Instituto Movere

What Instituto Movere does

Instituto Movere de Ações Comunitárias, founded in 2004 in São Paulo, Brazil, is a private non-profit civil association (CNPJ 06.284.677/0001-85) that pioneered evidence-based interdisciplinary treatment of childhood obesity in Brazil. The organization operates through an in-house methodology combining nutrition, psychology, physical education, and physiotherapy, originally derived from founder Vera Lucia Perino Barbosa's doctoral thesis and deployed via direct community programs, school partnerships, and corporate technical-partnership agreements. Core programs include SOS Obesidade (school and NGO training), Brincando na Cozinha (culinary workshops), Projeto Sêr Amica (ceramic workshops for vulnerable adolescents), and Educando + Horta Inclusiva (inclusive school gardens with Accessible Sensory Gardens featuring adapted beds, tactile flooring, Braille signs, and QR-code audio descriptions). Supporting assets include a EAD e-learning platform, recipe books, the Nutri Ventures children's literary collection, and the founder-authored manual on childhood obesity prevention.

The revenue model is non-commercial and multi-streamed: direct donations via PIX, corporate contracting for social projects (lectures, workshops, training), and tax-incentive-funded projects routed through FUMCAD, Lei Rouanet, Lei Paulista de Incentivo ao Esporte, and PROAC. Sponsors include Mosaic Fertilizantes, Unimed, PepsiCo, Danone, Panco, Carrefour, Novartis, AstraZeneca, Fleury, Marsh, Odontoprev, Eletropaulo, and Redecard. The organization has impacted 48,000+ children and adolescents, 15,000 families, and 5,300 health and education professionals over 20 years, operating from a headquarters in Artur Alvim (São Paulo) with active programs across Sergipe, Minas Gerais, Goiás, and São Paulo. Governance is led by President Vera Lucia Perino Barbosa, an Ashoka Fellow (2010), supported by a Board of Directors and Fiscal Council.

Name

Instituto Movere

Legal name

Instituto Movere de Ações Comunitárias

Website

https://institutomovere.org.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Movere is a Brazilian non-profit founded in 2004 that delivers evidence-based, interdisciplinary programs to prevent and treat childhood obesity in vulnerable communities, serving children, adolescents, families, and schools through direct implementation, corporate partnerships, and tax incentive-funded projects.

Ownership category

akta.pro rank

Product category

Community Health and Social Services

NAICS

Diet and Weight Reducing Centers (812191), Educational Support Services (611710), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF)

akta.pro secondary industries

Weight Management & Behavior Change Education (EDAAAHAF), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)

Keywords

• Childhood obesity prevention
• Community health programs
• Social impact services
• School health education
• Behavior change methodology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Donations: Donations from individuals and corporations to support operational costs and free community programs. Donations can be made via PIX (CNPJ: 06.284.677/0001-85).
2. Corporate Social Actions: Companies contract the institute for social project development and management, lectures, culinary workshops, and training sessions.
3. Tax Incentive Programs: Projects supported through incentive laws including FUMCAD (Children's Rights Fund), Lei Rouanet (Culture), Lei Paulista de Incentivo ao Esporte (Sports), and PROAC (State Culture Program).
4. Volunteering: Professional volunteers contribute skills and services to support the organization's mission.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Instituto Movere is a Brazilian non-profit civil association that delivers community-based social programs focused on preventing and treating childhood obesity through an interdisciplinary methodology combining nutrition, psychology, physical education, and physiotherapy. It offers named programs such as SOS Obesidade (school and NGO training), Brincando na Cozinha (culinary workshops), Educando + Horta Inclusiva (inclusive school gardens), Horta Sensorial Acessível, and Ser Âmica (professionalizing ceramic workshops for adolescents). The organization also provides corporate consulting, social project implementation through tax incentive laws (Lei Rouanet, FUMCAD, PROAC, Lei Paulista de Incentivo ao Esporte), and public policy advocacy on childhood obesity.

Product overview

Instituto Movere offers a portfolio of social programs, educational materials, and services focused on behavior change for children, adolescents, and families in vulnerable social situations. The core offerings include the SOS Obesidade prevention program, Brincando na Cozinha culinary workshops, the Horta Sensorial Acessível inclusive garden program, and Projeto Sêr Amica ceramic workshops. Supporting these programs are educational materials including adult and children's recipe books, pedagogical materials (lesson plan booklets, garden care manuals), the Coleção Literária Nutri Ventures children's book series, and an EAD platform for distance education. Services include social project implementation, school and NGO partnerships, corporate consulting, public policy advocacy, and donations management—all focused on health, education, culture, sports, inclusion, environment, and community development.

