Painshill Park Trust
Painshill Park Trust is a UK registered charity operating a Grade I listed 18th-century landscape garden in Cobham, Surrey, serving general public visitors, school groups, venue hire clients, and film/TV productions through ticketing, memberships, venue hire, education, and donations.
- Company typePrivate
- Founded1770
- HeadquartersCobham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Painshill Park Trust does
Painshill Park Trust Ltd. is a registered charity (no. 284944) and private limited company operating a 158-160 acre 18th-century Grade I listed landscape garden in Cobham, Surrey, UK. The site was created by Charles Hamilton as a 'living painting' and is described by architectural historian Nikolaus Pevsner as one of the foremost examples of the English Landscape Movement and 'Britain's greatest contribution to the visual arts.' The asset includes architectural follies (Crystal Grotto, Ruined Abbey, Gothic Temple, Turkish Tent), the Serpentine Lake, a working vineyard, ancient woodlands, and over 100 trees planted by Hamilton himself.
The Trust's core products are general admission tickets (£16.50 adult on-site, with online discounts and Gift Aid option), an annual membership programme billed via Direct Debit with members-only events and early access, venue hire for weddings/filming/corporate events, education programmes including Forest School for children aged 4-12, and a year-round events programme (talks, workshops, guided tours, seasonal celebrations). Supporting amenities include Mr Hamilton's Tea Room and an on-site gift shop. A planned sensory garden will target visitors with dementia and additional needs.
Revenue is generated through a hybrid direct-to-consumer and partnership model: walk-in and online ticketing, recurring membership subscriptions, episodic venue hire (with documented filming credits including Netflix's Bridgerton and Amazon Prime's Good Omens), reciprocal discount partnerships with Historic Houses, Art Fund, Brooklands Museum, Denbies Wine Estate, and others, plus donations, Gift Aid, and legacy giving. Technology infrastructure is limited to standard booking/membership software (Venpos) and a payment gateway — there is no proprietary technology stack or AI/ML capability. The Trust is independent, with no parent company, external investors, or institutional ownership identified in source data.
Painshill Park Trust firmographics
Firmographics- Name
- Painshill Park Trust
- Legal name
- Painshill Park Trust Ltd.
- Website
- https://painshill.co.uk
- Company type
- Private
- Founded year
- 1770
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Painshill Park Trust is a UK registered charity operating a Grade I listed 18th-century landscape garden in Cobham, Surrey, serving general public visitors, school groups, venue hire clients, and film/TV productions through ticketing, memberships, venue hire, education, and donations.
- Ownership category
- akta.pro rank
Painshill Park Trust industry classification
Industry- Product category
- Heritage Garden Visitor Attraction
- NAICS
- Nature Parks and Other Similar Institutions (712190), Historical Sites (71212), Zoos and Botanical Gardens (71213)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where Painshill Park Trust is headquartered
LocationHeadquarters
- HQ city
- Cobham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Painshill Park Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Admission tickets to the 18th century landscape garden, with online booking discounts available. Children under 5 visit free. Pricing varies for adults, concessions, and children aged 5-16.
- Membership Subscriptions: Annual membership providing free entry, members-only events, early access mornings, and extended Wednesday access. Direct Debit payment option available annually.
- Venue Hire: Wedding ceremonies, corporate events, filming and photography sessions, conferences and team building, parties and private events, memorials and wakes held at the historic landscape.
- Education Programs: Forest School sessions, outdoor learning for schools, workshops, and educational events for children and families.
- Events: Special events including talks, trails, workshops, seasonal celebrations, and guided tours with separate ticketing.
- Retail and Food & Beverage: Gift shop sales and Mr Hamilton's Tea Room providing food and refreshments to visitors.
