Pierre & Vacances

What Pierre & Vacances does

Groupe Pierre & Vacances-Center Parcs is a French publicly traded (Euronext Paris: VAC) multi-brand European proximity-tourism operator founded in 1967 by Gérard Brémond. The group operates four distinct brands across five European countries (France, Spain, Netherlands, Belgium, Germany) with 330 client sites welcoming approximately 8 million guests annually. Pierre & Vacances offers apartments and houses in scenic French and Spanish destinations; Center Parcs operates nature-based holiday domains with cottages, Aqua Mundo water parks, and integrated leisure activities; maeva&co functions as France's largest open-air hospitality franchisor with 50,000 vacation-rental listings (camping, houses, villas, apartments); and Adagio runs aparthotels in major European cities for medium and long stays serving both leisure and business travelers.

The business model combines directly-operated accommodation assets (resort, aparthotel, and managed rentals) with a franchise/licensing platform (maeva&co), generating revenue primarily from accommodation fees with ancillary food, beverage, spa, and on-site activity revenue. Distribution is multi-channel: four owned direct-to-consumer booking websites, a franchise owner network, and emerging B2B/corporate channels (Adagio Business+ launched April 2026). Reported FY 2024/2025 revenue was €1,946 million (up 4% year-over-year) with adjusted EBITDA of €181 million; H1 2025/2026 tourism revenue grew 6.0% across all brands, and the group recorded its first-ever positive net cash position (€21.3M) as of March 31, 2026, marking a clear recovery from its 2022 near-bankruptcy episode that required a €300 million restructuring financing.

The group is currently in the late stages of a change-of-control transaction: on June 19, 2026, Mubadala Capital (an Abu Dhabi sovereign wealth fund subsidiary) submitted a fully financed binding cash tender offer at approximately €1.90 per share (€2.00 with top-up), valuing the company at roughly €1 billion, with intent to squeeze out minorities and delist from Euronext Paris. Three shareholders holding 58.6% of capital (Fidera Limited, Benefit Street Partners, Pastel Holding) have expressed support, the Board unanimously endorsed the offer, and formal tender filing is expected in Q1 2027. Workforce stands at approximately 13,000 employees with 2,364 new hires added in 2025.

Name

Pierre & Vacances

Legal name

Pierre et Vacances SA

Website

https://groupepvcp.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Tourism & Vacation Rental Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Vacation rentals
• Holiday resorts
• Aparthotel services
• Proximity tourism
• Hospitality franchise

Headquarters

HQ city

Cambrai

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Tourism & Vacation Rentals: Groupe Pierre & Vacances Center Parcs generates revenue through tourism operations including vacation rentals (apartments and holiday homes), resort stays at Center Parcs domains, open-air camping and vacation rentals via maeva&co, and aparthotel services via Adagio. Revenue model is primarily accommodation fees with ancillary food, beverage, and activity revenues. FY 2024/2025 revenue: €1,946 million.
2. Franchise & Licensing: The group generates revenue through franchise arrangements, including the maeva&co platform which operates as France's largest open-air hospitality franchisor with 50,000 listings. Adagio operates as an aparthotel network with services for medium and long stays.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Groupe Pierre & Vacances-Center Parcs operates a multi-brand European proximity tourism portfolio providing vacation rentals, nature-based holiday resorts, open-air camping, and aparthotel accommodations for leisure and business travelers. Its four brands (Pierre & Vacances, Center Parcs, maeva&co, and Adagio) deliver stays across 330 sites in five European countries, complemented by food, beverage, leisure activities, and ancillary on-site services. Revenue is generated primarily through accommodation fees with ancillary on-site revenues and franchise/licensing streams from the maeva&co platform.

Product overview

Pierre & Vacances-Center Parcs Group operates as a multi-brand European tourism and vacation rental platform comprising four distinct brands. Pierre & Vacances offers apartments and houses in French and Spanish destinations. Center Parcs provides nature-based holiday domains with cottages, leisure activities, and amenities. maeva&co serves as a distribution platform for vacation rentals including camping, houses, villas, and private apartments. Adagio operates aparthotels in major European and global cities for medium and long-stay accommodations. The group also manages major development projects and strategic initiatives including Villages Nature Paris.

Differentiator

Problem solved

Functional benefit

Brands

• Pierre & Vacances: Apartments and houses with views in France and Spain destinations - sea, mountain, or countryside
• Center Parcs
• maeva&co
• Adagio

Products and services

• Pierre & Vacances Vacation rental brand offering apartments and houses with scenic views in France and Spain's most beautiful destinations, at the sea, mountains, or countryside. Targeted at families and leisure travelers seeking proximity tourism stays.
• Center Parcs Nature-focused holiday domains featuring cottages, indoor and outdoor leisure activities including Aqua Mundo, restaurants, and shops. Targeted at European families seeking nature-immersed short breaks.
• maeva&co Distribution and services platform dedicated to vacation rentals, featuring 50,000 camping, house, villa, and private apartment listings supplied by third-party property owners. Targeted at open-air hospitality travelers and independent property owners seeking franchise distribution and services.
• Adagio Aparthotels in major European and global cities offering hotel services for medium and long stays for business or leisure travelers. Targeted at business travelers and corporate clients needing extended-stay accommodation in city centers.
• Adagio Business+ New corporate-focused extended-stay offer from the Adagio aparthotel brand, dedicated to businesses and business travelers needing medium- and long-stay city accommodation with hotel services.
• Center Parcs Loyalty Programme New loyalty programme launched by Center Parcs Europe to drive repeat stays and customer retention among families and leisure travelers booking nature-resort cottages and activities.

Quantifiable outcome

• 8 million clients welcomed annually in family stays
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Swisspeak ResortsminorStrategic or Co-development Partner · 28 May 2026Strategic development partnership with Swisspeak Resorts, announced as part of H1 2025/2026 results. Extends the group's resort development reach into Swiss markets.
• Sergic GroupminorStrategic or Co-development Partner · 28 May 2026Strategic partnership with Sergic Group for open-air hospitality development, announced as part of H1 2025/2026 results. Sergic Group is a French tourism services operator.
• maeva&co (Franchise Takeover)coreChannel Partner/ Reseller/ Distributor · 28 May 2026maeva&co completed a franchise takeover making it France's largest open-air hospitality franchisor, managing 50,000 vacation rental listings across camping, homes, villas and apartments.
• Adagio (Intra-group brand)coreOthers · 28 May 2026Adagio operates as an aparthotel brand across European cities, providing extended-stay accommodation for both leisure and business travelers. Launched 'Adagio Business+' in April 2026 for corporate clients.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GroupePVCP
• LinkedInfr.linkedin.com/company/groupepvcp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierre & Vacances