Perf), and aquatic fitness activities (Activ' Aqua, aquabike, aquagym). Courses are purchased and booked via the company's website and dedicated iOS/Android mobile application.
Is Swim Stars a public or private company?
Swim Stars is a private company. It is classified as unknown and is currently operating.
When was Swim Stars founded?
Swim Stars was founded in 2017. It employs 11 to 50 people.
Where is Swim Stars based?
Swim Stars is headquartered in Saint-denis, France, in the Europe region.
How does Swim Stars make money?
Three revenue lines are on record. Swimming Course Fees are the primary driver. The others are birthday Party Packages and franchise Network.
Who are Swim Stars's main competitors?
Direct peers on record are Goldfish Swim School, SafeSplash Swim School, Emler Swim School, SwimJim Swim School, British Swim School, Aqua-Tots Swim Schools and Big Blue Swim School. Regional players are Nager Grandir, Les Nageurs and Aquaviva.
Does Swim Stars have an API?
No public API is recorded for Swim Stars.
What industry is Swim Stars in?
Swim Stars's product category is Swimming Instruction Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of HSADABAL, Aqua Fitness Classes. Its NAICS code is 61162 and its SIC code is 7900.