- Donations and Fundraising: Charitable donations, Gift Aid on tickets, supporter donations, and educational access fund contributions to support preservation and accessibility initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | On-site Adult Ticket: £16.50 (with Gift Aid donation) / £15.00 (without donation) |
| Unit Pricing | Pay-as-you-go | Online Ticket: Discounted rate available for advance booking |
| Unit Pricing | Pay-as-you-go | Concession Tickets: Reduced rate for students, seniors, carers |
| Unit Pricing | Pay-as-you-go | Children 5-16 years: Reduced child ticket price |
| Subscription | Annual | Painshill Membership: Annual subscription with free entry and member benefits |
| Unit Pricing | Pay-as-you-go | Talk Events: Member £5 / Non-member £10 |
| Unit Pricing | Pay-as-you-go | Poetry Workshop: Member £20 / Non-member £25 |
| Unit Pricing | Pay-as-you-go | Reviving the Medlar Talk: Member £20 / Non-member £25 |
| Unit Pricing | Pay-as-you-go | Sip and Stroll Wine Tour: Member £30 / Non-member £40 |
| Unit Pricing | Pay-as-you-go | Habitat Seekers (Children's Event): Member £4 / Non-member £9 |
| Other | Pay-as-you-go | Partner Discounts: Various 2-for-1 and 25% off offers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Painshill Park Trust product offering
Product offeringCore offering
Painshill Park Trust operates an 18th-century landscape garden in Cobham, Surrey, offering public admission, annual memberships, venue hire for weddings and corporate events, educational programs (Forest School), and on-site food and retail. As a registered charity, all proceeds support the preservation of the Grade I listed historic landscape, which features original follies, the Serpentine Lake, woodlands, and ancient trees planted by Charles Hamilton.
Product overview
Painshill Park Trust operates a single heritage landscape garden offering general admission tickets, annual memberships, and venue hire services. The garden features historic 18th century follies, the Serpentine Lake, vineyards, and ancient woodlands. Supporting services include an on-site Tea Room, Gift Shop, a year-round events programme featuring talks, workshops and family activities, and Forest School education sessions for children. A new Sensory Garden is planned for visitors with dementia and additional needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Garden Admission
Quantifiable outcome
- 158-160 acres of Grade I listed landscape maintained for public access
Companies that use Painshill Park Trust
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Painshill Park Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Painshill Park Trust partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Historic HousescoreHistoric Houses members receive free entry to Painshill. No pre-booking required. One guest allowed per membership card. This is a reciprocal partnership between heritage organizations.
- Art FundcoreArt Fund card holders receive 25% off adult priced tickets, based on the £16.50 onsite adult price. One ticket per cardholder. Physical card must be presented at entry.
- Brooklands MuseumminorBrooklands Museum members, staff, and volunteers receive 2-for-1 entry. Based on £16.50 adult onsite price. One ticket per cardholder.
- Denbies Wine EstateminorDenbies Wine Estate members, staff, and volunteers receive 2-for-1 entry. Based on £16.50 adult onsite price. One ticket per cardholder.
- Gilbert White's HouseminorGilbert White's House members, staff, and volunteers receive 2-for-1 entry. Based on £16.50 adult onsite price. One ticket per cardholder.
- Chertsey MuseumcoreCollaboration on events and exhibitions. Hosted talks featuring Chertsey Museum curators including Grace Evans (Keeper of Costume) discussing the Olive Matthews Collection of dress and textiles.
- Chertsey Museum - Olive Matthews CollectioncoreThe Olive Matthews Collection comprises over 6,000 items of British fashionable dress and accessories, particularly renowned for 18th century holdings. Used for exhibitions and educational talks at Painshill.
- Arts Council EnglandminorArts Council England supports the Poet in Residence program at Painshill, featuring Nia Broomhall as Poet in Residence for 2024.
- Chatterbusminor2-for-1 entry for Chatterbus ticket holders from travel on the day of visit. 50% reduction rate if only one person visiting. Based on £16.50 adult onsite price.
- Cobham Conservation and Heritage SocietyminorCobham Conservation and Heritage Society members receive 2-for-1 entry. Based on £16.50 adult onsite price.
