What Lifesolver Financial does

Lifesolver Financial is a privately held Australian financial advisory, accounting, and business coaching firm headquartered in Armidale, New South Wales, founded by Matt Meehan in 1994 and serving Australian farming families. Its core offerings are Financial Planning Services (investment, superannuation, insurance, SMSF), Accounting and Taxation Services (annual accounts, tax returns, GST/FBT, trust structuring), Business Coaching (planning, 90-day plans, Kolbe A Index), and the flagship 12-month Farm Business Success Program that bundles succession, tax, cashflow, debt, retirement, estate, and key-person insurance planning for multi-generational farm operations.

The firm operates on a professional services and recurring advisory fee model, with no public pricing, quote-based engagements, and a free 15-minute Calendly introductory consultation as the entry point. Following an October 2024 merger with Advisory Partner and Practical Systems (including PS Accounting / TPS Solutions), the group now spans six offices across NSW and Queensland (Armidale, Rockhampton, Brisbane, Beaudesert, Toowoomba, Canberra), adds the Cashbook Plus bookkeeping software line, and integrates additional Chartered Accountants (Brett Plant, Bob Locke) and an operations executive (Steve Waters). Go-to-market blends relationship-led advisory with a content-led community build: a blog aligned to farming cycles, The Farmer's Friend newsletter, free scorecards and guides, and founder appearances on the Farms Advice Podcast.

The underlying technology stack is intentionally light: industry-standard financial planning and accounting tooling plus Cashbook Plus for bookkeeping, with no proprietary AI, API, or platform surface disclosed. Ownership remains founder-controlled with no external venture capital or private equity investment evidenced; the merger is structured as a strategic combination rather than an acquisition. Customer outcomes emphasized include avoided multi-million-dollar tax exposures and structured succession roadmaps for fifth-generation farming families, underscoring a niche specialization rather than scale ambition.

Name

Lifesolver Financial

Legal name

Lifesolver Financial

Website

https://lifesolver.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifesolver Financial is a private Australian advisory firm based in Armidale, NSW, providing financial planning, accounting, tax, and business coaching services — including a 12-month Farm Business Success Program — to Australian farming families, with multi-office reach across NSW and Queensland following its 2024 merger with Advisory Partner and Practical Systems.

Ownership category

akta.pro rank

Product category

Agricultural Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Agricultural Services (700)

akta.pro primary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

akta.pro secondary industries

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Farm Financial Management & Recordkeeping Services (AFACAJAC), Family & Life-Stage Financial Planning (Marriage, Kids, Caregiving) (EDAAAJAM)

Keywords

• Agricultural financial advisory
• Farm accounting services
• Farm succession planning
• Rural tax planning
• Farm business coaching

Headquarters

HQ city

Armidale

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning & Advisory Services: Ongoing financial advisory services for farming families including investment advice, wealth creation, superannuation planning, retirement planning, personal insurance, and business planning. Revenue generated through professional advisory fees.
2. Accounting & Tax Services: Full-service accounting including annual accounts, tax returns, GST management, business activity statements, and tax effective trust structures. Revenue from professional accounting fees.
3. Business Coaching: Farm business coaching services using tools like Kolbe A Index, business planning, 90-day planning, and team development. Helps farmers set up clear targets, define core values and priorities.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Lifesolver Financial provides integrated financial planning, accounting, taxation, and business coaching services purpose-built for Australian farming families and rural small business owners. The flagship offering is the Farm Business Success Program, a 12-month structured engagement covering succession planning, tax planning, cashflow budgeting, debt management, off-farm investments, retirement and estate planning, superannuation, key person protection, and business planning, supported by standalone financial planning, accounting and tax, and business coaching services.