Differentiator

Problem solved

Functional benefit

Brands

• Programa SOS Obesidade: Program that treats and prevents obesity in children and adolescents through direct service and institutional partnerships.
• Brincando na Cozinha
• Ser Âmica
• Educando + Horta Inclusiva

Products and services

• Programa SOS Obesidade

Quantifiable outcome

• 48,000+ children and adolescents impacted over 20 years
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Mosaic FertilizantescoreStrategic or Co-development PartnerStrategic technical partnership for the Horta Educa program implementing sensory gardens in schools across Brazil. Mosaic Fertilizantes funds the program and Instituto Movere provides technical expertise and methodology.
• Instituto UnimedcoreStrategic or Co-development PartnerPartnership for the Unimed Ativa program providing workshops and activities for seniors over 60 years old. Instituto Movere conducted culinary workshops for 120 elderly participants.
• Berkeley UniversityminorStrategic or Co-development PartnerPartnership to acquire reproduction rights for an educational booklet authored by Dr. Joanne Ikeda from UC Berkeley. The booklet was translated, designed, and illustrated through volunteer work.
• Associação Amigos de Artur AlvimcoreStrategic or Co-development PartnerLong-term partnership for multiple social projects including Ser Âmica, Programa Ativa, and others in the Artur Alvim community.
• Nutri VenturescoreStrategic or Co-development PartnerPartnership to implement the global Nutri-Mestres program in Brazil, distributing children's literary collections about nutrition.
• Prefeitura Municipal de São PaulomajorStrategic or Co-development PartnerPartnership with Municipal Government for various social projects, Expo Atlântica, and policy advocacy.
• Secretaria Municipal de Direitos Humanos e CidadaniamajorStrategic or Co-development PartnerMunicipal Human Rights and Citizenship Secretary partnering for social projects.
• Lei RouanetmajorOthersBrazilian Cultural Incentive Law used to fund cultural and educational projects.
• Lei Paulista de Incentivo ao EsporteminorOthersSão Paulo State Sports Incentive Law used to fund Corrida Adesão pela Vida project.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Associação Brasileira de Nutrição (ASBRAN): Brazilian national nutrition association promoting nutrition science, education, and public health policy. Comparable as a non-profit focused on nutrition behavior change and professional training, though broader in scope than Movere's childhood obesity specialization.
• World Vision Brasil: Large international NGO operating in Brazil with child-focused community development, health, and education programs. Comparable in target population (vulnerable children), school-based delivery model, and donor-funded sustainability.
• Save the Children Brasil: International NGO operating in Brazil focused on children's rights, health, and education. Comparable in mission, vulnerable-child target population, school partnerships, and corporate-funded program delivery.
• Fundação Nestlé Brasil: Brazilian corporate foundation of Nestlé focused on nutrition education and child nutrition. Comparable as a corporate-funded child nutrition initiative operating through schools, but with significantly larger capital base and broader scope.

Emerging players

• Observatório da Obesidade Infantil: Brazilian initiative tracking and advocating on childhood obesity data and policy. Comparable in thematic focus (childhood obesity in Brazil) and policy-advocacy orientation, though narrower in scope as an observatório rather than program operator.

Direct peers

• Instituto Ayrton Senna: Major Brazilian nonprofit focused on youth education and development, with programs in schools across Brazil. Comparable as a school-based behavior-change and capacity-building NGO working through corporate partnerships and government relations.
• Instituto Alana: Brazilian NGO focused on child wellbeing and development, including childhood health and nutrition advocacy. Directly comparable in mission (child-focused social impact) and operating model (Brazilian nonprofit, corporate partnerships, policy advocacy).
• Fundação Abrinq: Brazilian foundation focused on children and adolescents' rights, including health and education programs in schools. Comparable in target population (children/adolescents), school-based program delivery, and corporate partnership model.

Regional players

• Instituto Unimed: Already a strategic partner of Instituto Movere (Unimed Ativa program) and a Brazilian health-focused foundation. Comparable as a peer funder/operator of senior wellness and health-promotion programs in Brazil.

Others

• Ashoka Brasil: Network of leading social entrepreneurs in Brazil, of which Instituto Movere's president is a Fellow. Comparable as an ecosystem peer in the Brazilian social-enterprise space, providing validation and peer learning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/institutomovere
• Instagraminstagram.com/institutomovere
• LinkedInlinkedin.com/company/instituto-movere

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Movere