- CPRE (Campaign to Protect Rural England)minorCPRE members receive 2-for-1 adult entry. Based on £16.50 adult onsite price. Physical card must be presented.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Painshill Park Trust competitors and assessment
Company assessmentDirect peers
- Stourhead: A National Trust landscape garden in Wiltshire featuring a lake, temples, and classical vistas. Comparable to Painshill as a classic 18th-century English landscape garden open to paying visitors and members.
- The Alnwick Garden: A charitable heritage garden visitor attraction in Northumberland featuring formal gardens, events, and educational programming. Highly comparable in structure and visitor experience to Painshill.
- Biddulph Grange Garden: A restored Victorian garden in Staffordshire operated by the National Trust as a heritage visitor attraction. Comparable to Painshill in garden-type positioning and ticketed access model.
- Lost Gardens of Heligan: A restored Victorian garden in Cornwall operated as a visitor attraction with tickets, memberships, education, and events. Comparable business model and heritage garden positioning to Painshill.
- West Dean Gardens: A heritage horticultural garden in West Sussex operated as a charitable visitor attraction with events and education. Comparable to Painshill in scale, charitable structure, and visitor offering.
- RHS Garden Wisley: A major public garden in Surrey operated by the Royal Horticultural Society with admission, memberships, and educational programming. Comparable regional competitor and benchmark for garden visitor attractions near Painshill.
- Sissinghurst Castle Garden: A Grade I listed heritage garden in Kent operated by the National Trust as a public visitor attraction. Highly comparable to Painshill as a famous English landscape/romantic garden monetised through tickets, memberships, and events.
Broad incumbents
- Kew Gardens (Royal Botanic Gardens): A large-scale public botanic garden and UNESCO World Heritage Site with tickets, memberships, education, and venue hire. Comparable as a heritage horticulture visitor attraction though at significantly larger scale than Painshill.
- Blenheim Palace: A UNESCO World Heritage Site in Oxfordshire operating extensive gardens alongside a palace as a major ticketed visitor attraction. Comparable as a heritage landscape destination with venue hire, events, and memberships.
- Hampton Court Palace Gardens: Historic Royal Palace gardens operated by Historic Royal Palaces in Greater London. Comparable as a major heritage garden visitor attraction in the South East, though at significantly larger scale and with state-backed governance.
Market position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Painshill Park Trust social profiles
Digital presencePainshill Park Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Painshill Park Trust leadership team
Management profileNumber of profiles
Painshill Park Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Painshill Park Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Painshill Park Trust
What does Painshill Park Trust do?
Painshill Park Trust operates an 18th-century landscape garden in Cobham, Surrey, offering public admission, annual memberships, venue hire for weddings and corporate events, educational programs (Forest School), and on-site food and retail. As a registered charity, all proceeds support the preservation of the Grade I listed historic landscape, which features original follies, the Serpentine Lake, woodlands, and ancient trees planted by Charles Hamilton.
Is Painshill Park Trust a public or private company?
Painshill Park Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Painshill Park Trust founded?
Painshill Park Trust was founded in 1770. It employs 11 to 50 people.
Where is Painshill Park Trust based?
Painshill Park Trust is headquartered in Cobham, United Kingdom, in the Europe region.
How does Painshill Park Trust make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are membership Subscriptions, venue Hire, education Programs, events, retail and Food & Beverage and donations and Fundraising.
Who are Painshill Park Trust's main competitors?
Direct peers on record are Stourhead, The Alnwick Garden, Biddulph Grange Garden, Lost Gardens of Heligan, West Dean Gardens, RHS Garden Wisley and Sissinghurst Castle Garden. Broad incumbents are Kew Gardens (Royal Botanic Gardens), Blenheim Palace and Hampton Court Palace Gardens.
Does Painshill Park Trust have an API?
No public API is recorded for Painshill Park Trust.
What industry is Painshill Park Trust in?
Painshill Park Trust's product category is Heritage Garden Visitor Attraction. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 712190 and its SIC code is 7997.