Product overview

Lifesolver Financial operates as a professional financial advisory, planning, and accounting firm specializing in helping Australian farmers achieve business success. The core offering is the Farm Business Success Program, a 12-month structured coaching program that integrates succession planning, tax planning, debt management, cashflow budgeting, retirement and estate planning, and business planning. This program is supported by Financial Planning Services (investment, superannuation, insurance), Accounting and Taxation Services, and Business Coaching. Through its merger with Advisory Partner and Practical Systems, the firm also offers Cashbook Plus bookkeeping software. The firm provides free resources including the Farm Tax Saving Scorecard, Farm Finance Guide, and Farm Business Success Scorecard.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Business Success Program A 12-month structured program designed to help Australian farming families achieve family and business harmony through clarity, profitability, and financial security. Covers succession planning, tax planning, cashflow budgeting, debt management, off-farm investments, retirement and estate planning, superannuation, key person protection, and business planning.
• Financial Planning Services
• Accounting and Taxation Services
• Business Coaching Practical business coaching services for farmers including business planning, 90-day plan development, team hiring assistance using Kolbe A Index assessment, and target-setting using core values and priorities.
• Cashbook Plus Bookkeeping Software

Quantifiable outcome

• Saved one client from paying an unnecessary $2 million tax bill
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Advisory PartnercoreStrategic or Co-development Partner · 1 October 2024Lifesolver has merged with Advisory Partner as part of a strategic combination to strengthen focus on rural people and businesses. Advisory Partner is a financial advisory firm that brings additional expertise and resources to the combined group, enabling excellent local service supported by a broader, larger and more sustainable organization.
• Practical Systems (along with PS Accounting / TPS Solutions)coreStrategic or Co-development Partner · 1 October 2024Lifesolver has merged with Practical Systems, PS Accounting, and TPS Solutions as part of a strategic combination. Practical Systems provides accounting software solutions including Cashbook Plus. This merger enables the combined entity to offer comprehensive services across tax advisory, bookkeeping, agribusiness advice, self-managed superannuation, financial planning, and business coaching.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Planfarm: WA-based agribusiness consulting firm providing farm business management, succession, and financial advisory to Australian grain and livestock producers. Directly comparable as a vertically specialised farm business advisory and consulting firm.
• RSM Australia: Mid-tier Australian accounting and advisory firm with a dedicated agribusiness practice serving farming and rural clients across Australia. Directly comparable as a multi-service professional services firm targeting the agricultural sector with tax, advisory, and succession offerings.
• Shadforth Financial Group: Australian financial advisory firm offering financial planning, superannuation, and wealth management to individuals and families. Comparable as a fee-based financial advisory peer serving similar Australian household clients, though without Lifesolver's agribusiness vertical depth.
• Crowe Australasia: Australian accounting and advisory network with significant regional and agribusiness exposure. Directly comparable as a mid-tier professional services firm offering tax, advisory, and succession services to rural clients.
• Pitcher Partners: Australian mid-tier accounting, tax, and wealth advisory firm with a regional and agribusiness client base. Comparable as a multi-service professional services firm combining accounting, tax, and financial advisory for rural and SME clients.

Broad incumbents

• BDO Australia: Large Australian accounting and advisory network with an agribusiness practice serving farming families and rural SMEs. Comparable as a multi-service advisory competitor with broader scale and a significant rural client base.
• Rural Bank: Australian agribusiness-focused bank (Bendigo and Adelaide Bank subsidiary) serving farming families with lending and rural banking services. Comparable incumbent competitor addressing the same farming customer base.
• Rabobank Australia: Global agribusiness bank with a large Australian rural lending, research, and advisory footprint. Comparable as a broad incumbent that touches many of the same farming clients on finance, succession, and farm business strategy.
• NAB Agribusiness: Agribusiness division of National Australia Bank providing lending, succession, and farm business advisory to Australian farmers. Comparable as a large incumbent offering bundled rural financial services to overlapping farming clients.

Emerging players

• Mecardo: Australian agribusiness market analysis, insights, and advisory platform serving producers and rural businesses. Comparable as a content-and-adjacent player addressing the same farming audience with information and decision-support tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agbisfinancial
• Facebookfacebook.com/thelifesolver
• LinkedInlinkedin.com/company/lifesolver-financial
• Instagraminstagram.com/lifesolver/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifesolver Financial