Hollywood Events

What Hollywood Events does

Hollywood Events is a privately held event promotion and talent booking company founded in 2017 and headquartered in South Yarra, Australia. The company organizes and promotes live events featuring high-profile celebrities, athletes, musicians, actors, and motivational speakers, marketing them directly to consumers through its website and social media channels. Its customer base is essentially end-consumer ticket buyers seeking exclusive, limited-time experiences with world-famous personalities, while its supplier-side counterparties are A-list talent and premier venue operators.

The company's core offering is a single integrated service: event promotion encompassing talent booking, venue coordination, and ticket sales. It generates revenue through transaction fees tied to ticket sales for individual events, with pricing not publicly disclosed and ticket fulfillment often routed through external booking platforms such as franzeselive.com.au. Events are marketed with urgency messaging (e.g., 'two nights only' and 'book today before tickets sell out'), and the GTM motion is event-driven rather than subscription or contract-based.

Hollywood Events operates across North America and Asia Pacific, working with venue partners including MGM Resorts, The Venetian Resort, The Sands, The Star Sydney, Crown Casino Melbourne, and MCEC. Its celebrity portfolio spans Arnold Schwarzenegger, UFC, Mariah Carey, Justin Bieber, David Beckham, Jordan Belfort, Jean-Claude Van Damme, Tai Lopez, Fredrik Eklund, Josh and Matt Altman, and Michael Franzese. There is no proprietary technology platform; the business is relationship-driven and operates with 11-50 employees, making it a services-led, project-based promoter rather than a tech-enabled marketplace.

Name

Hollywood Events

Legal name

Hollywood Events

Website

https://hollywoodevents.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood Events is a privately held Australian event promotion company that books high-profile celebrities, athletes, and speakers into premium venues across North America and Asia Pacific, selling tickets directly to consumers through event-driven marketing campaigns.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Live event promotion
• Celebrity event booking
• Talent booking agency
• Concert event management
• Live entertainment events

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Promotion Services: Hollywood Events generates revenue by promoting and organizing live events featuring high-profile celebrities, athletes, and speakers. The company works with venues and talent, earning fees or commissions from successful event ticket sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hollywood Events promotes and organizes world class live events featuring high-profile celebrities, athletes, motivational speakers, and entertainment personalities. The company books venues and talent, then markets events directly to consumers through its website and social media channels, handling event promotion, venue coordination, and ticketing across North America and Asia Pacific.

Product overview

Hollywood Events operates as a single unified service offering — event promotion and management. The company specializes in organizing and promoting world class live events featuring high-profile personalities such as former mob bosses (Michael Franzese, Jordan Belfort), athletes (David Beckham), musicians (Mariah Carey, Justin Bieber), actors (Arnold Schwarzenegger, Jean-Claude Van Damme), and reality TV stars. Events are hosted at prestigious venues including MGM, The Venetian, The Sands, The Star, Crown Casino, and MCEC. The service encompasses event booking, promotion, and ticketing coordination for audiences in North America and Asia Pacific regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Promotion Services World class event promotion services featuring high-profile celebrities, former mob bosses, athletes, and entertainment personalities. The company organizes live events and manages ticketing for exclusive appearances at venues across North America and Asia Pacific, including MGM, The Venetian, The Sands, The Star, Crown Casino, and MCEC.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MGM ResortscoreStrategic or Co-development PartnerMGM Resorts is listed as a venue partner for Hollywood Events. The company works with MGM venues to host world class events featuring high-profile celebrities and personalities.
• The Venetian ResortcoreStrategic or Co-development PartnerThe Venetian Resort is listed as a venue partner. Hollywood Events utilizes Venetian properties for hosting major live events and celebrity appearances.
• The SandscoreStrategic or Co-development PartnerThe Sands (Marina Bay Sands) is listed as a venue partner operating in the Asia Pacific region for world class event hosting.
• The Star SydneycoreStrategic or Co-development PartnerThe Star Sydney is listed as a venue partner in the Asia Pacific market, hosting events promoted by Hollywood Events.
• Crown Casino MelbournecoreStrategic or Co-development PartnerCrown Casino Melbourne is listed as a venue partner, hosting major live events and celebrity appearances promoted by Hollywood Events.
• MCEC (Melbourne Convention and Exhibition Centre)coreStrategic or Co-development PartnerMCEC is listed as a venue partner in the Asia Pacific region for hosting world class events promoted by Hollywood Events.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Frontier Touring: Australia-based concert and touring promoter working with international artists for Australian and APAC tours. Highly comparable to Hollywood Events' celebrity-tour and venue-promotion model in the same Australian market.
• Inspire Entertainment Group: Promoter of live events featuring motivational speakers, business personalities, and celebrities in similar APAC markets. Closest small-scale direct peer to Hollywood Events' speaking-engagement and celebrity-meet-and-greet model.

Broad incumbents

• AEG Presents: Global live entertainment promoter affiliated with AEG/Anschutz, operating festivals, concerts, and tours worldwide. Comparable to Hollywood Events as a competing promoter pursuing premium talent bookings and venue partnerships.
• Creative Artists Agency (CAA): Major talent and sports agency representing many of the same A-list celebrities Hollywood Events books. Comparable as a competing route to celebrity appearances and speaking engagements.
• WME (William Morris Endeavor): Global talent agency and entertainment platform. Comparable to Hollywood Events as a gatekeeper to celebrity and athlete talent that Hollywood Events books for live appearances.
• Live Nation Entertainment: World's largest live entertainment promoter and ticketing operator. Hollywood Events operates a much smaller, celebrity/speaker-focused version of Live Nation's promotion and venue-coordination model, competing for the same premium talent and consumer audiences.
• United Talent Agency (UTA): Major talent agency with representation across entertainment, sports, and speaking. Comparable as a source of celebrity booking relationships that Hollywood Events relies on for events.
• IMG (an Endeavor company): Global events, talent, and sports marketing company. Comparable to Hollywood Events in operating premium live events and managing celebrity/sports appearances at marquee venues.

Regional players

• TEG (Ticketek Entertainment Group): Leading Asia Pacific live entertainment and ticketing company headquartered in Australia. Closest regional comparable to Hollywood Events given shared APAC footprint and overlapping venue/talent base.

Emerging players

• Wasserman: Sports, music, and entertainment agency with an events and consulting practice. Comparable to Hollywood Events in the speaker-engagement and athlete-appearance segment of the live events market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hollywoodeventz
• YouTubeyoutube.com/channel/UCKR1HParfK2V6OG6YPcFhgA
• Facebookfacebook.com/hollywoodevents
• Instagraminstagram.com/hollywoodeventz
• LinkedInlinkedin.com/company/hollywood-eventz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Events